Danielle Perri

• Danielle Perri

Macy’s Inc. : History

• Originally founded as Federated Department Stores in 1929 in Columbus, Ohio

• Born through the combination of : • Abraham & Straus of Brooklyn• Filene’s of Boston• F&R Lazarus & Co. of Columbus, OH• Bloomingdale’s of New York

• Lazarus convinced Roosevelt to move Thanksgiving• Current CEO Terry J. Lundgren

Macy’s Inc. : Ownership

• Founder : Rowland Hussey Macy• Founded : New York City in 1858

as a fancy dry goods store• Turned into R.H. Macy & Co in

1877• Headquarters : Cincinnati, Ohio• Number of locations : Over 850

• Founders : Lyman and Joseph Bloomingdale

• Founded : New York in 1860 as a ladies’ norton shop

• Turned into Bloomingdales in 1872

• Headquarters : New York, NY• Number of locations : 41

Macy’s Inc. : Competitors

• Neiman Marcus• Saks Fifth Avenue• Nordstrom• Dillard's• J. C. Penney• Belk• Bon-Ton• Klohs

• Neiman Marcus• Saks Fifth Avenue• Nordstrom • Bergdorf Goodman• Lord & Taylor• Barney’s New York

Macy’s Inc. : Brands & Products

• Brands : Alfani, American Rag, Charter Club, Greendog, Hotel Collection, I•N•C, Material Girl, Style & Co.

• Products : Clothing, footwear, bedding, furniture, jewelry, cosmetics, housewares

International Sales at Macys.com

• Brands : Guess, Coach, Uggs, Lucky Brand, Michael Kors, BCBG, Armani, Ralph Lauren

• Products : Clothing, footwear, bedding, furniture, jewelry, beauty products, housewares, optical, salon, portrait studio, café

Store to customer shipments

Macy’s Inc. : SWOTStrengths• Strong brand equity• Bloomingdale’s focus on an upscale niche • Large network of stores

Weaknesses• Declining net profit

Opportunities • New stores to boost revenues in the medium term • Growth through overseas operation • Growth in online retail spending

Threats • Economic slowdown in the US • Increased minimum wages in the US • Intense competition

Macy’s Inc. : Social Media Strategy

Macy’s Inc. : Macy’s Goes Green

• Carrying reusable tote bags • 100 % recyclable shopping bags, packing

material, gift boxes, and wrapping tissue

Macy’s Inc. : Macy’s Gives Back

Macy’s Inc. : Rate of Growth & Stock Prices

• Macy's, Inc. is the world's largest fashion goods retailer and the 36th largest retailer overall

• Current Stock Price : $39. 63• Revenue: $24.892 billion • Operating income: $ 1.863 billion• Net income: $ 893 million • Employees: 167,000 • Market Cap: $15.7 billion