data lounge. your recipe for success ingredients data people processes technology method 1. 2. 3. 4....
TRANSCRIPT
Your recipe for successIngredients• Data• People• Processes• Technology
Method1.2.3.4.5.6.7.8.9.10.
What will the data be used for?
• Ordering• Delivering• Billing• Marketing• Reporting
Ensure data is fit for purpose
What data is being captured and stored?
• Names • Addresses• Profiling information• Preferences• Purchase history
Have you got everything you need?
How good is this data?
• At point of entry• Over time
• Data quality• Data integrity
Your recipe for successIngredients• Data• People• Processes• Technology
Method1. Start at the end2. What data are you capturing and storing? 3. How good is this data?4.5.6.7.8.9.10.
Where are you and where do you want to be?
• Company use of information • Current performance• Target performance• Put data quality standards in place
Find your biggest gaps and prioritise
Ensuring stakeholder involvement
• Up the line• Around you• Doers• Users
Show ‘WIIFT’
Appeal to competitive natures
Business Partners
London South
Key Partners
London North
ScotlandCust
Mgmt
Total No. Contacts added
75 319 13 86 16 46
Average % capture 95% 99.5% 100% 95% 98% 98.9%
POSITION 5th 2nd 1st 6th 4th 3rd
The agenda of the decision makers
• Reputation• Revenue• Cost• Profit• Compliance
Your recipe for successIngredients• Data• People• Processes• Technology
Method1. Start at the end2. What data are you capturing and storing? 3. How good is this data?4. How good should it be? 5. How to get people on board6. How to get resource to improve it7.8.9.10.
Step 7 – Putting effective processes in place
Shaken not stirred?
Crushed ice not cubes
Add a dash of tabasco before the final shake
Twist of lime
Add soda and sugar
Build robust future-proof processes
Shaken not stirred?
Crushed ice not cubes
• What processes are in place?• Are they up to date?• Are they efficient?• Are they effective?
Take advantage of tools available
• Concentrate on your business • Tools available to
– avoid potential data pollution– manage data decay over time– profile and segment contacts– suppress those who won’t respond
Measure and report progress
• Customer satisfaction• Speed• Accuracy• Results against business case
Regular reviews and feedback to people
involved
Your recipe for successIngredients• Data• People• Processes• Technology
Method1. Start at the end2. What data are you capturing and storing? 3. How good is this data?4. How good should it be? 5. How to get people on board6. How to get resource to improve it7. How to set up effective processes8. How to take advantage of technology9. How to show improvement 10. Start all over again