cyberposium: leading innovation and growth in a changing world
DESCRIPTION
Intuit CEO Brad Smith's keynote at Cyberposium 17 on leading transformational change. November 5, 2011TRANSCRIPT
the only constant is change
There is one certainty: You will have to lead transformational
change
Intuit : A story of transformation
Founded in ‘83: Improve financial lives
25 years: A wonderful story of success
Trusted brands
Third party relationships
Talent & expertise
Significant financial strength
2008: A case for change was needed Externally:
Profound shifts in demographics, business
Internally:
Organic growth rate was slowing
Innovation engine had stalled
We were viewed as being stronger leaders
Enterprise valuation showed doubts about our ability to win in the future
2011: A Connected Services company
Innovation pipeline improved 5x
Nearly $4B in revenue
62% of revenue from connected services
Street and employee confidence in our future
Leading innovation & growth in a changing world
Today’s topic
First, be clear about what won’t change
Our mission Our values Success metrics
The big questions
QUESTION #1
How do you align & mobilize your team around a vision?
Define a vision that inspires action
First, listen…
employees investors customers
industry peers
Greatest underleveraged opportunities?
Greatest risks or challenges?
What can you do to screw it up? advisors
Get a future-back, outside-in perspective
More than a great
communicator… a translator of
dreams.
Package it into something memorable
Social
Mobile
Global
SUMMARY ‒ Mobilizing & aligning your team
around a vision Strive for a vision that inspires action Listen…and get an outside-in perspective Package it into something memorable
QUESTION #2
How do you build a culture where
innovation thrives?
“The bottleneck is always at the top of
the bottle.”
To walk a mile in a customer’s shoes… you must first remove your own
Small teams
Foster an entrepreneurial environment
Rapid experimentation
Celebrate failure
Intuit - Confidential
Idea conceived in unstructured time…
The power of unbridled passion
Intuit - Confidential
“What the hell does mobile have to do with taxes?”
“We have an idea…”
The power of perseverance
Intuit - Confidential
Enable ideas to come from anywhere
“How Intuit handles ideas sucks.”
SUMMARY ‒ Build a culture where innovation
thrives Questions you ask…not answers you give Foster an entrepreneurial environment Enable ideas to come from anywhere and set up processes to empower innovators
QUESTION #3
How do you place bets on today vs. tomorrow?
"I'm actually as proud of many of the things we
haven't done as the things we have
done.”
Time
People
Dollars
Your resources
Horizon 1 Horizon 2 Horizon 3
Manage offerings & investments in stages
Extend & Defend the Core
Build Emerging Offerings
Create Viable Options
Horizon 1 Horizon 2 Horizon 3
Align the right talent
Rowing Crew
White Water Rafting
Diving for Sunken Treasure
Grow the
profitably
Prove the
with scale
Prove the user
with compelling business model hypothesis
Horizon 1 Horizon 2 Horizon 3
Define the right success metrics
SUMMARY ‒ Placing bets on today and tomorrow
Be clear about what you won’t focus on Allocate resources: time, people, dollars Portfolio manage: tailor talent & metrics
Leading innovation & growth in a changing world
Faster, Sustained Growth