ROHIT MAHAJAN | 9860425893 1/3

ROHIT MAHAJANMobile: +91- 9860425893 / E-Mail: rohitmahaj@gmail.com

In pursuit of career enhancing opportunities in the field of:

Sales Management Business Development Marketing Communications

AN OVERVIEW

A

ORGANISATIONAL SCAN

Since March 2007: Cipla Ltd as Sales Manager

Growth Path in Cipla: Management Trainee: Mar’07 – Jun’07 in Cipla Foresight (ophthalmology Division) Territory Manager: Jul’07 – Aug’08 in Cipla Foresight. Business Manager: Sept’ 08 – Mar’13 in Cipla Foresight (covering ROM) Business Manager: Apr’13 – Oct’15 in Cipla Rheumatology (ROM,Goa,Chhattisgarh & MP) Sales Manager: Nov’15 – Till now in Cipla Rheumatology

Accountabilities as SM (Regional Manager): Sales, Business Development/ Generation & Marketing (Sales Volume, Value &

Collection Targets). Category Focus & Business Development Initiatives (Profitability Targets).

Sales Management Team Management Channel Sales Management Strategic Planning Training and development Forecasting Marketing Strategy Implementation Trend Analysis Customer Relationship Management Brand Management Competitive & Market Intelligence Conference/Event Management

A Professional with 9.5 years of Experience in Sales & Business Development. Currently Working in Cipla as a Sales Manager.

Performance driven professional with experience in Sales management, Exposure of launching new products/ Division, Sales Forecasting, Innovative ideas for enhancing sales, Leadership and people management Skills.

A Natural team player with excellent team building skills. Building new business ideas, accelerating growth & desired sales goals, an effective communicator with good inter personal skills.

Gained sound working experience in Cipla (Ophthalmology & Rheumatology).

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Distributor/Channel Management (Stockiest, Sub-Stockiest, Chemist, C&f, Logistic Management).

Strategy making & Implementation. New Product Launches Customer Relationship Management (CRM). Team Management (Motivating & coaching) & People Management. I have kept the

team intact & is considered the best team by the superiors. Leadership skills & Subordinate Development. Undertake all pricing strategy proposals, competitor analysis and any market surveys as

required. Conduced doctors meet/ conferences/ symposia/ patient education training programs

and other marketing activities. Drive business growth in assigned Area by delivering on budgeted sales objectives on a

continuous basis through effective customer relationship management, distributor management, inventory management, etc., in adherence to the company's compliance standards.

Prepare and submit sales reports, forecasts & documents as required, in a timely & accurate manner. Review and analyse customer prescriptions / product sales and establish improvement plan to achieve the sales objectives

Follow up with customers to resolve any issues and ensure satisfaction & Ensuring high level of service commitment with customers.

Collaborate with other departments to ensure a timely resolution.

Significant Highlights: Achievement since 2009 in 100+ Y-O-Y. Initiated patient education on Glaucoma “Glaucoma se Mukti”, which received huge

appreciation and was replicated Pan India. Initiated “Convergence” Meeting with Glaucoma Specialist which was a huge success

and with fine-tuning by marketing team it was replicated Pan India. Continuously coaching my team, from which 2 of them are now Business Manager in

different divisions of Cipla and 1 has been selected for marketing role. My region’s outstanding performance in Glaucoma Segment, led to 1 of my team

member becoming Zonal Team Leader for “Dorzox”. Appreciated by the senior leadership team and marketing team for many campaigns

and have been discussed at different forums.

New Product / Division launch and development:

Launched the New Division of Cipla (Rheumatology) in four Western states (Maharashtra, Chhattisgarh, Madhya Pradesh & Goa).

Involved in strategies making for launching the new products all India. Initiated various Product Strategies, Campaigns, New year calendar making etc at

HO. Worked as Therapy Leader at Head Office for 6 Months for Moxicip (Moxifloxacin).

Where in 4 month we have achieved benchmark sale of 2 lakh units All India.

Training & Presentations:

Trained Field members upon different aspects of field. Like: Grooming, Marketing Strategies, Product Knowledge etc.

Articulate & Persuasive sales presentations. Involved in 8 of the Esproute programs.

Medico & Marketing training for new joinees. Involved in 3 of the Discovery programs.

Grooming and Situational Handling training.

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Handled the Corporate Induction Training Program “INCEPT”. Incept is for New joiners, which involves two days induction programme.

EDUCATION & CREDENTIALS

MBA (Marketing) from IIeBM, Pune in 2005 -2007 MMM (Masters in Marketing Management) from Pune University in 2005 - 2007 Bachelor of Commerce from GNDU University, Gurdaspur, Punjab in 2002 - 2005

IT Skills: Well conversant with MS Office Suite (Excel, Word & PowerPoint) & Internet Applications.

PROJECTS UNDERTAKEN

2 ½ Month Project as sales exe. With HSBC Bank (Marketing of Financial Services) Pune. 1 Month Project as sales exe. With HDFC standard life insurance under HDFC Bank, Dist.

Gurdaspur (Punjab). 1 Month Project “To Find out the Market Potential in Trade Finance Service” in IDBI Bank

Chandigarh. 1 Month Project with Scholle Pvt India Ltd in “Research on packing and Tetra packs”.

CO-CURRICULAR ACTIVITIES

Active participation in debates and group discussions at School and College level Active Participation in Quiz Competitions. Played Badminton at Zonal Level.

PERSONAL DOSSIER

Date of Birth: 4th January 1985 Marital status: Married Current Address: B2/402, Kumar Prithavi, Anchal Nagar, Kondhwa, Pune Linguistic Abilities: English, Hindi & Punjabi Current Location: Pune, Maharastra. Location Preference: None

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