dare to compare - meaningful benchmarking (infographic)
TRANSCRIPT
22 Compare?DareWith thousands of other marketers on the scene, there is one crucial way
to see how you compare to the crowd: meaningful benchmarking.
Benchmarking your data allows you to see where your company stands against the competition. It also helps to determine the
gaps and leaky parts of your funnel.
The world wasn’t built in a day & neither was your data
Although you shouldn’t hesitate to start benchmarking, it’s important to note that organic data takes time to build.
It might not be a Picasso, but it’s definitely a start
As your data builds, you’ll see a vivid picture of how your programs are performing & eventually establish accurate benchmarks.
Dare
It’s An apples to apples sorta thing
Benchmarking gives answers to the questions you’ve been asking, such as...
Compare?
Stop the guessing gameStop the guessing game
data speaks, start listening
When it comes down to it, benchmarking enables you to...
Our crew of marketing automation experts use your benchmark results to discover pain points and provide solutions that achieve maximum results. See how a simple
benchmark can play a huge role in the success of your engagement:
By defining the right criteria, you can measure the aspects of marketing automation that actually ma�er
Translate results to revenue
Define success
Sample benchmark
Sales cycle more than 1 year
Avg. LeadMD Lift
Here’s where LEADMD Comes inHere’s where LEADMD Comes in
$1,541,577 avg. deal size
Based on 129 records
The leadmd liftThe leadmd lift
See how LeadMD has stepped in to increase click-through and email open rates, as well as conversion rates, for: Inquiry to MQL, MQL to SAL, SAL to SQL, and SQL to Closed/Won Conversions.
2% 7%Avg. LeadMD Lift4% 11%
Click through rates Email open rates
Avg. LeadMD Lift7% 15%
Avg. LeadMD Lift13% 37%
inquiry to mql mql to sal
Avg. LeadMD Lift9% 21%
Avg. LeadMD Lift3% 25%
sal to sql sql to close/won
how do you compare? how do you compare?
Get deeper knowledge. Complete a complimentary benchmark today.
Are we seeing the same benefits as other users of this platform?
How does our company compare to others of similar size & maturity level?
Are we performing be�er in some areas since implementing a new strategy?
Solutions Consulting
Our Solutions Consultants are on the front line of data gathering.
They review your benchmark
report and give you an analysis and next steps during your
discovery call.
Marketing Services
The Customer Success Director is the captain of the ship and the benchmark is their map.
Using this map for guidance, they re-orient each quarter to
form NEW benchmarks to further measure success.
Visit LeadMD.com/Benchmark