dagens välfärd's website - the open square
DESCRIPTION
Part of the final presentation for a project in the Interaction Design Masters course.TRANSCRIPT
Open SquareNuanphan Kaewpanukrangsi, Søren Husted Nielsen, Tricia RambharoseNovember 3, 2011
Be supported, Get involved, Make a difference…in your society!
The following project presentation was made by students in the two-yearMaster’s programme in Interaction Design at Malmö University, Sweden(www.edu.mah.se/TAIND/)
CONTACT:[email protected]@[email protected]
+46 72 712 9988 +45 3025 3016
+46 70 421 4474
Welcome
// Group 3; Tricia, Pae and Søren //
Target audience and user groups
Social economy workers
Private company
WebsiteProvider
• Not professionally involved in the social economy
• Some have time constraints
• Intermediate internet skills and better
• Dependent on internet
• Concerned about health
Professional motivations
Personal motivations
General public Public sector
workers
Fieldwork
• Online Questionnaire• 33 responses
• Interviews• 5 persons
• Benchmark websites
Questionnaire analysis
People like to contribute online in different ways, but most prefer faster ways of contributions.
Interview analysis
Justin LinnCarolyn Kat Fredrick
Interested in issues related to health in
Sweden
“Busy lifestyle, not much time to be actively involved
online”Used to actively contribute online by social networking but I have privacy concerns
Don’t want to sign up to another website! Already so
many to keep track of .
Used the internet to find information about Swedish
society initially
Ideas from other websites
http://feedly.com/
One information source
http://www.youtube.com/
User online contributions
http://www.thelocal.se/37108/20111102/
Swedish news
User needs
• Language• One source of all information• Connected by mobile internet access• Find updated information • Find reliable information• Different ways to contribute online• Online privacy• Easy to use• Connect with a ‘community’
Use Qualities
• Unified
• Privacy
• Community• Support
• Welcomed
• Knowledgeable
• Playable
• Flexible contributions
The Design
Design concept
Be supported, Get involved, Make a difference…in your society!
Key design decisions & Initial design
Different ways for online contribution
link to other social networking
websites
Motivate by gamification
Personalized user profile
Sign in using existing accounts OR create account
Privacy settings
Silhouettes of ‘community’
Tags for topics
Key design decisions & Initial design
Prototype testing – round 1
Results of user tests round 1
Lessons learnt:
• text needed to explain the Open Square on the home page
• Why sign in?
• Misleading phrases such as “Join the society”
• Links did not go to pages the user expected
• All the users had difficulties in focusing on our design concepts and not the technical aspects of the prototype
Final design homepage
Final design homepage
Final design homepage
Final design Open Square page
Final design Open Square page
Prototype testing – round 2
Results and future work
• Better fedback on concept than digital prototype
• Good community feel from the silhouettes
• Navigation was easy
• The search option in the Open Square page needs to be more obvious
• Marketing requirements for more catching phrases and text
Questions