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Citizens of the World NYEnrollment Plan

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2"Ci%zens"of"the"World"NY"""

Process and Timeline

DevelopOutreach,Positioning andMessagingStrategy

EngageOutreachActivities,includingHearing prep

Lottery,EnrollmentandOrientation

Recruitment andParent Education

Present-November

"

Present-earlyDecember

"January-March April-June

SchoolOpening

June-September

Timing

Ac#vi#es( Building a knowledge

base

Review of keydocuments

Draft key positioningdocument

Draft Outreachstrategy and timeline.

"

Meetings with parents,partners, elected officials.

Develop print collateralfor distribution.

Petitioning, trainings andprep for December 5 th hearing.

Local recruitment atHeadstarts, daycares andchurches.

Joint Public Hearing:December 5.

Widespreadoutreach toHeadstarts, Pre-schools, Churches, etc.

Scheduled infosessions for potentialparents

Prep and distributethe application

Develop frameworkfor parent leadership

in school.

Conduct lottery

Enrollment outreach

Family OrientationActivities, includingculture training

School planningand parentengagement

Community get-together andback to schoolactivities

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CSD 14 Priorities

Strategy( Target(Popula#on( Challenges( Timing(

Engaging"core"parent"groupemail,"mee%ngs,"etc."

Middle/Upper"income,"predominantly"White"

Wary"of"opposi%on,"concerns"about"leadership"

Ongoing"

Headstartsinfo"sessions,"yering,"mailings"

Free"and"Reduced"Lunch"

Varied"range"of"interest"based"on"opposi%on,"mostly"responsive"to"drop"in"communica%on"

January March"

Local"Pre Schoolsyering,"one on one"mee%ng"

Middle/Upper"income" Wary"of"opposi%on" January March"

Churchesyering" All"targets,"lean"towards""La%nos"

Access"is"limited"as"far"as"reaching"people"

February March"

One on One""parent"mee%ngs"

Middle/Upper"Income" Time"consuming,"most"ques%ons"about"the"opposi%on"

Ongoing"

Recruiter"Canvassing" All"targets" Monitor"the"messaging"

March"

Adver%singlocal"

papers"

All"targets" May"skew"diversity"of"

applica%ons"

February March"

Ci%zens"of"the"World"NY"" 3"

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CSD 14 Outreach Targets

HEADSTARTS 20 Headstart programs: Target 3-5/day February 25-March 3 Schedule at least 2-3 information sessions/week

Yield approximately 150-200 applications, mostly FRL Send application mailings to all Headstarts February 19-21

PRESCHOOLS 5 private pre-schools with interest Calls for requests to flyer/info sessions

Yield approximately 50-75 applications Send application mailings February 19-21CHURCHES 19 churches Canvas church by church with flyers and posters

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CSD 14 Advertising Postering business targets by street; recruiters will

analyze all businesses in area, log those that are goodtargets

Broadway from Kent to Myrtle Metropolitan from Kent to Grand Bushwick Avenue from Flushing to Kingsland Avenue

Local papers Brooklyn Parent Brooklyn Paper Brooklyn Magazine NY Parenting Block Magazine

Ci%zens"of"the"World"NY"" 5"

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CSD 17 Priorities

Strategy( Target(Popula#on( Challenges( Timing(

Create"core"founda%on"of"contacts(Kelsey"Adams)"

Middle/Upper"income,""

Late"start,"smaller"target"than"in"CSD"14"

Ongoing"

Headstartsinfo"sessions,"yering,"mailings"

Free"and"Reduced"Lunch"

More"research"and"introduc%ons"

January March"

Local"Pre Schoolsyering,"one on one"mee%ngs"

Middle/Upper"income" Pu]ng"us"off"un%l"Principal"hire"

March"

Churchesyering" All"targets,"lean"towards""Black"families"

Access"is"limited"as"far"as"reaching"people"

March"

One on One""parent"mee%ngs"

Middle/Upper"Income" Time"consuming,"few"contacts"

Ongoing"

Recruiter"Canvassing" All"targets" Monitor"the"messaging"

March"

Adver%singlocal"papers"

All"targets" Limited"local"papers,"mostly"Hasidic"run"

February March"

Vanguard"Mailing" All"Targets" Feb March"

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CSD 17 Outreach Targets

HEADSTARTS AND PRESCHOOLS 49 Headstart programs and preschools (existing database

does not make the distinction, may not all be hot targets): Target 3-5/day from February 20-March 8

Schedule at least 2-3 information sessions/week Yield approximately 150-200 applications Send application mailings to entire list by March 1CHURCHES

25 churches identified Flyering church by church

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CSD 17 Advertising Postering business targets by street; Recruiters will analyze

all businesses in area, log those that are good targets) Empire Boulevard from Flatbush to Utica Franklin Avenue from Atlantic to Empire Blvd Flatbush Avenue from Empire to Church Bedford Avenue from Atlantic to Empire Blvd Nostrand Avenue from Atlantic to Empire Blvd Rogers Avenue from Atlantic to Empire Blvd

Local papers/blog

Brooklyn Parent Brooklyn Paper Brooklyn Magazine NY Parenting Q at Parkside

Ci%zens"of"the"World"NY"" 8"

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Benchmarks

Ci%zens"of"the"World"NY"" 9"

By January 25Information sessions scheduled,website page completed, flyers distributed. By February 1520 applications received per school By February 2850 applications per school By March 15100 applications per school By March 30200 applications per school By April 15250 applications per school By deadline300 applications per school