cott digital.pdf

8/18/2019 COTT Digital.pdf

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ContentsBrian Keith: 24 Hour Evergreen O! er With Video............................................3

Digital Marketer: Lead Magnet Funnel...........................................................38

Dave Ramsey: Webinar Conversion Machine.................................................59

Dave Rhea: Membership Site Cancelation......................................................83

Frank Kern: Four Day Cash Machine.............................................................101

Amanda Bond: Facebook with Expiring O! er...............................................135

Grace Smith: Evergreen Webinar O! er.........................................................156

Memberium: Membership Site Video Triggers.............................................177

Submit Your PlusThis Powered Campaign.................................................200


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24 Hour EvergreenO! er with Video1


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!"#$%& ()*&*

BioBrian Keith runs Red Beard Consulting out ofSeattle and is an Infusionsoft Certi"edConsultant.

Brian focuses on implementing apps likePlusThis, Memberium, FixYourFunnel, and Jermaine Griggs' Automation Clinic.

"If you want real solutions and creativeinnovation, Brian's your man." - JermaineGriggs

Campaign DescriptionOur client, Russel James is the UK’sleading Raw Chef.

After signing up for our Free Recipes wewant to show prospects a 24 Hourevergreen o! er for his “Week Day Raw”product.

The campaign includes:• A video o! er page where we track

how long someone watched thevideo,

• The landing page with an evergreendate,

• A Facebook ad that runs for theduration of the o! er for thatindividual,

•

A Countdown timer that takespeople to the Order Form when theyclick before the 24 hours are up, oran “o! er expired page” if they clicktoo late.

This is a slick campaign that convertsvery well. Hope you enjoy.


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The Funnel


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PlusThis Features Required

1. What’s the Date

2. Facebook Audience Triggers

3.

Countdown Timer4. Video Triggers

5. Calculate Customer Value


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Digital Marketer

Lead Magnet

Funnel2


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!"#$%& ()*&*

BioDigitalMarketer.com is a community wheremarketers, growth hackers, entrepreneurs andsmall business owners come to get ideas on:

• Driving More Tra#c•

Increasing Conversion Rates• Boosting Social Engagement

In a sea of marketing and business growth blogs,Digital Marketer is unique because it’s owned andoperated by real marketers who actually sell theirown products and services online. In other words,we aren’t journalists or so-called “researchers”…

Campaign DescriptionDigital Marketer o! ers several leadmagnets that drive prospects to a sale.

There’s a process we take them through foreach of our follow-up campaigns includinga lead magnet, trip-wire, main o! er andpro"t maximizer.

They use PlusThis to create expiring o! ersand countdown timers on some of theircore o! ers.

The campaign includes:• Our complete process of converting a

lead to a customer• How we track our sales throughout the

funnel• Expiring o! ers and countdown timers

for our core products.

This is a model that works really well forour business and our clients. It’s a modelthat anyone can adapt to their businessand start seeing results quickly.


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The Funnel


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Someone starts our funnel by downloading one of our lead genmagnets. They can do this on Facebook, our website, etc.


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Each lead magnet has a landing page similar to the one below.

Once someone opts in, they are taken to our ”trip-wire” upsell.


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Once someone opts in, they are taken to our trip wire upsell.A trip-wire is a low dollar o! er that is typically a lighter versionof the core o! er.


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Once they’ve opted in, we send them their swipe "le.

We then follow up with three emails over three days following


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We then follow-up with three emails over three days followinga Gain-Logic-Fear sequence. Watch the following video to learnmore about this method for selling.

Once we’ve delivered value and built up some relational equity

http://followupmachine.com/gain-logic-fear


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Once we’ve delivered value and built up some relational equity,we start asking for a sale. We add urgency by using PlusThisfeatures including an expiring o! er and countdown timer.


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How It’s Done


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1.

Smart Links

2. Countdown Timer


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Each one of our 'Acquisition' funnels starts out with a webformopt-in for a leadmagnet. The moment that the lead opts-in wethen send them the welcome mail with the "le link, tag them

with our opt-in tag.


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This screenshot shows two #ows within our follow-upcampaign. The one on top only reports numbers, based on thepossible outcomes, from a contact having gone through our

funnel.


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We typically deploy three emails over the span of three days


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We typically deploy three emails over the span of three daysthat comprise what we term a Gain-Logic-Fear sequence. Thereare multiple purchase goals because in this case a contactmight purchase our core o! er, which also contains access to

the tripwire, from somewhere else, and we want to make sureto not ask people to buy something that they already own.


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Our third #ow in the campaign is almost exactly like thesecond, except it has a delay timer on it designed to allow the#ow about the tripwire (Our Engagement Series) to completely

run if it needs to.


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If, however, the tripwire is purchased then the delay timer iscancelled, a check is made to see if the contact already ownsthe core o! er (in this case DigitalMarketer Lab.


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And if they don't we then send them into a 2 day Gain-Logicseries to try to get them to purchase.


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We expand or shorten this structure based on how many itemswe want to talk about from the funnel that the contact wentthrough, deploy countdown timers and expiring links on some

of our larger ticket o! ers, and use other longer email series toeducate and then sell prospects if the item they didn'tpurchase is one of our Pro"t Maximizers (which are higherdollar).


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Webinar

onversion

Machine3


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!"#$%& ()*&*

BioDave Ramsey is America’s trusted voice onmoney and business. He’s authored "veNew York Times best-selling books: FinancialPeace, More Than Enough, The Total MoneyMakeover , EntreLeadership, and Smart

Money Smart Kids. The Dave Ramsey Show isheard by more than 11 million listenerseach week on more than 550 radio stationsand digitally through podcasts, onlineaudio streaming, and a twenty-four-houronline stream video channel.

Campaign DescriptionEvery month we run a webinar seriesintroducing the principles of

EntreLeadership to small businessowners. The goal of this webinar is toconvert our podcast listeners intomembers of our All AccessMembership

The campaign includes:• The webinar process that took us

from $3,588 in sales a webinar to$161,460 per webinar• Automated segmentation based

on attendance• Our webinar method for

increasing attendance from 100 to958.

Since implementing this campaign,we’ve seen a 45x increase in sales anda 10x increase in registrations. Yourresults may be di! erent, but usingPlusThis certainly impacted ournumbers positively.


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The Funnel

O i b i h b ib t f


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Our campaign begins when someone subscribes to one of ourongoing podcasts.

At various times in our podcast we mention our webinars andh t i t f th t i t i i W l i


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where to register for the next upcoming training. We also givethem a simple text to opt-in option that they can do right thereto get a free resource and invitation to the webinar.

!#:9; ?@A=B?

!.; CCDDD

,.7 E#F)+&7 A(G&9#2

If the choose to register on o r ebsite e ha e a landing


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If they choose to register on our website, we have a landingpage for that as well.

Leading up to the webinar, we send the typical reminder


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emails. We then run the webinar as scheduled.At the time in our webinar where we are pitching our All AccessMembership program we also time an email to go out withmore information on how to join.


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How It’s Done


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1.

GoToWebinar

One of our core sources of tra$c comes from the podcast


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One of our core sources of tra$c comes from the podcastseries we run. Below you can see how we’ve created a numberof text to join features for when someone opts-in via textduring one of the podcasts.

Wh i d h " i il d


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When someone opts-in we send them a con"rmation email andtag them to push them into the webinar invitation sequencefor the next upcoming webinar.

Y1

Z1

a1

From here, we invite them to the next webinar. They can then


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From here, we invite them to the next webinar. They can thenchoose to register or not register. For this part of thecampaign, we use PlusThis’s GoToWebinar Integration becauseit will power the rest of our webinar as you’ll see next.

Y1 Z1

a1

We setup the GoToWebinarConnection in PlusThis You


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Connection in PlusThis. Youcan do a lot ofcustomization here, butthere are three things we

use most often.

1.

Set a custom "eld tostore our join link. Thismakes it so you can

merge this "eld intoyour emails later forsomeone to join thewebinar once it’s live.

2.

Apply a tag forattendees.

3.

Apply a tag for non-attendees.

Y1

Z1

a1

The GoToWebinar


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The GoToWebinarintegration is helpfulbecause it will allow us toregister people for our

webinars and follow-updirectly from insideInfusionsoft withouthaving to go back and forthfrom GoToWebinar and

Infusionsoft.

After a webinar is "nished,we can also easily seeinside of Infusionsoft who

attended and who missedthe webinar. This way wecan follow-upappropriately.

For those who sign up on our landing page, we use the


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g p g p g ,following form from inside Infusionsoft. We pass through theiremail and include a Facebook pixel to track conversions fromthat lead source as well.

8.-$?**> (3B$=

The way the GoToWebinar integration works, it will registersomeone for the webinar once they hit the http post PlusThis


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someone for the webinar once they hit the http post PlusThisgives you. So we usually put this in a sequence shortly afterthey have registered for the webinar through a web form, textor other opt-in method.

Once someone is registered we start them in a reminder


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gsequence for the webinar. We have two versions here. One forpeople who are already a part of our membership program andone for those who aren’t.


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The reminder sequence can be fairly straightforward. We sendout reminders 48 hours before and 1 hour before.


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After the webinar is over, PlusThis automatically segments ouraudience by who attended and who didn’t.

The next stage is where we put the prospects through a sales


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The next stage is where we put the prospects through a salessequence for the All Access Membership. We market slightlydi! erently depending on if they attended the webinar or not.

For the follow-up sales sequence, we invite them to our


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Facebook Private Group, send a replay and two remindersabout the o! er we extended during the webinar and when itwill go away.


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Lastly we track who bought and who did not purchase.

C i S


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Campaign Summary

1.

Leads come from our podcast

2. Leads opt-in for our monthly webinarsusing the GoToWebinar integration

from PlusThis3. PlusThis handles registration,

segmentation and follow-up

4.

We drive to a sale

5. Repeat the process the next month


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Membership Site

ancelation


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!"#$%& ()*&*

BioDave Rhea runs a small consultingbusiness, out of his home in SouthernCalifornia. CoastalOnlineMarketing.com

He helps his clients with a variety ofservices including Infusionsoft, PlusThis,Wordpress, and specializes in buildingmembership sites. Recently, he's decidedto spend more time pursuing his passionproject of helping artists and musiciansmarket themselves online with hiscompany, HarmonicPlanet.com.

Campaign DescriptionVanessa’s Juice Club uses PlusThis to knowwhen someone’s membership is active.

PlusThis makes it easy to allow members tostill have access for the duration of theirmembership without any manualinteraction.

We used the "What's The Date" featurefrom PlusThis to allow her members tohave a custom "eld that dynamically

changes every time they pay for theirmembership. Then we use a "Field Timer"inside an Infusionsoft sequence toreference that date and pull their accesstags when it arrives.

Using this feature is critical because itallows Vanessa's members to enjoy the

bene"ts of their membership for theduration of their pay cycle and it doesn'trequire any manual data entry on her end.The set up within PlusThis was simple,seamless, and it's been FULLY functionalsince we implemented it.

http://localhost/var/www/apps/conversion/tmp/scratch_5/HarmonicPlanet.comhttp://localhost/var/www/apps/conversion/tmp/scratch_5/CoastalOnlineMarketing.com


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The Funnel

One of my clients Vanessa Simkins runs an online juice and


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y jsmoothie membership site called Vanessa’s Juice Club.

She o! ers 6 di! erent membership options that allow hercustomers either a juice membership a smoothie membership


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customers either a juice membership, a smoothie membership,or a combo membership. She also allows them to pay monthlyor yearly.

From time to time, members will cancel their membership.When they cancel Vanessa wants their membership to


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When they cancel, Vanessa wants their membership tocontinue for the duration of their membership without herhaving to manually set that date.

Using PlusThis, she can easily tell Infusionsoft a date toremember using “What’s the Date.” This way her members whocancel midway through the month or year, still have access forthe duration of their membership.


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How It’s Done

Pl Thi F t R i d


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1.

What’s the Date

C i S t


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Campaign Setup

Summary:For this campaign, we used the "What's the Date? feature.

We set it up so that the tag, "Successful Billing Tag" wasapplied as soon as either:

a) one of the memberships was purchased

or

b) a re-bill took place (this happens either monthly, or yearly,depending on what payment option the customer chooses)

H ’ h h l k lik i id f I f i f


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Here’s what that looks like setup inside of Infusionsoft.

Once the "Successful Billing Tag" is applied, the campaign picksit d it b i it' t ti S h t th i


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it up and it begins it's automation. See what the campaignlooks like below:

As you'll see, it branches o! into 2 di! erent sequences. Thedecision diamond looks for one simple tag. "Monthly" or"Yearly" The Monthly and Yearly tags get applied behind the


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Yearly The Monthly and Yearly tags get applied behind theorder form at the initial purchase.

In both cases, the sequence sends an http post to PlusThis,then removes the "Successful Billing Tag" so that it will be ableto be applied again upon the following payment.

**Also, you'll notice there are two tags being removed. Theother is to tell us when the customer has "nished their 7 daytrial.

Below is what the feature within PlusThis looks like:


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**Note, this is for the "monthly" customer. The "yearly"customer is set up exactly the same except PlusThis adds 12

months instead of 1 month.

When the http post to Plus This runs, it adds the date to a Date


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"eld within the customer's contact record. See below:

There are 2 ways a customer can cancel. They can either a) Use the cancellation formb) Cancel within PayPal


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b) Cancel within PayPal

If they cancel within PayPal, Vanessa receives an email noti"cationand she can manually add the "Cancelled Membership" tag. See whatthis looks like within the campaign below:

If they use optiona) by way of the cancellation form it's very simple


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a) by way of the cancellation form, it s very simple.

Since the only way to access the form is within the membership site,we use hidden "elds to collect name and email address.

This way, the data will be applied to the correct contact record. And,we ask them if there is anything we can do on our end to improve. Thefeedback request isn't a required "elds, so if they decide not tosubmit anything, the cancellation will still take place. See below:


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Summary:


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1. A successful billing takesplace

2. An http post gets sent toPlusThis

3. PlusThis adds the correctdate to the contact record

4. If they cancel, we use the"eld timer to wait until the"Billing Expiration Date" hasoccurred, then access is

removed.


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Four Day

Evergreen CashMachine

Campaign Description


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!"#$%& ()*&*

BioFrank Kern is known as the world's highest paiddirect response Internet Marketing copywriterand consultant.

He's famous for creating some of the highestgrossing Internet Marketing sales campaigns inthe history of the Information Marketing industry.

He has customers and clients on every continentand regularly acts as marketing advisor tocelebrities, best selling authors, and celebrityentrepreneurs.

Campaign DescriptionOne of our most popular campaigns we have our clientsbuild is a 4 Day Evergreen Cash Machine.

The idea of this campaign is to provide an engagementsequence that drives prospects to a training video with acountdown to a special o! er.

After someone watches the video we follow-up with 4emails driving to a sale. The best part is that this expiringo! er is unique to every person entering the campaign. It’severgreen as well since you can set this up once and everyperson that comes through it will have a uniquecountdown and expiring o! er.

The campaign includes:

• An evergreen campaign that delivers a unique ”o! erexpires” date based on when a contact signs up forour lead magnet.

• A countdown timer on the video page that is uniqueto the prospect’s expiring o! er

This model works well in a number of businesses.


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The Funnel

Here’s the typical path we take someone through for a 4-Day Evergreen CashMachine


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Machine.

Prospects start with downloading a general o! er from us.


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Before we send them to the content they signed up for, we capture somesegmentation information. This way we can dynamically follow-up according towhat kind of prospect they are.


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Notice the thank you page they see mentions the urgency of watching whatthey signed up for. We clearly spell out, “The video is coming o&ine in fourdays.”


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Once they’ve signed up, we send them a

very personalized email, including anevergreen date for when the contentwill no longer be available.

Also notice how many opportunities wegive them to click a link.

We will continue to follow-upencouraging them to watch the videountil we track them clicking the link towatch it.


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While they watch the video, we track who is watching it and for how long usingPlusThis. That way we can tailor the follow-up based on how engaged thecontact was during the previous step.


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After they watch the video we extend an opportunity to buy something. Theemails continue counting down to when the o! er is no longer available.


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If they procrastinate and don’t take the “time sensitive o! er” we don’t messaround. PlusThis will allow us to dynamically track this and automatically sendthem to an expired o!er page if a contact waits too long to take us up on our


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them to an expired o! er page if a contact waits too long to take us up on ouro! er.


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1.

What’s the Date2. Video Triggers

3. Smart Links

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1.

What’s the Date – Set a dynamic date based on two days after

they opt-in for our lead magnet

2. Video Triggers –

Tracking how long people are watching thevideos and then following up accordingly

3. Smart Links –

Use these to make content expire after acertain amount of time. Likewise to closeo! ers after they watch the video


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Sign Up For a Free Trial

0-12!")234.'567##897)&-

http://localhost/var/www/apps/conversion/tmp/scratch_5/plusthis.com/free-trail


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Evergreen

Facebook

ampaign

Campaign DescriptionI have an evergreen campaign I run for “The Perfect Sales


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!"#$%& ()*&*

BioAmanda Bond is The Ad Strategist.

Amanda is a Facebook Advertising expert. Overthe years she’s learned from personal experienceand the school of hard knocks what works andwhat doesn’t. And what CONVERTS; like gang

busters.

She has elite clients and has even taughtFacebook’s own account reps a thing or two withher unique Facebook Ad strategies.

You can learn more at TheAdStrategist.com

I have an evergreen campaign I run for “The Perfect SalesFunnel.”

As someone progresses through the funnel and time

comes closer to the expiration date, they’ll receive adsrelevant to where they are in the buying process.


• An evergreen campaign that delivers a unique ”o! erexpires” date based on when a contact signs up forour lead magnet.

• Three Facebook Ads based on where the prospect isin our sales funnel

• Ads are turned o! automatically when a) someonebuys or b) time has expired.

This model and campaign is simple to setup and apply inANY business.


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The Funnel

Here’s a high level overview of the evergreen campaign we run. We start withsome emails that provide value and goodwill.


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Around email three we extend our o! er with a 48 hour deadline to takeadvantage of it.


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Email 3 (Excerpt)

Email 4 (Excerpt)

If they click the link, they are taken to a landing page with a countdown timerbased on how much time they have left to purchase the special o! er.


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At the same time, throughout the campaign, we are serving FacebookRetargetting Ads to our prospects based on how much time they have left topurchase the o! er.


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If time runs out, or the prospect purchases the product, they are immediatelyremoved from seeing the Facebook Retargeting Ads.


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How It’s Done



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1.

Facebook Audience Triggers2. Countdown Timer

The following example, will show you how I setup my Facebook Ads to trigger assomeone went through the following funnel.


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As emails are sent, I apply tags that will trigger the Facebook Audience Triggers fromPlusThis. Facebook Audience Triggers will add/remove contacts to a FacebookCustom Audience when they hit this point of the campaign.


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Next I setup the Facebook Audience Trigger inside of PlusThis. I basically tell PlusThiswhich Facebook Custom Audience I want this contact added to at this point of theircampaign and remove them from any custom audiences that no longer pertain tothem.


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On Email #3, when they have an hour left, I run another Facebook Audience Trigger.


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For the Facebook Audience Trigger I’m adding them to the ”one hour” leftcustom audience and removing them form the “24-48 hours left”


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We use the “What’s the Date” feature and tell it to countdown to 2 days after thisfeature is run and store that date in a ”date time "eld” inside of Infusionsoft so wecan pull it later.


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When you are "nished setting up the feature, PlusThis will give you a URL to copyand paste into an “http post” inside of Infusionsoft. You’ll want to put this in thesequence that runs when they have 48 hours left.


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We then use the countdown timer to countdown to that “Expiring O! er Expiry Date”we set during the “What’s the Date” setup.


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Summary:1. Tags are being applied throughout the evergreen campaign that are used to

trigger the Facebook Audience Triggers.2. Facebook Audience Triggers are applied which add/remove people from the

custom audiences to ads letting them know how long they have left on the


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custom audiences to ads letting them know how long they have left on theo! er.

3.

A countdown timer is set with an evergreen date of 48 hours.


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Evergreen WebinarO! er

Campaign DescriptionGrace Space is a leading hypnotherapyonline membership community with over


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!"#$%& ()*&*

BioBernardo is the founder of Membership Authorityand a leading developer of Memberium/Infusionsoft gami"ed membership websites.Membership Authority is a Memberium Certi"edImplementation Partner.

He also manages Grace Space, an onlinehypnotherapy membership portal founded by hiswife Grace Smith.

online membership community, with over20k+ students.

The #1 way we sell paid Grace Spacememberships is via an Evergreen Webinarcampaign.

The campaign includes:• A registration page for an evergreen

webinar,• A sequence of emails display dynamic

expiration dates based on when usersregistered for the webinar,

• A dynamic link that takes people to thesales page when they click beforeexpiration, or an “o! er expired page” ifthey click too late,

• The landing page with an evergreencountdown timer,

•

An automated replay delivery sequencewhich expires upon 3 days of havingregistered to the webinar.

Hope you enjoy.


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!"# %&'(&)*+ ,-./


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DN$%4%$$" +$?3".% %$43#&%.F*" 6.4$1


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$B63%$: 6.4$


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How We Do It



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1.

What’s the Date2. Countdown Timer

3. Email Triggers

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?L #&$61

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,3##$: /$?3".% #&.&5#2 /)3-) /3== &%344$% &)$ -.,6.34"1

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]9A =3">1

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b$"$%.&*% /3== 43N$ L*5 &)$ $B.-& =3"> &).& "$$:# &* ?$ 5#$: ?.#$: *" L*5% #.=$# 6.4$1

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7D,.3= H%344$% ^::%$##; *" &)$ 0$.&5%$ 3"#&%5-F*"#1

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Membership SiteVideo Triggers

Campaign DescriptionMemberium uses PlusThis to track who iswatching our videos and then triggeringautomation based on whether certain key


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!"#$%& ()*&*

BioMemberium is the premiere membership siteplatform for WordPress and Infusionsoft.

Memberium is one of the few membership pluginsdesigned to work exclusively with Infusionsoft andWordPress. Be able to take advantage ofInfusionsoft’s powerful automation tools in

WordPress and run an advanced membership site.

automation based on whether certain keyvideos are viewed or not.


• A tracking system for measuringengagement in important videotrainings across our site.

Enjoy.


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The Funnel

The Campaign Flow


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What can this be used for?

Add video tracking to a free course to track engagement and tie together your email sequencesbased on video completion. Track engagement of your videos and "nd out if they’re being watched.


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How We Do It

What can this be used for?

Add video tracking to a paid course and tie together your email sequencesbased on video completion.


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1.

Video Triggers

Setup Your Tags for Video Tracking

To setup your video triggers we’ll need to create some in Infusionsoft.


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To setup your video triggers, we ll need to create some in Infusionsoft.It’s easier to do this all at once. For this example we have 3 videos we want to track.

In its most basic form you just need 3 tags at the end to tag they had completed the video.

For this example we’re using:

E&94"#G I JJJ&29#7K 8 L?% %.'(-#9#G M)G#. NE&94"#G I JJJ&29#7K 8 L?% %.'(-#9#G M)G#. DE&94"#G I JJJ&29#7K 8 L?% %.'(-#9#G M)G#. O

=6 K.1 /&+9 9. P+G .19 "./ '14" .6 K.17 Q)G#.2 &7# F#)+* /&94"#G FK K.17 &1G)#+4#R K.1 4&+ &GG 9"# 6.--./)+* 9K(#2 .69&*2 9. 97&4S #+*&*#'#+9 6.7 #&4" )+G)Q)G1&- Q)G#.3 =HG 7#4.''#+G &GG)+* 2.'#9")+* 9"&9 "#-(2 K.1 4.77#2(.+G 9"# 9&*2/)9" 9"# 4.172# 9"#KH7# &22.4)&9#G /)9"3 !")2 /)-- 7#T1)7# & 6#/ '.7# 29#(2 /"#+ 2#U+* 1( K.17 Q)G#. 97)**#72 )+ (-12 9")23

E&94"#G DVW .6 M)G#. NE&94"#G VXW .6 M)G#. NE&94"#G YVW .6 M)G#. NE&94"#G NXXW .6 M)G#. N

%.'# 1( /)9" 9"# 9&* +&'#2 K.1 /&+9 9. &GG 9. =+612).+2.Z FK 9K()+* 9"#' .19 )+ /.7G .7 & +.9#(&G3 E"#+ K.1H7# 7#&GK[*. 9. [4.+9&492I2#U+*2I9&*2I&GG 9&*H &+G 9K(# )+ K.17 9&* +&'#2 &-- &9 .+4# 2#(&7&9#G FK & 4.''&3

Setup Your Video Triggers In PlusThisIn plus this click add feature and add a video triggers feature.

Gi id th t d ith th P t id ’ b d d


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Give your video a name that corresponds with the course. Paste your video’s embed codeinto the box. If you created your Infusionsoft tags in the last step you should be all ready tosetup your video triggers.

Our video is only 2 minutes long so here we’re applying the ‘Watched > MMMastery - SECCompleted Video 1’ tag at . Apply your completion tag 10-15 seconds before your video ends.If you want to add ‘percentage watched’ tags, we’ll cover how to do that in the next slide.

Setup Your Video Triggers In PlusThisTo add tags that track percentages you’ll need to do some basic math.


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Plus this allows you to add tags after X seconds of your video play, so here we need to "gure

out what X is for 25%, 50% and 75% of your videos play time. To get this you just need to"gure out how many seconds your videos are and multiply by the percentage you want.Complete this step for your "rst video and repeat the process for each video included inyour course.

Video Length x 0.25 = Seconds to add for 25% TagVideo Length x 0.50 = Seconds to add for 50% TagVideo Length x 0.75 = Seconds to add for 75% Tag

The Campaign


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Y Z a

All 3 video sequences follow the above structure. Repeat for the rest of the videos in your free course.

For this example we’ve created 3 Tags we’ll be using in this example campaign:

Watched > MMMastery - SEC Completed Video 1Watched > MMMastery - SEC Completed Video 2Watched > MMMastery - SEC Completed Video 3

f


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Add your own tags to the goal of each sequence as we have below…

To activate the looping reminder campaign, apply a tag at the end of eachindividual video sequence.

In this example we’ve used this tag to start our reminder sequence. Complete the rest of your campaign following ourexample as we have below.

‘Sequences > MMMastery - Subscription Economy Course - START Reminder Loop


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The ‘START’ tag activates genericreminder sequence to "nish course.

Emails lead back to this speci"c

courses homepage.

Warning: This will go on emailing until the useropts out or completes the videos, an alternative is addinga di! erent ending to your loop sequence or passingthem o! to a re-engagement campaign at the end.

\..()+* >#')+G#7 L#T1#+4#

Add your looping sequence as wehave here using your own tags.


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‘START’ Tag gets re-applied at the endof the reminder sequence to restart loop.

Sends lead back to the beginning of

the reminder sequence above.

Have the links in your looping reminderemails lead back to your course homepage.

\..()+* >#')+G#7 L#T1#+4#

Add your looping sequence as wehave here using your own tags.


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Add your video completion tags as the ‘end reminder’ goal,when someone completes a video they’ll be pulled out ofthis sequence and will go into the next sequence of videosthey haven’t watched yet.

%.172# %.'(-#].+

Build out the rest of your campaign then add aclosing, ‘Congratulations on "nishing this course’sequence following the below example.


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Here’s an modi"

ed email that we use in one of our free courses for this step, feel free to use this as it is below by"

lling in theblanks. The link in the email should lead to your sales page for the relevant course you want them to buy. Feel free to come upwith your own messaging that’s more relevant to what you’re o! ering :)


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This campaign example has been brought to you by:


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Have any questions about Memberium?

Email [email protected] to getyour questions answered

To"

nd out more about Memberium and what it can do foryou please visit: https://memberium.com/demo


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Next Steps

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Have a PlusThis Campaign YouWant to Feature?

http://localhost/var/www/apps/conversion/tmp/scratch_5/PlusThis.com/free-%C2%AD%E2%80%90trial


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Reach out at [email protected] Subject Line: COTT Submission

We’ll send you a Powerpoint template.You just "ll in the blanks with your TITANcampaign.


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cott digital.pdf

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