Danish

Food

Cluster

Status

Strategy, roadmap

and milestones

December 2014

The vision of Danish Food Cluster is to build a world leading cluster within food innovation, a hub for talent, investors, companies and science

The mission is to facilitate innovation through branding and cooperation in the whole food value chain, supporting the visibility and growth of members

Pay off: The hub for food innovation

The Foundation:

Mission and Vision

2

Increasedgrowth rate in

food sector

Value forIndustry

DFC Core

Visibility nationally and internationally, improving image, attracting talent, investment and funding

Branding, recognition,

visibility

Creating and supporting network, networking and matchmaking, securing environment for knowledge sharing and collaboration

Networking & interaction

Mapping, supporting R&D infrastructure, aligning initiatives, creating transparency and simplicity

Maximize innovation

Unfolding the DFC core

4

Actions – so far

5

• 135 + members

• 3 conferences

• 10 company visits, seminars and other member activities

• Innovative network paid by members

• Closed digital network, 300 + members

• Member and secretariat European Food Alliance

• CPH Food• Member

mapping• “New food in

Bilka”• European Food

Venture Forum • Establish

cooperation with:

Dansk FødevareForum

FFI Fødevareklubben Capnova InSpire/ NIC FOOD Madkulturen

Maximize innovation

• International publication

• Branding kit members

• Social presence • New homepage• Booth,

reception and opening speech at FoodTech 14

• Seminar, reception and Bio Japan in Tokyo and Yokohama

• +50 delegations, presentations

Branding, recognition,

visibility

Networking & interaction

6

Milestonesyear1

Milestonesyear3

BrandingkitformembersImplement3notableeventsthatcreatesvisibilityandsupportstheclusterobjectRealizeambassadorcorpsofopinionleadersinthefoodindustryPlatformfortalentattractiontogetherwithothermayorclusters

Withpartnersimplement“Davos”forthefoodindustry,summitontheglobalfoodchallengeWithpartnersimplementthe“SafewithDenmark”brandingplatformRealizeambassadorcorpsofcurrentandformerinternationalstudents(alumni)

Branding, recognition,

visibility

Goals and milestones

Danish Food Cluster top 3

among talent,

investors and international companies

Measured in 2018 by survey

amongst stakeholders

Done

First

steps

First

steps

Done

7

Networking & interaction

Goals and milestones

+ 75 pct. of members

experience improved network

Measured in member survey

2014 - 2017

Milestonesyear1

Milestonesyear3

10network/matchmaking-eventscompletedinDKInnovationnetworkestablished150members

InternationalforumfornetworkandmatchmakingCEOnetworkestablished200members

Getting

close

Done

Done

First

steps

8

Majority of members

states increased innovation

Maximize innovation

Goals and milestones

Milestonesyear1

Milestonesyear3

Simplemappingofmembers,competenciesandfacilitiesCompanypitchpairingSMEsandlargecompaniesConsumersdirect:Retailinitiativeimprovingaccesstomarketfornewproducts/solutions

AdvancedmappingofcompetenciesandfacilitiesinthesectoraswholeOnepointofentryforknowledge,overview,contactsogpossibilitiesinthesectorDigitalplatformforknowledgesharing

Measured in member survey

2014 - 2017

Note: Milestones from the areas of

branding and networking also

supports innovation

Round 1

Done

First

stepsGetting

close

First

steps

Going forward 2014-2018Year n+3

Is Summary

Year n+1

Be Summary

ST

RE

AM

XS

TR

EA

M X

FIN

. &

CO

NT

RO

LF

IN. &

CO

NT

RO

L

2017 / 182016 / 17

Today

Vision

#1 food

innovation

Branding

ST

RE

AM

XN

etw

ork

FIN

. &

CO

NT

RO

LIn

no

. syste

ms

Student

ambassadors

“Food

Davos”

2015 / 162014 / 15

Opinion

ambassadors

3 notable

eventsBranding kit

members

“Safe with

Denmark”

Overview

“Consumers

direct”

Advanced

mapping

Company

pitch

Innovation

network

200

members

10 events

matchmakin

g /

networking

Digital

platform

150

members

International

forum

CEO

network

One point

of entry

Talent

attraction

✔

✔

✔

✔✔