IntroducingData Center Fitness

Challenges in Business IT

Overload of data and expense of data storage Increasingly mobile workforce Decreasing technology lifecycles Demand for innovation such as cloud computing

and virtualisation Balance of meeting immediate needs and scalability

for the future Security concerns

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Efficient IT: Customer Benefits

Use up to 50% less storage Cut IT expenses in half Avoid building new data centers Reduce power and cooling loads Speed IT response to business needs Accelerate time to market Deliver IT as a service

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Ultimately, NetApp Storage Solutions help minimise the time, resources and effort of running today’s IT, freeing resources to innovate for the future.

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Sales Boosting Conversations

Data Center Fitness™ is designed to support sales by enabling benefit-driven conversations. Help customers define and meet their IT efficiency goals Access the sales supporting tools and materials Sell NetApp technologies as a complete solution rather than

individual products Encourage a strong, ongoing sales relationship with

customers

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Entry Point or Proof Point

Top down approach: DCF as door opener Bottom up approach: DCF as proof point

Capture customer data

Support sales

Grow MSE market

Cloud

Aligned awareness

Cloud launch

VESPA

HEA/IBSEPIC

IVA/V2C

Capture customer

data

Support sales

Grow MSE

marketCloud

Aligned awareness

CloudVESPAHEAT/

IBSEPIC

IVA/V2C

WSC

WSC

Use our online tools to start the conversation, or to prove the superior efficiency of NetApp’s storage and data management solutions

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Opportunities for Partners

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Data Center FitnessStrong proof point for

business successBuild the foundation for

cloud services

Reason to believe in joint cloud solutions

Door opener for mid-size customers

Proof point for NetApp storage solutions

Data Center Fitness allows differentiating positioning opportunities

Role for Partners

NetApp partners are personal trainers for Data Center Fitness Target your customers Use marketing materials to

encourage participation Guide clients through DCF

tools Review results and discuss

possible efficiency solutions Together build a plan to get

your customer’s IT in shape

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At a Glance

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Data Center Fitness

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Data Center Fitness: an Overview

Solution-focused to help customers discover and address their IT Efficiency needs

Links all NetApp storage solutions in an intuitive way Increases revenue by providing unified solutions,

rather than point technologies Supports sales by creating a customer-focused

conversation with industry benchmark tools as proof point

Inspirational and motivational message: Let’s achieve your goals together

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NetApp Data Center Fitness

A destination for businesses to learn more about potential IT and storage savings

Home for NetApp’s interactive assessment tools

Powerful sales opportunity: use as entry or proof point for selling NetApp solutions

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Goal: Drive NetApp technologies to maximum saturation and adoption(Deduplication, Thin Provisioning, Compression, Thin replication, FlexClones,

RAID DP+ SATA, Snap Technologies)

Accessing Data Center Fitness

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Efficient IT Analyzer

Users answer basic questions about storage size and utilisation Receive a detailed report that highlights key areas for

improvement which they can discuss with their NetApp reseller

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Efficient IT Calculator

In under a minute, users can answer three short questions Results show how much storage space they can cut and how

much money they could save with NetApp technologies

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Efficiency Blueprint

How NetApp’s nine efficiency technologies work together Interactive element allows users to scroll over each solution to

learn how it can support their IT efficiency

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Tour Data Center Fitness

Data Center Fitness can help you getyour customers’ IT into shape:Reduce waste and unneeded storageCut IT costs and resourcesIncrease performance and efficiencyPrepare for the futureBoost your own sales

15NetApp Confidential – Internal Use Only