daa short profile
TRANSCRIPT
IntroductionDAA is a branding and promotional agency based in Mumbai, Jaipur and Ludhiana. We specialise in brand strategy, brand consultancy, design & publicity devices. We have applied our branding and promotional expertise across many different industries, from consumer goods, financial services, retail, real estate, hospitality and mall marketing. We understand about what makes a brand successful and how to employ the most effective brand strategies to help brands both large and small. We do this by market research, analysis and effective brand strategy to design a brand platform that ensures your brand engages and connects emotionally with your target customers backed by creative online and offline marketing communications strategies that achieve results.
As a branding and promotional agency we have a track record of successful branding and marketing campaigns in Mumbai, New Delhi, Jaipur, Ludhiana and Udaipur.
View our Services Innovative brand strategies All OOH media planning Print Advertising Social Media Marketing TV Commercials Billboards Packaging Designs Offline Digital Marketing Online Digital Marketing Events & other promotional activities
Branding is not just about the pretty logo or a nice looking business card, its all the intangibles that come together to create a memorable brand experience in the eyes of the consumer and help them to connect emotionally with the desired target audience. Whether it’s a funky consumer goods brand or a more serious corporate brand we create a complete brand strategy.
Objective
Our objective so far should involve strategic steps to create buzz, awareness, interest generation, lead management and to follow up on the community of aspirants to pool out potential leads.Awareness360 VisibilityCreating Thought leadershipTop of Mind Recall
Digital Marketing Lead & Sales
How Do We Do It
Marketing tools we consider•Website•Social media•SEM•LMS
How does the Process workSEMSearch Engine MarketingWe create and run various ads on various online platforms such as Face book, Google, YouTube along with vendor tie ups such as Housing.com, 99acres.com, etcNow when our target audience needs to be pulled from these ads to a single platform, and that is ……SEMSocial Media3dr Party Sites
How does the Process work
WebsiteYour Digital Brochure
Website, yes as the site shall have various features such as panoramic view, 3d model, Loan options, offers and more importantly –FORM FILLs that shall help us generate data for Lead Generation.Example Site -http://echoaventura.com/SEMSocial Media3dr Party SitesWebsite
How does the Process work
Social MediaThe Community
Not all can afford but very few over time. We use social media to create a pool of aspirants all under 1 roof to be directed towards conversion over time.Example -https://www.facebook.com/HiranandaniDevelopers
Social MediaLeadsDataWebsite
Lead Management SystemSo to cut short, the end objective is about lead generation and strong follow ups the following flow chart shall explain the bigger picture
Social MediaSEMWebsiteLeads
How does the Process work
Platforms
ORM•SEO•PPC•SMO
Social medias all about discovering and sharing information,creating shareable content is the most important objectiveGoal is to create an image of an expert in the industry•3Es•Engage•Entertain•Educate
•Entertain•Inspire•Start a conversation•Teach Something•Provide Information
Create a pageContent Creation and Imagery:Promoting PostsEngagementMeasurement2-3 posts a day will be spread over various platforms to ensure customer feedback and engagement
Customer feedback and engagement
• Background of the Company• Profile of spokespersons• Videos and Photographs for media usage if any• Facts and figures for story content• Technical support on product information• All Marketing Collaterals• Marketing Calendar and Promotional details• Past PR Reports• High Resolution Images of Products
Feedbacks
After understanding the digital process, the real question comes as to what happens to all those leads? Obviously follow upsUnless there isn’t a strong follow up process via E-mailers, telephonic support, SMS burst, etc.. Then the entire process will remain unjustified towards strong conversion and creating actual sales.
Follow ups
Activity Amount approx Social Media 65,000/-per monthDigital Marketing Lead Generation ~ approximately INR.200 per lead for 200 leads} 45,000/- +20,000/-other expenditure per monthDigital Marketing Lead Generation ~ approximately INR.250 per lead for 2000 leads}5,00,000/ +50,000/-other expenditure -per monthSMS 20 paise per msgE-mailer20 paise per msg
Investment
https://sites.google.com/site/daalinks/home
Link;EVENTS - DAAsites.google.comEvents, Event management,PromotionsTvc making,Publicity
EVENTS - DAA
About
DAA Events section
https://sites.google.com/site/daalinks/home
• Since 2003, we deliver events in different cities for every possible occasion
• Corporate Events• Openings• Public Events• Product Launches• Road Shows• Conceptual Promotions• Management Services• Branding & Publicity Services• Fashion Shows• Celebrity Management
•The DAA’s Events group is an event management organization with its offices in Mumbai & Jaipur. For we are involved with various aspects of publicity and events. We take the headache out of trying to choose the best professionals, coordinating attendee lists, and developing an event that everyone will remember.
•Our specialty is to create extraordinary events, entertainment, customized themed décor and the wow factor while saving our clients valuable time and money.
Introduction
•Our Motive Our mission is to provide our clients with the
most amazing event planning and coordination services.
• Values•We do hard work in building our reputation within
the industry and develop good connections with our clients to understand their requirements.
•Objectives•To work according to our client’s vision and
exceed their goals .
Execution
Our winning ideas DAA is a pioneer in bringing practical
corporate management experience ,which brings perfection and professionalism to all our events .
we also ideate and innovate to get the best results .
We frequently have access to exciting high profile location’s and venues for activities which have resulted in wonderful events for our clients .
Event History Automobiles Fair 2004 Udaipur Rajasthan• Sonu Nigam Night 2005 Udaipur Rajasthan• Udaipur Idol 2006• Face India 2011 Jaipur Rajasthan• Face India 2011 Ghaziabad Delhi• Diwali Events Mumbai 2011 -2014• Christmas & New Year Events Mumbai 2012-2014• New Year event Ludhiana Punjab 2014• Samsung Galaxy Grand 2 launch event Mumbai• AADI Group broker’s meet Mumbai 2015• Experience of doing media campaign for various known
brands like Mayur Suitings, Siyaram, Bombay High, Croma J.K. Cements ,Birla Cements and AADI Properties LLP
WHAT WE BELIEVE IN
• There is no better business referral than that given by a satisfied client.
•Being best event management company always our motto is to discuss our clients requirements to understand there objectives and deliver solutions that meet and often exceed their expectations.
For MOREhttps://sites.google.com/site/daalinks/home
Thanks Purva Bhatt
CEODAA Events
[email protected]@gmail.com
WELCOME ALL
https://sites.google.com/site/daalinks/home