Beyond the Buzz:

Increasing Business Performance throughPractical Mobility Solutions

By Kurt Nasarenko, Datacom Mobility Expert

1. Mobility is not new

2. Consumerisation drives enterprise adoption

3. The enterprise must take control

Establishing the Facts

DEVICE

SOS

COMMS

APPS

MDM

Enthusiasts talk technology

Globalisation

Csat

Leaders talk outcomes

Staff loyalty

Skills shortage

Profits

Margins

Barriers to entry

Customer loyalty

Time to market

Cost of Staff Property Lease Costs

Operating Costs

Competition

Taxes

Demands on efficiency

Customer expectations

Cost of Sale

Training & induction

Sales Performance

Field Service Teams

Asset Management

Risk

Two Languages

Wor

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Wor

kpla

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Capa

bilit

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Com

petiti

on

Ecos

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Dat

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Com

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Appl

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Secu

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The Areas in Which Mobility Can Impact Your Business

Mobile solutions must solve real business problems. The focus should be on:

• Outcomes, such as reducing operating costs and time to market

• Identifying passive needs you might have and the compelling reason to implement a mobility solution now

• Thorough analysis of the problem and how mobile technology could solve it

• Design, implementation and support of the solution and then reviewing and refining it.

Designing Practical Mobility Solutions

Business pain point

• Time-consuming manual data entry

• Disparate customer data systems

• Long times for job closeouts in workplaces such as call centres

Mobility can help with

• Mobile forms that aggregate notes, photos & data fields

• Apps that integrate with your backend CRM systems

• Multi-channel mobile capability that lets workers communicate in various ways

Creating Outcomes

Change is Gradual – and Random

Copyright J Fisher 2003

Enlist the Help of Mobile Evangelists

To help with the cultural and process change that come with implementing a positively disruptive mobility solution, identify champions of your plan. Consider a pilot-testing group to give you feedback.

This group will then trickle out into the rest of the organisation and soothe the fears of the greater workforce and demonstrate the tangible benefits of the solution (better productivity, time savings, more device and app choice).

Mobility is governed by a continuous improvement model –you don’t simply solve your business pain points by implementing the solution, then forgetting about it. Like any technology investment, it needs to be managed, maintained and massaged as you gather insights and business needs change.

Continuously Improving with Mobility

Passive Needs

Compelling Event

Analysis

Design Solution

Implement

Support

Review and Refine

Continuous Improvement ModelUnrealised pain point that prompts mobility

The actual point at which you decide to take action against the pain

Planning the Why? When? How? What?

What technical, social, process and culture factors figure? Consider a pilot-test.

Plan for deployment, training and tweaking

Maintain, using the internal help desk or external consultantsOptimise, alert to emerging trends and grow the mobile solution

• Expect mobility to somehow improve your organisation without a defined tie in to specific business processes

• Fail to know which processes you want optimised

• Neglect the needs of both your end users and your business

Don’t Make These Mobility Mistakes

• Identify pain points and create outcomes• Embrace your champions• Promote continuous improvement• Create your revolution!

Let’s Get Started