Daniel Moschler

Block 5

12/4/09

Business Plan

Internal Audit

• Strengths: good team chemistry; many of the co-workers in the class know each other well and many of them are friends with each other. They also work with each other very well because of this.

• Good leadership: there is good leadership throughout our business. Almost every one of the employees are very vocal and are not afraid to call someone out for being lazy. This will make sure everyone is on top of their work.

• Weaknesses: not enough communication between co-workers. The business might struggle in the financial aspect because our loan amount is $11,000,000. This will take 84 months to pay off. This means we need people to buy tickets and attend events

External Audit• Opportunities: the business has a good location and weather.

Population is thriving in Lake Placid, Florida which benefits us greatly.

• Threats: We have many competitors. Our competition comes from Tropicana Field (Tampa Bay Devil Rays), Dolphin Stadium (Miami Hurricanes, Miami Dolphins, Florida Marlins), and the Walt Disney Resort. The competition from these other fields and arenas could affect our ticket sales because people are going to spend their money at other stadiums. Also on a national level our competition includes the Dallas Cowboys Stadium (Dallas Cowboys), the Super Dome (New Orleans Saints), and the American Airlines Arena (Miami Heat) because they are facilities that have a dome as well.

Business Plan- Melissa Temple

• My responsibility in our business is to get everybody to pay their bills correctly and on time. I also pay the bills for the business with the company money.

Business Risk

The risk of a business that can end up in financial debt or a bad

business image

Can I pay off the loan?How long will it take to pay off

loan?At the Dowdy Dome we plan on paying off a

$11,000,000 loan over a 84 month period. We will do so by projected ticket and merchandise

sales

Construction Area

Price

• The price of the land by itself is $979,095

• Avon Park is 150 Acres, close to civilization and is already mostly cleared down of tree

• As you can see it is very close to civilization and the land is MOSTLY cleared of trees which will in the end save us money.

• Property Location Address: 3020 Stryker Road West

• City/Town: Avon Park County: Highlands • Zip/Postal Code: 33825 • State / Province:   Florida • Country: United States

Employees•Our staff are all trained with great care and well informed in marketing skills and sports.

•We make sure we only choose hard workers and not only do we concern ourselves with keeping our customers happy, but also our employees.

•Our promotion staff is excellent and filled with great ideas and our financial staff is very dependable.

Goals• We plan to be successful. • We want to sell out all events if not then at least 85% of

the arena.• Increase revenue each month• Payoff loan• Secure a professional team• Hold the popular award shows and sporting events than

any other arena.• Make sure customers are satisfied with the service. • Start a charity for older people.• Keep the stadium clean• Stay organized and on schedule with all of the events

that we hold at the arena.

How big is the loan?

11,000,000!

How many tickets need to be sold?

over 5 years we need to sell 907,847 tickets at $80.00 a

piece, selling 15,131 tickets a month.

How will you use the money?

• We will use the money for building our new stadium and for purchasing all the food and beverages needed.

Income StatementCompany Name

Pro-Forma Income Statement

For the years ending 2009, 2010, 2011

 

  2008 (three months 2009 2010 2011 2012 2012

Retail Sales $ - $ - $ - $ - $ -

Wholesale Sales   $ - $ - $ - $ - $ -

Total Sales $ - $ - $ - $ - $ -

Cost of goods   - - - - -

Gross Profit 0 - - - - -

  -

Operating Expenses -

Advertising $7,500,000 30,000,000 31,200,000 32,448,000 33,745,920 35,095,757

Salaries $42,688 170,750 170,750 170,750 170,750 170,750

Depreciation 14,276 14,276 14,276 14,276 14,276

Office/warehouse Rent $14 55 57 59 62 64

Insurance $1,750,000 7,000,000 7,280,000 7,571,200 7,874,048 8,189,010

Utilities $50,000 200,000 208,000 216,320 224,973 233,972

Shipping 12,000 12,480 12,979 13,498 14,038

Slotting Expenses - - - - -

Bad debts - - - - -

Offfice Supplies $2,500 10,000 10,400 10,816 11,249 11,699

Legal & Accounting $1,975,000 7,900,000 8,216,000 8,544,640 8,886,426 9,241,883

Total Operating Expenses 11,320,201 45,307,081 47,111,963 48,989,041 50,941,201 52,971,448

  -

Operating income (loss) (11,320,201) (45,307,081) (47,111,963) (48,989,041) (50,941,201) (52,971,448)

Interest Expense 19,821 73,751 64,349 54,166 43,138 31,194

Net Income (loss) (11,340,022) $ (45,380,832) $ (47,176,312) $ (49,043,206) $(50,984,339) $(53,002,643)

Balance SheetCompany Name

Balance SheetDecember 31, 2011

   

Assets:  

Current assets:  

Cash ############  

Accounts receivable -  

Inventory -  

Total current assets (152,364,700)  

Property, plant & equipment (net) 28,552  

Other assets -  

Total assets $(152,336,148)

   

   

Liabilities:  

Current liabilities:  

Accounts payable (inventory) $ -  

current maturities of LT liabilities 143,897  

Total current liabilities 143,897  

Long-term liabilities (net) 460,327  

Total Liabilities $ 604,224

   

Equity:  

Total Equity (152,940,373)

Total liabilities and equity $(152,336,148)

     

Industry Analysis

• Business Trends– “Going Green”

• Ex. Construction of the nation’s greenest football stadium in California

– Relocation and Renovation• Ex. Yankee Stadium moved to a surrounding area

to meet fans’ high expectations and increasing pressure from competition.

Short Term Strengths

• Unique ideas for upcoming events

• Many exciting promotions

Short Term Weaknesses

• Limited planning time• New business

Long Term Strengths Long Term Weaknesses

• Dynamic Employees• Florida Gators home stadium• Up-to-date technology• Location

• Over-the-top ideas• Location

• Company Vision vs. Competition

– Dowdy Dome: To provide safe and exciting entertainment for all ages for many years to come.

– American Airlines Arena: To deliver exceptional service by surpassing each guest’s highest level of expectation.

– Dallas Cowboys Stadium: To ensure every employee to be an ambassador for the building and an advocate for the customer.

– Super Dome: Where the performance never ends.

• Virtual Competition

Internal Audit

• Strengths: good team chemistry; many of the co-workers in the class know each other well and many of them are friends with each other. They also work with each other very well because of this.

• Good leadership: there is good leadership throughout our business. Almost every one of the employees are very vocal and are not afraid to call someone out for being lazy. This will make sure everyone is on top of their work.

• Weaknesses: not enough communication between co-workers. The business might struggle in the financial aspect because our loan amount is $11,000,000. This will take 84 months to pay off. This means we need people to buy tickets and attend events

External Audit• Opportunities: the business has a good location and weather.

Population is thriving in Lake Placid, Florida which benefits us greatly.

• Threats: We have many competitors. Our competition comes from Tropicana Field (Tampa Bay Devil Rays), Dolphin Stadium (Miami Hurricanes, Miami Dolphins, Florida Marlins), and the Walt Disney Resort. The competition from these other fields and arenas could affect our ticket sales because people are going to spend their money at other stadiums. Also on a national level our competition includes the Dallas Cowboys Stadium (Dallas Cowboys), the Super Dome (New Orleans Saints), and the American Airlines Arena (Miami Heat) because they are facilities that have a dome as well.

Dowdy Dome

• The Dowdy Dome is a stadium in Lake Placid, Florida. We host football games, concerts, Disney on Ice, anything a stadium could possibly provide for our customers’ entertainment. The purpose of the Dowdy dome is to provide entertainment for the costumer. We will bring in top named artists and be host to many sporting events. We have a variety of concession stands. Dowdy Dome will attract also a variety of customers. We will not focus on just adults; we will attract all sorts of people. Our hours of operation hours are 7:20 am to 2:05 pm. Dowdy Dome will be the next big thing.

Operations

One large warehouse close to the stadium that holds all the food, drinks,

and any other materials that are needed to run the stadium and performances.

The stadium is run by numerous groups of employees. Everyone is important to

keep the business running from maintenance to security to the CEO.

Prices of tickets/events

The prices of tickets range from $66.00 up to nearly $1000.00. This is mainly because of the seating arrangements and different kinds of events customers will like to attend. Different events such as sports games, parties, weddings, etc.

Products/Services

At the Dowdy Dome we offer various types of entertainment all under one roof.

During our events, we will be selling food to keep our customers satisfied while they watch our games, concerts, shows, etc.

Promotional StrategyAs the Dowdy Dome, we plan to promote our business

in many ways.

• Purchase billboards on many major highways in the area

• Hand out flyers at all chickfila’s to encourage excitement in the area

• Planned nights such as; Military Appreciation week, Army night, Coast Guard night, navy and marines night

• Receive free t-shirts and hold a meet and greet with the team

• Hold a firework show on Sunday nights referred to as “Sunday Fun-day”

• We will also plan to hold the Relay for Life event, in order to raise money for the Dome and cancer research

Why?

• Our business is located in Lake Placid, Florida because it has very good weather and an extremely high population around the area. We feel our business will thrive in Lake Placid, Florida.

SecurityWe will have 50 of the best trained and

qualified security personnel to watch over and protect whatever goes on in the Dowdy Dome. We will also have a nice code of conduct list of rules for our fans to follow.

Target Audience

The Dowdy Dome is targeting people of all ages to come out and

enjoy all of our different events. Some events may fluctuate the

audience’s average age a bit, but for the most part we target all

ages.

Money

• In order to help the business some of the money will be used to promote the product.

• Used in order to purchase food and other necessary supplies.

• Used to pay employees

• Used for maintenance of the stadium.

What is Dowdy Dome?•Dowdy Dome is a Stadium that provides entertainment for any age group

•We are the owners and operators of the Dowdy Dome.

Where is our business located?

Lake Placid, Florida