Data Center

OPTIMIZATION

Services

Vincent Bevan

Services Business Group

Fujitsu Technology Solutions

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Agenda

Current Data Center Facility Issues

Fujitsu Facility Risk Assessment

Fujitsu Facility Readiness Assessment

Fujitsu Facility Energy Certification

Fujitsu Facility Implementation Services

References

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Current Data Center Facility Issues

Many enterprises rely on data centers to provide the housing and operations of IT in driving and supporting the business

Data center operators are faced with many challenges moving forwards in considering how to support the dramatic growth in IT requirements:

Age of the facility

Cost of the facility

Available space

Power and cooling

IT Consolidation

Legislation & Sustainability

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Data Center OPTIMIZATION Services

Fujitsu„s comprehensive services for your Data Center

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• Facility Risk Assessment

• Facility Readiness

Assessment

• Design & planning

• New builds

• Modular solutions

• Modernization

• Facility Energy

Certification

Data Center

OPTIMIZATION

Inspection

Simulation

and Modeling

Certification

Planning &

Implementation

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Data Center OPTIMIZATION Services

Fujitsu„s comprehensive services for your Data Center

4

• Facility Risk Assessment

• Facility Readiness

Assessment

• Design & planning

• New builds

• Modular solutions

• Modernization

• Facility Energy

Certification

Data Center

OPTIMIZATION

Inspection

Simulation

and Modeling

Planning &

Implementation

Certification

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Typical Requirements for Secure IT Operations

Uncover and eliminate any unknown dangers in your data center infrastructure and operations (security gaps, safety hazards)

Identify compliance issues with relevant corporate and legal requirements

Understand how your IT infrastructure reacts to changes caused by external events and how your personnel and processes are equipped to deal with specific situations

Requirement to develop a Secure IT Operations Strategy

Requirement to optimize security, quality and energy efficiency to meet current and future company needs

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Facility Risk Assessment

Energy usage information of the Data Center

Power Usage effectiveness (PUE)

Data Center Infrastructure Efficiency (DCiE)

Mechanical & Electrical redundancy

Current risks and areas of low efficiency

Downtime risks and recommended measures to reduce them

Recommendations for coordinating and optimizing your investments using state-of-the-art security standards

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Comprehensive Measurement & Recommendations

1 • Identify and analyze possible weak points in the individual

assessment areas of your Data Center

2 • Further to the on-site inspection the risk status of your IT operations

are determined and assessed

3 • Based on your specifications and our assessment results we develop

a catalog of actions specially designed to meet your requirements

4 • This is all detailed in a detailed explanatory report and presented to

you at your premises by our consultants

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• Additional optional service modules can be combined : • Hardware Inventory, Facility Readiness Assessment - CFD heat distribution and airflow

analysis

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Data Center OPTIMIZATION Services

Fujitsu„s comprehensive services for your Data Center

8

• Facility Risk Assessment

• Facility Readiness

Assessment

• Design & planning

• New builds

• Modular solutions

• Modernization

• Facility Energy

Certification

Inspection

Simulation

and Modeling

Certification

Planning &

Implementation

Data Center

OPTIMIZATION

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Understanding the Challenge

Traditionally designed facilities are unable to cope with power density growth

Owner/Operators forced to upgrade infrastructure but still experience localized hotspots

Risk of thermally-induced equipment downtime is becoming greater

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What is the Impact?

Increasing power densities affect the entire supply chain!

Equipment Manufacturer No Man’s Land Facilities Manager

!

A lack of effective communication between the IT

equipment supplier and the building services !

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The Variables: Equipment Architecture

Continuously changing thermal/cooling specifications of IT equipment are a challenge!

Cold air intake and hot air exhaust directional differences

Storage Server Network

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Two identical cabinets are shown each containing different generations of Blade Server:

Blade Centre 2

Different Generations, different Thermal Behavior

Blade Centre 1

The air exhausted differs considerably in temperature

between the two pieces of equipment !

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Adjusting the configuration of a cabinet affects the equipment‟s inlet temperatures

Maximum inlet temperatures / oC

Blade 27.1

Server1 19.6

Server2 19.7

Server3 18.9

Equipment Layout, different Thermal Behavior

Improvement is obtained by redistributing the equipment.

Initial Configuration New Configuration

Maximum inlet temperatures / oC

Blade 18.1

Server1 19.1

Server2 20.9

Server3 21.8

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The Variables: Load Capacity Planning

Movement of IT equipment necessitates constant adjustment for optimal management of the Data Center

Present Day Placement 1 Placement 2 Inventory movement is the cause of this problem. !

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How do we approach the Problem?

A New Approach is necessary, assessing the Physics of the Data Center Facility

The facility is now a box housing high-powered electronic components

It is no longer a BUILDING SERVICES problem

It is an ELECTRONICS COOLING problem and therefore an IT issue

It needs to be divided into two complementary parts:

The Room The Cabinet/Rack Level

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Facility Readiness Assessment

Uses advanced 3D Computational Fluid Dynamics (CFD) simulation software to deliver valuable qualitative insight, into the efficiency of data center power and cooling:

Cooling dynamics baseline, with operational load based on infrastructure population of the site

Analysis of the current cooling methods used (floor cooling, raised floor cooling, ducting, in-row, in-cabinet)

Assess the impact of factors which affect the efficiency of power and cooling

Enable what-if scenario analysis for future planning based on your real situation from room, to rack, to individual equipment

Not easily achieved in production data center!

Identify quick win measures to increase the effectiveness of air flow and power

Realize cost savings quicker!

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Data Center OPTIMIZATION Services

Fujitsu„s comprehensive services for your Data Center

• Facility Risk Assessment

• Facility Readiness

Assessment

• Design & planning

• New builds

• Modular solutions

• Modernization

• Facility Energy

Certification

Inspection

Simulation

and Modeling

Certification

Planning &

Implementation

Data Center

OPTIMIZATION

18

Facility Energy Certification

Delivers valuable insight into the efficiency of Data Center energy usage and enables you to plan continuous improvement:

From fast “Efficiency Check” inspection to full formal certification “Energy-Efficient Data Center”, you choose how far you want to go

Understand how efficient your data center currently is

Enable improvement planning from valuable reporting of optimization potentials and weak points

Implement a continuous improvement process

Demonstrate commitment to Green IT goals

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Data Center OPTIMIZATION Services

Fujitsu„s comprehensive services for your Data Center

• Facility Risk Assessment

• Facility Readiness

Assessment

• Design & planning

• New builds

• Modular solutions

• Modernization

• Facility Energy

Certification

Data Center

OPTIMIZATION

Inspection

Simulation

and Modeling

Certification

Planning &

Implementation

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Our holistic design & project approach contains all steps to reach a reliable,

energy efficient and secure data center for your business requirements:

Implementing Sustainable Data Centers

Usage goals current & future

Site location

IT technologies & availability

Facility availability levels (Tier)

Sustainability goals

Communications

Security

Consulting on your

Requirements

Design & Planning

Implementation & Project

Management

Assurance Testing and Hand-over

Detailed Planning & Costing

Architecture

Civil Works

Electrical Engineering

Air Conditioning/ Ventilation

Safety and Security Systems

Energy Efficiency Consultancy

Complete Project Management

Subcontractor and supplier management

Quantity Survey

Quality Control

Checking of Documentation

Management of Certification processes

Training of staff

Process documentation

IT relocation

In-place testing

Maintenance schedules and agreements

Hand-over

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Fire detection systems

Fire extinguishing automatic and manual

Intrusion detection systems

Access control systems

Building management systems

Video Surveillance systems

Water detection systems

Building Layout and concept (container, modular…)

Workflow optimization

Fire compartments

Room in room systems according to EN 1047

Security zones

Burglary protection

Planning and optimization of raised floor systems

Data Center Implementation Services Focus

Architecture / Civil Works Security

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Power supply concepts

Emergency generators

Uninterruptable Power Supply (UPS)

Electrical bus bar systems

Lighting / Emergency lighting

Overvoltage protection

Equipotential bonding (earthing)

EMC compatible installation

Consultancy for energy efficient components and systems

Redundancies

Data Center Implementation Services Focus

AC & ventilation concepts

Fresh air supply

Smoke protection

Fire dampers

Sanitary installations

Consultancy for energy efficient components and systems

Redundancies

Electrical Engineering Air Conditioning/Ventilation

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Selected Data Center References

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GDV (German Insurance Association)

New primary data center for the company

Construction of DC in new building

Project duration 9 months

Completion 2011

2 Computer rooms, total 150 m2

Tier III

Room-in-room systems S³R

according to EN 1047

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New primary Data Center for the company

Reconstruction of existing building

Project duration 9 months

Completion 2011

1 Computer room, total 75 m2

Tier III

Room-in-room systems S³R according to

EN 1047

EOS DID, Germany

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Summary

Fujitsu‟s Data Center OPTIMIZATION Assessment services take the guesswork out of understanding the opportunity for increasing and assuring efficiencies in your data centers

Complementary Data Center OPTIMIZATION Implementation services assist you in establishing change, both in modernizing and building efficient data center facilities

Our services are based on many years of data center expertise, and are continually enhanced based on the experiences obtained during various consulting projects

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