Customer Killyclogher Village and population Molly Malone's traditional Irish

restaurant Location choice

Market

Local competitors

Industry Profit margins increasing

Industry barriers

Full service restaurant

Product and Service Easy, accessible modes of transport

Business management experience

Killyclogher

Local amenities

Tourist attractions

Transport links

 STRENGTHS

Qualities possessed by the business that allows the goals to be achieved

 

 WEAKNESSES

issues that may prevent the business from achieving its mission and full potential.

- Local, central location- Heart of the village- Strong support from local residents- Over 20 year’s reputation in the area.- Already an established building with catering facilities- Connecting car park- Within town boundaries

- Not in central town location - No bus service at night and taxi - In a busy spot - Limited parking

 OPPORTUNITIES

how the business may use its current condition to benefit itself and make profit

 

 THREATS

external factors which may jeopardize the company’s future

- Opportunity for expansion.- Opportunity for overnight accommodation.- Event nights at the opposite Parish hall where catering

can also be provided.- Opportunity of catering for fast food.- Opportunity to bring new business back into the heart of

Killyclogher community.

- Recession means people are saving and not spending.- Local people may wish to go outside town for parties,

wedding receptions etc.- Other competitors such as Main St and Sally’s- Rises in inflation- New laws, legislations affecting health and safety, staff &

restaurant management etc. may cause problems.

Product Menu list and style

Locally sourced produce

Special menu

Competitor prices within a three mile radius

Name Type Average Cost Direct Competition?

Hogshead Pub Grub £10 for 2 courses No

Coach Inn Pub Grub £4 starter, £7-10 main, £4 dessert

Yes

Riverside Chinese £5 – 8 No

La Gondola Italian Start @ £5 No

Kampar Chinese £5.50 - £8 No

Rue Pub Grub/Fine dining £3+ starter£5+ main£3+ dessert

Yes

Una Vita Pub Grub/Fine dining £4+ starter£6+ main£3.50+ dessert

Yes

Ostylers Pub Grub £10.95 for 2 courses No

Pricing

Price General idea of price range

Gross margin

Comparison of products to selling price

Promotion Use of media

Advertising costs

QR Coding

Merchandise – Company name & logo

Public Relations Generating good publicity Hosting charity events Sourcing raw materials

Quality food with reasonable prices

Employing local staff

Sales & Advertising Special nights

Maximize the use of the restaurant

Seasonal menu change

Loyalty cards/money back offers

Coupons for immediate sales

Partnership with local business

Personnel Staff required – Full time/ Part time

Employment regulations

Training

Position Full Time Part Time Salary/Wages General Manager 1 0 £26,000 - £30,000

Assistant Manager 1 0 £21,000 - £25,000

Kitchen Manager 1 0 £20,000 - £22,000

Line Cook 3 1 £18,000.00

Prep Cook 2 1 £14,000.00

Dishwasher 1 1 £Min wage

Waiting Staff 3 2 £Min wage

Bar Staff 2 2 £Min wage

Administrator 1 0 £15,000.00

Cleaner 1 0 £Min wage

Opening Balance £71,045.00 £77,775.00 £86,615.00 £84,840.00 £81,956.00 £82,266.00 £88,252.00 £94,452.00 £90,166.00 £88,808.00 £92,513.00ReceiptsInitial Capital £60,000.00Resturant Cash Sales £13,300.00 £30,000.00 £15,250.00 £20,250.00 £16,600.00 £18,500.00 £21,400.00 £21,200.00 £20,000.00 £19,400.00 £21,600.00 £50,500.00Pub/Beverage Cash Sales £11,500.00 £13,500.00 £35,000.00 £12,200.00 £12,460.00 £14,320.00 £15,000.00 £14,600.00 £12,750.00 £12,200.00 £15,480.00 £60,480.00Starting Loan £30,000.00Income from private functions £1,500.00 £1,100.00 £1,000.00 £2,400.00 £2,650.00 £4,000.00 £6,500.00 £6,000.00 £3,500.00 £1,600.00 £2,500.00 £5,000.00

Total Receipts £116,300.00 £44,600.00 £51,250.00 £34,850.00 £31,710.00 £36,820.00 £42,900.00 £41,800.00 £36,250.00 £33,200.00 £39,580.00 £115,980.00

Payements & ExpensesManagers Salaries £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00 £5,590.00Full/Part time Staff Wages £11,010.00 £11,500.00 £13,500.00 £11,010.00 £11,010.00 £11,650.00 £12,000.00 £12,000.00 £11,010.00 £11,010.00 £11,500.00 £14,000.00Bonuses £2,500.00 £5,500.00 £9,600.00Rent £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00 £1,200.00Rates £1,000.00 £1,000.00 £1,000.00 £1,000.00Electricity £1,000.00 £1,600.00 £1,100.00 £1,600.00 £1,200.00 £1,300.00 £1,200.00 £1,200.00 £1,300.00 £1,200.00 £1,200.00 £1,500.00Water £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00Heating £760.00 £730.00 £700.00 £670.00 £640.00 £600.00 £600.00 £590.00 £630.00 £670.00 £720.00 £880.00Food & Drink £8,400.00 £9,300.00 £9,650.00 £9,400.00 £9,270.00 £9,400.00 £9,320.00 £9,200.00 £8,850.00 £7,890.00 £8,100.00 £16,000.00HMRC Liability £1,680.00 £1,860.00 £1,930.00 £1,880.00 £1,854.00 £1,880.00 £1,864.00 £1,840.00 £1,770.00 £1,578.00 £1,620.00 £3,200.00Insurance (One off payment) £2,400.00Maintenance (from Loan) £8,000.00 £2,500.00 £1,500.00 £800.00 £550.00 £260.00 £290.00 £280.00 £450.00 £400.00 £2,300.00 £600.00Book-keeping & Admin. £850.00 £850.00 £850.00 £850.00 £850.00 £850.00 £850.00 £850.00 £850.00 £850.00 £850.00 £850.00Cleaning/Laundry £700.00 £760.00 £800.00 £600.00 £600.00 £700.00 £850.00 £800.00 £650.00 £670.00 £700.00 £800.00Promotion & Advertising £450.00 £590.00 £650.00 £580.00 £580.00 £590.00 £620.00 £600.00 £450.00 £570.00 £700.00 £950.00Printing £340.00 £430.00 £300.00 £300.00 £300.00 £300.00 £400.00 £450.00 £300.00 £300.00 £400.00 £670.00Telephone & Internet £1,000.00 £1,000.00 £1,000.00 £1,000.00Office Equipment £400.00 £190.00 £220.00 £500.00Training £350.00 £170.00 £170.00 £170.00Sundry Expenses £200.00 £160.00 £150.00 £175.00 £150.00 £170.00 £160.00 £200.00 £186.00 £160.00 £195.00 £280.00Loan Repayments (over 5 years) £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00Loan Interest £125.00 £125.00 £125.00 £125.00 £125.00 £125.00 £125.00 £125.00 £125.00 £125.00 £125.00 £125.00

Total Outflow of Expenses £45,255.00 £37,870.00 £42,410.00 £36,625.00 £34,594.00 £36,510.00 £36,914.00 £35,600.00 £40,536.00 £34,558.00 £35,875.00 £57,920.00Net Cash Flow £71,045.00 £6,730.00 £8,840.00 -£1,775.00 -£2,884.00 £310.00 £5,986.00 £6,200.00 -£4,286.00 -£1,358.00 £3,705.00 £58,060.00

Closing Balance £71,045.00 £77,775.00 £86,615.00 £84,840.00 £81,956.00 £82,266.00 £88,252.00 £94,452.00 £90,166.00 £88,808.00 £92,513.00 £150,573.00

Cash Flow Statement for Molly Malones Year Jan-Dec 2014January Febuary March April May June July August September October November December

Name Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Laura- GM 9.30 AM

-5PM 11AM - CLOSE

OFF 9.30AM – 6PM

9.30AM - CLOSE

12NOON – CLOSE

9.30am-CLOSE

Padraig– AM

11.30 – 5PM

9.30 – 7PM

9.30AM - CLOSE

11.30AM- CLOSE

1PM- CLOSE

9.30 – 6PM OFF

James -KM 9.30AM – 7PM

OFF 12.30PM – 8PM

10AM – 7.30PM

9.30AM – 5PM

9.30AM – CLOSE

9.30am-CLOSE

Matthew- LC

OFF 11AM – 6PM

11AM - CLOSE

11AM - CLOSE

11AM – 5.30PM

11AM – 8PM

11am-9pm

Sophie -LC 11AM – 6PM

11AM - CLOSE

OFF 11AM – 5PM

11AM - CLOSE

11AM – CLOSE

11am – 9pm

Caitlin –LC 11AM – CLOSE

11AM – 4.30PM

11AM - CLOSE

11AM - CLOSE

OFF 11PM – 2PM

OFF

Julie – PC 9.30AM – 6PM

OFF 9.30AM – 5PM

9.30AM – 3.30PM

10AM - CLOSE

10AM – CLOSE

9.30am – 8pm

Aidan - PC 12-CLOSE

9.30- 3PM

HOLIDAY HOLIDAY HOLIDAY OFF OFF

Joanne –DW

12-6PM 1PM-CLOSE

11AM-6PM OFF HOLIDAY 10AM-6PM 9.00am – CLOSE

Brenda – W 12-CLOSE

12-CLOSE

OFF 12-CLOSE 12-CLOSE 12-CLOSE 9.30am – 3pm

Clodagh – W

OFF HOLIDAY HOLIDAY HOLIDAY HOLIDAY 1PM-CLOSE 9.30am – 5pm

Michael- W 12-CLOSE

OFF 12-CLOSE 12-CLOSE 12-CLOSE 12-CLOSE 1pm – CLOSE

Daniel- BS 11-CLOSE

11-8.30PM

OFF 11-CLOSE 11-CLOSE 11-8.30PM 11am- CLOSE

Conor – BS OFF 11-CLOSE

11-CLOSE 11-8.30PM

11-8.30PM

11-CLOSE 2pm – CLOSE

Brian - ADMIN

9-5 9-5 9-5 9-5 9-5 OFF OFF

Sinead-CS 8-2 8-4 OFF 7-2 8-2 8-2 7.30am – 10am

GM- General Manager LC- Line Cook DW- Dish Washer ADMIN- Administrator AM- Assistant Manager PC- Prep Cook BS- Bar Staff CS- Cleaning Staff KM- Kitchen Manager W- Waiter

Essential Criteria GCSE Mathematics & English – C Grade

or above

Relevant Qualifications/Experience

Presentation Modern exterior

Old school traditional Irish interior

Banquet rooms with bar

Separate kitchen facilities

Interior

FLOOR PLAN OF BANQUET ROOMS

FLOOR PLAN OF KITCHEN

Kitchen

Thank YouDanke Kiitos

DziękujemyGrazieHvala