curriculum and syllabus master of business …...curriculum and syllabus master of business...
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Sri Sivasubramaniya Nadar College of Engineering (An Autonomous Institution, Affiliated to Anna University, Chennai)
Rajiv Gandhi Salai (OMR), Kalavakkam – 603110
Curriculum and Syllabus
MASTER OF BUSINESS ADMINISTRATION
Regulations 2018
Choice Based Credit System (CBCS)
Regulations 2018 2
Sri Sivasubramaniya Nadar College of Engineering, Kalavakkam - 603110
(An Autonomous Institution, Affiliated to Anna University, Chennai)
MASTER OF BUSINESS ADMINISTRATION
REGULATIONS 2018
CHOICE BASED CREDIT SYSTEM
CURRICULA AND SYLLABI
SEMESTER I
S.No Course Code Course Title L T P C No of
Sessions
1 PBA1101 Economic Analysis for
Business FC 4 0 0 4 56
2 PBA1102 Statistics for Managerial
decisions FC 3 1 0 4 56
3 PBA1103 Organizational Behaviour FC 3 0 0 3 42
4 PBA1104 Accounting for Management FC 4 1 0 4 70
5 PBA1105 Legal Aspects of Business FC 3 0 0 3 42
6 PBA1106 Principles of Management FC 2 0 0 2 28
7 VBA0101 Indian Business Environment VAC 1 0 0 0 14
8 PBA1115 Managerial Communications
I* SDC 0 0 2 2 28
9 PBA1111 Data Analysis I (Lab) FC 0 0 2 1 28
10 VBA0102 Seminar I VAC 0 0 2 0 28
TOTAL 20 2 6 23 392
* No end semester exam. Only continuous evaluation.
Regulations 2018 3
SEMESTER II
S.No Course Code Course Title L T P C No of
Sessions
1 PBA1201 Marketing Management PC 4 0 0 4 56
2 PBA1202 Human Resource
Management PC 3 0 0 3 42
3 PBA1203 Financial Management PC 3 0 0 3 42
4 PBA1204 Operations Management PC 3 0 0 3 42
5 PBA1205 Business Research Methods PC 3 0 0 3 42
6 PBA1206 Business Information Systems PC 3 0 0 3 42
7 PBA1207 Applied Operations Research PC 3 0 1 4 56
8 PBA1215 Managerial Communications
II* SDC 0 0 2 2 28
9 PBA1211 Data Analysis II (Lab) FC 0 0 2 1 28
10 VBA0201 Seminar II VAC 0 0 2 0 28
TOTAL 22 0 7 26 406
* No end semester exam. Only continuous evaluation.
Regulations 2018 4
SEMESTER III
S.No Course Code Course Title L T P C No of
Sessions
1 PBA1301 Strategic Management PC 3 0 0 3 42
2 Elective I PE 3 0 0 3 42
3 Elective II PE 3 0 0 3 42
4 Elective III PE 3 0 0 3 42
5 Elective IV PE 3 0 0 3 42
6 Elective V PE 3 0 0 3 42
7 Elective VI PE 3 0 0 3 42
8 PBA1316 Summer Internship SI 0 0 2 6 28
TOTAL 21 0 2 27 322
SEMESTER IV
S.No Course Code Course Title L T P C No of
Sessions
1 Elective VII PE 3 0 0 3 42
2 Elective VIII PE 3 0 0 3 42
3 PBA1418 Final Semester Project FSP 0 0 0 12
TOTAL 6 0 0 18 84
Regulations 2018 5
ELECTIVES
S.No Course
Code Course Title L T P C
No of
Sessions
Specialization : Marketing
1 PBA1321 Advertising and Public Relations PE 3 0 0 3 42
2 PBA1322 Consumer Behaviour PE 3 0 0 3 42
3 PBA1323 Customer Relationship Management PE 3 0 0 3 42
4 PBA1324 Sales and Distribution Management PE 3 0 0 3 42
5 PBA1325 Services Marketing PE 3 0 0 3 42
6 PBA1326 Strategic Brand Management PE 3 0 0 3 42
7 PBA1421 International Marketing PE 3 0 0 3 42
8 PBA1422 Retail Management PE 3 0 0 3 42
Specialization : Finance
9 PBA1327 Banking Services Management PE 3 0 0 3 42
10 PBA1328 Corporate Finance PE 3 0 0 3 42
11 PBA1329 Financial Statement Analysis PE 3 0 0 3 42
12 PBA1423 Financial Services PE 3 0 0 3 42
13 PBA1424 International Financial Management PE 3 0 0 3 42
14 PBA1425 Security Analysis and Portfolio
Management PE 3 0 0 3 42
Specialization : Human Resource
15 PBA1331 Industrial Relations and Labour Laws PE 3 0 0 3 42
16 PBA1332 Organizational Theory, Design and
Development PE 3 0 0 3 42
17 PBA1333 Strategic Human Resource Management PE 3 0 0 3 42
18 PBA1426 Compensation and Benefits PE 3 0 0 3 42
19 PBA1427 International Human Resource
Management PE 3 0 0 3 42
20 PBA1428 Training and Development PE 3 0 0 3 42
Specialization : Operations
21 PBA1334 Supply Chain and Logistics
Management PE 3 0 0 3 42
22 PBA1335 Total Quality Management PE 3 0 0 3 42
23 PBA1336 Services Operations Management PE 3 0 0 3 42
24 PBA1429 Project Management PE 3 0 0 3 42
25 PBA1431 Materials Management PE 3 0 0 3 42
Regulations 2018 6
COURSE CODE COURSE TITLE L T P C
PBA1101 ECONOMIC ANALYSIS FOR BUSINESS 4 0 0 4
LEARNING OUTCOMES
CO–1 To have a broader understanding of principles relating to micro and macro economics.
CO–2 Familiarity with the application of these principles in business.
UNIT – 1 INTRODUCTION 6
Introduction – Definition of Economics - Micro and Macro Economics - Basic Economic
Concepts: Scarcity, Choices, and Opportunity Cost –Basic Economic Problems: What to
Produce, How to Produce, For Whom to Produce – Production Possibilities Curve -
Assumptions, Factors influencing shift of PPC – Economic Systems: Mixed Economy,
Socialism, and Capitalism – Characteristics, Merits and Demerits – Economic Decisions in
Different Systems – Environmental Economics.
.
UNIT – 2 CONSUMER & PRODUCER BEHAVIOUR 13
Demand and Supply: Law of Demand – Determinants of Demand – Elasticity of Demand –Law
of Supply – Determinants of Supply – Change in Quantity Supplied – Exceptional Supply
Market Equilibrium: Equilibrium Price and Output – Consumer Surplus, Producer Surplus and
Market Efficiency – Government Intervention in the Market – Market Failure.
Consumer Behaviour: Law of Diminishing Marginal Utility – Law of Equi-marginal Utility –
Indifference Curves – Income Effect, Price Effect and Substitution Effect.
Producer Behaviour: Production Function – Short-run Production Function – Law of
Diminishing Marginal Returns – Returns to Scale - Marginal Rate of Technical Substitution –
Long-run Production Function – Cost of Production – Cost Concepts – Cost Curves in the Short
Run –Cost Curves in the Long Run – Economies and Diseconomies of Scale –Relationship
between Price, Average Revenue and Marginal Revenue.
UNIT – 3 PRODUCT AND FACTOR MARKET 13
Market Structures: Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly –
Characteristics –Comparison between Perfect Competition and Monopoly – Price fixation under
different market structures - Price Discrimination.
Regulations 2018 7
Factor Market: Introduction – Theory of Marginal Productivity – Determination of Equilibrium
Price of a Factor – Determination of Wages, Rent and Interest.
UNIT – 4 PERFORMANCE OF ECONOMY 12
Macroeconomic Goals – Components of Macro Economics: Households, Firms, Government,
Rest of the Word – Circular Flow Diagram& Equilibrium of Four Sector Economy – Aggregate
Demand and Aggregate Supply – Measures of Economic Activity – Methods of Measuring
National Income - Uses – Difficulties – Real Income, Per Capita Income and Growth Rate –
National Income Equilibrium: Consumption and Savings – Investment Theory – Multiplier
Concept.
UNIT – 5 MACRO ECONOMIC PROBLEMS & ROLE OF MONEY 12
Role of Government – Economic Functions of Government – Types of Budget – Government
Revenue – Government Expenditure – Public Debt – Government Policy – Fiscal Policy –
Monetary Policy – Impact of Fiscal and Monitory Policy.
Macroeconomic Problems: Business Cycle: Characteristics, Phases – Unemployment: Types,
Impact, Measures – Inflation: Calculation, Causes, Effects, Measures to Control Inflation - Price
Indices CPI – Money & Banking – International Economics.
TOTAL SESSIONS: 56
TEXT BOOK:
Deviga Vengedasalam, KarunagaranMadhavan, Principles of Economics, 3rd Edition, Oxford,
2013.
REFERENCE BOOKS:
1. Paul A. Samuelson, William D. Nordhaus, SudipChaudhuri and AnindyaSen,
Economics, 19th edition, Tata McGraw Hill, New Delhi, 2010.
2. Geetika, PiyaliGhosh, Purba Roy Choudhury, Managerial Economics, 2nd Edition,
McGraw Hill.
3. D.N. Dwivedi, Managerial Economics, 7thEdition,Vikas, 2011.
4. DebabrataDatta, Managerial Economic, PHI Learning Pvt. Ltd., 2017
Regulations 2018 8
COURSE CODE COURSE TITLE L T P C
PBA1102 STATISTICS FOR MANAGERIAL
DECISIONS 4 0 0 4
(Regrouped topics for the academic year 2019-20)
LEARNING OUTCOMES
CO-1 Demonstrate an understanding of basic concepts in Statistics and their
applications.
CO-2 Identifying the business problem and applying suitable statistical tests for the
predetermined data set to solve the business problem.
CO-3 Formulate and use appropriate models of data analysis to find feasible solution for
business-related problems.
CO-4Understand and communicate from the statistical outputs into managerial
recommendations.
UNIT -1 DESCRIPTION 11
Importance of Statistics in Business Analysis – Population - Descriptive Statistics – Measures of
Central Tendency – Mean, Median and Mode – Measures of Dispersion – Range – Mean
Deviation – Standard Deviation and Variance - Introduction to probability - Conditional
probability - independence of events - Baye’s theorem and random variables
UNIT – 2 PROBABILITY DISTRIBUTIONS 12
Binomial – Poisson and Normal distributions. Sampling distribution and Estimation: Sampling
techniques - Introduction to sampling distributions - sampling distribution of mean and
proportion, application of central limit theorem - Estimation: Point and Interval estimates for
population parameters of large sample and small samples, determining the sample size
UNIT – 3 INFERENTIAL STATITISTICS –I 11
Parametric tests - one sample and two sample tests for means and proportions of large samples
(z-test) - one sample and two sample tests for means of small samples (t-test) - F-test for two
sample standard deviations - ANOVA one and two way.
UNIT – 4 INFERENTIAL STATISTICS- II 12
Non parametric tests – Chi-square test for single sample standard deviation – Chi-square tests
for independence of attributes and goodness of fit – Sign test for paired data - Rank sum test –
Kolmogorov - Smirnov – test for goodness of fit - comparing two populations - Mann – Whitney
U test and Kruskal Wallis test – One sample run test.
Regulations 2018 9
UNIT – 5 PREDICTIVE 10
Correlation – Coefficient of Determination – Rank Correlation – Regression – Estimation of
Regression line – Method of Least Squares – Standard Error of estimate.
TOTAL SESSIONS: 56
TEXT BOOKS:
1. Richard I. Levin, David S. Rubin, Statistics for Management, 7th Edition, Pearson
Education, 2011.
2. Aczel A.D. and Sounderpandian J., “Complete Business Statistics”, 6th Edition, Tata
McGraw –Hill Publishing Company Ltd., New Delhi, 2011.
REFERENCE BOOKS:
1. Srivatsava TN and Shailaja Rego, Statistics for Management, 3rd Edition, Tata McGraw
Hill,2016.
2. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for business and economics,
11th Edition, Thomson (South – Western) Asia, Singapore, 2012.
3. Ken Black, Business Statistics for contemporary decision making, 5th Edition, Wiley
India Edition, 2011.
Regulations 2018 10
COURSE CODE COURSE TITLE L T P C
PBA1103 ORGANIZATIONAL BEHAVIOUR 3 0 0 3
LEARNING OUTCOMES
CO-1Describe and explain the basic organizational behavior theories and principles, and
analyze their influences in the workplace.
CO-2 Analyze and explain individual human behavior in the workplace and the factors that
influence them.
CO-3 Describe the factors that influence group behavior such as group cohesiveness,
communication, conflict, leadership, power and politics.
CO-4 Portray how Organizational Culture, Climate, Change & Development can have
influence on organizational effectiveness.
CO-5 Analyze a given situation and identify causes for the situation and recommend
alternate courses of action.
UNIT -1 INTRODUCTION 5
Definition - need and importance of organizational behaviour – Nature and Scope – Workforce
Diversity and its impacts– Contributing disciplines to OB - Organizational behaviour models –
Framework.
UNIT – 2 INDIVIDUAL BEHAVIOUR (1) 8
Individual Behaviour – Individual Similarities and Differences - Personality – Types – Factors
influencing personality – Personality Development – Theories of Personality- Emotions -
Emotional Intelligence – Theories- Perceptions – Importance –Process of Perception - Factors
influencing perception – Attribution Theory & Applications.
UNIT – 3 INDIVIDUAL BEHAVIOUR (2) 10
Learning – Types of learners – The learning process – Learning theories – Misbehaviour and
Organizational behaviour modification - Types – Management Intervention - Attitudes –
Characteristics – Components – Formation – Measurement – Values-Job satisfaction –
Determinants – Measurements – Influence on behaviour - Motivation – Importance – Theories
of Motivation – Applications of Motivation – Effects on work behaviour
Regulations 2018 11
UNIT – 4 GROUP BEHAVIOUR 10
Group structure – Formation – Groups in organizations – Influence – Group dynamics – Group
decision making techniques - Team building – Conflicts – Levels of Conflicts – Resolving
Conflicts – Conflict Management Styles - Meaning – Importance – Leadership styles – Theories
– Leaders Vs Managers - Power - Sources of power – Power and Politics
UNIT – 5 DYNAMICS OF ORGANIZATIONAL BEHAVIOUR 9
Organizational culture and climate – Factors affecting Organizational Climate – Importance -
Organizational Change – Importance – Stability Vs Change – Proactive Vs Reaction Change –
The change process – Resistance to Change – Managing Change - Organizational Development
– Characteristics – Objectives –Stress – Work Stressors – Prevention and Management of Stress.
TOTAL SESSIONS: 42
TEXT BOOK:
Aswathappa. K, Organizational Behaviour, 12th Edition,Himalaya Publishing House, 2016.
REFERENCE BOOKS:
1. Stephen P. Robins, Organisational Behavior, 17th Edition,PHI Learning / Pearson
Education, (Global edition) , 2016.
2. Fred Luthans, Organisational Behavior,12th Edition, McGraw Hill, 2014.
3. UdaiPareek, Understanding OrganisationalBehaviour, 3rdEdition, Oxford Higher
Education, 2011.
4. Margie Parikh, Rajen Gupta, Organizational Behaviour, 1st Edition, McGraw Hill, 2010
Regulations 2018 12
COURSE CODE COURSE TITLE L T P C
PBA1104 ACCOUNTING FOR MANAGEMENT 4 1 0 4
LEARNING OUTCOMES
CO-1 To identify financial transactions, journalize them, draw up a trial balance and prepare
final accounts
CO-2 To read, analyze, interpret, and evaluate the financial performance of companies using
financial tools such as ratio analysis, funds flow and cash flow analyses
CO-3 To compare and evaluate the performance of companies
CO-4 To be able to interpret cost accounting statement and apply various methods of costing
CO-5 To be able to analyze and evaluate information for cost ascertainment, planning, control
and decision making
CO-6 To be able to solve cases and extract relevant information in the above areas
CO-7 To be able to prepare financial planning statements and their usage in strategic decision
making and control
UNIT -1 FUNDAMENTAL PRINCIPLES OF ACCOUNTING (10+3)
Meaning and definition – Types of Accounting – Accounting Principles – Concepts and
Conventions – Double Entry System – Journal – Ledger – Trial Balance – Final Accounts –
Trading and Profit and Loss Account – Balance Sheet – Closing &Adjustments entries –
Examples
UNIT – 2 JOINT STOCK COMPANIES (12+3)
Meaning and Definitions – Types of Companies – Formation or incorporation of company –
Share Capital – Final Accounts of Companies – Profit or loss prior to incorporation – Procedures
for calculating profit prior to incorporation – Examples
Ind AS1 – important disclosure norms
UNIT -3 FINANCIAL PERFORMANCE ANALYSIS (14+3)
Uses, scope and limitations of financial statement analysis – Precautions in comparison –
Comparative analysis – Common Size analysis – Trend analysis
Ratio Analysis – meaning and definitions – objectives – Merits and Demerits – Classification of
Ratios
Fund flow - Meaning and definition – Objectives – Advantages – Limitations – Statement of
changes in Working Capital - Procedure for preparing Fund Flow Statement
Regulations 2018 13
Cash flow - Meaning and definition – Cash from Operation, Investment and Financing Activities
- – Objectives – Advantages – Limitations – Procedure for preparing Cash Flow statement (AS-
3).
UNIT -4 COST AND MANAGEMENT ACCOUNTING (12+3)
Definitions – Objectives – Advantages and Limitations of Cost Accounting – Classification of
Costs; Cost Unit, Cost Centres – Cost Sheet Preparation – Manufacturing Cost Statement –
Single or output costing – Job Costing , Batch Costing –Contract Costing – Target costing
Process Costing – Meaning and Definitions – difference between process costing and job costing
– preparing process costing – Treatment of Normal Loss, Abnormal Loss and Abnormal Gain –
Treatment of Stock in the process accounts – Introduction to Activity Based costing and
advantages with examples
Marginal costing - Meaning and Definitions – Characteristics – Assumptions – Advantages –
Limitations – BEP Analysis – BEP Charts – CVP Application in decision making
Standard Costing and Variance analysis – Meaning and definition - Standard costing and
budgetary control – Variance Analysis – Material Cost Variance – Labour Cost Variance –
Overhead Cost Variance – Fixed Cost Variance – Sales Variance – Margin variances
UNIT- 5 FINANCIAL PLANNING AND CONTROL (8+2)
Meaning of Budget – Characteristics – Essentials of Budget – Advantages and Limitations –
Classification of Budgets – Budget Preparation Process – Forecasting Methods - Performance
Budget -Zero Based budgets -Budgetary Controls
TOTAL SESSIONS: 70
TEXT BOOKS:
1. Ashish K. Bhattacharya,Financial Accounting for Business Managers, 5th Edition, Prentice-
Hall of India Pvt. Ltd., 2006
2. T.S.Reddy&Y.Hariprasad Reddy,Financial Accounting & Management Accounting,4th
Edition, Margham Publications, 2008
3. R. Narayanaswamy, Financial Accounting- A Managerial Perspective, 5th Edition, Prentice-
Hall of India Pvt. Ltd., 2002
REFERENCE BOOKS:
1. Robert N. Anthony, David F. Hawkins, Kenneth A. Merchant, Accounting Text &
Cases,13th Edition, Tata McGraw Hill Publishing Co. Ltd., 2003
2. Horngren, Sundem, Elliott, Introduction to Financial Accounting,11th Edition, Pearson
Education, 2005
3. Ambrish Gupta, Financial Accounting for Management,5th Edition, Pearson Education,
2005
4. Needles, Powers and Crosson, Financial and Managerial Accounting, 9th Edition Cengage
Learning, 2015
Regulations 2018 14
COURSE CODE COURSE TITLE L T P C
PBA1105 LEGAL ASPECTS OF BUSINESS 3 0 0 3
(Regrouped topics for the academic year 2019-20)
LEARNING OUTCOMES
CO-1Familiarity with the laws that have an influence on business
CO-2 An appreciation of the spirit behind the various laws that influence business
CO-3 A basic understanding of what can be done and what cannot be done within the legal
framework.
UNIT -1 GENERAL PRINCIPLES OF LAW OF CONTRACTS 9
Introduction – Definition of Contract - Formation of Contract –Essential Elements – offer,
acceptance, consideration, capacity, free consent and legality of the object - Void contracts
Performance of Contracts – Offer to perform - Contracts which need not be performed,
performance by whom, demand of performance by whom, time and place of performance –
Breach of contract and its remedies
UNIT -2 SPECIAL CONTRACTS 9
Bailment - pledge, lien, indemnity and guarantee
Sale of Goods - Types and Formation Contract of Sale -Conditions and Warranties - Transfer of
Property –Performance of Sales Contracts – Rights of an unpaid seller -Auction Sales
Contract of Agency – Nature of Agency –Creation and Types of Agents - Rights and Duties of
Principal and Agent – Termination of Agency
Negotiable Instruments Act 1881 - Nature and Requisites of Negotiable Instruments - Types of
Negotiable Instruments - Liability of Parties - Defects in Negotiable Instruments - Holder in due
course - Special rules for Cheques and Drafts - Discharge of Negotiable Instruments
UNIT-3 OTHER MISCELLANEOUS ACTS 8
Consumer Protection Act–Definition of a Consumer - Consumer Rights - Unfair Trade Practices
- Consumer Dispute Redressal Agencies. Competition Act 2002– Introduction, Definitions -
Prohibition of Certain Agreements -Abuse of Dominant Position and Regulation of
Combinations- Competition Commission of India – Duties, Powers and Functions - IT Act–
Digital Signature - Recognition of Electronic Documents - Formation of Contracts - Data
Protection, Offences and Penalty - Introduction to IPR– Copyrights, Trademarks, Patent Act
Regulations 2018 15
UNIT-4 LAWS PERTAINING TO BUSINESS ORGANIZATIONS 8
A.Nature and Types of Business Organizations - Partnership Firms, Limited Liability
Partnerships.
B.Partnership - Definition, formation, partnerships and other associations, duration, rights and
duties of partners to one another, types of partners, reconstitution of partnership.
C.Limited Liability Partnerships – Introduction, Incorporation of LLP, duties, rights and
liabilities of partners, partnership vs. LLP.
D.Companies Law (Act of 2013): Major Principles– Definition of Company, Characteristics,
lifting the corporate veil, Company vs. Partnership, Kinds of companies. Formation of
companies, Memorandum and Articles of Association, Prospectus, Directors -appointment,
powers, duties and liabilities, Corporate Governance
UNIT-5 TAXATION 8
Business Taxation - Assessment year, previous year, assessee, residential status, business,
capital assets, company, dividend, scope of income, manufacturing, person, profits and gains
from business – an overview of allowable expenses, allowances, exemptions and deductions
from profits and gains from Business, Tax avoidance and evasion versus tax planning.
Personal taxation – Overview – income from salaries – allowances and perquisites –income
from house property – capital gains and other incomes – deductions under 80C and 80D
GST- Introduction, unique features, taxable event, classification, valuation, input tax credit.
REFERENCE BOOKS:
1. Kapoor,N.D., Elements of Mercantile Law,30th Edition,Sultan Chand & Sons,New
Delhi,2015
2. P.K.Goel,Business Law for Managers,Indian Text Edition, Biztantara Publishers, India,
2008.
3. AkhileshwarPathack,Legal Aspects of Business, 4thEdition, TataMcGrawHill,2009.
4. P.P. S. Gogna, Mercantile Law,11thEdition, S.Chand&Co.Ltd., India,2015
5. Maheshwari,S.N. and S.K.Maheshwari, A Manual of Business Law,6th
Edition,Himalaya Publishing House, 2015.
Regulations 2018 16
COURSE CODE COURSE TITLE L T P C
PBA1106 PRINCIPLES OF MANAGEMENT 2 0 0 2
LEARNING OUTCOMES
CO-1 Demonstrate the basic concepts of management and its theories.
CO-2 Describe the functions of management and roles of managers.
CO-3 Describe how the managerial tasks of planning, organizing, directing and controlling
can be executed in a variety of circumstances.
CO-4 Appreciate the use of qualitative and quantitative information to formulate best
control methods.
UNIT -1 INTRODUCTION 6
Introduction to Management - Nature and Significance of Management – Science or Art -
Managerial roles - Mintzberg - An overview of functional areas of Management – Levels –
Process - Managerial skill - Evolution of Management Thought - Classical School of Thought
(Contributions of Taylor and Fayol) – Neo-classical School – Human Relations Approach
(Hawthorne Experiments) and Behavioural Science Approach (brief outline) – Modern
Management Theory - Quantitative Approach, Systems Approach and Contingency Approach.
UNIT -2 PLANNING 6
Nature and Purpose – Steps in Planning process – Vision – Mission – Objectives – Managing by
Objective (MBO) - Strategies, Policies and Procedures – Forecasting - Planning Tools and
Techniques –Decision Making - Decision Making steps and process – Types of Decision
Making –Decision Making Styles – Group Decision Making and its techniques.
UNIT -3 ORGANIZING 6
Nature and purpose – Formal and Informal organization – Organization Chart – Organization
Structure – Types – Line and Staff authority – Project & Matrix Structure –Committees -
Centralization & Decentralization - Departmentalization – Delegation of authority –Span of
Control – Factors affecting span - Cases
UNIT -4 STAFFING & DIRECTING 5
Staffing – Selection and Recruitment – Career development – Training – Performance
Appraisal.
Directing – Meaning – Definition – Principles of Directing – Nature & Importance of Directing
– Communication – Process of Communication – Barrier in Communication – Effective
Communication.
Regulations 2018 17
UNIT -5 CONTROLLING 5
Process of Controlling – Types of Control - Budgetary and Non-budgetary control techniques –
Purchase control - Process control – Cost control - Quality control& tools – Inventory control.
TOTAL SESSIONS: 28
TEXT BOOKS:
1. Andrew J. Dubrin, Essentials of Management, 9th Edition, Thomson Southwestern,2012.
2. Tripathi,P.C&Reddy,P.N, Principles or Management, 5th Edition, Tata McGraw Hill, 2010.
REFERENCE BOOKS:
1. Harold Koontz, and Heinz Weihrich, Essentials of Management, An International and
Leadership Perspective, 9th Edition, McGraw Hill, 2013.
2. Charles W.L Hill and Steven L McShane, ‘Principles of Management, Special Indian
Edition, McGraw Hill Education, 2007.
3. Samuel C. Certo and TervisCerto, Modern management: concepts and skills, 12th Edition,
Pearson education, 2012.
Regulations 2018 18
COURSE CODE COURSE TITLE L T P C
PBA1115 MANAGERIAL COMMUNICATIONS I 0 0 2 2
AN ILLUSTRATIVE LIST OF AREAS:
Introduction to Business Communication – process, barriers
Non-verbal communication
Grammar
Active Listening
Oral communication – Structuring and delivering a talk
Articulation
Inter-personal communication
Active Reading skills – speed reading
Comprehension – written and spoken
Presentation skills
Vocabulary – Introduction to etymology – business jargon
Good writing – basic grammar
Business letters and reports
Email etiquette
Summarizing and paraphrasing
Group Discussion
Debating
Effective telephone conversation
Celebrity introduction
Cross-cultural communication
Content writing
Conducting meetings
Interviewing skills
TOTAL SESSIONS: 28
SUGGESTED REFERENCES:
1. Bovee, Thill&Schatzman, Business Communication Today, 13th Edition, Pearson
2. NageshwarRao and Rajendra Das, Business skills, HPH
3. Lesikar, R.V. &Flatley, M.E. Basic Business Communication – Connecting in a digital
world, 13thEdition, McGraw Hill Publishing Company Ltd.
4. John Seely, Oxford Guide to Effective Writing and Speaking, 3rd edition, Oxford Publishing.
5. M Ashraf Rizvi, Effective Technical Communication,.2ndEdition, TMH.
6. Meenakshi Raman and Sangeeta Sharma, Technical Communication, 3rdEdition, Oxford
Publishing.
Regulations 2018 19
COURSE CODE COURSE TITLE L T P C
PBA1111 DATA ANALYSIS I 0 0 2 2
LEARNING OUTCOMES
CO-1Understand key concepts in the field of Business Intelligence and its important role in
helping businesses achieve their goals
CO-2 Be more productive and creative in their use of Excel for business data analysis and
reporting
CO-3 Use powerful excel functions like Lookup functions and others to undertake more
dynamic calculations and analysis; as well as use Text functions to manipulate data into desired
formats
CO-4 Employ Goal Seek and Scenario Manager to conduct sensitivity analysis and solve
practical business problems
CO-5 Utilize Pivot tables and slicers to conduct more effective data manipulation and analysis
CO-6 Create effective charts and dashboards in Excel for improved data visualization,
Import data using Power Pivot
CO-7 Design and develop model to enhance decision making process
UNIT -1 OVERVIEW OF THE BASICS OF EXCEL 2
Understanding Excel files, Ribbon and shortcuts - Protecting and un-protecting worksheets and
cells - Excel Versions - Entering data using Autofill (Number Series) - Creating your own
custom list - Cell referencing (Relative, Absolute and Mixed) - Named ranges - Using merger
and centre - Text Wrapping
UNIT -2WORKING WITH FUNCTIONS 5
Basic Excel Functions(Sum, Max, Min, Count, Average) - Logical Functions (AND, OR, NOT)
- Writing conditional expressions (using IF) - Nesting: Combining simple functions to create
complex functions - Calculation of CAGR - Aggregation / Power Functions (CountIF, CountIFS,
SumIF, SumIFS, AverageIF, AverageIFS, OFFSET, INDIRECT), Filtering IFS Functions by a
Variable Value - Using lookup and reference functions (VLOOKUP, HLOOKUP, MATCH,
INDEX, LOOKUP) - VlookUP with Exact Match, Approximate Match - Using VLookUP to
consolidate Data from Multiple Sheets - Date and time functions - Text functions - CHOOSE
Function - Database functions (Daverage, Dcount, Dcounta, Dget, Dmax, Dmin, Dproduct,
Dstdev) - Formula Error, Array formula –Simple finance functions.
UNIT -3 DATA VALIDATIONS 2
Specifying a valid range of values for a cell - Specifying a list of valid values for a cell -
Specifying custom validations based on formula for a cell.
Regulations 2018 20
UNIT -4 SORTING AND FILTERING DATA 3
Sorting tables - Using multiple-level sorting - Using custom sorting - Filtering data for selected
view (AutoFilter) & Removing Duplicates - Using advanced filter options – Sparklines
UNIT -5 WHAT IF ANALYSIS 3
Goal Seek - Data Tables - Scenario Manager - Sensitivity analysis
UNIT -6 FORMATTING 3
Using auto formatting option for worksheets - Using conditional formatting option for rows,
columns and cells - Rows to repeat at the top etc., gridlines
UNIT -7 WORKING WITH REPORTS 5
Creating subtotals - Multiple-level subtotals - Creating Pivot tables - Formatting and
customizing Pivot tables - Consolidating data from multiple sheets and files using Pivot tables -
Consolidating multiple sets of data into single workbook - Show Value As (% of Row, % of
Column, Running Total, Compare with Specific Field) - Viewing Subtotal under Pivot -
Creating Slicers – Using Pivot Tables and Slicers to describe data
UNIT -8 CHARTS 5
Using Charts - Formatting Charts - Data Visualization – Power BI, Power Query
TOTAL SESSIONS: 28
Regulations 2018 21
COURSE CODE COURSE TITLE L T P C
PBA1201 MARKETING MANAGEMENT 4 0 0 4
(Regrouped topics for the academic year 2019-20)
LEARNING OUTCOMES
CO-1 Demonstrate a familiarity and understanding of principles and concepts in
management.
CO-2 Demonstrate knowledge of contemporary issues that have an impact on the business
and industry.
CO-3 Apply the relevant knowledge gained to read situations, analyze and solve tactical
business problems.
CO-4 Ability to communicate effectively, to achieve organizational and individual goals
CO-5 Work in teams of diverse people to meet organizational goals
CO-6 Demonstrate leadership skills appropriate for managerial roles in organizations.
CO-7 Identify and appreciate the ethical issues in management decision area.
CO-8 Ability to pursue lifelong learning
UNIT 1 8
Marketing- Evolution and Meaning in the contemporary context - Challenges and Opportunities-
Role of Marketing in the organizational processes and effectiveness - Value creation- Meaning
and Purpose - Product types - Marketing to consumers, Business/ Institutions, Government -
Services Marketing- Reorientation of organisations with customer centricity.
UNIT 2 10
Marketing Plan- Strategic Inputs- Planning Process- Environmental scanning- Internal and
External Consistencies- Growth avenues with leverage on marketing- Insight into strategic
planning Processes
UNIT3 14
Understanding of Buyer Behaviour and decision making processes in Consumer& Industrial
products and Services- Markets, Structure and Analysis of Competition and Managerial actions.
Segmentation- targeting- Positioning- Marketing Mix – Product and Brand management.
UNIT 4 12
Pricing options, methods - evaluation- Distribution channel systems - design and control -
Franchising and Retailing - Mass communication and Sales Promotion - Public relations
Regulations 2018 22
UNIT 5 12
Enhancing marketing efficiency in Digital environment- Personal selling – Stages in selling
cycle- sales force efficiency enhancement - Marketing Research and Information Systems -
Customer relationship management processes - Ethical Issues in Marketing - Emerging Issues in
marketing - Global Markets and marketing
TOTAL SESSIONS: 56
TEXT Book:
Philip Kotler and Kevin Keller, Marketing Management, 15th edition, PHI, 2016
Regulations 2018 23
COURSE CODE COURSE TITLE L T P C
PBA1202 HUMAN RESOURCE MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Discuss and describe the various functions of a Human Resource Manager including
staffing and selection, training and development, performance appraisal, compensation and
Career Mgt.
CO-2 Apply human resource management concepts across a variety of contexts, situations
and incidents to draw up suitable plans for various HR functions for a given situation.
CO-3 Identify and evaluate the HR practices in a company in the context of its culture and
business environment.
UNIT-1 INTRODUCTION AND PERSPECTIVES OF HUMAN RESOURCE
MANAGEMENT 5
Introduction - Concept of Human Resource Management - Nature and Importance of HRM -
Scope of Human Resource Management - History and Evolution of Human Resource
Management - Functions of Human Resource Management - Role of HR Executives - Human
Resource Policies – HRIS - Human Resource Accounting and Audit.
UNIT-2 THE CONCEPT OF BEST FIT EMPLOYEE 8
Job Analysis and Design - Concept of Job Analysis - Process of Job Analysis - Methods of Job
Analysis - Concept of Job Design - Importance of Human Resource Planning - Process of
Human Resource Planning - Need for Human Resource Planning - Forecasting human resource
requirement - HR Forecasting Techniques - Concept of Recruitment - Factors Affecting
Recruitment - Sources of Recruitment - Recruitment Policy – Selection - Selection Process -
Selection Test – Interviews – Evaluation – Placement - Induction and Socialization.
UNIT-3 TRAINING AND EXECUTIVE DEVELOPMENT 9
Meaning of Training - Areas of Training - Types of training – purpose – benefits - Methods of
Training - Concept of Management – Development - Management Development Methods -
Differences between Training and Development - Evaluation of Training.
UNIT-4 SUSTAINING EMPLOYEE INTEREST 11
Concept of Job Evaluation, Objectives – Techniques - Advantages and Limitations -
Introduction to Competency management - Compensation Management - Wage and Salary
Administration - Managing Wages - Concept of Rewards and Incentives - Managing Benefits in
Organizations - Concept of Employee Welfare - Welfare Measures- Types - Employee Career
Regulations 2018 24
Planning and Growth - Concept of Employee Growth - Managing Career Planning - Elements of
a Career Planning Programme - Succession Planning - Concept of job Change – Promotion –
Demotion - Transfer and Separation - Implications of job change.
UNIT-5 PERFORMANCE EVALUATION, EMPLOYEE DISCIPLINE AND
GRIEVANCE 9
Performance Appraisal - Overview of Performance Appraisal - Concept and Need for
Performance Appraisal - Types of Appraisal Methods – Benefits – Feedback - Industry practices
- Meaning and Objectives of Discipline.
Grievance and Grievance Procedure - Concept of Grievance - Causes of Grievances - Forms and
Effects of Grievance - Grievance Handling Procedure - Need for Grievance Redressal
Procedure.
TOTAL SESSIONS: 42
TEXT BOOK:
VSP RAO, Human Resource Management, 3rd Edition, Excel Books, 2010.
REFERENCE BOOKS:
1. Dessler, Human Resource Management,14th Edition, Pearson Education Limited,, 2015.
2. Decenzo and Robbins, Fundamentals of Human Resource Management, 11th Edition
Wiley, 2013.
3. PravinDurai, Human Resource Management, 2nd Edition, Pearson, 2016
4. Aswathappa K, Human Resource Management,7th Edition, McGraw Hill, 2010
Regulations 2018 25
COURSE CODE COURSE TITLE L T P C
PBA1203 FINANCIAL MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO – 1 Understand the role and functions of finance in organizations and apply them in the
appropriate context
CO – 2 Understand the importance of time value of money, valuation of financial assets and
apply them from the investment point of view.
CO – 3 Understand the various types of risks, measurement of risks and ability to analyze them
from the context of financial assets
CO – 4 Able to analyze and determine optimum cost of capital and analyze capital investment
decisions of projects based on capital budgeting techniques
CO – 5 Able to assess working capital needs and effective management of current assets and
financing decisions
UNIT-1 INTRODUCTION TO FINANCIAL MANAGEMENT 8
Interface between Finance and Other Functions – Financial decisions in an organization -
Interface between goal of the firm, responsibility of finance manager and financial system -
Profit Maximization versus Shareholder Wealth Maximization – Agency Problem – Risk –
Return trade off.
Indian Financial System - Functions of Financial System - markets, features and participants –
Financial Markets – Financial Intermediaries – Financial Instruments -Regulatory infrastructure
UNIT-2 TIME VALUE OF MONEY 9
Concept of Time Lines –Determinants of time value of money - Mechanics of compounding and
Discounting – Future Value of a single amount – Future value of an annuity – Present Value of a
single amount – Present Value of an annuity –Calculation of the annual percentage yield -
effective rate of interest - nominal interest rate.
Valuation of Financial Securities – Valuation Concept from Investment point of view - Bond
Valuation – Bond Yields – Bond Market - Preference Stock Valuation – Yield calculation
Equity Valuation – Dividend capitalization Model – Growth versus Constant Dividend –
Earnings capitalization model – Determinants of Price Earnings – PE ratio.
UNIT-3 RISK AND RETURN AND LEVERAGES 7
Historical Returns and Risk – Expected Return – Types of Risks – Single Asset Risk –Risk and
Return of portfolio – Measurement of Market Risk – Beta Determinants – Capital Asset Pricing
Model
Regulations 2018 26
Analysis and Impact of Leverage (Business and Financial Risk) - Understanding the difference
between business risk and financial risk - Usage of break-even analysis in a variety of analytical
settings - Operating leverage, financial leverage, and combined leverage –Implications of
leverages
UNIT–4 CAPITAL BUDGETING 9
Capital Budgeting Process – Project Classification – Elements of Cash Flow stream – Basic
principles of cash flow estimation - Investment Criteria - Techniques of Capital Budgeting –
Discounted Cash Flow Methods versus Non Discounted Cash Flow Methods - Net Present
Value – Benefit Cost Ratio – Internal Rate of Return – Modified Internal Rate of Return –
Payback Period – Accounting Rate of Return
UNIT-5 WORKING CAPITAL MANAGEMENT 9
Working Capital Policy– Objective of Working Capital Management - Static and Dynamic view
of Working Capital - Determinants of working capital - Characteristics of Current Assets –
Level of Current Assets - Factors Affecting Composition of Working Capital – Approaches to
working capital and finance - Criteria for Evaluation of Working Capital Management -
Financing Current Assets - Sources of Finance - Trade Credit, Short-term bank finance, PDs,
CPs and Factoring - Management of Current Assets
• Inventories - Role of Inventories in Working Capital, Cost of carrying inventories,
Inventories planning and tools and techniques
• Receivables – Purpose and cost of Maintaining Receivables, Impact of Credit Policy and
Process of Credit Evaluation - Monitoring Receivables - Tools and techniques.
• Cash - Difference between profits and cash, Factors affecting cash management and
Internal Treasury Controls - Tools and techniques of determining optimum cash
TOTAL SESSIONS: 42
TEXT BOOKS:
1. J. Van Horne and John M. WachowiczJr, Fundamentals of Financial Management, 13th
Edition, Pearson, 2008
2. Prasanna Chandra, Fundamentals of Financial Management, 5th Edition, McGraw Hill,
2012
REFERENCE BOOKS:
1. Prasanna Chandra, Financial Management – Theory and Practice, 9th Edition, McGraw
Hill, 2017
2. Rajiv Srivastava and Anil Misra, Financial Management, 2nd Edition, Oxford University
Press, 2012
Regulations 2018 27
3. M.Y. Khan and P.K. Jain, Financial Management – Text, Problems, cases, 6th Edition,
McGraw Hill, 2014
4. I.M. Pandey, Financial Management, 10th Edition, Vikas Publishing House, 2010
Regulations 2018 28
COURSE CODE COURSE TITLE L T P C
PBA1204 OPERATIONS MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Critical understanding of an integrated and structured approach to planning and decision-
making for a competitive advantage through operational excellence.
CO-2 Appreciation of the role of Operations Management functions, recognise its interfaces
with other functional areas and with its external environment.
CO-3 Basic knowledge of problem solving techniques in the field of operations management.
CO-4Applyappropriate management tools in the design, operation and improvement in the
creation of a firm's products and services.
UNIT-1 INTRODUCTION TO OPERATIONS MANAGEMENT 6
Operations Management – Nature, Importance - Differences between services and goods -
System Perspective – Functions – Challenges -Current Priorities -Recent Trends - Operations
Strategy – Strategic Fit –Framework - Measures for Operational Excellence - World-Class
Manufacturing Principles & Practices
UNIT-2 DESIGNING OPERATIONS 9
Facility Location – Theories - Steps in Selection - Location Models - Capacity Planning – Long
range – Types - Developing capacity alternatives - Process – Planning – Selection – Strategy -
Major Decisions - Facility Layout – Principles – Types - Planning tools and techniques - Design
of Service Systems - Personnel scheduling in Services - Product Design – Influencing factors –
Approaches – Stages – Legal - Ethical and Environmental issues -Project Management –
Scheduling Techniques – PERT - CPM
UNIT-3 PLANNING AND CONTROL OF OPERATIONS 9
Demand Forecasting – Need, Types, Objectives and Steps - Overview of Qualitative and
Quantitative methods - Overview of Sales and Operations Planning - Master Production
Schedule – MRP - MRP II and ERP - Resource Planning CRP and DRP - Scheduling - work
centres – nature, importance - Priority rules and techniques - Shop floor control - Flow shop
scheduling - Johnson’s Algorithm – Gantt charts
Regulations 2018 29
UNIT-4 SOURCING AND SUPPLY MANAGEMENT 9
Supply Chain Management - Purchasing – Objectives – Functions – Policies - Sourcing &
Supply Management - Vendor rating and Value Analysis - Make or Buy Decisions - E-
Procurement - Inventory – Objectives, Costs and control techniques - Selective Control -
Overview of JIT - Lean Management.
UNIT-5 FUNDAMENTALS OF QUALITY MANAGEMENT 9
Concept of Quality – Definition – Gurus - TQM Concepts – QFD - Quality Costs - Quality
Management Tools - Design of Quality Assurance Systems - Introduction of ISO Standards -
Statistical Process Control - OC Curve – AQL - Process Capability - Six Sigma
TOTAL SESSIONS: 42
TEXT BOOK:
Mahadevan B, “Operations Management -Theory and Practice”,3rd Edition, Pearson Education,
2018.
REFERENCE BOOKS:
1. Norman Gaither and Gregory Frazier, Operations Management, 9thEdition ,South Western
Cengage Learning, 2002
2. Richard B. Chase, Ravi Shankar, Robert Jacobs ; Operations & Supply Chain Management,
14th Edition, McGraw Hill (Special Indian), 2017
Regulations 2018 30
COURSE CODE COURSE TITLE L T P C
PBA1205 BUSINESS RESEARCH METHODS 3 0 0 3
LEARNING OUTCOMES
CO-1 To demonstrate a basic understanding of various aspects of business research
methodologies.
CO-2 To describe the research process to solve business problem.
CO-3Carry out literature review that synthesizes and evaluates literature in a specific topic area
CO-4 To identify appropriate techniques associated with qualitative and quantitative business
methodologies.
CO-5 To design a research activity for a given business situation
CO-6 To design and develop a business research report and to learn how to communicate the
results and acknowledge the ethical implications of the research.
UNIT -1 INTRODUCTION 9
Business Research – Definition and Significance – Characteristics of good research - Types of
Research –Exploratory and causal Research – Theoretical and empirical Research – Cross –
Sectional andtime – series Research – the research process – Research questions / Problems –
Research objectives – Literature review – theoretical framework – components of theory-
Researchhypotheses–Types of hypothesis - Variables in Research.
UNIT-2 RESEARCH DESIGN 9
Research design – Definition – Types of research design – exploratory and causal research
design – Descriptive and experimental design – different types of experimental design – Validity
of findings – internal and external validity – Measurement and scaling – Attitude measurement -
Different scales – Construction of scales – Validity and Reliability of instrument.
UNIT-3 DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Focus group
– Depth interview – Projective Technique - Survey VsObservation – Methods of Secondary data
– Construction of questionnaire and instrument – Sampling plan – Sample size – determinants
optimal sample size – sampling techniques – Probability Vs Non–probability sampling methods.
UNIT-4 DATA PREPARATION & ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data –Data Analysis – Descriptive
Statistics – Univariate Analysis - Testing of Hypothesis : Procedure for Hypothesis testing-
Regulations 2018 31
Bivariate Analysis – Test of differences and Means of Association - chi square test- ANOVA,
Large and small samples (Single Mean, Difference of Means, and Paired Data) –Multivariate
Analysis – Factor analysis – Discriminantanalysis – cluster analysis – multiple regression and
correlation – multidimensional scaling –Application of statistical software for data analysis.
UNIT-5 REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 6
Research report – Different types - need of executive summary –chapterization – contents of
chapter – report writing– Format of a research report – Pictures & Graphs – Interpretation – Oral
presentation - Ethics in research – Subjectivity and objectivity in research.
TOTAL SESSIONS: 42
TEXT BOOKS:
1.Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods, 11th
Edition, Tata McGraw Hill, New Delhi, 2012.
2.Uma Sekaran and Roger Bougie, Research methods for Business, 6thEdition, Wiley India,
New Delhi, 2012.
REFERENCE BOOKS:
1. Malhotra Naresh K, Marketing Research: Applied Orientation, 6th Edition, Pearson Pub, New
Delhi, 2007
2. R. Paneerselvam, Research Methodology”, 2nd Edition, Prentice Hall of India, New Delhi,
2010.
3. T.N. Srivastava & Shailaja Rego, Business Research Methodology, 2nd Edition, Tata McGraw
Hill, 2010
4. William G Zikmund et al Business Research Methods – A South-Asian perspective, 8th
Edition, Cengage Learning India Pvt. Ltd., 2012.
5. Naval Bajpai, Business Research Methods, Pearson, 2011.
Regulations 2018 32
COURSE CODE COURSE TITLE L T P C
PBA1206 BUSINESS INFORMATION SYSTEMS 3 0 0 3
LEARNING OUTCOMES
CO-1 Describe and distinguish the various types of business information systems and their
roles in running a business organization.
CO-2 Describe the fundamental concepts of database and design simple database using E-R
diagram and normalization concepts.
CO-3 Describe and apply various methodologies, tools and techniques to analyze and design
business information systems.
CO-4 Describe business intelligence tools, techniques and its applications.
CO-5 Describe the new information technologies available to businesses today and its
applications.
CO-6 Demonstrate an awareness of ethical issues related to usage of IS.
CO-7 Plan and undertake a group project, prepare and deliver structured verbal and written
report.
UNIT-1 INTRODUCTION TO INFORMATION SYSTEMS 8
Information System - Define - Differentiate Data, Information and Knowledge - Role of
Information Systems - Information Technology - Business Processes- Digitalization – Strategic
Information Systems - IS and Competitive Advantage - Types of IS - Transaction Processing
Systems - Management Information Systems- Decision Support Systems - Executive Support
System - Enterprise Resource Planning.
UNIT-2 DATABASE AND KNOWLEDGE MANAGEMENT 10
Database Fundamentals - Traditional File Approach– DBMS - RDBMS- Designing Databases –
Normalization - ER Diagram–SQL Query - Big Data - Data Warehouses and Data Mart. -
Knowledge Management - Concept and Definition - Knowledge Management Value Chain -
Types of Knowledge Management Systems - Intelligent Techniques.
UNIT-3 BUSINESS INTELLIGENCE 8
Types of Decisions - Decision Making Process - Decision Support Systems - Business
Intelligence –OLAP - Data Mining - Techniques.
Regulations 2018 33
UNIT-4 DEVELOPING INFORMATION SYSTEMS 8
System Development Process (SDLC) -System Development Methodologies –CASE tools -
Data flow diagram - Object-Oriented Systems Analysis and Design - Use Case Modeling.
UNIT-5 NEW IT TRENDS AND IS SECURITY 8
Cloud Computing – Social Computing – Mobile Computing – Pervasive Computing – Block
chain Technology - Ethics in IT - Securing Information Systems – Vulnerabilities - Computer
Crimes - Controls - Tools and Technologies for protecting IS
TOTAL SESSIONS: 42
TEXT BOOKS:
1. Kelly Rainer, Brad Prince and Hugh Watson, Management Information Systems, 4th
Edition, Wiley India, 2016
2. Kenneth C. Laudon, and Jane P. Laudon, Management Information Systems: Managing
the digital firm, 15th Edition, Pearson Publication, 2018
REFERENCE BOOKS:
1. Kenneth E. Kendal and Julie E. Kendall, Systems Analysis and Design, 9th Edition,
Pearson Publication, 2014
2. Ralph M. Stair and George W. Reynolds, Fundamentals of Information Systems, 9th
Edition, Cengage Learning, New York, 2018
3. Keri E. Pearlson, Carol S. Saunders and Dennis F. Galletta, Managing and Using
Information Systems: A Strategic Approach, 6th Edition, John Wiley & Sons, 2016
4. Ellen F. Monk, Joseph A. Brady, and Emilio I. Mendelsohn, Problem- Solving Cases in
Microsoft Access & Excel,15th Edition, Cengage Learning, 2017
5. Sharda Ramesh, Delen Dursun and Turban Efraim, Business Intelligence: A Managerial
Perspective on Analytics, 3rd Edition, Pearson, 2017
Regulations 2018 34
COURSE CODE COURSE TITLE L T P C
PBA1207 APPLIED OPERATIONS RESEARCH 3 0 1 4
LEARNING OUTCOMES
CO-1 Define and explain the various concepts and techniques of operations research and their
applicability to business situations.
CO-2 Translate a real-world problem, given in words, into a mathematical formulation.
CO-3 Use the relevant mathematical model(s)to make optimal decisions under conditions of
certainty, risk and uncertainty
CO-4 Use appropriate software tools to solve problems in operations research and interpret the
results to aid decision making under various operational constraints in an organization
UNIT-1 INTRODUCTION TO OPERATIONS RESEARCH AND LINEAR
PROGRAMMING (10+3)
Introduction to Mathematical Models – Definition – Evolution - Applications of Operations
Research in decision making.
Linear Programming –Formulation - Solution by Graphical and Simplex methods - Big M/
Penalty - Special Cases - Principles of Duality- Sensitivity Analysis.
UNIT–2 LINEAR PROGRAMMING EXTENSIONS (10+3)
Transportation Models (Minimising and Maximising Problems) – Balanced and unbalanced
Problems – Initial Basic feasible solution by N-W Corner Rule - Least cost and Vogel’s
approximation methods - Check for optimality by MODI method – Degeneracy - Transhipment
Models.
Assignment Models (Minimising and Maximising Problems) – Balanced and Unbalanced
Problems - Hungarian and Branch and Bound Algorithms - Travelling Salesman problems -
Crew Assignment Models.
UNIT– 3 GAME THEORY (7+3)
Game Theory-Two person Zero sum games-Saddle point - Dominance Rule - Convex Linear
Combination (Averages) - methods of matrices - graphical and LP solutions.
UNIT – 4 SIMULATION AND DECISION THEORY (7+3)
Decision making under risk – Decision trees – Decision making under uncertainty- Monte-Carlo
simulation
Regulations 2018 35
UNIT – 5 QUEUING AND REPLACEMENT MODELS (7+3)
Queuing Theory - Single and Multi-channel models – infinite number of customers and infinite
calling source.
Replacement Models-Individuals Replacement Models (With and without time value of money)
– Group Replacement Models.
TOTAL SESSIONS: 56
TEXT BOOK:
G. Srinivasan, Operations Research – Principles and Applications, 2ndEdition, PHI, 2010
Regulations 2018 36
COURSE CODE COURSE TITLE L T P C
PBA1215 MANAGERIAL COMMUNICATIONS II 0 0 2 2
AN ILLUSTRATIVE LIST OF AREAS:
Introduction to Business Communication – process, barriers
Non-verbal communication
Grammar
Active Listening
Oral communication – Structuring and delivering a talk
Articulation
Inter-personal communication
Active Reading skills – speed reading
Comprehension – written and spoken
Presentation skills
Vocabulary – Introduction to etymology – business jargon
Good writing – basic grammar
Business letters and reports
Email etiquette
Summarizing and paraphrasing
Group Discussion
Debating
Effective telephone conversation
Celebrity introduction
Cross-cultural communication
Content writing
Conducting meetings
Interviewing skills
TOTAL SESSIONS: 28
SUGGESTED REFERENCES:
1. Bovee, Thill&Schatzman, Business Communication Today, 13th Edition, Pearson
2. NageshwarRao and Rajendra Das, Business skills, HPH
3. Lesikar, R.V. &Flatley, M.E. Basic Business Communication – Connecting in a digital
world, 13thEdition, McGraw Hill Publishing Company Ltd.
4. John Seely, Oxford Guide to Effective Writing and Speaking, 3rd edition, Oxford
Publishing.
5. M Ashraf Rizvi, Effective Technical Communication,.2ndEdition, TMH.
6. Meenakshi Raman and Sangeeta Sharma, Technical Communication, 3rdEdition, Oxford
Publishing.
Regulations 2018 37
COURSE CODE COURSE TITLE L T P C
PBA1211 DATA ANALYSIS II 0 0 2 2
LEARNING OUTCOMES
CO1: Demonstrate an understanding of basic concepts in Statistics and their applications using
SPSS / R
CO2: Formulate and use appropriate models of data analysis to find feasible solution for
business-related problems using SPSS / R
CO3: Understand and communicate from the statistical outputs into managerial
recommendations using SPSS / R
UNIT -1 DESCRIPTIVE STATISTICS 7
Introduction to SPSS / R- Descriptive Statistic - Creating and editing a data file - Managing Data
- Computing New variables - Recoding Variables - Mean, Median, Mode - Variance and
Standard Deviation - Maximum, Minimum, Range, Sum - Descriptive Statistic - Normal
Distribution - Skewness and Kurtosis - Percentiles and Quartiles - Stem and Leaf and box plot -
Creating Graphs.
UNIT – 2 TESTING OF HYPOTHESIS (PARAMETRIC) 7
t-Test - One sample t-test - Two sample t-test - Paired sample t-test -F Test (ANOVA)
UNIT – 3 TESTING OF HYPOTHESIS (NON PARAMETRIC) 7
Chi-square Tests - KS Test -Mann–Whitney U test - Kruskal Wallis test
UNIT – 4 CORRELATION & REGRESSION 7
Correlation and Regression –Bi-variate Correlation - Simple Linear Regression - Multiple
Regression.
TOTAL SESSIONS: 28
Regulations 2018 38
COURSE CODE COURSE TITLE L T P C
PBA1301 STRATEGIC MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Define Mission, Vision, and Objectives of an Organization.
CO-2 Assess the external and internal business environments of an industry / company using
different tools and frameworks.
CO-3 Perform Strategic gap analysis for a given business case.
CO-4 Identify and relate corporate and business level strategies of a business organization.
CO-5 Outline the strategy implementation process and the challenges for a given business
situation.
UNIT – 1 STRATEGY, PLANNING, PROCESS 10
Strategic Management Process -Concept of Strategy - Levels of Strategy –Stakeholders -
Mission, Vision, Objectives, Goals - Business Definition -Managing Organizations by
Objectives (MBO) -Strategic Gaps – Visualization and bridging the gaps
UNIT – 2 EXTERNAL AND INTERNAL ENVIRONMENT 16
External Environment Assessment - Porter’s Five Force Model -Internal Environment
Assessment -Resources, Capabilities, Competencies, Core Competencies - SWOT Matrix -
Competitive Advantage and its Sustenance -Sources of Competitive Advantage – Value Chain
Analysis –Outsourcing
UNIT – 3 STRATEGIC OPTIONS 10
Generic Business Level Strategies (Cost Leadership, Differentiation, Niche Strategies) - Vertical
Integration - Horizontal Integration -Corporate Level Strategies (Expansion, Diversification,
Mergers and Acquisitions, Strategic Alliances, Networks)
UNIT -4 STRATEGY IMPLEMENTATION 6
Strategic Choice -Strategic Fit -Strategy Implementation Process (Organization Communication,
Organization Structure, Resource Management, Information Management, Evaluation and
Control)
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Hill, Strategic Management: An Integrated approach, 9th Edition, Cengage Learning.
2. John A.Parnell. Strategic Management, Theory and practice Biztantra (2012).
Regulations 2018 39
3. Azhar Kazmi, Strategic Management and Business Policy, 3rd Edition, Tata McGraw
Hill,2008
4. Wheelen, Concepts in Strategic Management and Business Policy, 14th Edition, Pearson
5. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management: Formulation,
Implementation and Control, 12th Edition, McGraw Hill, 2017.
Regulations 2018 40
COURSE CODE COURSE TITLE L T P C
PBA1321 ADVERTISING AND PUBLIC RELATIONS 3 0 0 3
LEARNING OUTCOMES
CO–1 Demonstrate an understanding of all concepts in advertising and public relations.
CO–2 Draw up an advertising and media plan for a product and create an agency brief for the
same
CO–3 Draw up a creative brief for a product / market situation
CO–4 Describe and interpret any advertising campaign of another company with respect to
objectives, creative design and executions.
CO–5 Identify and describe the PR effort any company based by exploring newspaper
archives.
UNIT-1 INTRODUCTION TOADVERTISEMENT 8
Concept–Definition– Scope– Objectives– Functions-Principles of Advertisement–Social,
Economic and Legal Implications of Advertisements– Setting advertisement objectives–
Advertisement Agencies– Selection and Remuneration– Advertisement Campaigns–Case
Studies.
UNIT - 2 ADVERTISEMENTMEDIA 8
Media plan–Type and choice criteria–Reach and Frequency of Advertisements–Cost of
Advertisements-related to sales–Media Strategy and Scheduling - Media Research–Testing
Validity and Reliability of ads–Measuring impact of advertisements–Trade Fairs,
Exhibitions - Case Studies
UNIT – 3 CREATION AND PRODUCTION 8
Design and execution of advertisements –Message Development–Different types of
advertisements–Layout–Design appeal–Copy Structure–Advertisement Production–Print–
Radio, T.V .and Web Advertisements–Trade Fairs and Exhibitions - Production
Techniques
UNIT – 4 DIGITAL ADVERTISING 9
Digital Advertising – An Overview - Website Planning & Creation - Search Engine
Optimisation - Search Engine Marketing - Mobile Marketing -Affiliate Marketing - You
Tube/Video Advertising- E- mail Marketing – Social-media Marketing
UNIT – 5 PUBLICITYAND PUBLIC RELATIONS 9
Introduction – Meaning – Objectives – Scope – Functions – integrating PR into Promotional
Regulations 2018 41
Mix-Marketing Public Relation Function – Process of Public Relations – advantages and
disadvantages of PR - Measuring the Effectiveness of PR-PR Tools and Techniques –
Difference between Marketing, PR and Publicity—Social Publicity–Web Publicity and
Social-media– Publicity Campaigns
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. George E Belch and Michel A Belch, Advertising and Sales Promotion, 10thEdition, Tata
McGraw Hill.
2. S.H.H.Kazmi and Satish K Batra, Advertising&SalesPromotion,3rd Revised Edition
ExcelBooks,NewDelhi,2008.
3. Wells, Moriarty & Burnett, Advertising, Principles & Practice, 7th Edition, Pearson
Education, 2007.
4. Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketing
communication, 3rd Edition, Prentice Hall of India, New Delhi, 2006.
5. Terence A. Shimp and J.Craig Andrews, Advertising Promotion and other aspects of
Integrated Marketing Communications, 9th Edition, CENGAGE Learning, 2016
6. Julian Cummings, Sales Promotion: How to Create, Implement and Integrate Campaigns
that Really Work, Kogan Page, London, 5th Edition, 2010.
7. Jaishri Jefhwaney, Advertising Management, 2nd Edition, Oxford University Press, 2013.
Regulations 2018 42
COURSE CODE COURSE TITLE L T P C
PBA1322 CONSUMER BEHAVIOR 3 0 0 3
LEARNING OUTCOMES
CO–1 Demonstrate an understanding of how c u s t o m e r s make decisions and assess the
relevant implications for marketing practitioners
CO-2 Identify the major individual, social and cultural factors that affect consumers’ decision
making process
CO–3 Outline the major stages which consumers usually go through when making a
consumption-related decision
UNIT-1 INTRODUCTION 8
Concepts– Significance– Dimensions of Consumer Behavior– Application of knowledge of
Consumer Behaviour in marketing decisions – Consumer research
UNIT-2 INTERNAL INFLUENCES 8
Psychological Influences on Consumer Behavior– Psychographics – Motivation–Perception–
Personality –Learning & Memory – Attitude –Self Image - Values and Lifestyles – AIO
Analysis – Consumer expectation and satisfaction
UNIT-3 EXTERNAL INFLUENCES 8
Social Class – Culture and Sub-culture –Cross Culture–Demographics– Family group –
Lifecycle – Socialization and Reference group–Communication-Influences on Consumer
behavior
UNIT-4 PURCHASE DECISION PROCESS 10
Decision making process - Types of consumer decisions – High and low involvement- The
buying process - Situational influences – Pre-purchase and post-purchase behavior– Diffusion
of Innovation– Post purchase evaluation & Dissonance-Emerging Issues – Online purchase
decision process
UNIT–5 CONSUMER BEHAVIOR MODELS 8
Organizational and individual consumer behavior models-Howard- Sheth, Engel–Kollat,
Webstar and Wind Consumer Behaviour Models– Implications for marketing decisions.
TOTAL SESSIONS 42
Regulations 2018 43
REFERENCE BOOKS:
1. Hawkins, Motherbaugh, Mookerjee, Consumer Behaviour – Building Marketing Strategy,
12th Edition, Tata McGraw Hill.
2. Leon G Schiffman, Joseph Wisemblit,S Ramesh Kumar, Consumer Behaviour,12th
Edition, Pearson, 2015
3. Barry J.Babin, Eric G.Harris, Ashutosh Mohan, Consumer Behavior: A South Asian
Perspective, Cengage Learning, Indian Edition, 6th Edition, 2016
4. P.C.Jain and Monika Bhatt., Consumer Behavior in Indian Context, S.Chand & Company,
2013.
5. Srabanti Mukherjee, Consumer behavior, Cengage Learning, 2012.
6. Assael, Consumer Behavior - A Strategic Approach, Biztranza, 2008
7. Dinesh Kumar, Consumer Behaviour, Oxford University Press,2015.
Regulations 2018 44
COURSE CODE COURSE TITLE L T P C
PBA1323 CUSTOMER RELATIONSHIP
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO–1 Demonstrate an understanding of the role customer relationship management in the
performance of a business organization.
CO–2 Demonstrate an understanding of the role of technology in managing relationships with
customers.
CO–3 Design a CRM strategy for a company by incorporating suitable analytical and
conceptual tools.
CO–4 Identify the CRM practices / strategies employed in any commercial enterprise and map
these to the conceptual knowledge acquired.
UNIT-1 INTRODUCTION 9
Definitions - Concepts and Context of Relationship Management-Objectives of Relationship-
Stages of Customer Life Cycle – Evolution - Transactional Vs Relationship Approach – CRM as
a Strategic Marketing Tool – CRM significance to the stakeholders- Elements of CRM – CRM
Process-Types of CRM –CRM as Strategy
UNIT-2 UNDERSTANDING CUSTOMERS 9
Customer Information Database – Customer Profile Analysis - Customer Perception,
Expectations Analysis – Customer behavior in relationship perspectives; individual and group
customer’s -Customer Lifetime Value – Selection of Profitable customer segments
UNIT -3 CRM STRATEGIES 9
Concept of Customer Value-Sources for Creating Customer Value-Strategies for Customer
Acquisition – Retention and Prevention of Defection – IDIC Model of CRM and CRM Value
Chain – CRM road map for business applications – Customer Experience and CRM
UNIT-4 CRM PLANNING AND IMPLEMENTATION 9
Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM –
Operational CRM – Call Center Management – Role of CRM Managers- Managing CRM
Project- Implementation Issues
Regulations 2018 45
UNIT-5 TRENDS IN CRM 6
Role of CRM in Sales-Sales Funnel- Sales Force Automation- Marketing Automation-- Call
Centre Management- e-CRM
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Jaspreet Kaur Bhasin, Customer Relationship Management, Dreamtech, 2012
2. Francis Buttle, Customer Relationship Management: Concepts & Tools, Taylor & Francis,
3rd Edition.
3. Alok Kumar et al, Customer Relationship Management: Concepts and applications,
Biztantra, 2008
4. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic Perspective,
Trinity Press, Reprinted Edition,2016.
5. H.Peeru Mohamed and A. Sahadevan, Customer Relation Management, Vikas Publishing
2005.
Regulations 2018 46
COURSE CODE COURSE TITLE L T P C
PBA1324 SALES AND DISTRIBUTION
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Demonstrate an understanding of the principles of sales and distribution management in
B2C and B2B markets.
CO-2Develop a hypothetical sales and distribution plan for a given product / category by
incorporating all relevant variables and principles
CO-3Appreciate the sales and distribution function in any real-time organization.
UNIT-1 SELLING PROCESS 8
Buying Process, Organizational Buying Process, Steps in the Selling Process, The Funnel,
Sales Presentation methods, Handling Objections, Negotiation, Closing, Relationship selling
Strategy
UNIT-2 SALES PLANNING 8
Sales Forecasting methods, Sales Budget; Designing Sales Territories, Sales Quotas and Sales
contests, Sales Organization Structures, Key Account Management, Sales Force Expenses and
transportation
UNIT-3 SALESFORCE MANAGEMENT 10
Sales Force Size & Workload planning, Job Analysis, Recruitment and Selection of Sales
Force, Sales Training, Motivating Sales Personnel- Concepts, Types of rewards , Compensating
Sales Personnel- Objectives, Its Components, Designing a Compensation Plan, Productivity
Analysis, Evaluating Sales Performance by developing suitable metrics, Sales force for B2B
markets
UNIT-4 CHANNEL MANAGEMENT 8
Introduction to Distribution Management, Channel Design and planning process, Evaluating
major Alternatives, Selecting Channel partners, Channel Conflict, Ways of managing channel
conflict, Distribution management for Services, Distributor network relations, B2B Channel
management
Regulations 2018 47
UNIT-5 CHANNEL INSTITUTIONS 8
Channel Institutions for B2B markets, Trade promotion, Managing Wholesalers-Wholesaling
functions, Strategic issues in Wholesaling, Distributors/Dealer/Stockists/Franchisees,
Distributor ROI; Retail Management-Retail Strategy, Merchandising, Trading Format, Online
Retail
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Krishna K Havaldar and Vasant M Cavale, Sales and Distribution Management, Text and
Cases; 4th Edition, McGraw Hill
2. Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sandeep Puri, Sales and
Distribution Management, 6th Edition, Pearson, Jul. 2017
3. Sapiro, Stanton & Rich, Management of Sales Force, , 12th Edition, Tata McGraw Hill
4. Churchill Ford, Walker Johnston and Tanner, Sales Force Management 6th Edition, Tata
McGraw Hill, 2012
5. Charles M Futrell, Sales Management, 6th Edition, Thomson South Western Publication,
2003
6. Edward W. Gundiff and Norman A.P.Gowni, Sales Management, 5th Edition, Pearson
Education, 2009
Regulations 2018 48
COURSE CODE COURSE TITLE L T P C
PBA1325 SERVICES MARKETING 3 0 0 3
LEARNING OUTCOMES
CO-1Demonstrate an understanding of the difference between marketing physical products and
intangible services including dealing with the extended service marketing mix
CO-2Describe the role of services sector operates in a developing economy
CO-3Define and illustrate the main components of services marketing theory and describe how
they can be practically applied in the service sector
CO-4Describe the challenges faced in services delivery in general and in specific reference to
any company's service
UNIT – 1 INTRODUCTION 9
Definition–Service Economy–Evolution and growth of Service Sector–Nature and Scope of
Services– Unique characteristics of Services-Challenges and issues in Services Marketing
UNIT – 2 SERVICE MARKETING OPPORTUNITIES 9
Assessing Service Market Potential – Ad va nce d app roac hes to IMO Frame wor k –
Expanded Marketing Mix–Tasks faced by Service Companies and Management –Environment
and Trends– Service Market Segmentation, Targeting and Positioning
UNIT – 3 SERVICE DESIGN AND DEVELOPMENT 8
Service differentiation frameworks –New Service Development–Service Blue Printing–GAP
Model of Service Quality –Measuring Service Quality–SERVQUAL– Service Quality Function
Development
UNIT – 4 SERVICE DELIVERY AND PROMOTION 8
Positioning of Services–Designing Service Delivery System - Consumer Behavior in Service
Settings - Product Attributes Continuum - Customer Satisfaction –Pricing of Services –
Methods– Service Marketing Triangle –Integrated Service Marketing Communication
UNIT -5 SERVICE STRATEGIES 8
Service Guarantees - Service Recovery - Evaluation of Service Offering - Focus Strategies -
Value Proposition Models – Demand-Capacity Management
TOTAL SESSIONS 42
Regulations 2018 49
REFERENCE BOOKS:
1. Chiristropher H. Lovelock and Jochen Wirtz, Services Marketing, 8th
Edition, Pearson
Education, NewDelhi.
2. Hoffman, Marketing of Services,4th Edition, Cengage,2010.
3. Kenneth et al, Services Marketing Operations Management and Strategy, 2nd Edition,
Biztantra, New Delhi, 2004
4. Valarie Zeithamletal, Services Marketing,5th International Edition, Tata McGraw Hill, 2007.
5. Gronroos, Service Management and Marketing, 3rdEdition Wiley India, 2009.
Regulations 2018 50
COURSE CODE COURSE TITLE L T P C
PBA1326 STRATEGIC BRAND MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Demonstrate understanding of key branding concepts and process to develop brand
strategy
CO-2 Describe various theories and models to build strong brand.
CO-3 Apply branding principles and marketing communication mix to improve brand
performance.
CO-4 Demonstrate the ability to conduct a brand audit using both primary and secondary
sources and propose strategic recommendations based on the audit results.
CO-5 Apply brand strategies to introduce new brands and managing brands over time.
CO-6 Work effectively as team to discuss, analyze, prepare and present a brand audit report
UNIT -1 INTRODUCTION 8
What is a Brand? – Brand vs. Product–Functions of Brand– Branding Challenges and
Opportunities – Brand Equity Concept – Customer based Brand Equity – Sources of Brand
Equity - Strategic Brand Management Process.
UNIT- 2 BUILDING STRONG BRAND 9
Identifying and Establishing Brand Positioning –Brand Mantra – Building Strong Brands –
Brand Building Blocks - Brand Resonance Model– Brand Value Chain.
UNIT -3 PLANNING AND IMPLEMENTING MARKETING PROGRAMS 8
Brand Elements– Integrated Marketing Communication –Advertising and Promotions – Online
Marketing – Events and Experiences – Mobile Marketing – Public Relations and Publicity –
Brand Leverage – Secondary Sources of Brand Knowledge – Co-Branding – Celebrity
Endorsement.
UNIT – 4 MEASURING BRAND EQUITY 8
Conducting Brand Audits – Tracking Studies – Brand Equity Management System – Measuring
Sources of Brand Equity – Research Methods and Techniques – Measuring Outcome of Brand
Equity (Brand Performance) – Comparative Methods – Holistic Methods
Regulations 2018 51
UNIT- 5 GROWING AND SUSTAINING BRANDING EQUITY 9
Brand Architecture – Types of brands –Brand extension -Brand Portfolios – Brand Hierarchies –
Brand Reinforcement – Brand Revitalization – Building Global Brands
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Kevin L. Keller, Ambi Parameswaran and Isaac Jacob, Strategic Brand Management:
Building, Measuring and Managing, 4thEdition, Pearson. 2015.
2. Alice M. Tybout and Tim Calkins, Kellogg on Branding in a Hyper-Connected World, Wiley,
2019.
3. David Aaker,Building Strong Brands, Simon & Schuster, 2010.
4. MoorthiY.L.R, Brand Management: The Indian Context, Vikas Publishing House, 2012.
5. Jean-Noël Kapferer, The New Strategic Brand Management: Advanced Insights and Strategic
Thinking, 5th Edition, Kogan Page, 2012
Regulations 2018 52
COURSE CODE COURSE TITLE L T P C
PBA1421 INTERNATIONAL MARKETING 3 0 0 3
LEARNING OUTCOMES
CO-1Demonstrate an understanding of global business and environment
CO-2Carry out a country analysis and determine its attractiveness for doing business
UNIT -1 INTRODUCTION TO INTERNATIONAL MARKETING 8
International Marketplace, International Marketing, Opportunities and Challenges in
International Marketing – Trade Barriers, Institutions in International Trade – WTO- Regional
Trade Agreements, Impact of Trade and Investment
UNIT -2 INTERNATIONAL MARKETING ENVIRONMENT 8
Cultural, Economic, Political and Legal Environment
UNIT -3 INTERNATIONAL MARKETS 10
Types of Markets - Strategic Planning -Analyzing people and markets -Selection of Markets -
Country Attractiveness -Market Entry and Expansion -Organizational Structure -Implementation
and Control
UNIT -4 INTERNATIONAL MARKETING MIX 10
Product and Brand Management – Marketing of Services - Advertising, Promotion and Sales –
Pricing Strategies – Distribution and Logistics
UNIT -5 IMPORT MANAGEMENT 6
Institutional Infrastructure for Export Promotion -Export Procedures and Documentation -Modes
of Payment -International Trade Finance -Managing Risks in International Trade
TOTAL SESSIONS 42
REFERENCES:
1. Michael R Czinkota, Ilkka A Ronkainen, International Marketing, 10th Edition, Cengage
2. Rakesh Mohan Joshi, International Marketing,2nd Edition, Oxford University Press
3. International Marketing by Czinkota M and Ronkainan R, 10th Cengage Learning
Regulations 2018 53
4. International Marketing by Cateora P.R; Graham J.L, 3rd author is Mary C Gilly, 16th
Edition, Tata McGraw Hill Publishers
5. Global Marketing Management by Kotabe M and Helsen K, 5th Edition, Sage Publications,
2012
6. International Marketing by Gillespie G Jeannet J.P and Hennessey H.D, Cengage Learning,
2008
7. International Marketing and Export Management by Albaum G and Duerr E, 7th Edition,
Pearson Education, 2014
Regulations 2018 54
COURSE CODE COURSE TITLE L T P C
PBA1422 RETAIL MANAGEMENT 3 0 0 3
LEARNING OUTCOME
CO-1 Demonstrate an understanding of the operations of a retail outlet
UNIT -1 INTRODUCTION 6
Overview of Retail – Retail Formats and Theories – Retail in India – Retail in World – Key
Drivers of Retail Industry – Retail Value Chain
UNIT -2 RETAIL STRATEGY AND PLANNING 8
Consumer Behavior – Strategy – Site Selection – Methods of Expansion
UNIT -3 MERCHANDISE MANAGEMENT 10
Basics of Merchandizing – Process – Procurement – Pricing – Private Labels – Category
Management
UNIT -4 MANAGING IN RETAIL 8
HR in Retail – Operations – Legal and Ethical Aspects – Store Design and Layout – Visual
Merchandising
UNIT -5 CREATING AND SUSTAINING VALUE 10
Managing Infrastructure – Supply Chain – Retail Viability – Marketing & Branding – Servicing
– Role of Technology – Changing Facets – Retail Metrics –Retailer Profitability – eRetailing &
Omni channel presence – CRM
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Swapna Pradhan, Retailing Management, 5th Edition, McGraw Hill Education
2. Ron Hasty and James Reardon, Retail Management, McGraw Hill Edition, 2007
3. J K Nayak, Prakash C.Dash, Retail Management, Cengage, 2017
4. Dr.Harjit Singh, Retail Management A Global Perspective, S.Chand Publishing, 3rd
Edition,2014
Regulations 2018 55
5. Patrick M. Dunne and Robert F Lusch, Retailing, Cengage, 8th Edition, 2013.
6. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University
Press, 3rd Edition 2016.
7. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University Press,
2008
Regulations 2018 56
COURSE CODE COURSE TITLE L T P C
PBA1327 BANKING SERVICES MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 To demonstrate an understanding of a bank’s functioning and its various activities.
CO-2 To compare the performance of different banks based on their financial statements.
CO-3 To demonstrate an understanding of the legal framework in which banks operate
UNIT – 1 SOURCES AND APPLICATION OF BANK FUNDS 12
Deposits and Non-deposit Sources -Types of Deposits - Designing of Deposit Schemes and
Pricing of Deposit Services -Application of Bank Funds - Certificate of Deposits - Call money -
term money – repo
Lending Functions -Loan Policy - Fund based, Non-fund based, and Asset based –Different
types of loans and their features -Reverse Repo - Pricing of loans - Major components of a
typical loan policy document - Pricing of loans - Customer profitability analysis.
UNIT – 2CREDIT MONITORING AND RISK MANAGEMENT 8
Credit Analysis, Delivery and Administration - Credit Monitoring, Signals of borrowers’
financial sickness - Financial distress prediction models –Rehabilitation process -NPA
classification and types of NPAs
Risk Management – Interest Rate, Liquidity, Forex, Credit, Market, Operational and Solvency
Risks – Risk Measurement Process and Mitigation
UNIT – 3PERFORMANCE EVALUATION OF BANKS 8
Alternate deployment of Funds and Treasury operations - CRR, SLR and non-SLR investments -
Overview of Financial Statement of Banks –Balance Sheet and Income Statement - Ratios
applicable for Banks - Capital Adequacy - CAMELS rating
UNIT – 4 MODERN BANKING 6
Diversification of business activities - Mutual Funds and Insurance business - Risks associated
therewith - Payment system in India –Paper based, e-payments –Electronic Banking –
Advantages –Plastic Money - E-money –Forecasting of cash demand at ATMs–Security threats
in e-banking and RBIs initiatives - Banking correspondents - MICR Clearing CTS –– Fraud
Detection and Control
Regulations 2018 57
UNIT – 5 LEGAL ASPECTS OF BANKING 8
Overview of RBI Act 1934 - Banking Regulations Act 1948 - important sections –Rights and
obligations of a banker - Ombudsman and Customer Services - Resolution mechanisms of NPA
- DRT, SARFAESI.NPA, PCA, IBC and other RBI guidelines - Overview of BASEL norms -
Rules governing SLR and CRR.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Padmalatha Suresh and Justin Paul, Management of Banking and Financial Services,4th
Edition, Pearson, Delhi,2017.
2. Meera Sharma, Management of Financial Institutions – with emphasis on Bank and Risk
Management, PHI Learning Pvt. Ltd., New Delhi 2010
3. Bharati Pathak, Indian Financial Systems, 4th Edition, Pearson, New Delhi
4. Peter S. Rose and Sylvia C. and Hudgins, Bank Management and Financial Services, Tata
McGraw Hill, New Delhi, 2012.
5. Madura, Financial Institutions & Markets, 10th Edition, Cengage, 2016.
Regulations 2018 58
COURSE CODE COURSE TITLE L T P C
PBA1328 CORPORATE FINANCE 3 0 0 3
LEARNING OUTCOMES
CO–1 Demonstrate an understanding of the role and responsibilities of Corporate Finance in
relation to other functions in an organization.
CO–2 Demonstrate an understanding of various alternatives for raising of funds by a corporate,
theories if any, and their advantages and limitations.
CO–3 Understand the relationship between shareholders wealth maximization and the linkage to
dividends and the theoretical concepts.
CO–4 Do a risk analysis for capital budgeting and suggest measures to mitigate the same
CO–5 Carry out the valuation of an enterprise with a given set of data using different models
and highlight their significance.
UNIT-1 INTRODUCTION TO CORPORATE FINANCE, CG & CSR 8
Introduction to Corporate Finance – First principles of Corporate Finance – Corporate Financial
decisions – Firm Value – Tools of Corporate Finance – Objectives – Value and Price
Long term sources of finance - Equity – Preference – Debentures – Leasing – Hire Purchase –
Venture Capital
Corporate Governance - SEBI Guidelines - Corporate Social Responsibility
UNIT - 2 CAPITAL STRUCTURE THEORIES 8
Capital Structure – Theories – Net Income Approach, Net Operating Income Approach, MM
Approach – Determinants of Capital structure – Features of ideal capital structure EBT – EPS
relationship – Point of indifference
UNIT -3 DIVIDEND POLICY THEORIES 8
Dividend decision – Issues in dividend decisions – Factors determining dividend policy – Types
of dividend policies – forms of dividend - Theories of Relevance & Irrelevance – Walter’s
Model – Gordon’s model – MM model
UNIT-4 RISK MANAGEMENT IN CAPITAL BUDGETING 8
Appraisal of Risky Investments –Types of risks – Tools in risk management – RADR – CEC –
Probability – Standard deviation – Sensitivity analysis - Simulation – Decision tree approach in
investment decisions
Regulations 2018 59
UNIT -5 CORPORATE VALUATION 10
Corporate Valuation: Principles and practices – DCF method – Expected growth -- Discounting
rate – Asset life – Relative valuation – Standardized values and multiples – Determinants of
multiples – Use of comparable firms – Value creation – Alternate models
TOTAL SESSIONS 42
REFERENCE BOOKS
1. Rajiv Srivastava and Anil Misra, Financial Management, 2nd Edition, Oxford University
Press.
2. Aswath Damodaran, Corporate Finance – Theory and Practice, 2nd Edition, Wiley India
Pvt. Ltd.
3. J. Van Horne and John M. Wachowicz Jr., Fundamentals of Financial Management, 13th
Edition, Pearson, 2008
4. Richard A Brealey, Stewart C Myers, Franklin Allen & Pitabas Mohanty, Principles of
Corporate Finance, 11th Edition, Tata McGraw Hill.
5. Robert Parrino & David Kidwell, Fundamentals of Corporate Finance, 2nd Edition, Wiley
India.
Regulations 2018 60
COURSE CODE COURSE TITLE L T P C
PBA1329 FINANCIAL STATEMENT ANALYSIS 3 0 0 3
LEARNING OUTCOMES
CO–1Demonstrate a thorough understanding of the various methods and ratios used to analyse
and evaluate the performance of a company
CO–2 Compare the performances of two companies in the same industry or across two different
industries.
CO–3 Identify factors that cause the differences in the above comparison.
CO–4 Draw inferences from the analysis and identify possible areas of strengths and
weaknesses of the companies being analyzed along with possible course of action, if required.
Topics
• Understand appreciate the different accounting standards and their implications on the
financial statements of the company
• Understanding Financial statements- Income statement, Balance sheet-structure
• Principles of revenue recognition, accrual concept and other key accounting concepts
• Revenue analysis- sources of revenue, analysis of revenue by products, country,
segments etc with practical case studies
• Expense analysis- trend analysis using company data over a period of time
• Analysis of balance-sheet structure- assets, liabilities, working capital, capital structure
• Analysis and interpretation of financial statements-Ratio analysis
• Case studies on ratio analysis
• Analysis and interpretation of financial statements- funds flow and cash flow analysis
• Case studies on funds and cash flow analysis
• Using financial statements to value companies- free cash flow analysis
• Computation of Economic Value added measure
• Putting them all together and writing an summary report
• On a selective basis, arrive at the same ratios by adopting different standards and
highlight the impact on company performance.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Stephen Penman, Financial Statement Analysis and Valuation, 4th Edition, McGraw Hill
Education
2. K.R.Subramanyam & John J Wilde , Financial Statement Analysis, 10th edition, Tata
McGraw Hill Education
Regulations 2018 61
COURSE CODE COURSE TITLE L T P C
PBA1423 FINANCIAL SERVICES 3 0 0 3
LEARNING OUTCOMES
CO–1 Demonstrate a good understanding of the financial system and the role of various
participants.
CO–2 Demonstrate a basic understanding of the regulatory system and the reasons for their
existence.
CO–3 Compare the funding sources of a business and highlight the advantages and
disadvantages.
CO–4 Demonstrate an understanding of the various credit rating options, their relevance and
interpretation.
UNIT -1 INTRODUCTION TO FINANCIAL SYSTEM 8
Introduction to Financial system – Design and structure – Participants, products, instruments,
institutions and functions – Regulatory framework
NBFCs – Types – Products and services – Regulatory framework – Prudential norms
UNIT -2 MANAGEMENT OF CAPITAL ISSUES 8
Types of capital issues – Intermediaries – Duties, roles and responsibilities of intermediaries –
Procedure involved in capital issues– Pre, and post issue formalities – Listing – Brokerage and
underwriting– Obligations during, pre, open and post issue periods– Regulatory framework
UNIT -3MUTUAL FUND MANAGEMENT 8
Mutual Funds – Types – Advantages –Organizational Structure – Authorities – Regulations –
Trading – Tax benefits – ETFs – Evaluation of performance and risks
UNIT -4 LEASING, HIRE PURCHASE, VC & PE 9
Leasing – Types of leasing – Advantages – Limitations – Hire Purchase – Features of HP –
Distinction between HP and leasing – Procedure for entering into HP and leasing agreements
Venture capital & PE – Objectives – Types – Stages - Exit routes – Risks
Regulations 2018 62
UNIT -5 OTHER SERVICES 9
Credit rating Agencies – Rating process and methodology– Rating of instruments – Special
kinds of ratings – Rating symbols – Rating institutions
Bill Discounting – Factoring and forfeiting – Securitization – Insurance - Life and Non-life –
IRDAI – Micro finance institutions
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. M Y Khan, Financial Services, 9th Edition, Tata McGraw Hill, 2017
2. Sandeep Goel,Financial Markets, Institution and Services, PHI Learning 2018
3. Bhole,Financial Institutions and Markets, 6th Edition, McGraw Hill 2017
4. Bharati V. Pathak, Indian Financial System, 5th Edition, Pearson 2018
5. Dr. S. Gurusamy, Merchant Banking and Financial Services, 4th Edition, Vijay Nicole 2013
Regulations 2018 63
COURSE CODE COURSE TITLE L T P C
PBA1424 INTERNATIONAL FINANCIAL
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO–1Demonstrate a good understanding of the International monetary system and its
constituents
CO–2 Demonstrate an understanding of the risks involved in international business and generate
alternatives to mitigate foreign exchange risks
CO–3 Demonstrate an understanding of various investment avenues available at international
levels both in terms of short term and long term
UNIT-1 INTRODUCTION TO INTERNATIONAL FINANCE 7
Dimensions of International Finance – Foreign exchange – Risks – Market imperfections –
External Opportunities – Goals of International Financial Management – Globalization of world
economies – Global financial markets – Emergence of Euro as a global currency
UNIT-2 INTERNATIONAL MONETARY SYSTEM 10
Exchange rate regimes – Determinants of exchange rate – Fixed exchange rate system –
Weakness of fixed exchange rate system – Gold standard – implications of gold standard –
Bretton woods agreement – Flexible exchange rate system and its pros and cons – Current
international financial systems – Exchange rate policy and monetary policy – Devaluation and
Revaluation and their impact – Depreciation and appreciation of local currency and its impact on
exports and imports – Currency convertibility – International liquidity and reserves
UNIT-3 INTRODUCTION TO FOREIGN EXCHANGE MARKETS 10
Foreign Exchange Market – Structure – Operations – Participants – Trends – Network for
International transactions – Arbitrage – Nostro, Vostro and Loro accounts – Determination of
exchange rates – Quotations – Spread – Long and short positions – Cross rates – Swaps –
Fundamental and technical forecasting of exchange rates – Market based forecasting – Exchange
rate theories
UNIT-4 FOREIGN EXCHANGE EXPOSURE 8
Types of exposure – Transaction, translation and economic exposures – Techniques for
managing exposures – Risk mitigation tools – Hedging – Derivatives – Money market –
Forward market – Netting – Matching – Leading and lagging – Price variation – Arbitrage –
Invoicing in foreign currency
Regulations 2018 64
UNIT-5 SHORT TERM FINANCIAL MANAGEMENT AND INVESTMENTS 7
Short term borrowings and investments – Centralized vs. Decentralized cash management –
International financial instruments – ADR, GDR, IDR – Euro bond, FRNs and others
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Cheol Eun and Bruce G Resnick, International Financial Management, 7thEdition, McGraw
Hill, 2017
2. Jeff Madura, International Financial Management, 12thEdition, Cengage Learning
3. Apte,International Financial Management, 7th Edition, McGraw Hill, 2017
4. Thummuluri Siddaiah,International Financial Management – An Analytical Framework,
2ndEdition, Pearson 2015
5. Alan C Shapiro and Peter Moles, International Financial Management,Wiley 2016
6. V.K. Bhalla, ,International Financial Management – Text and Cases, S.Chand, 2014
7. S.P. Srinivasan and Dr. B. Janakiram, International Financial Management, Biztantra, 2015
Regulations 2018 65
COURSE CODE COURSE TITLE L T P C
PBA1425 SECURITY ANALYSIS AND PORTFOLIO
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO–1 Demonstrate an understanding of the various topics in the field of securities analysis and
portfolio management.
CO–2 Identify the different risks that an entity is exposed to and able to assess the risk.
CO–3 Demonstrate an understanding of the securities market operations and the role of
regulators.
CO–4 Carry out a fundamental analysis of an industry and a company by using various
techniques.
CO–5 Demonstrate a familiarity of using technical analysis for evaluating securities.
CO–6 Build a model portfolio given a risk-reward profile of financial assets by using the
techniques taught.
UNIT -1 INVESTMENT SETTING 6
Financial and Economic Meaning of Investment– Characteristics and objectives of Investment–
Types of Investment–Investment alternatives - Discussion of various types of Assets-
Technological changes– Choice and Evaluation– Risk and return concepts Sources of risk –
market risk, interest rates, inflation, liquidity risk, credit risk and portfolio risk.
UNIT-2 SECURITIES MARKETS 9
Financial Market- Segments –Types- Participants in financial Market–Regulatory Environment,
Primary Market–Methods of floating new issues, book building–Role of primary market–
Regulation of primary market – Stock exchanges in India -Organization and Function of Equity
Market and Bond
UNIT-3 FUNDAMENTAL ANALYSIS 9
Economic Analysis–Economic Forecasting and Stock Investment Decisions–Forecasting
Techniques - Macroeconomic activity and security - Cyclical Indicator Approach - Monetary
Variables. Industry Analysis-Industry Classification – Industry lifecycle–Analysis of Industry
Competition - Estimation of Industry Rates of Return –Company Analysis –Measuring
Earnings - Firm Competitive Strategies - Analysis of Growth and Value Companies –
Forecasting Earnings – Grahamand Dodds ratio
Regulations 2018 66
UNIT-4 TECHNICALANALYSIS 9
Technical Analysis–Charting Methods–Market Indicators –Trend Analysis- Patterns-Moving
Average– Exponential Moving Average–Oscillators– Market Indicators –Efficient Market
Theory - Different forms of Efficiency - Random Walk Theory -Challenges to the Efficient
Market Hypothesis
UNIT-5 PORTFOLIOMANAGEMENT 9
Portfolio Analysis - Markowitz Portfolio Theory–Capital Asset Pricing Model- Arbitrage
Pricing Theory - Optimal Portfolio Selection - Markowitz Theory - Sharpe's Single Index
Model –Evaluation of Portfolio performance - Treynor, Sharpe, and Jensen –Portfolio
Revision.
TOTAL SESSIONS 42
REFERENCE BOOKS
1. Prasanna Chandra, Investment Analysis and Portfolio Management, 5th Edition McGraw Hill
Education
2. Donald .E. Fischer and Ronald J. Jordan, Security Analysis and Portfolio Management, 7th
Edition, Pearson, 2018.
3. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing House
Pvt Ltd.
4. Reilly and Brown, Investment Analysis and Portfolio Management, Cengage Learning,India
Ed
5. Bodie, Kane, Marcus and Mohanty, Investments, Tata McGraw Hill
6. Jay M Desai and Nisarg A Joshi, Investment Management, Biztantra Publishers
7. M. Ranganatham and R. Madhumathi, Security Analysis and Portfolio Management,
2ndEdition, Pearson
Regulations 2018 67
COURSE CODE COURSE TITLE L T P C
PBA1331 INDUSTRIAL RELATIONS AND LABOUR
LAWS 3 0 0 3
LEARNING OUTCOMES
CO -1 Demonstrate an understanding of the role and importance of industrial relations in a
country’s development.
CO-2 Demonstrate an understanding of various legislations pertaining to labour, social security
and labor welfare, their historical significance, purpose and importance.
CO-3 Demonstrate an ability to identify issues in a given situation and analyze them with
respect to the legislations.
UNIT-1 - INDUSTRIAL RELATIONS 7
An Overview, Concept – Importance& evolution – Industrial Relations problems in the Public
Sector, Perspectives /Approaches to IR, Roles of major stakeholders of IR.
UNIT-2 INDUSTRIAL RELATIONS LEGISLATIONS 8
History and growth of Trade Unions – Trade Union Act, Industrial Employment & Standing
Orders Act, Disputes – Causes, Industrial Dispute Act - Strikes – Industrial Peace Machinery –
Conciliation – Mediation- Arbitration – Adjudication. Economic and Social Impact of Industrial
disputes
UNIT-3 LABOR WELFARE 9
Concept - Objectives – Scope– Need –Statutory Welfare Measures - Voluntary Welfare
Measures – Labor – Welfare Funds – Workers Participation in Management (WPM) - Worker’s
Education and Training Schemes, Functioning and Objectives of ILO and National Commission
on labor (NCL).
UNIT-4 LABOR LEGISLATIONS 10
Factories Act, Workmen’s Compensation Act, The Apprenticeship Act, Contract Labor
(Regulation and Abolition) Act, Child Labor Act, Migrant Labor Act, IT Act and Cyber Laws,
Shops and Establishments Act.
Regulations 2018 68
UNIT-5 SOCIAL SECURITY 8
Concept, Importance, Social Insurance, Social Assistance, Social Security Legislations -
Employees State Insurance Act, Provident Fund and Miscellaneous Act, Payment of Gratuity
Act, The Maternity Benefit Act
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Piyali Ghosh, Shefali Nandan,Industrial Relations and Labor Laws, McGraw Hill, 2015.
2. B Nandhakumar, Industrial Relations Labor Welfare and Labor Laws, Vijay Nicole Imprints
Pvt. Ltd, Chennai, 2015
3. Mamoria & Mamoria, Gankar, Dynamics of Industrial Relations, Himalaya Publishing
House, NewDelhi, 2012.
4. P.R.N Sinha, Indu Bala Sinha, Seema Priyardarshini Shekhar, Industrial Relations Trade
Unions andLabour Legislation, 7th Edition, Pearson, New Delhi, 2004.
5. Ratna Sen, Industrial Relations in India- Shifting Paradigms, Macmillan India Ltd., New
Delhi, 2007.
6. R C Sharma, Industrial Relations Labor Legislation, PHI learning, New Delhi, 2016.
7. R Sivarethinamohan, Industrial Relations and Labor Welfare Text and Cases, PHI, New
Delhi, 2016.
Regulations 2018 69
COURSE CODE COURSE TITLE L T P C
PBA1332 ORGANIZATIONAL THEORY, DESIGN
AND DEVELOPMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Explain the linkage between the environment, structure and strategy
CO-2 Enumerate the various factors affecting organizational design and their structural
implications for managers.
CO-3 Understand the importance of culture and its implications for practicing managers
CO-4 Determine a change management strategy and identify the appropriate OD interventions
CO-5 Demonstrate knowledge on the organizational life cycle and managing innovation
process.
UNIT-1ORGANIZATION & ITS ENVIRONMENT 8
Meaning of Organization – Need for Existence - Organizational Effectiveness – Creation of
Value – Measuring Organizational Effectiveness – External Resources Approach, Internal
Systems Approach and Technical approach - HR implications
UNIT-2 ORGANIZATIONAL DESIGN 10
Organizational Design – Determinants – Components – Types - Basic Challenges of Design –
Differentiation, Integration, Centralization, Decentralization, Standardization, Mutual
adjustment- Mechanistic and Organic Structures- Technological and Environmental Impacts on
Design- Importance of Design – Success and Failures in design - Implications for Managers.
UNIT-3 ORGANIZATIONAL CULTURE 8
Understanding Culture – Strong and Weak Cultures – Types of Cultures – Importance of Culture
- Creating and Sustaining Culture - Culture and Strategy - Implications for practicing Managers
– Managing Conflict, Power and Politics
UNIT-4 ORGANIZATIONAL CHANGE 8
Meaning – Forces for Change - Resistance to Change – Types and forms of Change –
Evolutionary and Revolutionary Change – Change Process – Managing Change – Action
Research - Organizational Development – HR functions and Strategic Change Management -
Implications for practicing Managers
Regulations 2018 70
UNIT-5ORGANIZATION EVOLUTION AND SUSTENANCE 8
Organizational Life Cycle: Birth, Growth, Decline and Death – Models of Transformation –
Models of Organizational Decision Making – Organizational Learning: Nature, Affecting
Factors – Innovation, Intrapreneurship and Creativity – Managing the innovation process -HR
implications.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Gareth R. Jones and Mary Mathew, Organizational Theory, Design and Change, 7th Edition,
Pearson, 2017.
2. Thomson G. Cummings and Christopher G. Worley, Organizational development and
Change, 9th Edition, Cengage, 2011
3. Robbins Organization Theory; Structure Design & Applications, Prentice Hall of India, 2009
4. Bhupen Srivastava, Organisational Design and Development: Concepts application,
Biztantra, 2010.
5. Robert A Paton, James Mc Calman, Change Management, A guide to effective
implementation, Response Books, 2012.
6. Adrian Thorn Hill, Phil Lewis, Mike Mill more and Mark Saunders, Managing Change -A
Human Resource Strategy Approach, Wiley, 2010
7. Richard L. Daft, Understanding theory & Design of Organisations, 10th Edition Cengage,
Western, 2012
Regulations 2018 71
COURSE CODE COURSE TITLE L T P C
PBA1333 STRATEGIC HUMAN RESOURCE
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Understand the meaning and nature of strategic HRM and its influence on business
strategy
CO-2 Describe the linkage of business strategy with HR planning
CO-3Describe the significance of SHRM for gaining and sustaining competitive advantage
CO-4 Explain the issues related to cross-cultural HRM
CO-5 Demonstrate an understanding of strategic HR issues faced by an organization in periods
of turbulence and uncertainty.
UNIT – 1 ROLE OF SHRM 10
Introduction to SHRM – Definition – Concept of SHRM Investment - Perspective of SHRM -
Need , Importance and Objectives of SHRM – Evolution of SHRM – Difference between
SHRM and HRM – Integrating HR Strategy with Business Strategy – Developing Plans and
Policies - Barriers to strategic HR - Role of HR in strategic planning - HR Environment – Broad
Influences of Technology - Employee Surveillance and Monitoring – e-HR – Workforce
Diversity – Demographic Changes – Generational Diversity - Ethical Behaviour.
UNIT – 2 STRATEGIC FIT FRAMEWORKS 8
Strategic fit frameworks - Linking business strategy with HR Strategy - HR bundles approach,
best practice approach - Business strategy and human resource planning - HRM and firm
performance linkages - Measures of HRM performance - Sustaining competitive advantages
through inimitable HR practices
UNIT – 3HR PLANNING, DESIGN AND REDESIGN OF WORK SYSTEMS 8
Objectives – Types of Planning – Aggregate Planning – Succession Planning – Design of work
systems – What Workers Needed – How Jobs Interface with Other Jobs – Redesign of Work
Systems – Strategic Work Redesign in Action – Outsourcing and Off shoring – Mergers and
Acquisitions – Understanding Change and Managing Change.
UNIT – 4 CROSS-CULTURAL HRM 8
Domestic vs. International HRM - Cultural Dynamics - Culture Assessment - Cross Cultural
Education and Training Programs – Leadership and Strategic HR Issues in International
Regulations 2018 72
Assignments - Repatriation etc. - Building Multicultural Organization - International
Compensation.
UNIT – 5 MANAGEMENT OF STRATEGIC HR ISSUES 8
Retrenchment Strategies – Early Retirement Plans – VRS – Project Based Employment,
Downsizing – Pink-slip Concept – Behavioural Issues in Strategic Implementation – Matching
Culture with Strategy –– Employee Morale – Personal Values and Business Ethics.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Jeffrey A Mello, Strategic Human Resource Management, 3rd Edition, Cengage Learning,
2012.
2. Greer, Charles, “Strategic Human Resource Management”, Pearson Education, Second
Edition
3. Rothwell & Kazanas, Strategic Human Resource Management, HRD Press Inc.,U.S.; Second
edition, 2003.
4. Michael Armstrong, Armstrong's Handbook of Strategic Human Resource Management,
Publisher: Kogan Page; 6 edition, 2016.
5. Christopher Mabey, Graeme Salaman, John Storey Human Resource Management: A
Strategic Introduction (Management, Organizations and Business) Wiley-Blackwell, 2014.
6. Gary Dessler, Human Resource Management, PHI, New Delhi, 2003.
7. Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003.
8. Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy, Managing Human Resources, PHI,
2001.
9. Peter J. Dowling, Denice E. Welch, Randall S. Schuler, International Human Resource
Management, Thomson South-Western, 2002
Regulations 2018 73
COURSE CODE COURSE TITLE L T P C
PBA1426 COMPENSATION & BENEFITS 3 0 0 3
LEARNING OUTCOMES
CO-1 Understand the significance of compensation
CO-2 Explain the factors affecting the pay levels and pay mix decisions
CO-3 Determine and design a pay package
CO-4 Describe the various components of employee benefits and its objectives
CO-5 Analyze and understand the various issues in designing compensation for special groups.
UNIT-1 INTRODUCTION 8
Compensation – Meaning – Definition – Forms of Pay –Strategies and Compensation – Strategic
Choices – Developing a total compensation strategy – Defining internal alignment –Factors
shaping internal structures of pay – Job Analysis – Job Evaluation – Skill Analysis
UNIT – 2 DETERMINING THE PAY LEVEL 8
External Competitiveness – Labour market forces – Demand and Supply – Product Market
Factors – Ability to Pay – Organizational Factors – Competitive Pay Policy Alternatives –
Consequences of pay-level and mix decisions – Compensation Benchmarking– Union Role in
Wage and Salary Administration.
UNIT – 3 DETERMINING INDIVIDUAL AND TEAM PAY 9
Wage System in India – National Wage Policy – Pay Structures and Components – Incentive
Schemes - Pay-for-Performance – Plans – Merit Pay, Lump-sum bonuses, Individual spot
awards, individual incentive plans – team incentive plans – Team compensation, gain-sharing
plans, profit-sharing plans, earnings-at-risk plans-ESOPs-Performance plans-Broad-based option
plans (BBOPs).
UNIT – 4 EMPLOYEE BENEFITS 9
Growth in employee benefits – reasons – key considerations – Components of Wage and
Benefits Structure – Statutory Benefits – The Indian Constitution and Social Security – Select
Legislations – Medical Care, Safety, Occupational Health and Welfare Funds – Other Social
Security Benefits: Accident Insurance Schemes, Sick Leave, Educational Allowances, House
Building Advance, Employment of Dependents, Death Relief/Benevolent Fund – Social
Security Reforms during the period of Structural Adjustment – Privatization and Job Security –
Trends and Issues.
Regulations 2018 74
UNIT – 5 COMPENSATION FOR SPECIAL GROUPS 8
Compensation for Special Groups – Supervisors, Corporate Directors, Executives, Scientists and
Engineers, Sales Forces, Contingent Workers – International Pay Systems – Managing
Variations – Comparing Costs – Comparing Systems – National Systems – Japanese National
System – German National System and United States – Strategic Market Mind Set – Expatriate
Pay – Elements.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Milkovich, Newman and Venkata Ratnam, Compensation, 9th Edition, Tata McGraw Hill
2. Dipak Kumar Bhattacharya, Compensation Management, Oxford University Press, 2009.
3. Fisher, Schoenfeldt, Shaw, Human Resource Management, 6th Edition, Boston, MA:
Houghton-Mifflin, 2006.
4. VSP Rao, Human Resource Management, 3rd Edition, Excel Books.
5. Milkovich, G.T., Newman, J.M., and Milkovich, C. (2009). Cases in Compensation, 10th
Edition
6. Luis R. Gomez-Mejia& Steve Werner, Global compensation -Foundations and perspectives,
Routledge, 2008.
7. Richard I. Henderson, Compensation Management in a Knowledge-Based World, 10th
Edition, Pearson Education, 2009.
8. B D Singh, Compensation and Reward Management, Excel Books, 2008
9. Tapomoy Deb, Compensation Management, Text and Cases, 1st Edition, Excel Books, 2009,
Regulations 2018 75
COURSE CODE COURSE TITLE L T P C
PBA1427 INTERNATIONAL HUMAN RESOURCE
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Demonstrate an understanding of key terms, theories/concepts and practices within the
field of IHRM
CO-2Describe the approaches in international staffing and the training of the expatriates
CO-3Understand and demonstrate an appreciation of the complexities, challenges and choices in
international compensation and performance management
CO-4 Identify the Leadership issues and Cross Cultural Issues in IHRM.
CO-5 Understand the complexities in the repatriation process and designing repatriation
program.
UNIT – 1 INTRODUCTION 8
Definition of IHRM- Difference between domestic and international HRM – The organizational
context of IHRM – Stages of Internationalization – Types of Organizational Structures for
IHRM: Export department structure, Sales Subsidiary Structure, International Divisional
Structure, Global Product/Area Division, Global Matrix Structure, Network Organization –
Control Strategies.
UNIT – 2 STAFFING AND TRAINING FOR INTERNATIONAL ASSIGNMENTS 9
Approaches in staffing – Role of an Expatriate - Issues in Staff Selection – Factors moderating
performance – Selection Criteria – The role of Expatriate Training – Components of Effective
Pre-departure Training Programs – The Effectiveness of Pre-departure Training – Developing
Staff through International Assignments – Trends in International Training and Development
UNIT – 3 INTERNATIONAL COMPENSATION AND PERFORMANCE
MANAGEMENT 9
Objectives of International Compensation – Key Components of an International Compensation
Program – Approaches – Complexity, Challenges and Choices – Multinational Performance
Management – Performance Appraisal – Issues and Challenges – Methods of Performance
Management.
UNIT – 4 LEADERSHIP AND CROSS CULTURAL ISSUES IN IHRM 8
Leadership and Strategic HR Issues in International Assignments – Attitude of European
Managers – US and Japanese Style of Leadership – Cross Cultural Issues in IHRM – Culture –
Regulations 2018 76
Ethics – Industrial Relations – Economic and Legal Issues – Culture Assessment – Hofstede’s
Cultural Dimensions.
UNIT – 5 RE-ENTRY ISSUES AND IHRM IN THE HOST-COUNTRY CONTEXT 8
Introduction to repatriation process – Issues in repatriation - Challenges – individual reactions to
re-entry – multinational responses – designing a repatriation program – Standardization and
localization of HRM practices – Factors driving standardization – Factors driving localization.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Peter J. Dowling, Marion Festing & Allen D. Engle, International Human Resource
Management, 7th Edition, Cengage Learning.
2. Tony Edwards, Chris Rees: International Human Resource Management, Pearson.
3. Indrani Mutsuddi: Managing Human Resources in the Global Context, New age
international publishers.
4. P. Subbarao : International Human Resource Management, HPH.
5. P. L. Rao, International Human Resource Management –Text and Cases Excel Books
6. M.N Rudrabasavaraj, Global Human Growth Model, Himalaya
7. Monir Tayeb, International Human Resource Management, Oxford
8. Tarique, I., Briscoe, D. and Schuler, R. (2016). International Human Resource Management:
Policies and Practices for Multinational Enterprises, 5th Edition, London: Routledge
Regulations 2018 77
COURSE CODE COURSE TITLE L T P C
PBA1428 TRAINING AND DEVELOPMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Demonstrate the understanding of the need and importance of strategic Training and
Development Process
CO-2 Ability to identify the training needs of an organization
CO-3 Demonstrate an understanding of different training methods as applicable for different
situations and needs.
CO-4 Design suitable evaluation methods for measuring training effectiveness.
CO-5 Explain the importance of various aspects of career management and its role in
organization’s growth.
UNIT-1 INTRODUCTION TO EMPLOYEE TRAINING AND DEVELOPMENT 8
Meaning- Designing Effective Training- Forces influencing working and learning – Strategic
Training – The Strategic T&D Process – Organizational Characteristics that influence training –
Training needs in different strategies – Models of Organizing the Training Department –
Marketing the Training function – Outsourcing Training.
UNIT -2 DESIGNING TRAINING 9
Needs Assessment - Organizational Analysis, Task Analysis and Person Analysis – Learning
Psychology - Theories and Program Design - Learning Theories, Learning Process -
Instructional Emphasis for Learning Outcomes - Considerations in Designing Effective Training
Programs – Training Content Development – Transfer of Training - Training Design, Work
Environment Characteristics that influence transfer – Organizational Environment that influence
transfer.
UNIT – 3 TRAINING AND DEVELOPMENT METHODS 9
Traditional Training Methods – Lectures - On-the-job training – Simulations - Case Studies -
Business Games - Role Plays - Behaviour Modeling - Group Building Methods - Adventure
Learning - Team Building and Action Learning – Choosing a training method.
E-Learning and Use of Technology in Training - Computer Based Training - Developing
Effective Online Learning - Blended Learning – Simulations - Mobile Technology and Training
Methods - Intelligent Tutoring Systems - Technologies for Training Support - Technologies for
Training Administration - Gamification, Learning Management Systems
Regulations 2018 78
UNIT – 4 TRAINING EVALUATION 8
Training Evaluation - Reasons for Evaluating Training - Formative Evaluation and Summative
Evaluation – Overview of Evaluation Process - Outcomes used in the Evaluation of Training
Programs – Determining whether Outcomes are Appropriate – Evaluation Practices – Evaluation
Designs – Determining Return on Investment – Measuring Human Capital and Training
Activity.
UNIT – 5 CAREER MANAGEMENT 8
Importance of Career Management – Career Meaning – Career Development Model – Career
Management Systems – Special Challenges in Career Management: Socialization and
Orientation – Career Paths, Developing Dual - Career Paths and Career Portfolios – Plateauing –
Skills Obsolescence – Coping with Career Breaks – Balancing Work-Life Conflict – Company
Policies to accommodate work and non work-coping with job loss – dealing with older workers.
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Raymond A Noe and Amitabh DeoKodwani, Employee Training and Development, 7th
Edition, Tata McGraw Hill, 2018
2. Randy L. Desimone, Jon M. Werner – David M. Mathis, Human Resource Development, 6th
Edition, Cengage Learning, 2012.
3. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd., 3rd
Edition, October 2011
4. Prior, John, Handbook of Training and Development, Jaico Publishing House, Bombay
5. Trvelove, Steve, Handbook of Training and Development, Blackwell Business.
6. Warren, M.W. Training for Results, Massachusetts, Addison-Wesley.
7. Craig, Robert L., Training and Development Handbook, McGraw Hill
8. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley. Kenney,
John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management
Regulations 2018 79
COURSE CODE COURSE TITLE L T P C
PBA1334 SUPPLY CHAIN AND LOGISTICS
MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Understand the concepts underlying the philosophy of supply chain management,
appreciate the major drivers of supply chain and define the key metrics that track the
performance of the supply chains.
CO-2 Understand the importance of sourcing and procurement in supply chains, role and
decision making on network design using quantitative techniques and supply chain planning.
CO-3 Appreciate the role of logistics in customer value delivery chain and understand the role
and functions of warehousing, transportation and packaging in enabling the supply chains.
UNIT – 1 INTRODUCTION 8
Supply Chain – Fundamentals - Evolution, Importance, Decision Phases, Process View-
Supplier- Manufacturer- Customer chain - Supply Chain Strategy- Drivers of Supply Chain
Performance - Structuring Supply Chain Drivers
UNIT-2 STRATEGIC SOURCING 8
In-sourcing and Out-sourcing – Types of Purchasing Strategies - Supplier Evaluation - Selection
and Measurement - Creating a world class supply base - World Wide Sourcing
UNIT-3 NETWORK DESIGN 8
Distribution Network Design – Role, Factors Influencing - Options, Value Additions. Models
for Facility Location and Capacity allocation - Impact of uncertainty on Network Design.
Network Design decisions using Decision Trees
UNIT - 4 PLANNING DEMAND, INVENTORYAND SUPPLY 8
Overview of Demand Forecasting in the Supply Chain - Aggregate Planning in the Supply
Chain - Managing Predictable Variability
Managing Supply Chain Cycle Inventory - Uncertainty in the Supply Chain – Safety Inventory-
Determination of Optimal Level of Product Availability - Coordination in the Supply Chain
UNIT -5 MANAGING LOGISTICS FOR EFFECTIVE SUPPLY CHAINS 10
Scope of Logistics -Customer Value Chain - Value added logistics services - Role of logistics in
Competitive Strategy – Customer Service
Regulations 2018 80
Warehousing Functions – Options - Types – Site Selection – Decision Model – Layout Design –
Costing – Virtual Warehouse
Transportation – Drivers, Modes, Measures - Strategies for Transportation, 3PL and 4PL,
Vehicle Routing and Scheduling
Packaging- Design considerations, Material and Cost - Packaging as Unitization- Consumer and
Industrial Packaging
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy Planning and
Operation, 7th Edition, Prentice Hall, 2018.
2. Ronald H. Ballou and Samir K. Srivastava, Business Logistics and Supply Chain
Management,5th Edition, Pearson Education.
3. Bowersox Donald J, Logistics Management – The Integrated Supply Chain Process,Tata
McGraw Hill,2010
4. Vinod V. Sople, Logistics Management-The Supply Chain Imperative, Pearson. 2012
5. Coyle et al., The Management of Business Logistics, Thomson Learning, 7th Edition, 2004.
6. Mohanty R.P and Deshmukh S.G, Supply chain theories and practices, Biztantra
publications,2007.
7. Leenders, Johnson, Flyn, Fearon, Purchasing and Supply Management, Tata McGraw
Hill,2010.
Regulations 2018 81
COURSE CODE COURSE TITLE L T P C
PBA1335 TOTAL QUALITY MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Show a critical understanding of the basic principles in TQM.
CO-2 Appreciation of the six sigma methodology.
CO-3 Applying quality philosophies and tools to facilitate continuous process improvement
ensuring customer delight.
UNIT - 1 INTRODUCTION TO TOTAL QUALITY MANAGEMENT 7
Quality – Vision, Mission and Policy Statements - Customer Focus – Customer Perception of
Quality - Translating Needs into Requirements (Kano Model) -Customer Retention - TQM
Framework - Role of Leadership & Employee Involvement for TQM Efforts - Dimensions of
Product and Service Quality
UNIT - 2 PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT 8
Overview of the contributions of Deming, Juran, Crosby, Ishikawa - Taguchi Techniques –
Introduction, Loss Function, Parameter & Tolerance Design, Signal to Noise Ratio - Concepts of
Quality Circle, Japanese 5S Principles and 8D Methodology - Continuous Process Improvement
(Kaizen)
UNIT - 3 STATISTICAL PROCESS CONTROL 9
Meaning and Significance of Statistical Process Control (SPC) – Construction of ControlCharts
for Variables and Attributes - Reliability Concepts – Definitions, Reliability in Series and
Parallel -Product-Life Characteristics Curve - Total Productive Maintenance (TPM)
UNIT – 4 TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT 9
Quality Functions Deployment (QFD) – Benefits, Voice of Customer - Information
Organization - House of Quality (HOQ) -Building a HOQ - QFD Process - Failure Mode Effect
Analysis (FMEA) – Requirements of Reliability, Failure Rate, FMEA Stages, Design, Process
and Documentation - Seven Tools (old & new) – Benchmarking - POKA YOKE
UNIT – 5 SIX SIGMA AND PROCESS IMPROVEMENT 9
Process Capability – Meaning, Significance and Measurement - Six Sigma Methodology –
DMAIC, DMADV - Foundations, Principles and Implementation - Lean Six Sigma - Business
Regulations 2018 82
Process Improvement (BPI) – principles, applications, reengineering process, benefits and
limitations - Role of computers (IT) on quality
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. Dale H.Besterfield, Carol Besterfield – Michna, Glen H. Besterfield, Mary Besterfield –
Sacre, Hermant – Urdhwareshe, Rashmi Urdhwareshe, Total Quality Management, 5th
edition, Pearson Education, Paperback - 2019.
2. Thomas Pyzdek, The Six Sigma Handbook, 5th Edition, McGraw-Hill Education, 2018
3. Poornima M Charantimath; Total Quality Management, 3rd Edition, Pearson, 2017
4. Thomas Pyzdek, The Six Sigma Handbook, 5th Edition, McGraw-Hill Education, 2018
5. Shridhara Bhat, Total Quality Management - Text and Cases, 2nd Edition, Himalaya
Publishing House, 2010
6. James R. Evans and William M. Lindsay, The Management and Control of Quality, 6th
Edition, Thompson, 2005
7. Douglas C. Montgomory, Introduction to Statistical Quality Control, 4th Edition,Wiley
Student Edition, 2008.
8. Indian standard – quality management systems – Guidelines for performance improvement
(Fifth Revision), Bureau of Indian standards, New Delhi
Regulations 2018 83
COURSE CODE COURSE TITLE L T P C
PBA1336 SERVICES OPERATIONS MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO–1Demonstrate an understanding of concepts and contemporary tools necessary to
effectively to design and manage a service operation.
CO–2 Appreciate the role and importance of information technology in services sector in
today’s competitive world.
CO–3 Demonstrate a familiarity with the best practices of service organizations around the
world.
UNIT-1INTRODUCTION 8
Services–Importance – Role in Economy –Service Sector– Growth –Nature of Services-
Service Classification – Service Package –distinctive characteristics - Open-Systems View
Service – Strategy– Strategic Service Vision, Competitive Environment- Generic Strategies –
winning customers – Role of Information Technology –Stages in Service Firm
Competitiveness Internet strategies-Environmental Strategies.
UNIT-2 SERVICE DESIGN 8
New Service Development – Design Elements – Service Blue- Printing - Process Structure –
Generic Approaches –Value to Customer - Retail Design Strategies – Store Size – Network
Configuration - Managing Service Experience – Experience Economy, Key Dimensions -
Vehicle Routing and Scheduling
UNIT-3 SERVICE QUALITY 8
Service Quality- Dimensions, Service Quality Gap Model; Measuring Service Quality –
SERVQUAL - Walk-through Audit; Quality Service by Design - Service Recovery - Service
Guarantees; Service Encounter – Triad, Creating Service Orientation - Service Profit Chain -
Front-Office Back-office Interface – Service Decoupling.
UNIT- 4 SERVICE FACILITY 8
Servicescapes – Behaviour - Environmental Dimensions – Framework- Facility design –
Nature, Objectives, Process Analysis – Process Flow Diagram, Process Steps, Simulation -
Service Facility Layout - Service Facility Location – considerations, facility location
techniques – metropolitan metric, Euclidean, Centre of Gravity, Retail Outlet Location -
Location Set Covering Problem
Regulations 2018 84
UNIT-5 MANAGING CAPACITY AND DEMAND 10
Forecasting and Managing Demand– Strategies – Managing Capacity–Basic Strategies –
Supply Management Tactics – Operations Planning and Control –Yield Management
Inventory Management in Services–Retail Discounting Model, Newsvendor Model –
Managing Waiting Lines– Queuing Systems – Psychology of waiting- Managing for growth,
expansion strategies, franchising ,globalization – Managing Service Projects
TOTAL SESSIONS 42
REFERENCE BOOKS:
1. James A .Fitzsimmons, Service Management –Operations, Strategy, Information
2. Technology,8thEdition, Tata McGraw-Hill, 2013.
3. Richard Metters, Kathryn King-Metters, Madeleine Pullman, Steve Walton Successful
Service Operations Management, South-Western, Cengage Learning, 2nd Edition ,2012
4. Cengiz Haksever, Barry Render, Roberta S. Russell, Rebert G. Murdick, Service
Management and Operations, 2nd Edition, Pearson Education.
5. Robert Johnston, Graham Clark, Service Operations Management, 2nd Edition, Pearson
Education, 2005.
6. Bill Hollins and Sadie Shinkins, Managing Service Operations, Sage, 2006
7. J.Nevan Wright and Peter Race, The management of service operations, 2nd Edition,
Cengage, 2004
Regulations 2018 85
COURSE CODE COURSE TITLE L T P C
PBA1429 PROJECT MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1 Demonstrate a critical understanding ofthe basic principles in Project Management.
CO-2 Demonstrate an ability to plan, schedule, allocate resources and control the activities of a
project.
CO-3 Apply project management principles in business situations to optimize resource
utilization and time optimization.
UNIT – 1 INTRODUCTION TO PROJECT MANAGEMENT 8
Project Management – Definition –Goal – Lifecycles - Project Selection Methods - Project
Portfolio Process – Project Formulation - Project Manager – Roles- Responsibilities and
Selection – Project Teams
UNIT – 2 PLANNING AND BUDGETING 8
The Planning Process – Work Break down Structure – Role of Multidisciplinary teams-Budget
the Project – Methods - Cost Estimating and Improvement - Budget Uncertainty and Risk
Management.
UNIT-3 SCHEDULING AND RESOURCE ALLOCATION 9
PERT & CPM Networks - Project Uncertainty and Risk Management – Simulation -Gantt
Charts –– Resource loading and levelling - Allocating scarce resources – Goldratt’s Critical
Chain Crashing – Expediting a project
UNIT – 4 CONTROL AND COMPLETION 8
The Plan-Monitor-Control Cycle - Data Collecting and Reporting – Project Control – Designing
the Control System - Project Evaluation - Auditing and Termination
UNIT – 5 MS OFFICE PROJECT 9
POM+ Project: WBS - Critical Path - Start & Finish time – SlackResource allocation and
levelling (within and outside slack) - Cost Estimation and Cash Flow - Generate status reports
and interpret indices on project progress
TOTAL SESSIONS 42
Regulations 2018 86
REFERENCE BOOKS:
1. Clifford Gray, Erik Larson, Gautam V. Desai, Project Management - The Managerial
Process, 6th Edition, Tata McGraw Hill, 2015
2. John M. Nicholas, Project Management for Business and Technology - Principles and
Practice, 2ndEdition, Pearson Education,2016
3. Gido and Clements, Successful Project Management, 6th Edition, Cengage, 2015.
4. Harvey Maylor, Project Management, 4th Edition, Pearson Education, 2010
5. Bob Hughes and Mike Cotterell, Software Project Management, 5thEdition, Tata McGraw
Hill
6. Jalote, Software Project Management in Practice, Pearson Education
7. Ramesh, Gopalaswamy, Managing Global Projects, Tata McGraw Hill
Regulations 2018 87
COURSE CODE COURSE TITLE L T P C
PBA1431 MATERIALS MANAGEMENT 3 0 0 3
LEARNING OUTCOMES
CO-1: Show a critical understanding of the basic principles in MM.
CO-2: Appreciation of its linkages with other functions.
CO-3: Applying tools which facilitate effective utilisation of materials in manufacturing and
service organisation
UNIT 1 - INTRODUCTION TO MATERIALS MANAGEMENT 7
Operating Environment - Aggregate planning - Role, Need, Strategies, Costs Techniques,
Approaches - Master Scheduling - Manufacturing Planning and Control System - Manufacturing
Resource Planning - Enterprise Resource Planning -Making the production plan
UNIT 2 - MATERIALS PLANNING 9
Materials Requirements Planning - Bill of Materials - Resource Requirement Planning -
Manufacturing Resource Planning - Capacity Management Scheduling Orders - Production
Activity Control - Codification
UNIT 3 - INVENTORY MANAGEMENT 9
Policy Decisions – Objectives - Control based on ABC Classification Inventory Costs, Financial
measures – EOQ - Model for uniform and variable demand - Quantity Discount Models.
Independent Demand Ordering Systems – Determining Safety Stock & Service levels, Order
Point System and Periodic Review System.
UNIT 4 - PURCHASING MANAGEMENT 9
Establishing specifications - Selecting Suppliers - Price Determination – Forward Buying -
Mixed Buying Strategy - Price Forecasting - buying seasonal commodities - purchasing under
uncertainty Impact of MRP on purchasing Environmentally Responsible Purchasing
UNIT 4 - WAREHOUSE MANAGEMENT 8
Warehousing Functions – Types - Stores Management-Stores Systems and procedures -
Incoming Materials Control - Stores accounting and Stock Verification - Obsolete, Surplus and
Scrap - Value Analysis - Material Handling- Transportation and Traffic Management -
Operational Efficiency – Productivity - Cost Effectiveness - Performance Measurement
Regulations 2018 88
TEXTBOOK:
J.R.Tony Arnold, Stephen N. Chapman, Ann K. Gatewood, Lloyd M. Clive, Introduction to
Materials Management”, 8thedition, Pearson - 2018.
REFERENCES:
1. P. Gopalakrishnan, Purchasing and Materials Management, Tata McGraw Hill, 2012
2. A.K.Chitale and R.C.Gupta, Materials Management, Text and Cases, PHI Learning, 2nd
Edition, 2006
3. A.K.Datla, Materials Management, Procedure, Text and Cases, PHI Learning, 2nd Edition,
2006
4. Ajay K Garg, Production and Operations Management, Tata McGraw Hill , 2012
5. Ronald H. Ballou and Samir K. Srivastava, Business Logistics and Supply Chain
Management, Pearson education, Fifth Edition
6. S. N. Chary, Production and Operations Management, Tata McGraw Hill , 2012