cyberposium: leading innovation and growth in a changing world

36

Upload: intuit-inc

Post on 12-Jun-2015

2.988 views

Category:

Technology


1 download

DESCRIPTION

Intuit CEO Brad Smith's keynote at Cyberposium 17 on leading transformational change. November 5, 2011

TRANSCRIPT

Page 2: Cyberposium: Leading Innovation and Growth in a Changing World

the only constant is change

Page 3: Cyberposium: Leading Innovation and Growth in a Changing World

There is one certainty: You will have to lead transformational

change

Page 4: Cyberposium: Leading Innovation and Growth in a Changing World

Intuit : A story of transformation

Page 5: Cyberposium: Leading Innovation and Growth in a Changing World

Founded in ‘83: Improve financial lives

Page 6: Cyberposium: Leading Innovation and Growth in a Changing World

25 years: A wonderful story of success

 Trusted  brands  

   

 Third  party  relationships  

 Talent  &  expertise  

 Significant  financial  strength  

 

Page 7: Cyberposium: Leading Innovation and Growth in a Changing World

2008: A case for change was needed Externally:  

Profound  shifts  in  demographics,  business        

Internally:  

 Organic  growth  rate  was  slowing  

 Innovation  engine  had  stalled  

 We  were  viewed  as  being  stronger  leaders      

 Enterprise  valuation  showed  doubts  about  our    ability  to  win  in  the  future

 

Page 8: Cyberposium: Leading Innovation and Growth in a Changing World

2011: A Connected Services company

 

Innovation  pipeline  improved  5x  

Nearly  $4B  in  revenue  

62%  of  revenue  from  connected  services  

Street  and  employee  confidence  in  our  future  

Page 9: Cyberposium: Leading Innovation and Growth in a Changing World

Leading innovation & growth in a changing world

Today’s topic

Page 10: Cyberposium: Leading Innovation and Growth in a Changing World

First, be clear about what won’t change

Our  mission   Our  values   Success  metrics  

Page 11: Cyberposium: Leading Innovation and Growth in a Changing World

The big questions

Page 12: Cyberposium: Leading Innovation and Growth in a Changing World

QUESTION #1

How do you align & mobilize your team around a vision?

Page 13: Cyberposium: Leading Innovation and Growth in a Changing World

Define a vision that inspires action

Page 14: Cyberposium: Leading Innovation and Growth in a Changing World

First, listen…

employees  investors  customers  

industry  peers  

Greatest  underleveraged  opportunities?  

Greatest  risks  or  challenges?  

What  can  you  do  to  screw  it  up?  advisors  

Page 15: Cyberposium: Leading Innovation and Growth in a Changing World

Get a future-back, outside-in perspective

Page 16: Cyberposium: Leading Innovation and Growth in a Changing World

More than a great

communicator… a translator of

dreams.

Page 17: Cyberposium: Leading Innovation and Growth in a Changing World

Package it into something memorable

 

Social  

Mobile  

Global  

Page 18: Cyberposium: Leading Innovation and Growth in a Changing World

SUMMARY ‒ Mobilizing & aligning your team

around a vision Strive for a vision that inspires action Listen…and get an outside-in perspective Package it into something memorable

Page 19: Cyberposium: Leading Innovation and Growth in a Changing World

QUESTION #2

How do you build a culture where

innovation thrives?

Page 20: Cyberposium: Leading Innovation and Growth in a Changing World

“The bottleneck is always at the top of

the bottle.”

Page 21: Cyberposium: Leading Innovation and Growth in a Changing World

To walk a mile in a customer’s shoes… you must first remove your own

Page 22: Cyberposium: Leading Innovation and Growth in a Changing World

Small teams

Foster an entrepreneurial environment

Rapid experimentation

Celebrate failure

Page 23: Cyberposium: Leading Innovation and Growth in a Changing World

Intuit  -­  Confidential  

Idea conceived in unstructured time…

The power of unbridled passion

Page 24: Cyberposium: Leading Innovation and Growth in a Changing World

Intuit  -­  Confidential  

“What the hell does mobile have to do with taxes?”

“We have an idea…”

The power of perseverance

Page 25: Cyberposium: Leading Innovation and Growth in a Changing World

Intuit  -­  Confidential  

Page 26: Cyberposium: Leading Innovation and Growth in a Changing World

Enable ideas to come from anywhere

“How Intuit handles ideas sucks.”

Page 27: Cyberposium: Leading Innovation and Growth in a Changing World

SUMMARY ‒ Build a culture where innovation

thrives Questions you ask…not answers you give Foster an entrepreneurial environment Enable ideas to come from anywhere and set up processes to empower innovators

Page 28: Cyberposium: Leading Innovation and Growth in a Changing World

QUESTION #3

How do you place bets on today vs. tomorrow?

Page 29: Cyberposium: Leading Innovation and Growth in a Changing World

"I'm actually as proud of many of the things we

haven't done as the things we have

done.”

Page 30: Cyberposium: Leading Innovation and Growth in a Changing World

Time

People

Dollars

Your resources

Page 31: Cyberposium: Leading Innovation and Growth in a Changing World

Horizon  1   Horizon  2   Horizon  3  

Manage offerings & investments in stages

Extend  &  Defend  the  Core  

Build  Emerging  Offerings  

Create  Viable  Options  

Page 32: Cyberposium: Leading Innovation and Growth in a Changing World

Horizon  1   Horizon  2   Horizon  3  

Align the right talent

Rowing  Crew  

White  Water  Rafting  

Diving  for  Sunken  Treasure  

Page 33: Cyberposium: Leading Innovation and Growth in a Changing World

Grow  the    

profitably  

Prove  the      

with  scale  

Prove  the  user    

with  compelling  business  model  hypothesis  

Horizon  1   Horizon  2   Horizon  3  

Define the right success metrics

Page 34: Cyberposium: Leading Innovation and Growth in a Changing World

SUMMARY ‒ Placing bets on today and tomorrow

Be clear about what you won’t focus on Allocate resources: time, people, dollars Portfolio manage: tailor talent & metrics

Page 35: Cyberposium: Leading Innovation and Growth in a Changing World

Leading innovation & growth in a changing world

Page 36: Cyberposium: Leading Innovation and Growth in a Changing World

Faster,  Sustained  Growth