DaimlerChrysler

Australia/Pacific importer and wholesaler for a range of passenger cars and commercial vehicles that includes

Jeep® four wheel drives.

The purpose of the project’s is:

– Brochures– Posters

The client requires:

To promote the purchase of Jeeps

The primary target audience for the product will be:

Buy Jeeps for adventures in otherwise inaccessible places.

Sportspeople

Target Audience Analysis

Enjoys outdoor activities Average brand loyalty Low likelihood to seek approval from neighbours or

friends before purchase Very family centered rather than work centered Adventure seekers Low likelihood to believe advertising messages

Attitudes that need to be considered with this particular audience include:

performance, reliability, and build quality ready to conquer rugged terrain delivers a ride that is smooth, comfortable,

and secure

Target Audience Analysis

Special needs of this particular audience include:

Purchase cost Manufacturers Warranty

Major competitors

Constraints that must be recognized when presenting to this particular audience:

Target Audience Analysis

Examples of ideas and that are likely to work well:

Supported Images– outdoor activities

Slogans– To draw attention

Banners Fonts Background

Examples of ideas, and likely to cause a negative reaction on the part of the audience:

banners Text Images Slogans Major competitors prices

Inappropriate placement: