daniel foster: work smarter, faster, better with visuals
TRANSCRIPT
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WorkSmarter,Faster,BetterwithVisuals
DanielFoster|Snagitstrategylead|Lavacon |October28,2016
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@fosteronomo
WhoamI?
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@fosteronomo
Inthistalk…
• Howcontentislikeproduct• Whyvisualcontentmatters• Howtousevisualstoreducethecost
andtimeofmakingbettercontent
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@fosteronomo
Contentistheonlyothertangibleassetthatgoeswiththeproduct.
- Eeshita Grover,Cisco
“
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Theirontriangleofproduct
@fosteronomo
Time Cost
Scope
Quality
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@fosteronomo
Greatproductsbeginwithclear,validatedpeopleproblems.
- MargotMerrillFernandezDavidGillis,Facebook
“
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@fosteronomo
BuyerPersonas
• Functional(features)
• Technical(deployment&maintenance)
• Economic(ROI)
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@fosteronomo
Requirements
Functional Non-Functional
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Informationrecallafter3days
Source:Dr.JohnMedina,BrainRules@fosteronomo
65%
10%
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Abilitytofollowinstructions
Source:Levie &Lentz,EffectsofTextIllustrations@fosteronomo
+323%
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Coloredvisualsincreasereadershipby
Source:20WaystoSharetheColorKnowledge,Xerox@fosteronomo
80%
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Preferenceforwatchingavideoaboutaproductoverreadingaboutit
Source:2015VideoMarketingCheatSheet@fosteronomo
4x
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@fosteronomo
Peopledoresearchbeforebuying.
- EveryLavaCon presenter
“
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Planning|Production|Publishing|Beyond
@fosteronomo
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Planning|Production|Publishing|Beyond
@fosteronomo
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Swipefile
@fosteronomo
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Immaturepoetsimitate;maturepoetssteal.
- T.S.Eliot
“@fosteronomo
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@fosteronomo
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@fosteronomo
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@fosteronomo
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Storyboard@fosteronomo
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@fosteronomo
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@fosteronomo
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@fosteronomo
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Interview@fosteronomo
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@fosteronomo
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Planning|Production|Publishing|Beyond
@fosteronomo
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Review@fosteronomo
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@fosteronomo
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@fosteronomo
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@fosteronomo
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Localization@fosteronomo
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@fosteronomo
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Planning|Production|Publishing|Beyond
@fosteronomo
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Guides@fosteronomo
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Promotion@fosteronomo
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@fosteronomo
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@fosteronomo
Whichemailswouldyouratherread?
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Planning|Production|Publishing|Beyond
@fosteronomo
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Reporting@fosteronomo
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@fosteronomo
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BetterMeetings@fosteronomo
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@fosteronomo
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BugReports@fosteronomo
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@fosteronomo
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@fosteronomo
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Morale
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@fosteronomo
Questions?
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[email protected]@fosteronomoslideshare.net/DanielFoster10