Cyberpolitics: Week 10Mobilization

Mob behavior <--> Flash mob mobilization

Case I: 踢好戲量出旺角Case II: 新疆騷亂 (Flash mob to riot)Case III: 賈君鵬 (XXX), 你媽媽喊你回家吃飯

Discussion: What’s the different between mob and flash mob?

Resource mobilization

- rational choice - interest and policy- SMOs e.g labour union - membership, resource- hierarchy and solidarity issue - free rider problem- social group - public sympathy- e.g 扎鐵工示威

From SMOs to Network organizations

golden triangle - optimal cell 5-12tool - google chat, group, calendar, doc

Social network - facebook

U.S election: MyBO

http://www.youtube.com/watch?v=uRY720HE0DE

Discussion:

What is the org character of MyOb?

New Social Movement

- Value, identity and consciousness / subjectivity - Media and communication- E.g Feminism, environmentalism, gay and lesbian movement

New social movement and old media

Media strategy –

Mass media: obscuring, delegitimisation, assimilation

Media campaigner: media action, debriefing, appealing to the mass media

E.G Greenpeace – from rainbow warrior to 無車日 in HK

New social movement and new media

Alternative public sphere / the third environment –

E.g inmedia – 菜園村 / 反高鐵 (origin, strategy and tension – assimilation)

Alternative globosphere – Media attention map

GLocal social movement

Global governance:- UN, G8, ASEAN, EU - e.g international covenant on human rights and environment- IMF, World Bank, WTO, FTA - e.g 1998 financial crisis and structure adjustment imposed by IMF- Global NGOs - e.g Greenpeace, Human rights

Alternative globosphere –

IMC independent media center:http://www.indymedia.org/en/

index.shtml

Global voices online: http://www.globalvoicesonline.org

Communication guerrilla warfare / semiological guerrilla warfare

- Appropriation of meaning or cultural jamming

- E.g 草泥馬 vs. 河蟹http://www.youtube.com/watch?

v=wKx1aenJK08

Discussion: What factor determine the success and the

failure of an internet mobilization?