Who Am I?

Dave OldacreSEO & Content Marketing

Manager

@PktDave

Think ing SEO Firs t

W o r k i n g S E O S m a r t e r , N o t H a r d e r

Where Is SEO Now?

Technical

On-page

Content Marketing

So What ’s The Problem?

Product/Platform

Marketing Channels

Everything Else!

So How Can You Win?

Embed SEO principals into

every part of your company

Then What?

Refresher training

New starter training

R&D/Ideation

Digital academy

Questions?