datareport oct 2015 - kukun€¦ · pool room game room home theater hallways/common areas full...
TRANSCRIPT
THE PULSE
The Home Renovation Pulse Report
Nov 2015
All rights reserved. Kukun, Inc. November 2015
All rights reserved. Kukun, Inc. November 2015
Kukun is transforming the home renovation industry by bringing it online. Kukun provides
homeowners tools to estimate the cost of their renovation projects and learn how they will impact
the value of a home.
Homeowners have tried our tools, and estimated a wide variety of projects since our soft launch in
February 2015. Kukun’s Home Renovation Pulse Report is an analysis of this massive amount of user-
generated data which enable us to anticipate home renovation trends, and can potentially benefit
multiple stakeholders, including those who report on the industry, manufacturers, retailers, and
banks that often finance renovation projects.
The report includes information on spending trends, desired finish levels, average project costs, and
popular projects by state. For more information, send us a note at [email protected].
The Kukun Data Team
Introduction
# of Projects
88%
12%
Addition Remodeling
Total Estimated Cost
81%
19%
Addition Remodeling
Overview
About 88% of the projects estimated
using Kukun’s tools are remodeling
projects..
While the proportion of addition and
remodeling projects remain same
compared to the last quarter, we
observed an increase of 8% in
spending on addition projects
All rights reserved. Kukun, Inc. November 2015
# of Projects
27%
6%
8%9%
23%
26%
Full Bathroom Bedrooms KitchenGarage Half Bathroom Other*
Total Estimated Cost
29%
7%
12% 13%
18%
21%
Bedrooms Full Bathroom GarageKitchen Great Room Other*
Additions
* for more information on project types, visit www.mykukun.com
Of the addition projects estimated using
Kukun's tools, bedrooms and bathrooms are
the most popular. These two projects make up
50% of the total additions estimated.
Based on Kukun’s Projected Home Value
algorithm, adding a bathroom or a bedrooms
has a greater ROI than adding a sun room,
great room, or family room.
All rights reserved. Kukun, Inc. November 2015
# of Projects
28%
4%6%
16%
21%
25%
Kitchen Full Bathroom BedroomsLiving Room Dining Room Other*
Total Estimated Cost
15%
3%3%
4%
15% 61%
Kitchen Full Bathroom BedroomsGreat Room Living Room Other*
Renovations
* for more information on project types, visit www.mykukun.com
For remodeling projects, kitchens, bathrooms, and
bedrooms are the most popular. These projects
constitute more than 60% of the remodeling projects
configured with Kukun.
Although commonly lauded as a popular renovation
project with a positive ROI, the number of Kukun
users estimating window replacement projects was
surprisingly low. Only 3% of the projects were
window replacement.
The expense on Kitchen has increased from 38% to
61% compared to August.
All rights reserved. Kukun, Inc. November 2015
Fraction of Addition Projects (%)Pool Room
Guest House with Kitchen
Game Room
Home Theater
Hallways/Common Areas
Full Bathroom
Family Room
Dining Room
Great Room
Half Bathroom
Bedrooms
Kitchen
Entryway/Foyer
Sunroom
Garage
Living Room
Guest House
0% 2% 4% 6% 8% 10% 12% 14% 16%
Best Better Good
Finish Level AdditionsTotal Estimated Cost ($)
Pool Room
Guest House with Kitchen
Game Room
Home Theater
Hallways/Common Areas
Full Bathroom
Family Room
Dining Room
Great Room
Half Bathroom
Bedrooms
Kitchen
Entryway/Foyer
Sunroom
Garage
Living Room
Guest House
$0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000
Best Better Good
Using our tools, people can choose 3
different finish levels for their projects-
Good, Better, and Best.
People are usually looking for Better
finish levels for their projects indicating
a strong trend of home owner’s seeking
for a trade-off between amount spent
and quality*.
Except for Kitchen and Pool room,
intermediate finish levels are preferred
for all the projects.
* for more information on finish levels, visit www.mykukun.comAll rights reserved. Kukun, Inc. November 2015
Fraction of Renovation Projects (%)Pool Room
Game Room
Home Theater
Hallways/Common Areas
Full Bathroom
Entryway/Foyer
Family Room
Dining Room
Half Bathroom
Bedrooms
Great Room
Kitchen
Window Replacement
Guest House with Kitchen
Garage
Living Room
Guest House
Sunroom
0% 2% 4% 6% 8% 10% 12% 14%
Best Better Good
Finish Level RenovationsTotal Estimated Cost ($)
Pool Room
Game Room
Home Theater
Hallways/Common Areas
Full Bathroom
Entryway/Foyer
Family Room
Dining Room
Half Bathroom
Bedrooms
Great Room
Kitchen
Window Replacement
Guest House with Kitchen
Garage
Living Room
Guest House
Sunroom
$0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000
Best Better Good
Similar to addition, for remodeling also,
better is the most preferred finish level
for home owners as it gives trade-off
between money spent and quality.
* for more information on finish levels, visit www.mykukun.comAll rights reserved. Kukun, Inc. November 2015
Guest House with Kitchen
Great Room
Pool Room
Guest House
Kitchen
Game Room
Home Theater
Garage
Sunroom
Family Room
Install a Wood Deck
Full Bathroom
Dining Room
Living Room
Window Replacement
Bedrooms
Hallways/Common Areas
Install Air Conditioning
Repipe House Water Supply Lines
Replace Furnace
Entryway/Foyer
Half Bathroom
Install Can Lighting
Install Entry Door
Remove Popcorn Ceiling Texture
Upgrade Electrical Panel
Replace Hot Water Heater
$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
$1,237
$1,501
$1,940
$2,034
$2,688
$2,927
$3,152
$3,226
$3,351
$6,084
$9,389
$9,573
$10,207
$10,478
$11,594
$15,977
$18,543
$19,432
$19,620
$27,121
$31,341
$41,505
$52,271
$56,056
$66,991
$69,407
$82,773
Renovations
Guest Houses with Kitchens are the
most expensive projects. This is
followed by Great room, Guest House,
Pool room, and Kitchen. These projects
cost more than 50,000$ on average.
Bedroom, Bathroom, Kitchen, the three
most popular projects approximately
cost around 9k$, 16k$ and 52k$
respectively.
All rights reserved. Kukun, Inc. November 2015
% OF PROJECTS
0%
7.5%
15%
22.5%
30%
CA TX FL NY WA GA NJ PA MI MA NC VA IL OH IN AL MD CO MO OR LA TN KY AZ OK MN AR KS IA CT WI UT SC RI NV MS NH DC WV Mt ID ME NM HI WY VT AK SD DE NE ND
State Distribution
% OF TOTAL ESTIMATED COST
0%
5%
10%
15%
20%
CA TX FL NY WA GA NJ PA MI MA NC VA IL OH IN AL MD CO MO OR LA TN KY AZ OK MN AR KS IA CT WI UT SC RI NV MS NH DC WV Mt ID ME NM HI WY VT AK SD DE NE ND
California state has the most
renovation projects followed by Texas,
Florida and New York. These constitute
around 45% of our projects.
All rights reserved. Kukun, Inc. November 2015
% OF PROJECTS
0%
7.5%
15%
22.5%
30%
SAN
FR
AN
CIS
CO
NE
W Y
OR
KP
OR
TLA
ND
SAN
JO
SEA
TLA
NTA
HO
UST
ON
SEA
TT
LELO
S A
NG
ELE
SSA
N M
AT
EO
MIA
MI
DE
NV
ER
ME
NLO
PA
RK
AU
STIN
MO
UN
TAIN
VIE
WD
ALL
AS
WA
SHIN
GTO
NC
HA
RLO
TT
EB
RO
OK
LYN
SUN
NY
VA
LEPA
LO A
LTO
SAN
AN
TON
IOP
HIL
AD
ELP
HIA
SAN
DIE
GO
JAC
KSO
NV
ILLE U
SC
HIC
AG
OC
OLU
MB
US
PH
OE
NIX
OR
LAN
DO
SAIN
T L
OU
ISC
UP
ER
TIN
OO
AK
LAN
DA
RLI
NG
TON
LOU
ISV
ILLE
BE
VE
RLY
HIL
LSW
EST
PA
LM B
EA
CH
IND
IAN
AP
OLI
SR
ALE
IGH
PO
MPA
NO
BE
AC
HLI
TT
LETO
NLI
TT
LE R
OC
KLO
S A
LTO
SFA
LLS
CH
UR
CH
OK
LAH
OM
A C
ITY
TAM
PAC
INC
INN
AT
ILA
FAY
ET
TE
KA
NSA
S C
ITY
MA
DIS
ON
WIL
MIN
GTO
NLO
NG
BE
AC
HR
ICH
MO
ND
JAC
KSO
NB
ELL
EV
UE
BIR
MIN
GH
AM
ME
TAIR
IEST
AN
FO
RD
BO
CA
RA
TON
MO
BIL
ESP
RIN
GG
RE
EN
VIL
LEB
ATO
N R
OU
GE
FO
RT
LA
UD
ER
DA
LER
AC
INE
RE
DW
OO
D C
ITY
Po
rtla
nd
SAV
AN
NA
HSA
INT
PE
TE
RSB
UR
GM
IAM
I BE
AC
HB
OST
ON
DE
CA
TU
RE
RIE
PAR
ISN
AP
LES
MA
RIE
TTA
HO
LLY
WO
OD
BE
LMO
NT
FAY
ET
TE
VIL
LESA
NTA
CLA
RA
SAIN
T P
AU
LSP
RIN
GF
IELD
SALT
LA
KE
CIT
YR
OA
NO
KE
BE
DF
OR
DF
OR
T W
OR
TH
FE
RN
AN
DIN
A B
EA
CH
JER
SEY
CIT
YN
EW
OR
LEA
NS
RO
CH
EST
ER
SAN
CA
RLO
SB
OT
HE
LLB
ALT
IMO
RE
CO
NC
OR
DSA
NTA
RO
SAD
ET
RO
ITP
OU
GH
KE
EP
SIE
SUG
AR
LA
ND
CH
AR
LOT
TE
SVIL
LEM
INN
EA
PO
LIS
CH
AR
LEST
ON
City Distribution
TOTAL ESTIMATED COST
$0
$2,250,000
$4,500,000
$6,750,000
$9,000,000
SAN
FR
AN
CIS
CO
NE
W Y
OR
KP
OR
TLA
ND
SAN
JO
SEA
TLA
NTA
HO
UST
ON
SEA
TT
LELO
S A
NG
ELE
SSA
N M
AT
EO
MIA
MI
DE
NV
ER
ME
NLO
PA
RK
AU
STIN
MO
UN
TAIN
VIE
WD
ALL
AS
WA
SHIN
GTO
NC
HA
RLO
TT
EB
RO
OK
LYN
SUN
NY
VA
LEPA
LO A
LTO
SAN
AN
TON
IOP
HIL
AD
ELP
HIA
SAN
DIE
GO
JAC
KSO
NV
ILLE U
SC
HIC
AG
OC
OLU
MB
US
PH
OE
NIX
OR
LAN
DO
SAIN
T L
OU
ISC
UP
ER
TIN
OO
AK
LAN
DA
RLI
NG
TON
LOU
ISV
ILLE
BE
VE
RLY
HIL
LSW
EST
PA
LM B
EA
CH
IND
IAN
AP
OLI
SR
ALE
IGH
PO
MPA
NO
BE
AC
HLI
TT
LETO
NLI
TT
LE R
OC
KLO
S A
LTO
SFA
LLS
CH
UR
CH
OK
LAH
OM
A C
ITY
TAM
PAC
INC
INN
AT
ILA
FAY
ET
TE
KA
NSA
S C
ITY
MA
DIS
ON
WIL
MIN
GTO
NLO
NG
BE
AC
HR
ICH
MO
ND
JAC
KSO
NB
ELL
EV
UE
BIR
MIN
GH
AM
ME
TAIR
IEST
AN
FO
RD
BO
CA
RA
TON
MO
BIL
ESP
RIN
GG
RE
EN
VIL
LEB
ATO
N R
OU
GE
FO
RT
LA
UD
ER
DA
LER
AC
INE
RE
DW
OO
D C
ITY
Po
rtla
nd
SAV
AN
NA
HSA
INT
PE
TE
RSB
UR
GM
IAM
I BE
AC
HB
OST
ON
DE
CA
TU
RE
RIE
PAR
ISN
AP
LES
MA
RIE
TTA
HO
LLY
WO
OD
BE
LMO
NT
FAY
ET
TE
VIL
LESA
NTA
CLA
RA
SAIN
T P
AU
LSP
RIN
GF
IELD
SALT
LA
KE
CIT
YR
OA
NO
KE
BE
DF
OR
DF
OR
T W
OR
TH
FE
RN
AN
DIN
A B
EA
CH
JER
SEY
CIT
YN
EW
OR
LEA
NS
RO
CH
EST
ER
SAN
CA
RLO
SB
OT
HE
LLB
ALT
IMO
RE
CO
NC
OR
DSA
NTA
RO
SAD
ET
RO
ITP
OU
GH
KE
EP
SIE
SUG
AR
LA
ND
CH
AR
LOT
TE
SVIL
LEM
INN
EA
PO
LIS
CH
AR
LEST
ON
All rights reserved. Kukun, Inc. November 2015
Bedrooms
Dining Room
Family Room
Full Bath
Full Bathroom
Game Room
Garage
Great Room
Guest House
Guest House with Kitchen
Half Bathroom
Hallway-Common areas
Hallways/Common Areas
Home Theater
Home Theater Room
Install Air Conditioning
Install Entry Door
Kitchen
Living Room
Pool Room
Repipe House Water Supply Lines
Replace Hot Water Heater
Sunroom
Window Replacement
0 27 53 80 107 133 160
84%
73%
97%
81%
27%
92%
83%
49%
51%
80%
80%
116%
150%
78%
142%
150%
66%
52%
94%
88%
75%
93%
98%
67%
Return on Investment (ROI)
All rights reserved. Kukun, Inc. November 2015
California
Florida
New York
Texas
0% 20% 40% 60% 80% 100%
36%
35%
46%
88%
83%
88%
82%
95%
70%
75%
76%
71%
59%
90%
67%
Bedroom Full Bath Kitchen Garage
StateWise Return on Investment
All rights reserved. Kukun, Inc. November 2015
KUKUN TRENDS
All rights reserved. Kukun, Inc. August 2015
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Kitchen Living RoomBedrooms Family RoomWindows Replacement Full Bath
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Kitchen Living RoomBedrooms Family RoomWindows Replacement Full Bath
www.mykukun.com
Kukun Data Team
Popular Renovation Projects
www.mykukun.com
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Sunroom Half BathroomDining Room Great RoomGame Room GarageHome Theater Room
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Home Theater Room GarageGame Room Great RoomDining Room Half BathroomSunroom
Kukun Data Team
Room Renovation
www.mykukun.com
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Windows ReplacementInstall A Wood DeckInstall Entry Door
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Install Entry DoorInstall A Wood DeckWindows Replacement
Kukun Data Team
Exterior Projects
www.mykukun.com
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Install Air ConditioningReplace Hot Water HeaterReplace FurnaceInstall Can LightingRepipe House Water Supply LinesUpgrade Electrical Panel
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Install Air ConditioningReplace Hot Water HeaterReplace FurnaceInstall Can LightingRepipe House Water Supply LinesUpgrade Electrical Panel
Kukun Data Team
Energy Efficient Projects
www.mykukun.com
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Half Bathroom GarageFamily Room KitchenBedrooms Full Bath
Inte
rest
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Half Bathroom GarageFamily Room KitchenBedrooms Full Bath
Kukun Data Team
Popular Addition Projects
www.mykukun.com
Ave
rage
Pro
ject
Co
st
0$
7,500$
15,000$
22,500$
30,000$
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Windows Replacement Family Room BedroomsLiving Room Kitchen Full Bath
Kukun Data Team
Average Cost - Popular Renovation Projects
www.mykukun.com
Ave
rage
Pro
ject
Co
st
0$
20,000$
40,000$
60,000$
80,000$
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Sunroom Guest HouseHalf Bathroom Dining RoomGreat Room Game RoomGarage
Kukun Data Team
Average Cost - Popular Room Projects
www.mykukun.com
Ave
rage
Pro
ject
Co
st
0$
7,500$
15,000$
22,500$
30,000$
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Install Entry DoorInstall A Wood DeckWindows Replacement
Kukun Data Team
Average Cost - Exterior Projects
www.mykukun.com
Ave
rage
Pro
ject
Co
st
0$
4,000$
8,000$
12,000$
16,000$
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Install Air Conditioning Replace Hot Water HeaterReplace Furnace Hallway-Common areasInstall Can Lighting Repipe House Water Supply LinesUpgrade Electrical Panel Entryway-Foyer
Kukun Data Team
Average Cost - Energy Efficient Projects
www.mykukun.com
Ave
rage
Pro
ject
Co
st
0$
15,000$
30,000$
45,000$
60,000$
20
15
-04
20
15
-05
20
15
-06
20
15
-07
20
15
-08
20
15
-09
20
15
-10
Half Bathroom GarageFamily Room KitchenBedrooms Full Bath
Kukun Data Team
Average Cost - Room Additions
www.mykukun.com
Inte
rest
California Texas New York Florida Washington
Full Bath Windows Replacement Family RoomBedrooms Living Room Kitchen
Kukun Data Team
StateWise Popular Renovation Projects
www.mykukun.com
Ave
rage
Pro
ject
co
st
0$
12,500$
25,000$
37,500$
50,000$
California Texas New York Florida Washington
Full Bath Windows ReplacementFamily Room BedroomsLiving Room Kitchen
Kukun Data Team
StateWise Renovation Costs - Popular Projects
www.mykukun.com
Ave
rage
Pro
ject
co
st
0$
10,000$
20,000$
30,000$
40,000$
California Texas New York Florida Washington
Windows Replacement Install A Wood Deck Install Entry Door
Kukun Data Team
StateWise Exterior Project Costs
www.mykukun.com
Ave
rage
Pro
ject
co
st
0$
1,750$
3,500$
5,250$
7,000$
California Texas New York Florida Washington
Install Air Conditioning Replace Hot Water HeaterReplace Furnace Install Can LightingRepipe House Water Supply Lines Upgrade Electrical Panel
Kukun Data Team
StateWise Energy Efficient Project Costs
www.mykukun.com
Ave
rage
Pro
ject
co
st
0$
17,500$
35,000$
52,500$
70,000$
California Texas New York Florida Washington
Full Bath Bed Rooms Family RoomGarage Half BathRoom Kitchen
Kukun Data Team
StateWise Room Addition Costs