cvb create value & business - how dmo should change?
TRANSCRIPT
CVB Create Value & Business
dr Krzysztof Celuch
Poland Convention Bureau Polish Tourist Organisation
ECM Spring Meeting Gdańsk 23.02.2017
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» Having analyzed all the aforementioned attempts at formulating a definition, one might try and define the meetings industry as a sector of economy connected with organising and promoting meetings and managing meetings, including congresses, conferences, trade shows, corporate events, and incentive travel6. (Celuch, 2006)
M E E T I N G S A N D E V E N T S I N D U S T R Y
VALUE OR BUSINESS
BUSINESS
5
M O D E L O F T H E M E E T I N G S I N D U S T R Y W I T H D I V I S I O N
I N T O G O A L S
CUSTOMER
CONTENT
PRODUCT
MOTIVATION
C O N T E N T
• Analysis of congresses and conferences
linked to the information transfer
E U R O P E N W I N D E N E R G Y C O N F E R E N C E A N D E X H I B I T I O N 2 010
E U R O P E A N W I N D E N E R G Y A S S O C I A T I O N
F O T. E U R O P E A N W I N D E N E R G Y A S S O C I A T I O N
P R O D U C T
• Analysis of corporate events and product launches
D I R E C T I O N S E M E A 2 014 T H E N AV C O N F E R E N C E - F O R PA R T N E R S , B Y
P O Z N AŃ C O N G R E S S C E N T E R
F O T. P O Z N AŃ C O N G R E S S C E N T E R
M O T I VA T I O N
• Analysis of incentive trips and motivational events
P H I L I P S L I G H T I N G B U S I N E S S I M P R O V E M E N T C O M P E T I T I O N E U R O P E
D M C P O L A N D
F O T. D M C P O L A N D
Business - Economic Impact Study
National Business Events Study
The Economic Contribution of Meetings Activity in Canada
The Economic Significance of Meetings to the U.S Economy
The Economic Significance of Meetings to Mexico
The Economic Contribution of Meeting Activity in Denmark
UK EIS Poland Meetings Impact
Country Australia Canada USA Mexico Denmark UK Poland
Year 2005 2006/2009/2014
2009/2013 2011 2012 2013 2016
UNWTO Method
Underpinned the UNWTO Method
Yes Yes Yes Yes Yes Yes
Direct Expenditure
$17.4B (AUD)
$29B (CAN) $280B $18.1B (USD)
20.8B (DKK)
₤40B TBC March 2017
VALUE
M O D E L O F C O O P E R AT I O N B E T W E E N M E E T I N G S I N D U S T R Y PA R T I C I PA N T S
AGENCY
SUPPLIER
CUSTOMER
M O D E L O F C O O P E R AT I O N B E T W E E N M E E T I N G S I N D U S T R Y PA R T I C I PA N T S
AGENCY
SUPPLIER
VENUE CUSTOMER
M O D E L O F C O O P E R AT I O N B E T W E E N M E E T I N G S I N D U S T R Y PA R T I C I PA N T S
CUSTOMER
AGENCY
SUPPLIER
VENUE
CONV
ENTI
ON B
UREA
U
MEDI
A
F O T. P O K A Z K O L E K C J I W I O S N A / L AT O 2 0 1 5 M A R K I B I Z U U . M E A G R O U P
C O O P E R A T I O N B E T W E E N T H E PA R T I C I PA N T S
O F T H E M E E T I N G S I N D U S T R Y I S C R U C I A L . O N LY
C O N V E N T I O N B U R E AU S W H I C H B R I N G VA L U E
A N D B U S I N E S S W I L L A C H I E V E S U C C E S S !
CUSTOMER
AGENCY
CONT
ENT
PROD
UCT
MOTI
VATI
ON
SUPPLIER
VENUE
CONV
ENTI
ON B
UREA
U
MEDI
A
M O D E L O F C O O P E R A T I O N B E T W E E N PA R T I C I PA N T S O F M E E T I N G S
I N D U S T R Y I N D I V I S I O N B Y G O A L S
54
Q?
DZIĘKUJĘ!
dr Krzysztof Celuch CMM, CITE, CIS, HMCC, CED
Poland Convention Bureau Polish Tourist Organization [email protected] www.poland-convention.pl
CC = Content + Creativity Celuch Consulting www.kceluch.com