cw deck 2015 digital.pdf
TRANSCRIPT
We arededicated to
delivering a solution that
will fit your business and your uniform
program.
FOUNDATION
CORPORATE VALUES
0304
TRENDSETTERS
DISCOVERY & DESIGN
PRESS
COLLABORATION PROJECTS
ENGAGEMENT
GROWTH
IMPACT
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07
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contents
The Gross Family
Social Media Example
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FRAMEWORK05
MARKET SHARE
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foundationDiscover the Chef Works story. Learn about how we got
started and what we are doing today – as a worldwide leader
in Culinary and Hospitality apparel and uniforms.
Explore our capabilities including design, manufacturing,
customer service, program management, marketing,
customization, corporate responsibility and more.
Everything we do stems from our corporate values; integrity, loyalty, customer focus, teamwork, and innovation.
Chef Works Corporate Capabilities Video | https://vimeo.com/134343769
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integrity loyalty
customer focusteamwork
innovation
corporatevalues
Everything we do stems from our corporate values
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frameworkChef Works is the industry leader in the culinary and uniform
apparel business. We are family owned and operated and take
pride in what we do and how we do it. Chef Works has been in
business for over five decades.
Our corporate headquarters are located in San Diego, CA, USA but we have an international reach thanks to our global manufacturers and distribution facilities.
Chef Works continually invests in our people and infrastructure
to keep pace with the demands of our customers.
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Our team of developers and designers ensure that every
garment is top of the line. We take pride in knowing that you
put your trust in us.
QUALITYCONTROL2
Our inventory is fully stocked, ensuring that you get what you
want every time. Your orders are processed as soon as we
receive them.
FULLY STOCKEDDISTRIBUTION CENTER1
Chef Works offers fulfillment & technology solutions that
include real-time reporting and dashboard access.
DASHBOARD& REPORTING4
We regularly look for ways to make your experience with
Chef Works easier, faster and better than our competition.
TECHNOLOGYPROFICIENT3
framework
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discovery & design
This first step is critical to our entire process. To ensure we remain a leading innovator in the apparel industry, we hold regular discussions with culinary and hospitality leaders worldwide to gather front-line feedback.
We also perform trend analysis research from a global position
to ensure we consistently deliver cutting-edge designs. We
immediately use that insight to begin designing new products
or enhancing existing products.
We can confidently attribute a strong portion of our continued
growth to our customer philosophy. Chef Works’ customer
philosophy is based on valued, long-term relationships built
between Chef Works and its customers – It’s what makes Chef
Works, Chef Works.
We maintain a “can-do” attitude to do whatever it takes to get
the job done for any customer, no matter how large or small.
Our goal has been to be the industry’s top culinary apparel partner of choice worldwide. In the 1960s, Joseph Gross launched his work apparel sales and manufacturing business in South Africa.
Today, the Gross family, featured in the picture to the right,
continues to satisfy customers the world over.
growth
08
0920% ACGR
growth
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market share
Information based on Hoovers 2015 and the 2013 US Census Bureau
trendsetters
Chef Works has a style that can only be found with Chef Works
products. We believe that our products reflect the unique
characteristics that make up this industry. From traditional
whites to bright, inviting colors, we know that our style reflects
your brand.
We are proud to boast that no matter where you are in the world you’ll be able to find the Chef Works fork.
11-Chef Khristianne Uy (Chef K)Chef K LA Los Angeles, CA
trendsetters
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Our mission is to provide all our clients with new, innovative,
high-quality products at competitive prices along with the tools
needed to manage any uniform program; no matter the size.
Chef Works is dedicated to delivering a solution that will fit
your business and your uniform program. We conform to what
you need, not the other way around.
“You want to make sure you have the right tool to do the right job. This is why I wear Chef Works. The craftsmanship, the design, the durability and the style is really quite amazing.”
-Chef Bernard Guillas La Jolla Beach and Tennis Club Marine Room, La Jolla, CA
-Chef Thiago SilvaEMM Group/ CatchNew York, NY
-Chef Thiago SilvaEMM Group/ CatchNew York, NY
“We deliver a level of excellence and unparalleled quality. Serving somebody something amazing doesn’t just have to come on a plate. It can also come from a box. We’re here to make that happen.”-Eugene Spencer Chef Works, Inside Sales AssociateSan Diego, CA
-Chef Dominique CrennAtelier CrennSan Francisco, CA
-Chef Dominique CrennAtelier CrennSan Francisco, CA
trendsetters
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All of us at Chef Works are devoted to providing unparalleled
customer service. From large chains to mom-and-pop shops
to the at-home culinary master, we value every one of our
customers. With years of experience, we know how to give you
the style you desire with the quality you deserve.
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“Chef Works is a company that evolved with a dream of being able to clothe all of the chefs in America. We now work with some of the biggest corporations around the world.”-Jeff Abelsohn Chef Works, Director, Culinary RelationsSan Diego, CA
trendsetters
-Chef Graham ElliotGraham Elliot BistroChicago, IL
collaborationprojectsWe are fortunate to be connected to one of the most exciting,
rewarding and entertaining industries there is through our
business. Chef Works strives to be a front runner in supporting
this industry through multiple avenues.
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For the fifth consecutive year, Chef Works served as the
official culinary apparel sponsor of the 2015 Los Angeles
Food & Wine Festival, held August 27-30. The company also
hosted the LAFW after party, during which it unveiled several
additions to its broad collection of stylish aprons, chef coats,
and kitchen/front-of-house shirt offerings.
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LAFW
PopFoodsTVChef Works been instrumental in the production and creation of
PopFoodsTV episodes.
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“I’ve been proud to wear Chef Works gear for the past few years.”- Russel JacksonPopFoods TV
Hawai‘ifood & wine
Chef Works participated in The Hawaii Food & Wine Festival; the premier epicurean destination event in the Pacific. Set in the lush
island paradise of Hawaii, the festival took place over two weeks on multiple islands, featuring a roster of over 100 internationally-
renowned master chefs.
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Chef Works participated in the New York City Wine & Food
Festival presented by FOOD & WINE (NYCWFF) to pay homage
to one of the greatest dining cities in the world while fighting
to end hunger.
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NYCWFF
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eat reddrink redEAT (RED) DRINK (RED) SAVE LIVES ran from June 1-30 with
restaurants, bars, and food trucks around the world going
(RED) to raise awareness and money for the fight against AIDS.
Chef Works collaborated with this very special event by donating a variety of coats and aprons. Social responsibility is part of our company framework.
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manvs. child
Chef Works dressed five of the country’s top young chefs as they squared off on season one of FYI’S Man vs.
Child. We were thrilled to outfit these dynamic young cooks in our most popular chef coats and aprons while
ensuring that they not only look the part, but also stay safe and comfortable during competition.
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autismspeaksChef Works proudly participated in the 2015 Autism Speaks
to Wall Street Celebrity Chef Gala where over 100 of the
world’s finest chefs prepared and served four-course meals.
The gala featured high-profile entertainment and guests
commemorating the 10 years of progress since Autism Speaks
first opened its doors.
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kaabooChef Works contributed to the inaugural KAABOO Rock’n Chef
Competition. Chefs competed in a “winner-takes-all” cookoff
at the Del Mar Racetrack where each winner received an
exclusive commemorative chef coat by Chef Works.
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“A good-quality apron (like the Memphis Adjustable Apron from Chef Works) will not only keep you clean at the grill, but you’ll look like a pro, too!” -The Daily Meal
“Chef Works is the leading manufacturer and supplier of culinary apparel for chefs and home cooks alike.”-FOX News
“In 2014, Chef Works was thrilled to award much needed funding to four worthy charitable organizations during their inaugural year of Chef Works Cares.”
-PRLOG
press
impact25
engage-ment
facebook.com/ChefWorksHQ
@Chef_Works
blog.chefworks.com
pinterest.com/chefworksinc
youtube.com/ChefWorksConnect
chef_works
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“Chef Works’journey hasjust begun.
We’ll continueto perfect our
craft and beinnovators
throughoutthe world.”
-Neil GrossCEO Chef Works
San Diego, CA