current events and different sources of information international conference “television and...
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Current events and different sources of information
International conference “Television and radio: Current challenges”Radio and Television Commission of Lithuania
29 October 2014
Andres JõesaarEstonian Public Broadcasting
Current events and different sources of information
Background of the study• 29 July – 5 August 2014• Telephone interviews with• 1000 people aged 15-74
– 505 Estonians– 495 non-Estonians
• The proportional random sampling• Interviews in Estonian and Russian
Commissioned by the Open Estonian FoundationResearch company: Saar Poll
Types of media worlds among non-Estonians
Type 1. Follows traditional Russian media (27%)
• Russian TV channels (PBK, RTR) – 79%• Communication with friends, acquintances, colleagues or
school mates – 62%• Raadio 4 – 54%
15-24 25-34 35-44 45-54 55-64 65-740%5%
10%15%20%25%30%35%40%
Type 3. Follows Russian TV and news sites, and news sites from around the world (26%) Type 4. Diverse follower of media in multiple languages (19%)
15-24 25-34 35-44 45-54 55-64 65-740%
5%
10%
15%
20%
25%
30%
Type 3. Follows Russian TV and news sites, and news sites from around the world (26%)
• Estonian news portals in Russian (Delfi, Postimees) – 77%• Other news channels and sites from around the world (CNN, BBC,
Euronews) – 70,1%
• Russian TV channels (PBK, RTR) – 69,6%• Communication with friends, acquaintances, colleagues or school
mates – 69%
• Russian news portals – 68%
Type 4. Diverse follower of media in multiple languages (19%)
• Russian TV channels (PBK, RTR) – 90%
• Estonian news portals in Russian (Delfi, Postimees) – 88%• Communication with friends, acquaintances, colleagues or
school mates – 76%
• Russian news portals – 75%
• Raadio 4 – 72%
Type 2. Diverse follower of Russian language media (16%)Type 5. Follows Estonian language media (14%)
15-24 25-34 35-44 45-54 55-64 65-740%
5%
10%
15%
20%
25%
30%
Type 2. Diverse follower of Russian language media (16%)• Communication with friends, acquaintances, colleagues or school
mates – 91%• Estonian news portals in Russian (Delfi, Postimees) – 91 %• Social networks Odnaklassniki, Vkontakte – 88%• Social networks Facebook, YouTube, Twitter – 84%• Russian TV channels(PBK, RTR) – 73%
Type 5. Follows Estonian language media (14%)
• Estonian Television (ETV, ETV2) – 78%• Communication with friends, acquaintances, colleagues or school
mates – 68%• Estonian news portals in Russian (Postimees, Delfi) – 50%
Language skills, country of birth, citizenshipType 1 Type 2 Type 3 Type 4 Type 5
Understands Estonian language well
27% 30% 42% 48% 75%
Don’t understand Estonian
28% 23% 19% 12% 10%
Born in Estonia
Yes 48% 73% 67% 61% 79%
No 52% 27% 33% 39% 21%
Estonian citizenship 47% 64% 60% 57% 83%
Russian citizenship 29% 20% 16% 18% 5%
How frequently do you follow the news about current events?
How important are the following sources?
Did you follow the song and dance festival?
How often did you follow news about the song and dance festival?
Main sources for obtaining information about the song and dance festival
How often did you follow news about EP elections?
Main sources for obtaining information about the EP
What is the most important topic or event you can recall?
How often did you follow news about events in Ukraine?
Main sources for obtaining information
about events in Ukraine
Who is responsible for shooting down the Malaysian airplane?
N=non-Estonians
Ukraine government
Russian government
