curm april2015
TRANSCRIPT
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Tom BrophyFounder & CEO
CR Media, Inc.OTCBB: CURM
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FORWARD-LOOKING STATEMENT DISCLOSURE
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INTRODUCING THE NEXT GENERATIONSOCIAL MUSIC EXPERIENCE
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Next Generation Social Music Experience
CR Music Hybrid Music Streaming Platform
Internet Radio On-Demand
CR8 Musical Selfie Social Sharing Features Combine Photos and Videos with Music Innovative Product Subscription Model
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Next Generation Social Music Experience
KEY DIFFERENTIATORSTHE FIRST
SECOND GENERATION MUSIC PLATFORM
CR8 MUSICAL SELFIE
HYBRID MUSIC SERVICE SHARING SONGS
MUSIC APP USING PHOTOS AND VIDEOS LIKE THIS
BUTTONLESS PLAYER
LOW-PRICED SOCIAL STREAMING MUSIC SUBSCRIPTION
SERVICE IN THE US
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US Recorded Music Market ($7B)
2014
CRsPrediction
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Highly Social Audience
70%of Digital Music Revenues will be Streaming
and Subscriptions by 2019
Source: Midia Research
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Industry Landscape - Converging Market Forces
SONY Music forecasts that the majority of future recordingindustry revenue will come from streaming
Artists and Labels are unhappy with certain aspects of streaming Taylor Swifts recent removal from Spotify Free services are under fire from Artists and Labels Pandoras streaming rates may increase
Users slow to adopt $10/Month on-demand subscription services Price points seen as cost prohibitive for younger demographic Value proposition is often not clear
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Spotify$9.99
(On-Demand All Platforms)
Beats Music $9.99
Google Play All Access
$9.99
Slacker$3.99
Rhapsody Unradio
$4.99
Pandora$4.99 (No Ads)
$5/Mth$0 $10/Mth
PandoraFree (Ads)
iHeartFree (Ads)
The Landscape
Rhapsody$9.99
The LeadersFree Pandora$10/Month On-Demand - SpotifyMiddle Tier Wide Open
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EVEN AT $50+ PER YEAR,SUBSCRIBERS ARENT GETTING A
SOCIAL MUSIC EXPERIENCE
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Highly Social Audience
91%AGES 12-17 SHARE PHOTOS
Source: Pew Research Center, teen aged 12-17 2012
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Highly Social Audience
Source: Pew Research Center, teen aged 12-17 2012
24%AGES 12-17 SHARE VIDEOS
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CR RESEARCH
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They Want Us
56%STREAMING RESPONDENTS AGES 12-34
TOLD US THEY WOULD SUBSCRIBE TO CR
Source: Toluna Research, US Rep Sample - 2000 Respondents 2013/2014
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58%STREAMING RESPONDENTS AGES 12-34
WOULD INVITE THEIR FRIENDS
They Would Invite Their Friends
Source: Toluna Research, US Rep Sample 2,000 Respondents 2013/2014
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Revenue Streams
SUBSCRIPTIONGOLD: INTERNET RADIO, CR8, SOCIAL
PLATINUM: GOLD + LYRICS + MORE ON-DEMAND
PREMIUM: FULL ON-DEMAND
ADVERTISINGIN-APP PURCHASES
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The Team
JP Lespinasse, Chief Markerting Officer BET, NBA, Nokia, Old Navy, Gap
John Egazarian, SVP Mobile Product DeliverySoftware Development Project ManagementTravelers, Wellpoint, Andersen Consulting
Jay Clark, Chief Content Officer 1st SiriusXM Program Chief, Award-winning Programmer
Mike Betts, Acting Chief Technology Officer Artbox, Software Development Group
Kelly Sardo, VP of Finance and Controller Deloitte & Touch, Cigna, Blum Shapiro
Bill Campbell, Business Development SVP Universal Music Group, SONY Music
Clark and Campbell are consultants to the Company
Tom Brophy, Founder & CEO Internet Entrepreneur & Executive,
Several Exits, IPO, CFO of Company to 1st Mass-Distribute Smiley Emoticons
and Search Toolbars
John A. Lack, Chairman Creator of MTV, Nickelodeon, ESPN2,
The Movie Channel, Firebrand, VP/GM CBS Radio
Bob Jamieson, Vice Chairman CEO RCA Records, BMG, Signed Dave
Matthews, Christina Aguilera, Foo Fighters, Kings of Leon
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Recent Events
Agreement in Principle (now in contract) All 3 Major Labels
Alpha Phase Completed iPhone, Web 100+ Alpha Testers, Focus Groups
Now in Beta on iPhone and Web Independent Label Negotiations have begun Publisher Negotiations have begun Fox Business, Bloomberg, iHeart Traders Network Chief Marketing Officer Hired Chief Content Officer Hired
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THE TIME HAS COME FOR A WHOLE NEW
SOCIAL MUSIC EXPERIENCE
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