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CX SOLUTIONS TO DRIVE THE CUSTOMER EXPERIENCE STARTEK INVESTOR PRESENATION June 2021

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Page 1: CX SOLUTIONS TO DRIVE THE

CX SOLUTIONS TO DRIVE THE

CUSTOMER EXPERIENCE

S TA R T E K I N V E S TO R P R E S E N AT I O N

J u n e 2 0 2 1

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2

•The information presented herein may contain certain statements which are forward

looking in nature or rely on previously filed publicly available information. Any forward-

looking statements are subject to various risks and uncertainties and actual results may

vary materially from these projections. Startek advises all investors to review all public

filings posted on its website for a summary of risks, uncertainties, and past performance.

Startek does not undertake the responsibility to update these projections, risks,

uncertainties or past performance.

Disclaimer

Page 3: CX SOLUTIONS TO DRIVE THE

NYSE: SRT

Journey post Startek/Aegis merger

3* Revenues and Adjusted EBITDA for LTM Q1, 2021

Startek snapshot

• Global partner to some of the world’s largest and fastest growing companies on transforming and enabling their digital customer experience▪ $ 642 million* in revenue, with $65.7 million Adjusted

EBITDA▪ Strong balance sheet, with Net Debt to EBITDA < 2x▪ Operations in 13 countries, 36 languages, 220+ clients▪ Diversified and annuity driven revenue base, with average

tenure of Top 20 customers of 10 years;

Growth path forward

• Investing in organic and in-organic growth to become the preferred partner for global companies to deliver a differentiated and Unified Digital Customer eXperience (CX)

▪ Investing in Star XT Platform, and in the process of launching unified platform-based services

▪ Invested in CSS Corp (February 2021), which is growing revenues at 25% per annum, to enable technology support as a vertical offering

▪ Partnering with leading growth customers in e-Commerce, Media & Cable and Telecommunications on innovation in CX

Preferred long term transformation partner for delivering on a Unified Digital Customer eXperience.

Forming

• Merger of Startek and Aegis - July 2018

• Initiated Post-merger Integration

• Optimization of people and infrastructure across the organization

Norming

• Operationalized single global platform –2018

• Focus on long term growth and margins – 2019 (Adjusted EBITDA of $52 million)

• Invest in Digital Platform / Work from Home – 2020 (Adjusted EBITDA of $ 58 million)

• Refinanced Debt – February 2021

Performing

• CSS Corp investment, to enable faster transformation towards digitization – 2021

• Progressively grow Star XT based service offerings – 2021 and beyond

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Global partner delivering Unified Digital Customer eXperience

4

46Campuses

13Countries

~10 yearsAvg. tenure of Top

20 Clients

40,000+Employees

220+ Clients

$642m LTM Revenue*

Scale Differentiated Service Portfolio

Omnichannel CRM

Work From Anywhere

Automation, Analytics & Insights

Domain Expertise

36 Languages

Customer Lifecycle

Management

Telecom

Strong Vertical Diversification

BFSI Retail & Ecommerce

Travel & Hospitality

Healthcare Manufacturing & Automotive

Energies & Utilities

Technology & OEM

Education

$

*LTM March 2021

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Deliver customized solutions

for the world’s leading

brands by creating a Unified

Digital Customer eXperience

Our approach to CX management

Channel AssessmentDialogue DiagnosticDesired ExperienceCX Roadmap

Omnichannel EngagementUnified Customer ViewEliminate InefficienciesIncrease Conversion RatesDeploy Automation

Technology Innovation (RPA/AI)Cross-Functional Transformation Optimize Service DeliveryEnhance Customer ExperienceMeasure and Iterate continuously

5

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13%

15%

57%15%

Global footprint –13 countries across 5 continents

6

Global delivery platform

36+ languages offered

Right shoring opportunity

Work anywhere –80% Enabled to work

from home

USCampuses- 8

CanadaCampuses- 1

JamaicaCampuses- 1

HondurasCampuses- 3

ArgentinaCampuses- 5

PeruCampuses- 1

South AfricaCampuses- 2

Saudi ArabiaCampuses- 2

IndiaCampuses- 17

MalaysiaCampuses- 2

Sri LankaCampuses- 2

PhilippinesCampuses- 4

AustraliaCampuses- 1

Asia Pacific

EMEA

North America

Latin America

Multi regional service delivery capability – seamless across the globe

Note: Percentages above denote employee distribution across regions.

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Serving marquee global brands across vertical sectors

7

Telecom E-Commerce & Consumer

Financial & Business Services

Cable & Media

Travel & Hospitality

Tech & Others

34% 15% 15% 8% 9% 9%

Healthcare & Education

10%

▪ Billed 221 clients in 2020

▪ Average tenure of client relationship is ~10 years (Top 20)

▪ Revenue contribution from new-age verticals* grew from 27% in 2018 to 36% in 2020

▪ The Largest Telecom players across the globe

▪ 2 of Top 5 US Cable operators

▪ Leading e-commerce disruptors

▪ Global ride-share major

▪ Leading travel aggregator

Marquee client portfolio includes:Strong & diversified client portfolio

*New-age verticals includes E-Commerce & Consumer, Healthcare and Financial and Business Services

USA45%

EMEA31%

LATAM6%

APAC18%

Revenue by client location CY2020

2020 Revenue

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0

Diversified and annuity revenue mix

Top Client Concentration (CY2020)

65% Top 20

51% Top 10

39% Top 5

30% Top 3

▪ Telecom vertical concentration down from 48% in 2018 to 34% in 2020

▪ Healthcare, E-Commerce and BFSI are targeted as growth verticals

▪ Share of Offshore and Nearshore delivery increased from ~29% in 2018 to ~34% in 2020

▪ Company is targeting to increase this further to over 40% in the next 2-3 years

▪ Top 3 clients include joint venture partner in Saudi Arabia who is also our largest client

▪ Average tenure with Top 20 clients span over 10 years

Revenue by Verticals

71.3%

7.8%

21.0%

66.1%11.1%

22.7%

Revenue by Delivery Shore

CY2018

CY2020

Onshore

Offshore

Nearshore

48%

11%

13%

9%

9%

5%5%

34.0%

15.0%15.0%

9.0%

8.0%

10.0%

9.0%

CY2018

CY2020

Telecom

Cable & Media

E-Comm & Consumer

Travel & Hospitality

Financial & Business Services

Healthcare & Education

Tech & Others

8

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45%

13%

42%

27%

49%

24%

Global delivery capability provides flexibility and value

9

Right Shoring Flexibility to the Largest Cable Operator in USA

Vertical & Horizontal Expansion in the Largest Global e-Retailer

▪ Client since 2008

▪ Successfully added multiple LOBs (Line of Business) over the last 3 years

▪ Lowered cost of operations for the client through right-shoring to nearshore campuses of Startek

▪ Revenue grew at a CAGR of 17% between 2018 and 2020 despite increase in nearshore operations with lower average billing rates

CY2018 CY2020

1.4x

Revenue Split by Delivery ShoreRevenue growth

▪ Client since 2017

▪ Started with one LOB and delivery out of one nearshore campus

▪ In the last 3 years, expanded operations to multiple LOBs and service delivery out of 5 geographies

▪ Amongst the top 3 service providers consistently meeting SLAs (service level attributes)

▪ Have become a strategic partner across multiple LOBs

CY2018 CY2020

Revenue growth

2.0x

Revenue Split by Delivery Shore

2018

2020

Onshore

Nearshore

Offshore

Since acquiring Aegis in 2018, the Company has created a capability for delivering services from most regions across the world, offering a full menu of services for a clients needs

Offshore

Case Study Case Study

37%

63%

35%

65%

2020

2018

Nearshore

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Startek Cloud enabled work anywhere for seamless business continuity

10

Startek’s work from home solution is built to transition seamlessly to and from the office environment and the home environment based on business requirements

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Startek Cloud : Enabling our smart work from home solution

11

What does Startek Cloud do?

▪ The Startek work from anywhere unified cloud offering enables our brand ambassadors to work across the globe via anydevice (PC, thin client, mobile, tablet) in a secure environment that is highly scalable

▪ Startek Cloud brings best of breed technologies for contact center business to the home/virtual office in a standardizedlaunch framework. Our customers can select any applicable cloud hosted toolset for their business as showcased below

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Star XT Platform

A complete digital architecture to enable next generation CXA set of end-to-end omnichannel solutions enabling customer self-service and assisted service - through a suite of modular building blocks that resolve customer queries in their preferred channel

• Consumer Channels▪ Enable channels like speech, web, async messaging channels like

WhatsApp, Apple Business Chat, GBM, FB Messenger, and Social Media

• Virtual Agent Platform▪ Speech based Virtual Agents▪ Digital Virtual Agents

• Omnichannel ▪ A unified agent console for interacting with consumers across channels

• Quality Automation & Agent Assist/Coaching

• Reporting & Analytics▪ Performance Reporting▪ Sentiment Analysis▪ Customer Journey Analytics▪ Speech and Text Analytics

• Starbots▪ RPA Automation – for intelligent & purposeful automation

• Work From Anywhere solution ▪ That allows agents to work from home in a secure and complaint

environment

12

Speech Channels Digital Channels

IVRWeb Asnyc Messaging Channels Social Media

Virtual Agent Platform

Voicebot Chatbot

Omnichannel Agent Console

Quality Automation & Agent Assist

Analytics

Work From Home

Inte

llige

nt

Au

tom

atio

n

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Full spectrum of partnerships to deliver on Unified Digital CX

13

Omnichannel

Virtual Agents

Automation

Startek has partnered with leading industry players in the digital, automation and omnichannel ecosystem

Note: Listing of Partners is indicative and not exhaustive

ZendeskinContact

Genesys

Avaya

Verint

Aegis LISA

Humonics

Rezo.AI

Freshworks

NICE Intelligent Automation

Automation AnywhereJiffy RPA

Observe.AI

Balto

AmplifAI Solutions

UiPath

Uniphore

Sainapse

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Startek’s digital interventions are driving efficiencies for clients

14

Robotic Process Automation Omni-Channel Integration Specialized Omni-channel Support Desktop Automation

Business Services Company

Problem definition: Highly manual process requiring agents to log into multiple online databases to access information

Startek Solution: Deploy bot that uses pre-approved agent input to

determine the type of activity to be performed. It then logs into

various systems on behalf of the agent to retrieve information

Impact:15 processes identified as

candidates for RPA25-30% reduction in FTE

headcount over time

World’s Largest Tire Company

Problem definition: Multiple contact channels for

their customers were not integrated

Startek Solution: Startek implemented gradual

omni-channel support on email, chat, chatbot, social media and

reputation management for multiple business units across

their organization

Impact:Client’s cost for servicing per contact reduced by72% while

increasing match-back revenue generation

Multinational Conglomerate

Problem definition: Client was unable to nurture leads generated from their

multiple businesses

Startek Solution: Integrated with their current CRM B2B customer data and

their CRM platform to convert outbound touchpoints to leads at

the optimal point in the sales cycle

Impact:Resulted in an immediate

increase in incremental sales for the client

Warehouse Club retailer

Problem definition: Interactions involved siloed and convoluted process resulting in

lengthy handle times

Startek Solution: Specific Desktop Automation procedures were tailored to

respond to defined interaction cues by automatically compiling

data from disparate systems

Impact:Reduction in average handling

time by 17% (as high as 87% for targeted call processes)

Startek has successfully established capability to deliver on RPA and omnichannel solutions to our clients

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Financial snapshot

#Refer to Appendix for complete Non-GAAP reconciliations of adjusted EBITDA.

658

640 642

2019 2020 LTM Q1'21

52.158.2

65.7

2019 2020 LTM Q1'21

Net Revenue ($m)

Adjusted EBITDA# ($m) and Adjusted EBITDA Margin

-2.7% YoY

+0.9% in Constant currency

Adj. EBITDA margin

7.9% 9.1% 10.2%

Adjusted EBITDA# ($m) and Adjusted EBITDA Margin

15

$m FY2019 FY2020 Q1’2020 Q4’2020 Q1’2021

Revenue 659.2 641.8 161.2 174.9 163.5

Warrant Contra Revenue -1.3 -1.6 -0.3 -0.4 -0.4

Net Revenue 657.9 640.2 160.9 174.5 163.1

Cost of Sales -547.3 -550.6 -140.8 -143.6 -138.4

Gross Profit 110.6 89.6 20.1 30.9 24.7

% margin 16.8% 14.0% 12.5% 17.7% 15.1%

SG&A Expenses -91.1 -62.2 -17.3 -15.4 -14.2

Restructuring and acquisition costs -9.8 -37.7 -24.3 -13.2 -1.9

Operating Income / (Loss) 9.7 -10.3 -21.5 2.3 8.6

Add:

Depreciation 29.7 28.2 7.1 6.9 6.8

Restructuring and acquisition costs 9.8 37.7 24.3 13.2 1.9

Warrant Revenue 1.3 1.6 0.3 0.4 0.4

Stock Compensation Expenses 1.5 0.8 0.3 0.4 0.3

Adjusted EBITDA 52.1 58.1 10.5 23.2 18.0

% margin 7.9% 9.1% 6.5% 13.3% 11.1%

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Consistent free cash flow generation leading to lower net leverage

16

**Net Debt to Adjusted EBITDA Leverage Ratio as per facilities agreement is a non-GAAP financial measure, calculated by dividing Net Debt as per facilities agreement by Adjusted EBITDA and other adjustments as per facilities agreement. See Appendices for a calculation of Net Debt to Adjusted EBITDA Leverage Ratio as per facilities agreement.

$m 2019 2020* Q1'2021

Adjusted Cash flow from operations

27.9 39.1 7.1

Less: Capex (15.6) (17.4) (2.9)

Free Cash Flow 12.4 21.6 4.2

3.0x2.9x

2.1x

1.8x1.7x 1.9x

2019 Q1'20 Q2'20 Q3'20 2020 Q1'21

Free Cash Flow Generation* Net Debt/Adjusted EBITDA**

*Adjusted Cash Flow from Operations and Free Cash Flow are non-GAAP financial measures. See Appendices for a reconciliation of Adjusted Cash Flow from Operations and Free Cash Flow. For 2020: Cash flow from operations is adjusted for non-recourse receivables factoring of $27m.

Debt Maturity Profile (Term Debt)

Nil4.1

22.730.9

57.849.5

CY2021 CY2022 CY2023 CY2024 CY2025 CY2026

$m

Net leverage Ratio is under 2.0x even after $30m investment in

CSS Corp

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CSS Corp – A new age IT services and Technology Support specialist

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8500+Employees

80+Technology Leaders

7+ YearsAverage customer tenure

18Global Delivery Centers

10+Proprietary IP & Tools

Support Practitioners125+ Engagements with 2 decades of CX Management Support for Technology companies

Support Experts 75% Support Resources in B2B and B2C Environments

Perfect IntersectionCustomer Experience practitioner & Digital Service provider

Cotelligent Support CoE70+ UX Designers, Automation Experts, Domain Specialists and Data Scientists

Right-Size PartnerSmall enough to care & large enough to scale

100% Referenceable CustomersProactive, Responsive, Flexible, Nimble & Foster Co-Innovation

CustomerExperience

Management

Ne

w A

ge C

X E

xpe

rts

• In Feb 2021, Startek invested $30m to acquire both a 26% beneficial interest in CSS Corp and a call option to acquire up to 100% in CSS Corp

• The option is to be exercised at sole discretion of Startek during the exercise period (19 August 2022 to 19 April 2023)

• Startek and CSS Corp have started collaborating to find partnership opportunities on an arms-length basis

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Multiple levers for sustained revenue growth and margin expansion

18

▪ Demand Drivers: Economic growth, market changes, in-house to outsource, vendor consolidation and regulatory changes

▪ Increase wallet share with large clients across the breadth of their global operations

▪ Leverage Startek Cloud, automation and RPA technology innovations to differentiate & expand with existing and new clients

▪ Target high growth E-Commerce, Healthcare, Financial Services, and Retail verticals

▪ Target new client markets and offer right-shoring to leverage the vast network of delivery geographies

Organic Growth Drivers

▪ Optimize global capacity as shifts to work-at-home is accepted as a sustainable model

▪ Optimize cost structure and reinvest in sales engine

▪ Leverage SGA through revenue scale

▪ Value-add and process re-engineering to create flexibility in operations and build ready to scale processes

Margin Expansion Levers

▪ Partner with CSS (at arms length basis) to leverage their proprietary digital contact centre technology and other innovations. Startek has call options to acquire CSS in CY22/23

▪ Enhance core business strengths & target select digital media assets/platform

▪ Build on the strategic partnerships forged in the automation, RPA, digital and social media analytics space

Inorganic Growth Opportunities

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Appendices

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Adjusted EBITDA and adjusted EPS reconciliation

20

Adjusted EBITDA

US$m Q1’20 Q2’20 Q3’20 Q4’20 Q1’21

Net Loss -26.0 -5.2 1.8 -4.2 -9.9

Income tax expense 2.9 1.3 1.6 2.0 4.9

Interest and other expense, net 3.5 3.2 4.0 2.7 13.8

Exchange gain/(loss), net -1.9 1.6 0.6 1.9 -0.2

Depreciation and amortization expense 7.1 7.2 7.0 6.9 6.8

Impairment losses and restructuring cost 24.3 0.2 -0.0 13.3 1.9

Share-based compensation expense 0.3 -0.1 0.2 0.4 0.3

Warrant contra revenue 0.3 0.5 0.4 0.4 0.4

Adjusted EBITDA 10.5 8.8 15.6 23.6 18.0

Adjusted Net IncomeUS$m Q1’20 Q2’20 Q3’20 Q4’20 Q1’21Profit attributable to Startek shareholders -26.6 -5.2 0.4 -7.6 -12.2

Add: Share based compensation expense 0.3 -0.1 0.2 0.4 0.3 Add: Amortization of intangible assets, net of tax 2.3 2.3 2.3 2.3 2.2 Add: Warrant contra revenue 0.3 0.5 0.4 0.4 0.4 Add: Goodwill impairment loss 22.7 - - 13.2 -Add: Debt issuance cost - - - - 10.9

Adjusted net income / (loss) (non-GAAP) -1.0 -2.6 3.3 8.8 1.7

Weighted Average Common Shares 38,528 38,614 40,626 40,333 40,592 Adjusted EPS (diluted) -0.02 -0.07 0.08 0.22 0.04

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Net debt to adjusted EBITDA and free cash reconciliation

21

US$'000 2019 Q1'20 Q2'20 Q3'20 2020 Q1'21

Total Debt 174,868 175,190 149,920 136,010 136,000 172,758

Less: Cash Balance 32,626 39,657 56,417 56,585 50,559 64,646

Net Debt 142,242 135,533 93,503 79,425 85,440 108,112

Add: Adjustments as per facility agreement1 12,603 11,909 11,115 15,254 12,798 18,673

Net Debt as per facility agreement 154,845 147,442 104,618 94,679 98,238 126,785

LTM Adjusted EBITDA2 52,066 51,667 49,435 51,681 58,160 65,719

Net Debt/Adjusted EBITDA (x) 3.0 2.9 2.1 1.8 1.7 1.9

Net Debt / Adjusted EBITDA as per Facilities Agreement

1 Adjustments include inclusion of the capitalized upfront cost that are amortized over the loan period; reduction in cash balance to the extent of the share of non-controlling shareholders in the subsidiaries which are not 100% owned by Startek; exclusion of restricted cash (other than what is held under debt service reserve account) from cash balance.

2 LTM Adjusted EBITDA refers to the sum of Adjusted EBITDA for the previous four quarters.

US$'000 CY2019 CY2020 Q12021

Cash generated from operation 27,971 66,053 7,097

Less: Non-recourse recevibales factoring - 27,000 -

Adjsuted cash generated from operations 27,971 39,053 7,097

Capex (15,564) (17,414) (2,922)

Free Cash Flow 12,407 21,639 4,175

Free Cash Flow Reconciliation

1 Adjusting for the cash received from sale of receivables under the non-recourse factoring arrangement entered in April 2020.

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Revenue split by industry vertical

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Vertical Q1-19 Q2-19 Q3-19 Q4-19 CY-19 Q1-20 Q2-20 Q3-20 Q4-20 CY-20 Q1-21

Telecom 41% 40% 37% 35% 38% 35% 35% 34% 32% 34% 32%

E-commerce & Consumer 15% 15% 17% 18% 16% 16% 15% 14% 16% 15% 16%

Media & Cable 14% 15% 14% 14% 14% 14% 15% 16% 16% 15% 16%

Healthcare & Education 7% 5% 7% 9% 7% 8% 9% 12% 11% 10% 11%

Financial & Business Services 8% 8% 8% 7% 8% 8% 7% 7% 9% 8% 9%

Travel & Hospitality 10% 11% 11% 10% 10% 10% 10% 9% 7% 9% 6%

Others* 5% 6% 6% 8% 6% 8% 8% 8% 9% 8% 10%

Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

*Others include clients in the technology, energy and utilities, FMCG, and manufacturing verticals

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Brief on CSS Corp Technologies

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CSS Corp delivers digital enabled services to Technology sector

24

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CSS Corp – Growing top-line at 25% with industry leading margins

25

19.2

22.6

30.0

FY19 FY20 FY21

Strong Revenue Growth Momentum ($m) Strong Profitability – Adjusted EBITDA ($m) and Margins

118.5

132.6

165.8

0

20

40

60

80

100

120

140

160

180

FY19 FY20 FY21

▪ Robust growth momentum build at the back of strong brand positioning and headwinds in the technology verticals

▪ Long standing client relationships in the new-age technology sector

▪ Best-in-class margins

▪ Operating leverage driven by offshore delivery and high margin digital portfolio

1 CSS Corp follows April – March fiscal2 FY21 financials are unaudited management financials

Fiscal year ending March 311 Fiscal year ending March 311

Adj. EBITDA margin

16.2% 17.0% 18.1%

2 2

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Thank You

I n v e s t o r C o n t a c t :

G i u s e p p e M o n t e f i n e s e

g i u s e p p e . m o n t e f i n e s e@ s t a r t e k . c o m