curso seo master - técnico iniciante
DESCRIPTION
Entenda como funcionam os mecanismos de busca. Que critérios o Google utiliza para rankear um site? O que posso fazer para que meu site tenha mais visibilidade e relevância? De que forma o SEO pode ajudar a melhorar a experiência do usuário no meu site?TRANSCRIPT
![Page 1: Curso SEO Master - Técnico Iniciante](https://reader035.vdocuments.net/reader035/viewer/2022081821/54941192b47959514d8b49ec/html5/thumbnails/1.jpg)
João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
![Page 6: Curso SEO Master - Técnico Iniciante](https://reader035.vdocuments.net/reader035/viewer/2022081821/54941192b47959514d8b49ec/html5/thumbnails/6.jpg)
João Gabriel da Fonseca @jgdafonseca
http://olhardigital.uol.com.br/como-funciona-o-novo-google
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
É o conjunto de estratégias com o
objetivo de potencializar e melhorar
o posicionamento de um site nas
páginas de resultados naturais nos
sites de busca.
Wikipédia
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João Gabriel da Fonseca @jgdafonseca
Submissão manual
Baseados em meta tags
Keywords no conteúdo
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João Gabriel da Fonseca @jgdafonseca
PageRank
Indexação Automática
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João Gabriel da Fonseca @jgdafonseca
Autoridade do Domínio
Mais de 200 fatores
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João Gabriel da Fonseca @jgdafonseca
Maior Personalização
Busca Semântica
Google Plus
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
Mensurar
Analisar
Planejar
Mudar
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João Gabriel da Fonseca @jgdafonseca
Mentalidade estratégica com o
objetivo de oferecer uma melhor
experiência para o buscador, seja
ele homem ou máquina.
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Social
Links
Keywords
Qualidade de Conteúdo
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João Gabriel da Fonseca @jgdafonseca
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Google Insights
Google Keyword Tool
Merge Words
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João Gabriel da Fonseca @jgdafonseca
http://bit.ly/google-insights
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João Gabriel da Fonseca @jgdafonseca
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Google Insights
Merge Words
Google Keyword Tool
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João Gabriel da Fonseca @jgdafonseca
http://bit.ly/mergewords
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João Gabriel da Fonseca @jgdafonseca
Google Insights
Merge Words
Google Keyword Tool
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João Gabriel da Fonseca @jgdafonseca
http://bit.ly/google-keywords
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João Gabriel da Fonseca @jgdafonseca
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Pop
ula
r
Nicho
Dificuldade das
Keywords
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
http://bit.ly/diretrizes-de-qualidade
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Home
Categoria Categoria
Subcategoria Subcategoria Subcategorias
Produto Produto Produto Produto Produto Produto Produto Produto
Subcategorias
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João Gabriel da Fonseca @jgdafonseca
Home
Categoria Categoria
Subcategoria Subcategorias
Produto Produto Produto Produto Produto Produto Produto Produto
Subcategorias Subcategorias
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João Gabriel da Fonseca @jgdafonseca
<a href=“link.html” rel=“nofollow” >
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
http://support.google.com/webmasters/bin/answer.py?hl=pt-BR&answer=156184
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João Gabriel da Fonseca @jgdafonseca
http://support.google.com/webmasters/bin/answer.py?hl=pt-BR&answer=178636
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João Gabriel da Fonseca @jgdafonseca
50.000 URLs
ou
50 MB
Sitemap Index
http://support.google.com/webmasters/bin/answer.py?hl=pt-BR&answer=183668#1
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João Gabriel da Fonseca @jgdafonseca
Todo o site > Disallow: /
Diretório > Disallow: /diretorio/
Uma página > Disallow: /pagina.html
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
<meta name=“robots” content=“noindex, nofollow”
index, follow
index, nofollow
noindex, follow
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João Gabriel da Fonseca @jgdafonseca
http://www.site.com.br/ecommercesite/index.php?pg=listaprodutos&cdg=73
http://www.site.com.br/categoria
http://www.site.com.br/categoria/marca
http://www.site.com.br/categoria/marca/modelo
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
www.site.com.br/bicicletas
www.site.com.br/bicicletas?sort=price <meta rel=“canonical” href=“http://www.site.com.br/bicicletas”>
www.site.com.br/bicicletas
www.site.com.br/bicicletas?sort=price
<meta rel=“canonical” href=“http://www.site.com.br/bicicletas”>
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João Gabriel da Fonseca @jgdafonseca
200
301 404
500
302
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
Mensagem
Navegação
Pesquisa
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João Gabriel da Fonseca @jgdafonseca
1.exibir imagens dimensionadas
3. utilizar CSS Sprite
2. compactar as imagens
4. compactar HTML, CSS e JS
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João Gabriel da Fonseca @jgdafonseca
Negrito <strong>
Itálico <em>
Sublinhado <u>
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
Title Description URL
<70 caracteres
<156 caracteres
<115 caracteres
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João Gabriel da Fonseca @jgdafonseca
Descreva a imagem:
Torta de Morango
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João Gabriel da Fonseca @jgdafonseca
www.site.com.br/artigo/
www.site.com.br/artigo/p2 <head> <link rel=“prev” href=“http://www.site.com.br/artigo”> <link rel=“next” href=“http://www.site.com.br/artigo/03”>
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João Gabriel da Fonseca @jgdafonseca
<address>
São Paulo
Av. Francisco Matarazzo 1500
17º andar - Torre New York
F: 11 3879 4500
</address>
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João Gabriel da Fonseca @jgdafonseca
SEO Free Scanner
Webmaster Tools
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http://bit.ly/seo-free-scanner
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SEO Free Scanner
Webmaster Tools
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
schema.org
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João Gabriel da Fonseca @jgdafonseca
Passos básicos de como aplicar
1. escolha o Type
2. inclua as propriedades no HTML
3. testar
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
1. selecione o Type
1 <div itemscope itemtype="http://schema.org/Recipe"></div>
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João Gabriel da Fonseca @jgdafonseca
2. inclua a image
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<div itemscope itemtype="http://schema.org/Recipe"> <img itemprop="image" src=“yakisoba.jpg" alt="Prato de Yakisoba"/> </div>
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João Gabriel da Fonseca @jgdafonseca
3. inclua o name
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<div itemscope itemtype="http://schema.org/Recipe"> <img itemprop="image" src="yakisoba.jpg" alt="Prato de Yakisoba"/> <h1 itemprop="name">Receita de Yakisoba</h1> </div>
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João Gabriel da Fonseca @jgdafonseca
4. marcações específicas
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João Gabriel da Fonseca @jgdafonseca
4. marcações específicas
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<div itemscope itemtype="http://schema.org/Recipe"> <img itemprop="image" src="yakisoba.jpg" alt="Prato de Yakisoba"/> <h1 itemprop="name">Receita de Yakisoba</h1> <p itemprop="recipeCuisine">Comida Chinesa</p> <p itemprop="recipeYield">3 Porções</p> <p>Tempo de Preparo:<meta itemprop="totalTime" content="PT30M">30 minutos</p> <h2>Ingredientes</h2> <ul> <li itemprop="ingredients">Um pacote de macarrão</li> <li itemprop="ingredients">2 colheres de óleo</li> <li itemprop="ingredients">1 dente de alho</li> <li itemprop="ingredients">2 cebolas</li> </ul> <h2>Como fazer</h2> <p itemprop="recipeInstructions"> Esquente a frigideira e coloque um fio de óleo. Coloque agora todos os ingredientes juntos. Deixe lá até parecer apetitoso! =] </p> </div>
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João Gabriel da Fonseca @jgdafonseca
5. Testando
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
listas amarelas
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João Gabriel da Fonseca @jgdafonseca não é espionagem
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João Gabriel da Fonseca @jgdafonseca ofereça conteúdo
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João Gabriel da Fonseca @jgdafonseca
ofereça soluções
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João Gabriel da Fonseca @jgdafonseca
apareça na Web
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João Gabriel da Fonseca @jgdafonseca
peça um link
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João Gabriel da Fonseca @jgdafonseca desenvolva um objetivo
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João Gabriel da Fonseca @jgdafonseca ofereça conhecimento
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Links Pagos
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Keyword Stuffing
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Cloaking
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Esconder Conteúdo At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.
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Doorway Pages
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Punição -30
Punição -950
Desindexação
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
better content = better UX
sinais sociais
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João Gabriel da Fonseca @jgdafonseca
Blog
Guia / Reviews Comentários
Compartilhamento
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João Gabriel da Fonseca @jgdafonseca
Kindle
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João Gabriel da Fonseca @jgdafonseca
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João Gabriel da Fonseca @jgdafonseca
tempo de visita
páginas/visita
taxa de rejeição
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João Gabriel da Fonseca @jgdafonseca
Declaração
Ação
Navegação
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João Gabriel da Fonseca @jgdafonseca
mesmo domínio melhor UX
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Captcha
Atalhos
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descrição das imagens
sites em flash
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www.sidar.org/hera/
www.dasilva.org.br/
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João Gabriel da Fonseca @jgdafonseca
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Metas e Funil
Tag de E-commerce
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2 1
3
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Metas e Funil
E-commerce
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16.Jun.11
Início da Otimização
24.Mar.12
+946%
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41ª Posição 15.Ago.11
3ª Posição 26.Mar.11
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42ª Posição 22.Ago.11
8ª Posição 26.Mar.12
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64.800 Visitas
5.700 Visitas
53.400 Visitas
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05.Jun.11
05.Mar.12 +350%
Início da Otimização
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18ª Posição 01.Mai.11
1ª Posição 24.Set.11
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38ª Posição 18.Jun.11
1ª Posição 24.Set.11
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Mudar
Mensurar
Analisar
Planejar
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João Gabriel da Fonseca @jgdafonseca
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