daily echo promotions media pack

Promotions Media Pack 2011

Bursting with promotional opportunities for your business

The Daily Echo

has an average

daily readership

of 73,799*

Introduction...

More and more people are reading the Daily Echo and we can reach more consumers than ever.

We currently have a titanic daily readership of 73,799*. Our website, bournemouthecho.co.uk also boasts over 3 million page impressions delivered to over 255,751** unique users every month. Both are very powerful tools to help promote your business and we’re here to help you.

With a dedicated Marketing and Promotions team, the Daily Echo can offer various opportunities to help you

enhance your in-print and on-line advertising which you may not be aware of. This pack will give you an idea of the promotional opportunities and services we provide and how they work.

If you are interested in any of the opportunities in this pack or you have any queries, please do not hesitate to contact the Promotions Department on 01202 411336/4. Alternatively, you can email us at; [email protected] and we will be happy to help.

Your dedicatedmarketing & promotions team...

email [email protected] us now on 01202 411336PROMOTIONS MEDIA PACK 2011

www.bournemouthecho.co.uk

*JICREG: JANUARY 2010 ** JUNE 2010

Reader offers are a highly measurable and engaging way to grow your business

Extra value to you...As a Reader Offer, we acknowledge that there is a benefi t to us in termsof both content and potential newspaper sales. As a result, you willbenefi t from the following additional free exposure and valuefor your offer. (Where appropriate.)

• Strong editorial support including possible‘Front Page’ branding opportunities.

• A2 news bills at newspaper outlets.• Email to our database of readers.• SMS Text Message to our database of readers.• Presence on our ‘Reader Offers’ page on-line.• In-store or at event promotions where suitable.• Redemption mechanics where required.• Posters.

Reader Offers

How it works...You decide the offer, (a minimum of ‘2 for 1’ or equivalent value must apply.) You can supply the copy (max. of 150 words,) pictures, logos plus any redemption instructionsand Terms & Conditions you wish. We will then createthe artwork with your input and full approval.

The campaign can last from one day to twoweeks depending on your requirements.

We will supply a detailed time-line ofcoverage once the offer has been agreed.

Only one ‘2 for 1’ Reader Offer willappear at once so space is limited.

In-paper & on-line pre-promotion...If you wish to book optional space in the Daily Echo, any of its associated titles or on our website bournemouthecho.co.uk to pre-promote your offer, we can organise this for you.

http://www.bournemouthecho.co.uk

Google



“At Long John’s Fish & Chips we snap up the opportunity to run a Reader Offer. We find them invaluable to our business as every campaign widens our customer base.

Our most recent ‘2 for 1’ offer generated over 4,000 redemptions and we estimate that over half of these people would not have visited us before. We are convinced the offers bring us new & loyal customers.”

Taryn Chrich, Office Manager, JKL Ltd.

“We have been very pleased to work with the Daily Echo Bournemouth for over a decade. Their team are always friendly and listen to your requirements guaranteeing that they deliver just what you want, when you need it.” For each Brittany Ferries campaign, an average of approximately 1,200 redemptions has been received.Graham Smith, Group Travel Sales Manager, Brittany Ferries UK.

“The Promotions team at the Daily Echo were really creative and with their superb knowledge of what works, it helped us to create a targeted campaign which was clear, compelling and created fantastic results.”

Michelle Holland,Poole Tourism.

“Really creativeand with a superb knowledge”

“New customers”

“Friendly and listen to requirements”

“We had a great response following the promotional work that you did for us whilst running a Reader Offer in the Daily Echo, Bournemouth.

We were impressed with the ease of communication and the hard work that was carried out by the Promotions Department to make our reader offer the success it was.”

Anne Simpson, S&D Leisure, Bournemouth Ltd.

“A great response”

ClientTestimonials

What are the benefits of running a Reader Offer?

Reader Offers

• Increased brand / product awareness.

• Increased customer spends on other products / facilities.

• Increased footfall.

• Working with a trusted brand.

• Data-capture can be offered to a client if requested.

The cost...

50% off the rate card costs, as per the attached Advertising Rate Card applies to reader offers.



Augment your in-print and on-line advertising

Extra value to you...As a reader competition, we acknowledge that there is a benefi t to us in terms of both content and potential newspaper sales. As a result, you will benefi t from the following additional free exposure and value for your competition. (Where appropriate.)

• Editorial support including possible ‘Front Page’ branding opportunities.• A2 news bills at newspaper outlets.• Email to our database of readers.• SMS Text Message to our database of readers.• Presence on our ‘Competitions’ page on-line.• In-store or at event promotions where suitable.• Redemption mechanics where required.• Posters.

Competitions

In-paper & on-line pre-promotion...Standard competitions receive a one-off insertion.For competitions with larger prize values, we will supply a detailed time-line of coverage once the competition has been agreed.Only one competition will appear at any given time so space is limited. If you wish to book optional space in the Daily Echo, anyof its associated titles or on our website bournemouthecho.co.ukto pre-promote your competition, we can organise this for you.

How it works...You decide what you would like to giveaway as a prize(s.) A minimum prize value of £500 applies for standard competitions.

You can supply the copy, (max. of 250 words,) pictures,logos plus any relevant redemption instructions orterms and conditions.

We will then create the competition entry criteriaand the artwork with your input and full approval.




Google

Competitions

“Bowlplex has run a series of competitions and I have always been delighted with the level of exposure Bowlplex has gained as a result. The Daily Echo team are focused and work hard to ensure great editorial accompanied by fantastic imagery. The number of competition entries we receive is testament to just how effective the competitions are”.

Frances D’Ardenne, Manager of Corporate Brand & PR, Bowlplex.

“Work hard”

The cost...

50% off the rate card costs, as per the attached Advertising Rate Card applies to competitions.

“Running a competition with the Daily Echo was a real breeze as everyone was very accommodating. Great people to work with - fast turnarounds. A very good campaign which led us to having very happy clients.”

Georgina Curtis, Public Relations Team, 360 Communications Ltd. on behalf of ‘Britain’s Got Talent.’

“A very good campaign”

ClientTestimonials

What are the benefits of running a Competition?• Increased brand / product awareness.

• Increased customer spends on other products / facilities.

• Increased footfall.

• Working with a trusted brand.

• Data-capture can be offered to a client if requested.

“Running a competition with the Daily Echo was a painless and smooth experience. From first contact with promotions the whole procedure was professional, swift and precise. I will not hesitate to contact them again for future promotions.”

Beverly Comboy, Plank PR, London.

“A painless and smooth experience”



Sponsorship

How it works...As sponsorship opportunities are so varied both in-print and on-line,each project will be discussed on a fi rst-come-fi rst served basis.We are very selective on who we work with but are always interestedin speaking to any interested parties. There are numerous sponsorship opportunities available both in-paper and on-line with the Daily Echo, Bournemouth and its associated titles.

• First Class Photographic Supplement • Child of the Year Competition

• Events • Awards Ceremonies • Product branding ie, posters, calendars, books etc

• Editorial Platforms ie, Letters Page

Recent sponsorship opportunities included...



Numerous opportunities available both in-paper and on-line...

Children’s

Portrait Competition

bournemouthecho.co.uk/cute_kids



£3.002011 POSTCARD CALENDAR

In association with

www.pooletowncentre.com

Bournemouth Echo Calender 2011 - Art.indd 1

01/10/2010 16:36:59

Thursday, July 16, 2009

9 - 10 JULY 2010

OFFICIAL PROGRAMME £5

10

bournemouthecho.co.uk

26 Daily Echo, TUESDAY DECEMBER 1, 2009

Find out how to buy these Daily Echo pictures – see order form on page 50

Teacher Louise Miles and, right, teaching assistant Ellen Foy with new faces at St

Mary’s Roman Catholic School in Wool ID; 9240880

Class teacher Annie Jenkinson with Tigers Class at Bransgore Primary SchoolID: 9245758

Class teacher Gail Radford, left, and teaching assistant Debbie Welch with Lions

Class at Bransgore Primary School

ID; 9245772Reception Class children at St Clement’s and St John’s School in Boscombe with

their teacher Debbie Burns, left, and TA Lynne Andrews ID 9232323

Reception Class children at St Clement’s and St John’s School, Boscombe, with their

teacher Emily Wills, right, and TA Lucy Biddlecombe ID: 9232358

Reception Class children at St Clement’s and St John’s School in Boscombe with

their teacher Lyndsay Baker, left, and TA Andrea Burt ID: 9232382

Sponsorship

‘Sandpolo has been working with the Daily Echo as a Media and Programme partner since the start of the planning for the inaugural British Beach Polo Championships four years ago.

We have found the staff, without exception, ruthlessly efficient, professional and a pleasure to work with.’

Johnny Wheeler, Sandpolo Ltd.

“Adventure Wonderland Family Theme Park has used the Daily Echo’s Promotions Department for a number of years for competitions, events and reader offers and we have always been very pleased with the results and their level of service.”

Russell Lucas-Rowe,Adventure Wonderland.

‘We have worked with the Bournemouth Daily Echo since the very first Air Festival in 2008. The official brochure, media coverage and great working relationship is first-class and clearly represented by the enthusiasm, professionalism and superb results for all involved.

We’re looking forward to working with the editorial, creative and promotions teams again in 2011’.

Jon Weaver, Air Festival Director.

“Professional and a pleasure to work with”

“Very pleased withthe results and level of service we received”

“Superb results”

“We have worked with the Daily Echo for 4 years and have always been happy with the service provided and the response generated from our campaigns. The team are experienced and proactive in suggesting the best ROI and are our first choice for print media coverage in the area.”

Charlie Bisnar,Prestige Media Limited.

“Our first choice for print media coverage”

ClientTestimonials

What are the benefits of Sponsorship?• Increased brand / product awareness.

• Potential on-time coverage with massive target audiences.

• Increased customer spends on products / facilities.

• Asscoiation / affiliation with a trusted brand(s).

• Reaching a huge target audience across the region.



Product Sampling

If you have a new product to launch or would like to raise brand & customer awareness, then look no further than the Daily Echo, Bournemouth. Our strategy is simply; we aim to provide you with a simple yet effective comprehensive sampling campaign, whilst providing value to our readers.

Create brand awareness and turn readers into potential customers...

How it works...We can offer comprehensive coverage both in-paper and on-line with product sampling at some of the most well attended events across the region. We can tailor your specifi c needs into a complete promotional package through which we can sample your product to our readers. From road shows and in-store promotions to 1 for 1 sampling, we can help you deliver the right results for your business.

Example sample events• Bournemouth Air Festival • Christchurch Food & Wine Festival • Schools Carol Concerts• Wimborne Food & Wine Festival • Fireworks • Rugby Sevens • Motorshows • Beach Polo • Easter Egg Hunt • BSO Proms • Exhibitions

What You Get• A detailed pre-sampling plan.• In-paper advertising of the sampling event.• On-line advertising of the sampling event.• A dedicated promotions staff to manage the sampling event.• Promotion of your product.• Distribution of your promotional fl yers/leafl ets at the sampling event and through our satellite offi ces.• Opportunity for Daily Echo staff to wear your branded promotional clothing at the sampling event, if provided.• A comprehensive portfolio of sampling coverage, adverts and photos taken at the event • Full campaign feedback both from the general public and participating staff.




Google

Product Sampling

“Product sampling with the Daily Echo, Bournemouth proved to be extremely professional and effortless. I would strongly recommend using the Daily Echo for product sampling to anyone wishing to gain a stronger presence within the local community and to increase sales & credibility.

Jenny HillKeith Spicer Ltd.

“Professional and effortless”

ClientTestimonials

• Increased brand / product awareness.

• Potential increase in customer spends on products.

• Increased footfall where appropriate.

• Association / affi liation with a trusted brand(s).

• Reaching a huge target audience across the region.

What are the benefi ts of Product Sampling?



“We have worked with the Echo for many years and have been greatly impressed by the professionalism with which all the Jelly Belly – UK sampling events have been handled. The best approach to promotions is always worked out well in advance so we get the best from all activity. Brand awareness of Jelly Belly jelly beans has been considerably raised through these very effective sampling exercises. ”

Victoria, VRPR for Jelly Belly – UK.

“Greatly impressed”

Previous clients include...



Eddie Echo’s RockleyWatersports Competition

Your name.............................

.................................................

Address...................................

.................................................

.................................................

Age.........Gang no....................

QUESTIONWhat colour was the boat inwhich the Owl and thePussycat went to sea? a) pea-greenb) banana yellowc) cherry red

Surname . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forenames . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tel no . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Date of birth . . . . . . . . . . . . . . . . . . . . . . . .

Signature of parent/guardian

You must be between five and 12 to join. Onecoupon per child. Send to: Eddie Echo’s Gang,Daily Echo, Richmond Hill, Bournemouth, DorsetBH2 6HH

Win 30 boatingsessions on lake

HEY Gang! How wouldyou like to win abook of 30 tickets togo boating on the

lake at Poole Park?And how would you like to

have a boat named after YOU?Well, that’s just what

is on offer in this week’sbrilliant, easy-to-entercompetition.

Eddie Echo has teamedup with his pals atRockley Watersports tooffer one of his most excitingprize packages yet!

It’s to celebrate the arrival ofa great new attraction atPoole.

The very first Mini PortBoats in the UK can now befound on the Poole Park boat-ing lake.

Now you can experience

being a captain of your ownship, taking off around thelake in one of the classicallybuilt mini electric boats.

You can choose from a tug,fishing trawler, fire boat orferry.

These great boats are a fan-tastic addition to all the funactivities available fromRockley in Poole Park.

Available every day fromtheir floating jetty, the MiniPort Boats can be hired out forjust £4 per person. But onelucky gang member won’thave to pay for a whole year!

So, would you like to be inwith a chance of winning abook of 30 tickets to use theboats... and have one namedafter you? If so, simply answerthe question in the entrycoupon on the left. When

you’ve filled in all thedetails, cut out thecoupon and post it toEddie Echo/RockleyWatersportsCompetition, DailyEcho, Promotions Dept,

Richmond Hill, BournemouthBH2 6HH to arrive bySaturday, August 7.

Please note that all usualDaily Echo rules apply.

● For further informationon all the activities avail-able with RockleyWatersports visit rockley-watersports.com.

Birthdays

Join the gang

Secret message: WPLGS / LCJ / RZZS / YZVPD / ALIPAJ?

Today: Gracie Beach (6).

Tomorrow: Connor Bishop (6), JacobFuller (8), Abby King (9), MadelineLaxton (6), Claudia Newling (9),Thomas Trach (10), Jake Vandromme(10), Hannah Ward (12).

Monday: Jessica Gorman (11),Thomas House (7), Madison Nicoll (7),Alastair Smith (9).

Tuesday: RubyInman (7), JoshuaJackson (6),Emma King (8),CharlotteMcGavin (12),

James McGavin(12).

Wednesday:Georgina Hickson(7), Ben Kinch (10),

Daniel Manns(12), Jasmin

Winthrop(11).

Thursday:Lydia Bugden

(6), Lauren Frampton (11), CraigFutcher (9), Lauren Gale (11), JodieHewlett (10), Kate Marshall (10), HelenRushby (10).

Friday: Thomas Stretch (7), EloiseYoung (8).

DAILY ECHO28 NEWS SATURDAY JULY 31, 2010 bournemouthecho.co.uk/news

New membersThis week Eddie Echo extends a warmwelcome to Jack Stanley-Watts fromBournemouth, his newest recruit.

�Lucky number759If this is your gang member-

ship number ring 01202411334 to claim your prize.Local phone rates apply

Have a boat named after you AND...

10,935If this is your gang member-

ship number ring 01202411334 to claim your prize.

Local phone rates apply

Lucky number

Birthdays

Secret message: HTAA JZF QP RALS IZ DPP JZFG NALDDXLIPD?

Today: Chloe Gale (7), Zac Green (8),Raddison Matthews (7), Jamie Menzel(8), Eloise Perry (9).

Tomorrow: Kieron Croucher (10),Calvin Hindmarch (12), Oliver Randall(7).

Monday: Adorn Anoj (6), HarveyBacon (9), Ellie Hardy (10), MillieWeight (7)

Tuesday August 31: Max Coventry(12), Tom Cusens (11), Tygr Heckford(8), Ryan Lindsell (12), Ashley Smith (6),Freya Stowger (11), Charlotte Wait (10),Amy Wait (8).

Wednesday September 1: AndrewBarnetson (11), Levi Bright (12), RyanFletcher (10), Katherine Irvine (12),Oliver Johnson-McCarthy (8), StephenKeogh (12), Caitlin Light (9), PeterMcGavin (11), Sam Tall (7), ChloeWoodman (10), Connor York (12).

Thursday September 2: Poppy Brown(7), Brandon Cave (12), Darcie Cox (10),Katie Hook (9), Alex McAuslene (11),Gemma Mills (8), Ellie Wood (6).

Friday September 3: Maya Burridge(6), Sam Clark (6), Marc Critchley (11),Shazney Davis (7), Luc Ferguson (10),Zak Lawrence (8), Sian Murry (11),Jorja Pidgley (11), Scarlett Tanswell(11).

DAILY ECHO24 NEWS SATURDAY AUGUST 28, 2010 bournemouthecho.co.uk/news

✩

THE Little Big Club – Live inConcert is heading toBournemouth for the first timeand Eddie Echo has five familytickets to give away for the3.30pm performance on October31.

The brand new singing anddancing stage show bringstogether an ensemble of theworld’s most popular and bestloved preschool characters inone exciting adventure.

Pingu, Fifi Forget-me-Not andFireman Sam together on stagewith megastar Bob the Builderoffers something younger mem-bers of the family will neverforget. The live show also intro-duces The Little Big Club band,who encourage the audience tojoin in and have fun with eachcharacter as they perform theirown set.

In the grand finale, all of thecharacters come together on

stage to sing a reprise of TheLittle Big Club songs to cele-brate the fact that they andtheir friends are all members ofthe club together.

The show is on at the PavilionTheatre on October 31 – visitbic.co.uk for more information

If you would like to be in witha chance of winning one of thefive family tickets, simplyanswer the question below andsend it on a postcard with your

name, address and gang num-ber to Eddie Echo/The LittleBig Club Competition, DailyEcho, Promotions Dept.Richmond Hill, Bournemouth.BH2 6HH by no later than04/09/10.

Q) what colour is FiremanSam’s Truck?

a) Redb) Purplec) GreenAll normal Echo rules apply.

Surname.....................................................................Forenames..................................

Address...........................................................................................................................

........................................................................................................................................

.....................................................................Tel no.........................................................

Date of birth...........................Signature of parent/guardian...........................................

You must be between five and 12 to join. One coupon per child. Send to: Eddie Echo’s Gang,Daily Echo, Richmond Hill, Bournemouth, Dorset BH2 6HH

Join the gangTHIS fantastic picture of InspectorGadget, the answer to lasts week’squestion, was sent in by clever JackTownsend, 12. Eddie says enjoy yournew Spy Gear set, Jack.

Hithere!EDDIE Echosays welcometo new members,Ethan Marchi,pictured, andMia Goundry

for your little ones

HOSPITAL chiefs moved toreassure anxious Christchurchresidents and community leadersabout the future of Christchurchhospital at a meeting on Mondaynight.

Chief executive of Bournemouthand Christchurch HospitalsTrust, Tony Spotswood, andmedical director Dr Mary Armit-age, chaired a public meeting atChristchurch council on theirlatest consultation document.

The annual plan while outliningproposals for the whole hospitalover the next year also providesdetails of how Christchurchhospital might be

utilised.A 6,000-name petition set up by

resident Sue Ellis was handed toMr Spotswood to demonstrate thestrength of support for thethreatened hospital from the localcommunity.

She told the packed meeting,which included many boroughand county councillors andChristchurch MP Chris Chope,that the hefty stack of signatureshad been compiled in just threeweeks.

“Please do not underestimatethe strength of feeling. People justcame up to us in Sainsbury’s onFriday when we were there withthe petition and wanted to signbecause it is important to them”,she said.

“They are very concerned thattheir hospital will just be left halfempty and then closed because itisn’t possible to run a half emptysite.”

Other concerns focused uponhow the site would be used, themulti-million pound savings thatneeded to be made, the parkingsituation at BournemouthHospital as well as the position of

Dorset Primary Care Trust insupporting the outlinedproposals.

Mr Spotswood issued a veryclear message to residents thatplans for the hospital did notinclude closure.

After investing £1 million in thefacility over the past two years,he said this should give anindication of their commitment to

the site.He added: “There are no plans

to close Christchurch hospital.That is not our intention. Whatwe are trying to do is look at whatto do with the site going forward.

“It is really important that weare looking at how we use the sitepositively.”

The consultation ends on April23.

Don’t miss our latest Snapshots publication, Snapshots of the Past: A Pictorial History of Christchurch.Costing only £2.95 it contains 57 fascinating photos of the town, capturing the way the area has changedover the years. It is available from Echo offices as well as from Bookends of Christchurch and ChristchurchNews in Christchurch High Street. Also available from Daily Echo outlets is Snapshots of the Past: Poole

A

DAILY ECHOpublication

£2.95

BE_20090816_MAIN_1ST

_001.QXD 18/08/2009

13:40 Page 901

DAILY ECHO16 NEWS WEDNESDAY MARCH 10, 2010 bournemouthecho.co.uk/christchurch

By Katie [email protected]

‘We’ve no plansto close hospital’

REASSURANCE: Christchurch hospital

14 Daily Echo, SATURDAY JANUARY 24, 2009 bournemouthecho.co.uk

Win a luxury holidayto DubaiT

o celebrate the opening ofTrailfinders, The TravelExperts in Bournemouth,the Daily Echo is giving

one lucky reader the chance towin a luxury four-night holidayfor two to Dubai, staying at the 5-star Atlantis, The Palm, Dubai.

The prize also includes flightsfrom London, daily breakfast andairport transfers.

Atlantis is the majestic focalpoint of Palm Jumeirah, a man-made island which has capturedthe world’s imagination with itsmagnificent scale and ingenuity.

From the moment you arrive,you are immersed in a dazzlingworld of imagination, pleasureand luxury.

The resort offers relaxation andthrills for couples and familiesalike, including an exhilaratingwater park, pristine white sandbeaches, world-class cuisine,indulgent spa and cosmopolitanboutiques.

Local residents can now enjoyTrailfinders’ award-winningservice for themselves at theirnewest travel centre, now open at65 Old Christchurch Road.

Offering tailor-made travelworldwide, booking withTrailfinders guaranteesoutstanding value on flights,hotels, tours, vehicle hire andcruises in destinations aroundthe globe.

What’s more, they promiseunrivalled financial protection soyou can relax in the knowledgethat your travel arrangementsare in safe hands.

Trailfinders travel consultantsare experienced and seasonedtravellers themselves, who careabout looking after you. They areon hand seven days a week tooffer advice and to help create theperfect itinerary for you.

From relaxing beach holidays to

exciting city breaks, to escortedtouring, to worldwide cruising,visit Trailfinders inBournemouth today and let theirexpert consultants take care ofyour travel arrangements, at 65Old Christchurch Road,Bournemouth, BH1 1EW.

Find Trailfinders online attrailfinders.com Call 01202 411 600(worldwide travel ) or 01202 411644 (first and business classtravel).

TERMS AND CONDITIONS The prize draw is open to anyone aged 18 years or older except employees of Trailfinders Ltd, Kerzner International and Newsquest Media Group. The prize includes two return flights from London to Dubai, 4nights at Atlantis, The Palm, Dubai including daily breakfast and return airport transfers. The prize is subject to availability and is valid for two adults travelling together based on twin or double share. All travel must take place before 9 December2009. No departures permitted 1-12 April and 16 July - 24 August 2009. The holiday must be booked by 28 February 2009 or the winner will forfeit the prize. Meals, drinks, tour arrangements and travel insurance, unless stated, are not includedin this prize. It is the winner's responsibility to ensure they have a valid passport, travel documents, travel insurance and immunisations prior to travel. The prize is non-transferable, non-refundable and no cash alternative will be offered. Thewinner will be subject to Trailfinders standard booking conditions, copy available on request. Only one entry allowed per person. Closing date for entries January 31. All normal Daily Echo rules apply.

TO be in with a chance of winning this fantastic prize, answer the question below and sendyour entry, on a postcard with your name, address and telephone number, to; DubaiCompetition, Daily Echo, Promotions Dept. Richmond Hill, Bournemouth, BH2 6HH. Or you can also hand-deliver your entry to Trailfinders Bournemouth or enter on-line byvisiting bournemouthecho.co.uk.Tick if you are happy to receive further information from Trailfinders or the Daily Echo �

Question: What is Trailfinders’ address in Bournemouth?

If you are not the lucky winner you can still enjoy a four-night stay for the price of threenights with Trailfinders’ incredible free night offer – four-night holidays from £939 per personincluding direct flights from London, daily breakfast and return airport transfers.

MAGNIFICENT: The Atlantis at The Palm, Dubai, is the focal point of a man-made island

SLIDE SHOW: As if pristine white sand beaches and a warm sea aren’t enough, enjoy the exhilarating water park and swim with sharks

STUNNING: A spa, boutiques and world class cuisine await

We’re looking forgreat citizens

The Daily Echo is looking for a truly great citizen who deserves to be recognised and to win a millionaire lifestyle for a week. Maybe you know someone, or have heard about someone in your local community who gives tirelessly to others? Or maybe you want to say thank you to someone who performed a truly great deed. Maybe it is you? Our lucky winner will have demonstrated their willingness to put others before themselves. Maybe these great citizens do ten times more for other people than they ever do for themselves, endlessly getting involved or organising projects which really make a difference. Maybe they performed a one-off heroic act that will live in your memory forever. The Daily Echo is looking for the greatest people in our

community, who make it a better place to live and really care about the people around them and this is what they could win!One lucky Daily Echo reader & a guest will win the chance to live like a millionaire for a week on an all-expense paid trip on board the breathtaking motor yacht, Salu. The yacht will leave home on the 3rd June and fly to Antibes, returning on Tuesday 8th June 2010. During the trip, our lucky winner will be transported to another life – cruising along the Cote D’Azur and dropping anchor at the playgrounds of the rich and famous such as Cannes, St Tropez and Monaco. Feel the thrill of your very own motor yacht dropping anchor opposite the beach playgrounds of the rich and famous as the tender slips across the turquoise

waters to drop you at a private jetty. Fine food, wines and views are all on the menu, every minute will be a breathtaking experience! So if you would like to win the millionaire trip you have always dreamed of, or you would like to nominate somebody you know…… whoever you are, we want to know your story!

Here’s how to enter……. Simply fill in the entry form below and tell us in 500 words or less, why you think you/the person you are nominating should win and send it to; Claire Boscarelli, Daily Echo, Promotions Dept. Richmond Hill, Bournemouth. BH2 6HH or by email to; [email protected]

* Please note we will need a photograph of the nominee as well, (either as an original or as a j-peg attachment if e-mailed.) Closing date for entries is 5pm on 08/05/10

When we have received all the entries a panel of judges will choose three finalists and then readers will get to vote on who they want to win - it’s as easy as that!If you would like to see a glimpse of what you could be winning visit bournemouthecho.co.uk/cruisethecoast

Rules * Our winner will be travelling with 3 other winners and their guests from across the Solent region. * Previous contenders are not eligible for entry. All normal daily Echo rules apply. Entrants must be aged 18years & over. Terms and conditions apply, for full details visit; bournemouthecho.co.uk/coast

NOMINEES DETAILS

I nominate: (name of peson).....................................................................................................................

Address of person being nominated: ....................................................................................................

...................................................................................................................................................................

...................................................................................................................................................................

Postcode....................................................................................................................................................

Contact telephone number for person being nominated (if you have one)...........................................

E-Mail address for person being nominated (if you have one)................................................................

Why are you nominating this person/yourself? (you may wish to send this on a separate piece of

paper).........................................................................................................................................................

...................................................................................................................................................................

...................................................................................................................................................................

...................................................................................................................................................................

Does this person know you are nominating them? Yes No (please tick)

To win a millionaire lifestyle for a week!

ENTRY FORMYOUR DETAILS (if you are not nominating yourself)

Your name…………………………………………………………………………………………

Address : ............................................................................................................................

.............................................................................................................................................

.............................................................................................................................................

Postcode.............................................................................................................................

Your contact telephone number (daytime) …...................………………………….…..…

(evening)…………………….................................................................................................

Your contact E-Mail address (if you have one) ………………………………………………..

COMPETITION

Is your school desperate for funds? Do you need new computers or books for your school? Is your school in need of some new sports equipment? If the answer is ‘yes’ to any of these questions, we may be able to help!

The Daily Echo has teamed up with

Barclays Community Investment Programme, which has given us £10,000 to help local schools, and the bonus is, schools can spend it on whatever they want! We have £5,000 to giveaway as a fi rst prize, £3,000 for the school that comes second, and £2,000 for the school who comes

third, but which school will be the most deserving winner?

This is where Daily Echo readers and local schools come in. We want you to tell us why you think your school is the most deserving and here’s how you can tell us...

STEP ONESimply send us a photograph or picture relevant to your school along with why you think your school should win the cash (in no more than 250 words) and send it to;

‘£10,000 Cash for Schools Competition’, Daily Echo Promotions, Richmond Hill, Bournemouth, Dorset. BH2 6HH.

Alternatively you can e-mail your picture and the explanation of why you think your school should win to; [email protected]

Entries must be received by no later than 17th November 2008.

STEP TWOThe Daily Echo & Barclays Community Investment Programme representatives will select a number of fi nalists and these will then be published in the Daily Echo on Monday 24th November 2008.

STEP THREEThis is where Daily Echo readers and schools come in again! We need you to support your favourite school. A token will appear in the Daily Echo everyday from the 24th November until 6th December 2008 plus bonus tokens will appear in the Advertiser paper and by visiting www.bournemouthecho.co.uk.

You will also be able to vote for your favourite school by phone or text and the school that collects the most tokens/calls/texts, will be the winners!

must be WON!

Cash for Schools

Corporate responsibility is increasingly at the heart of our business. It is about how we conduct business; how we choose to be profi table and not just how we make our social investment. The best businesses in the world recognise the imperative to behave responsibly.

Our community investment programme is a crucial part of the way we fulfi l our responsibilities as a business.

In the UK our priority is to support local charities and voluntary sector organisations that are able to involve our employees in their work. The ‘Cash for Schools Initiative’ is a fantastic way of supporting the local community and education and particularly for Barclays helping raise the awareness and the importance of fi nancial literacy.

Lance King, Barclays area director for retail banking in Dorset, said: “Investing in the community is an important part of Barclays

sustainability strategy and this competition embraces every element of our community giving programme.

We aim to give every school in the Dorset area the opportunity to bid for some much needed funds to make a real and lasting difference to their school and pupils.

Winners will be able spend the cash on whatever projects they choose whether it be fi nancial literacy, creating and developing a sensory garden, replenish sports equipment or buy new books for libraries, just some great examples of how Barclays in conjunction with The Daily Echo hope to reach out in the community and benefi t local school children living in the Dorset area.”

For more information visit our website

www.barclays.com/community

Rules * All normal Daily Echo rules apply, available on request. Barclays has a community investment exclusions policy, which identifi es types of initiatives and causes that we do not fund. The data will only be used for the administration of this campaign and will not be passed on to any third parties.

Sponsored By

Children’s


bournemouthecho.co.uk/cute_kids



The Daily Echo currently has two regular competition platforms appearing on a Saturday which are ‘Just Rewards’ and our Kids Club Page.

We also run competitions on an ad-hoc basis according to their prize value. Here are some examples...

In-paper

Artwork Portfolio



Facts and FiguresThe benefits to you...More and more people are reading the award winning Daily Echo. With a readership of 73,799* and website traffic of over three million page impressions delivered to over 325,000 unique users, we can reach more consumers than we have ever done.

Research tells us there are readers who consumeboth products in print and online. We have more than20 specialist publications, including the monthly Dorset Business magazine, Commercial Property and the Annual Business Review. Other publications include Society,Golf, Gardening, Fishing Guide, Eating Out, Brides, Visitors Guide and we also produce Wimborne Lifeand Dorchester Life.

If you choose to run a reader offer, competition, become a media partner/sponsor or choose to run a product sampling with us, our team of fantastic designers will create the artwork for you free of charge as part of the service we provide.

If you have specific copy, pictures or logos you wish to be used which are relevant to the promotion, we will make sure they are included and you have approval before anything appears in-paper or online.

Free artworkand design service...



Issue Date Daily (Monday - Saturday)

Pagination 72 pages (average)

Circulation 28,579 copies (ABC January - June 2010)

Readership 73,799 readers (*JICREG January 2010)

Cover Price 42p. Saturday 65p.

Coverage Newsagents, supermarkets, deliveries & high street kiosks

Rates Run of paper (Saturday - Wednesday) £6.15 per s.c.c. Includes colour

Run of paper (Thursday and Friday) £12.20 per s.c.c. Includes colour

All prices are exclusive of V.A.T. @ current rate

Deadlines 10am, 1 day prior to publication

I’m goingto missyou somuch. Seeyou againsome day.Love you

mate...FRIENDS, FAMILY ANDHIS HOME TOWN SAYFAREWELL TO JONNY

Turn to pages six and seven for more pictures and report

DAILY ECHObournemouthecho.co.uk

Thursday April 1 2010

40p‘

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EDF Award Winning front page

daily echo promotions media pack

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