date your donors - jewish federation of greater atlanta

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Date Your Donors The Importance of Real Relationships in (Federation) Fundraising

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Date your Donors presentation at the Jewish Federation of Greater Atlanta

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Page 1: Date your Donors - Jewish Federation of Greater Atlanta

Date Your DonorsThe Importance of Real Relationships !in (Federation) Fundraising

Page 2: Date your Donors - Jewish Federation of Greater Atlanta

My  Name  is  Jonah  Halper  WILL  YOU  MARRY  ME?

Page 3: Date your Donors - Jewish Federation of Greater Atlanta

My  Name  is  Jonah  Halper  WILL  YOU  DONATE?

Page 4: Date your Donors - Jewish Federation of Greater Atlanta

Ben Zander!Composer. Conductor. Educator.

Page 5: Date your Donors - Jewish Federation of Greater Atlanta

Everyone  Loves  Federation.  They  Just  Don’t  Know  it  Yet.

Page 6: Date your Donors - Jewish Federation of Greater Atlanta

YOUR  MISSION  IS  ABOUT  WHO  YOU  ARE

Page 7: Date your Donors - Jewish Federation of Greater Atlanta

YOUR  VISION  IS  ABOUT  WHO  YOU  WANT  TO  BE

Page 8: Date your Donors - Jewish Federation of Greater Atlanta

Dating  Rule  #1  CONFIDENCE

Page 9: Date your Donors - Jewish Federation of Greater Atlanta

THE PROBLEM!Hemorrhaging Donors

Page 10: Date your Donors - Jewish Federation of Greater Atlanta

Times  Square  1950s

Page 11: Date your Donors - Jewish Federation of Greater Atlanta

Times  Square  2000s

Page 12: Date your Donors - Jewish Federation of Greater Atlanta
Page 13: Date your Donors - Jewish Federation of Greater Atlanta
Page 14: Date your Donors - Jewish Federation of Greater Atlanta

GET  PERMISSION

Page 15: Date your Donors - Jewish Federation of Greater Atlanta

Dating  Rule  #2  Stand  Out

Page 16: Date your Donors - Jewish Federation of Greater Atlanta
Page 17: Date your Donors - Jewish Federation of Greater Atlanta

ConnectorsSalesmen

Mavens

Page 18: Date your Donors - Jewish Federation of Greater Atlanta

Dating  Rule  #3  Look  to  your  Friends

Page 19: Date your Donors - Jewish Federation of Greater Atlanta

SEEKING  AN  LTR  Becoming  Partners.  When  ME  becomes  WE.

Page 20: Date your Donors - Jewish Federation of Greater Atlanta

RELATIONSHIP  TROUBLE  !

YOUR  DONORS  ARE  NOT  CARDS.  

MONEY?  OR  MISSION  AND  VISION?  

ONE  NIGHT  STAND  SOLICITATIONS

Page 21: Date your Donors - Jewish Federation of Greater Atlanta

Dating  Rule  #4  Seek  a  Partner,  Not  a  Wallet.

Page 22: Date your Donors - Jewish Federation of Greater Atlanta

FEDERATION:  FACE  TO  FACE  4  RELATIONSHIP-­DRIVEN  OPPORTUNITIES

Page 23: Date your Donors - Jewish Federation of Greater Atlanta

OPPORTUNITY  #1  PUT  MISSION  BEFORE  MONEY

Page 24: Date your Donors - Jewish Federation of Greater Atlanta

OPPORTUNITY  #2  SHOW  MISSION  IN  REAL  &  IMMERSIVE  WAYS

Page 25: Date your Donors - Jewish Federation of Greater Atlanta

OPPORTUNITY  #3  ENGAGE.  DON’T  BROADCAST.

Page 26: Date your Donors - Jewish Federation of Greater Atlanta

OPPORTUNITY  #4  INVEST  IN  A  LONG  TERM  RELATIONSHIP.

Page 27: Date your Donors - Jewish Federation of Greater Atlanta

Q&A

Page 28: Date your Donors - Jewish Federation of Greater Atlanta

For  more  information:  !Jonah  Halper,  MPA  [email protected]  !www.ALTRUICITY.com

Reserve  your  copy:  www.DateyourDonors.com