customer flow marketing
TRANSCRIPT
CustomerFlow
ATEMCO 2015,TURKEY
Cansu Demirtaş cucu Student Marketing Manager 23 Home LC : Adana
Dilara Evren Diloy iGCDP 21 Home LC : Bursa
Empo
wer
ing
othe
rs
What is Customer Flow?
Customer You have time to drink
coffee Place ?
Let’s Imagine That
Empo
wer
ing
othe
rs
Empo
wer
ing
othe
rsLets Understand CF of AIESEC
Student/recent graduate who is willing to go for internship with AIESEC
SENDING ENTITY (SE) HOSTING ENTITY (HE)
Any opportunity taker (NGO, COMPANY, SCHOOL)
Customer Status According to EXPA
-‐HE GETS TO KNOW ABOUT AIESEC THROUGH DIFFERENT CHANNELS SOCIAL MEDIA WEBSITE ON GROUND MARKETING HE IS GOING THROUGH LOTS OF OPPORTUNITIES HE SIGNS UP (WHICH CONVERTS CUSTOMER PROFILE TO LEAD)
-‐ONLINE MKT -‐SOCIAL MEDIA ATTRACTION -‐ON-‐GROUND MKT SE -‐PROMOTION MATERIALS -‐PROVIDE EMAIL SUPPORT
-‐POSTING OPPORTUNITIES -‐CHECK APPLICATIONS -‐PRODUCT IMPROVEMENT HE -‐JD CLARIFICATION , VALUE PROPOSITON PRESENTATION PARTNERSHIP BUILDING
-‐FIRST INTERACTION W/ AIESEC GETTING IN TOUCH W/ AIESEC DUE TO REFERRALS -‐STRATEGIC ALLIANCES -‐EXPECTATION SETTING – CORRECT VALUE PROPOSITION UNDERSTANDING -‐BROWSE AVAILABLE PROFILES 1st MEETING
CLICK APPLY
-‐ HE IS LOOKING FOR THE ANSWER FROM THE OPPORTUNITY MANAGERS, APPLYING, PREPARING FOR INTERVIES
-‐ HE GOES THROUGH REJECTIONS OR NO ANSWER , MAKES DECISION WHICH EP AN TO SIGN
-‐ HE GETS CONTACTED BY SE -‐ HE IS MAKING A PAYMENT AND SIGNING CONTRACT W/ SE -‐ FINAL APPROVAL
-‐ MANDATORY CONTACT -‐ INTERVIEW BY SE -‐ CALLING EP TO MAKE SURE THEY SIGN THE ACCEPTANCE NOTES SE -‐ APPROVE SHORTLISTED EPS -‐ PAYMANT AND CONTRACT SIGNING
-‐ SHORTLISTING AND REJECTING APPLICATIONS -‐ INTERVIEW WITH COMPANY ( GIP) HE -‐ FOLLOW-‐UP COMPANIES FOR FINAL DECISIONS -‐ APPROVE SHORTLISTED EPS
-‐ AGREEING ON TIMELINE -‐ REINFORCE VALUE PROPOSITION AND ROLE OF COMPANY IN
DEVELOPIN LEADERSHIP POTENTIAL -‐ SHORTLISTING OF CANDIDATES -‐ COMPANY SELECTION -‐ COMPANY REJECTS -‐ COMPANY INTERVIEWS
GET ACCEPTED BY OP/EP MANAGER
-‐ HE GOES THROUGH ALL FORMALITIES LIKE VISA -‐ HE IS GETTING KNOW THE INFO ABOUT PICK UP,HOSTING ETC -‐ HE IS ATTENDING OPS -‐ FLIGHT , PICK UP
-‐ HE IS INVOLVED W/ AIESEC COMMUNITY AND GOES THROUGH IPS -‐ HERE IS WHERE MAGIC HAPPENS
-‐ DOCUMENTS -‐ DELIVERY OPS SE -‐ CONSTANT FOLLOW UP
-‐ PICK UP -‐ HOST FAMILY / BUDDY INTRO -‐ DELIVERY OF IPS HE -‐ ASSISTANCE -‐ DOCUMANTATION RELATED TO PLACEMENT
-‐ EXPACTATION SETTING (COMPANY & EP) -‐ COMPANY PREPARITION BOOKLET -‐ COMPANY INVOLMENT TO IPS -‐ SPECIFICATION OF JD -‐ DOCUMENTATION RELATED TO PLACEMENT -‐ INTRODUCTION TO COMPANY , REGULAR FEEDBACK
1 DAY AFTER END DATE
1st DAY OF WORK
-‐ HE IS FLYING BACK HOME -‐ HE WANTS TO GIVE AND RECIEVE FEEDBACK -‐ HE SHARES THE EXPERIENCE THROUGH NPS, OTHER SHOWCASING STRATEGIES AND TO
FRIENDS/FAMILY -‐ HE ATTEND REINTEGRATION SEMINAR
-‐ DELIVERY OF RE-‐INTEGRATION SEMINAR -‐ GATHER EXPERIENCES FOR SHOWCASING SE -‐ GUIDE RETURNEES TO TAKE MORE OPPORTUNITIES OR GO LLC
-‐ EVALUATE STANDARDS ACCOMPLISHMENTS FOR PRODUCT DEVELOPMENT -‐ IMPROVEMENT BASED ON FB EXPERIENCE EVALUATION HE -‐ EXPERIENCE EVALUATION + NPS SURVEY ANALYSIS -‐ SHOWCASING AND RE-‐INTEGRATING THE EP
-‐ EXPERIENCE EVALUATION -‐ INTERN PROVIDING INSIGHTS TO COMPANY -‐ RE-‐RAISING OPPORTUNITY
Empo
wer
ing
othe
rs
ARE WE CLEAR NOW?
Empo
wer
ing
othe
rs
LETS EXPERIENCE IT !
Empo
wer
ing
othe
rs
WHAT HAPPENED ?
HOW DID YOU FEEL ?
Empo
wer
ing
othe
rs
Empo
wer
ing
othe
rs
Empo
wer
ing
othe
rs