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David vs. Goliath - Cisco Takes On The Server Giants and Wins Watch the WebEx recording of this session by clicking this link

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David vs. Goliath - Cisco Takes On The Server Giants and Wins

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Today’s Agenda

► Welcome from Cisco

► Introducing Cisco Unified Computing

► Conclusion

► Connecting UCS Technology Innovations to TCO Improvement

► Cisco Cloud Solutions Priors: Cisco Sales and Channels (10 yrs) President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver Partner Financial Analyst (7 yrs) - Sprint Corporation

About Your Host Brian Avery Territory Business Manager

Cisco Systems, Inc.

[email protected]

Cisco Confidential 4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Welcome from Cisco

Cisco Confidential 5

Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984


Who Is Cisco?

Chuck Robbins, CEO, Cisco

• Dow Jones Industrial Average Fortune 100 Company

• $145B Market Capitalization

• $48B in Revenue

• $8B in Annual Profits

• $33B More Cash than Debt

• $5.9B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics




Market Leadership Matters

No. 1

Voice

39%

No. 1

TelePresence

43%

No. 1

Web Conferencing

41%

No. 1

Wireless LAN

50%

No. 2

x86 Blade Servers

27%

No. 1

Routing Edge/Core/

Access

45%

No. 1

Security

33%

No. 1

Switching Modular/Fixed

64%

No. 1

Storage Area Networks

47%

Q1CY14


§ CCE is an educational session for current and prospective Cisco customers

§ Designed to help you understand the capabilities and business benefits of Cisco technologies

§ Allow you to interact directly with Cisco subject matter experts and ask questions

§ Offer assistance if you need/want more information, demonstrations, etc.

What Is the Cisco Customer Education Series?

Unified Computing Introduction


Hold up. Cisco sells servers??


INCONCEIVABLE!


Why reinvent the wheel?

Data Center Economics

Source: Gartner, Cisco IT, “Data Center Cost Portfolio”

29%

22% 12%

11%

10%

7%

7% 2%

Overall Spend Distribution

People Software Energy / Facilities Servers

Networking Storage Disaster Recovery Overhead

0%

20%

40%

60%

80%

100%

1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018

Server-Related Spend WW New Server, Power, Cooling, Management,

and Administration Spending Share

New Server Server Admin Power and Cooling

Source: IDC #250082, “Worldwide Server, Power and Cooling, and Management and Administration Spending 2014–2018 Forecast,” August 2014

of Overall IT Spent on OpEx

(People, SW, and Facilities)

14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Unified Computing: Inspired by Customer Needs

Help Me:

Industry in Transition: 2005-2010

• Reduce complexity that drives OPEX

• Get the most out of virtualization

• Automate and move faster

• Get ready for cloud

Cisco UCS

Virtualization

Compute & Flash

Acceleration

Network and Storage

Access

Operational Simplicity

Application Centricity

Platform for IT Innovation

Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Cisco Unified Computing System A Differentiated/Revolutionary Approach

Simpler Architecture § Networking with fewer components § Lower cost and easier scaling § Fewer management touch points

Faster, More Flexible § Automated deployment/provisioning § Unification leads to reduced complexity § Management via a single interface

Higher Performance § Brings out the best of x86 architecture § Optimized resource utilization for compute,

networking, and management

No Compromises § No trade-offs for function § Enhanced design capability § Designed for the future, today § Better TCO/ROI

Cisco UCS: Unified Infrastructure, Scalability, and Management Automation

Evolution of Server-Centric Computing TRADITIONAL RACK

Enet Switch

FC Switch

Rack Mgrs

40 x Rack Servers

2 x FC Switches

2 x Enet Switches

2 x Rack Mgrs for

40 Rack Servers

INFRASTRUCTURE

SERVERS

TRADITIONAL BLADE Replicate Complexity at Higher Density

Mini-Rack 1

INFRASTRUCTURE

SERVERS

Mini-Rack 2

INFRASTRUCTURE

SERVERS

Mini-Rack 3

INFRASTRUCTURE

SERVERS

Mini-Rack 4

INFRASTRUCTURE

SERVERS

2 x FC Switches 2 x Enet Switches

2 x Chassis Mgrs

16 x Blade Servers


2 x Chassis Mgrs 16 x Blade Servers


2 x Chassis Mgrs

16 x Blade Servers


2 x Chassis Mgrs 16 x Blade Servers

Cisco Confidential 19 © 2014 Cisco and/or its affiliates. All rights reserved.

Unique Design of Cisco UCS Automates and Reduces Complexity

Application Centric

UCS Manager Service Profiles define server identity for rapid

deployment.

Treat hardware like software.

Cisco Singleconnect Technology

One connection for LAN, SAN, and management. Physical and Virtual

Rack and Blade.

Single Unified System

Designed from the ground up to integrate computing, networking,

storage access and virtualization for greater operational simplicity and

seamless infrastructure management.

© 2014 Atrion, Cisco, Microsoft and/or their affiliates. All rights reserved.

Cisco UCS Virtual Interface Cards § Extension of fabric interconnect ports directly to

virtual machines, operating systems, and hypervisors

Cisco UCS C-Series Rack Servers § Versatile and expandable with world-record-setting

performance § Incremental deployment model

Cisco UCS B-Series Blade Servers § Range of server options to support a broad range of

workloads § Highest density memory configuration of any half-width

blade server § World-record-setting performance

Cisco UCS and Cisco Nexus Fabric Extenders § Scalability without the need to add management points § Blade and rack-mount form factors

Cisco UCS Manager § Embedded in UCS Fabric Interconnects § Integrated, unified management

UCS Fabric Interconnects § Low-latency, 40-Gbps unified fabric supports IP, storage,

and management network connectivity

Intel x86 Architecture compatible with any existing infrastructure

Cisco UCS Blade Server Chassis § Flexible bay configurations

The Next-generation Data Center Platform That Unifies Computing, Networking, Storage Access, and Virtualization Resources into a Cohesive System

http://www.cisco.com/c/en/us/products/servers-unified-computing/ucs-5100-series-blade-server-chassis/ucs_kaon_model_preso.html

http://www.cisco.com/c/en/us/products/collateral/servers-unified-computing/ucs-6296up-96-port-fabric-interconnect/ucs_6296up_kaon_model_preso.html

UCS Scaling Advantage

Number of Chassis Slots

$64,013 $75,840

$87,668

$111,323

$146,814

$182,304

$217,795

$69,165

$138,339

$207,495

$276,660

$345,825

$414,990

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

13 14 16 17 24 32 40 48 56 64 72 80 88 96

Infrastructure Cost to House Blade Servers

Cisco UCS 5108: UCS 5108 Chassis with UCS 6248FI (Two Uplinks per FEX) HP 7000: Hp c 7000 Plat Chassis with 2x VC Flex Fabric and HP OneView

Cisco pricing MSRP on March 12, 2015; HP pricing publically available on March 12, 2015. All pricing is for blade chassis and networking only. Servers are not included.


INCONCEIVABLE!

Provisioning

Provisioning Infrastructure and Cabling

Real World TCO Examples

Ongoing Administration Servers Power and

Cooling System Management

Traditional Management

Subject matter experts consumed by manual configuration chores or scripting

Serial processes and multiple touches inhibit provisioning speed

Configuration drift and maintenance challenges

Storage SME Network SME Server SME

Number of vHBAs HBA WWN assignments FC boot parameters HBA firmware

FC fabric assignments for HBAs

RAID settings Disk scrub actions

Number of vNICs PXE settings NIC firmware Advanced feature settings

VLAN assignments for NICs VLAN tagging config for NICs

QoS settings Border port assignment per vNIC NIC transmit/receive rate limiting

Remote KVM IP settings Call home behavior Remote KVM firmware

Server UUID Serial over LAN settings Boot order IPMI settings BIOS scrub actions BIOS firmware BIOS settings

LAN SAN

System Management

True “Single Pane of Glass” Management UCS Manager for a Single Domain (160 Servers and Access Layer Networking)



Ongoing Administration Servers Power and Cooling System

Management

• Abstraction of bare-metal configuration and server identity

• Encapsulated in Cisco service profiles

• Available through an intuitive GUI, CLI, or XML API

UCS: Bare Metal Abstraction

Cisco UCS B-Series Blade Server or C-Series Rack-Mount Server

Cisco UCS 6200 Series Fabric Interconnects

Cisco Service Profile Automated, Policy-based Configuration of Entire Hardware Stack

• Uplink port configuration, VLAN, VSAN, QoS, and EtherChannel

• Server port configuration including LAN and SAN settings

• Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions

• Unique user ID (UUID), firmware revisions, and RAID controller settings

• Service profile assigned to server, chassis slot, or pool

Cisco Virtual Interface Cards

Programmable Infrastructure




Management

SYSTEM CONFIGURES HARDWARE

AUTOMATICALLY

UCS Service Profiles

Storage SME

Network SME

Server SME

SYSTEM CONFIGURES HARDWARE

AUTOMATICALLY

Application Profiles

Virtualization Policy

Network Policy

Storage Policy

Server Policy

SERVICE PROFILE TEMPLATES USED

TO CREATE UNIQUE SERVICE PROFILES

POLICIES USED TO CREATE SERVICE

PROFILE TEMPLATES

Server name

UUID, MAC, WWN

Boot information

LAN, SAN config

Firmware policy

SERVER 1 UUID, MAC, WWN Boot information

LAN, SAN config Firmware policy







Stateless Configuration Management

Stateless Element Management

Network Policy

Storage Policy

Server Policy

SIM CARD Identity for a Phone

UCS SERVICE PROFILE Identity for a Server

0:17:54 0:18:54

1:18:35 1:23:41

1-Blade Scenario 2-Blade Scenario

Deployment Times

Cisco UCS HP ProLiant

UCS Blades Deploy 77% Faster with 67% Fewer Steps

10

14

31

43

1-Blade Scenario 2-Blade Scenario

Number of Steps

Cisco UCS HP ProLiant

Additional Information Principled Technologies Test Report–July 2013 | YouTube Video




Management

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/ucs77_faster_v_hp_for_blade_deployment.pdf

http://www.youtube.com/watch?v=bSSQfNt7SFk

“...Bringing up a new server hosting several virtual machines took only 4 hours rather than the 3 days we had experienced before. One thing that stood out is that a single person can accomplish the task of building a system rather than requiring three people to deal with the same need.”

“…Server deployment time has been reduced by between 80 and 90 percent, which means IT staff can focus more on mission critical or value added tasks.” Evangelisches Krankenhaus Königin Elisabeth Herzberge

“With Cisco UCS Manager, provisioning 64 Cisco UCS Blade Servers to develop a new customer solution takes about an hour,” Shah says. “Provisioning 64 of our other servers generally takes 8–16 hours of staff time."

Average 83% Reduction in Provisioning Times BASED ON 95 CUSTOMER CASE STUDIES




Management


INCONCEIVABLE!

Ongoing Administration





Fabric Interconnects 0

Intra Chassis Switches 4

Chassis Management Module 4

Total Management Points 8

Single Point of Management 32 BLADES: TRADITIONAL 32 BLADES: CISCO UCS





Management Switch

LAN

SAN A

SAN B

LAN Management

Switch

Doubling Servers = Doubling Management Points UCS = One Touch Point

Single Point of Management





64 BLADES: TRADITIONAL 80 BLADES: UCS Fabric Interconnects 2




Management Switch

LAN

SAN A

SAN B

LAN Management

Switch

Management Switch LAN SAN A

Management Switch LAN SAN A

Blade and Rack Servers Managed as Cohesive Resource Pool

Cisco® UCS Manager

Cisco UCS C-Series Rack-Optimized Servers

Cisco UCS B-Series Blade Servers

Service Profile: HR_App1 VNIC1

MAC: 08:00:69:02:01:2E HR_WEB_VLAN (ID=50)

VNIC2 MAC: 08:00:69:02:01:2F HR_DB_VLAN (ID=210)

HBA 1 and 2 WWN: 5080020000075740 WWN: 5080020000075741 VSAN ID: 12

Boot Order: SAN BIOS Settings:

Turbo On HyperThreading On

Cisco UCS Service Profile Unified Device Management

Network Policy

Storage Policy

Server Policy

Unified Management A Single Unified System for Blade and Rack

Servers

A Major Market Transformation in Unified Server Management

Benefits of Cisco UCS Manager and Service Profiles for Both Blade and

Rack-Optimized Servers

Add Capacity Without Complexity

Cisco UCS: Systems Management Choice

Seamless Management Across Global Operations

Automated Infrastructure Deployment

Consistent Infrastructure Policies Enforce Best Practices Manage Hardware with the Flexibility of Software

Cisco Unified Computing System Management Ecosystem: Service Orchestration, Provisioning and Configuration, and Monitoring

The image part with relationship ID rId16 was not found in the file.




Management

http://www.enterprise.mtu.edu/highschool/partners/logos/ibm-logo.jpg

Industry-Leading Compute Infrastructure API Standards-Based XML API Presents Bi-Directional Single Interface to Entire Solution

UCS Offers the Customers the Broadest Choice of Cisco or Third-Party Management Tools

UCS CLI Cisco UCSM UCS Central UCS Director Third Party Customer

XML API

goUCS Automation Tools

CDN .NET/PowerShell, Perl XML

UCS Platform Emulator

UCSM Single UCS Domain UCSM Data Center 1 UCSM Data Center 2, 3,…




Management

Furthermore, with the UCS platform, AUS is seeing a two-fold improvement in performing routine administrative tasks. “For example, operations that once took a minute are now taking just under 30 seconds,” says Nujumi. “Multiply that by the thousands of such minor tasks we do, and it translates into the team spending much more time on service improvement and strategic issues.” Naji Nujumi, Systems Engineer, American University of Sharjah

“The Cisco environment is so easy to manage that we were able move more than 50% of the staff to other high-value roles,” says McIntosh. “Staff is now contributing to other vital areas of the business, such as disaster recovery planning and other activities.”

“In the past an IT manager could manage 15 systems. Now they can manage 50 systems.”

Average 67% Reduction of Ongoing Administrative/Management Costs BASED ON 45 CUSTOMER CASE STUDIES




Management

Servers





UCS Compute Portfolio Performance Optimized for Bare Metal, Virtualized, and Cloud Applications

Cloud Scale

UCS C460 M4 Mission-Critical, 4-Socket Server for Large, CPU-Intensive Applications

UCS B420 M4 Enterprise Class,

4-Socket Blade for Large, Memory-Intensive

Bare Metal and Virtualized Applications

Rac

k B

lade

UCS B260 M4 Mission-Critical, 2-Socket

Blade for Large, CPU-Intensive Bare Metal

and Virtualized Applications

UCS B460 M4 Mission-Critical, 4-

Socket Blade for Large, CPU-Intensive Bare Metal and Virtualized

Applications

UCS M-Series Modular Servers Modular servers optimized for

Cloud-scale deployments

UCS C240 M4 Ideal Platform for Big Data,

ERP, and Database Applications

UCS B200 M4 Optimal Choice for VDI, Private Cloud, or Dense Virtualization/

Consolidation Workloads

UCS C220 M4 Versatile, General Purpose

Enterprise Infrastructure, and Application Server

UCS C3160 Ideal Capacity-Optimized Platform for Large Object

Storage at Scale

Intensive/Mission Critical Enterprise Performance




Management

Buy Fewer Servers

Hot Spare Burst Capacity Spare Live/Production

Total Servers: 18

Blade

Blade

Blade

Blade

Blade

Blade

Blade

Blade

Web

Rack

Rack

Rack

Rack

Rack

Database

Blade

Blade

Blade

Blade

Blade

Virtualized Apps

Blade

Blade

Blade

Blade

Web

Rack

Rack

Rack

Database

Blade

Blade

Blade

Virtualized Apps

Blade

Blade

Rack

Total Servers: 14

Blade

Spares Pool

Without UCS Service Profiles: Silos Individually Provisioned for Peak Demand and Failures

Idle Hotspare Servers Require Application-Specific HW and Firmware Image Configurations

With UCS Service Profiles: Configure and Provision Bare Metal on the Fly with Application-specific Service Profile Templates

Availability and Burst Capacity Delivered with Fewer Spares




Management

BUY FEWER SERVERS

Pool and Reduce Hot Spares Using UCSM Service Profiles

Eliminate Management Servers

Improve Consolidation with Large Memory and Industry-leading Performance




Management Infrastructure and Cabling

ELIMINATE LICENSING

Fewer VMware Licenses

$995–$3,495+

$323–$874 Support

Buy Fewer Servers CISCO UCS: 100 WORLD RECORDS

Superior Technology Fueling Industry-leading Application Performance

Infrastructure and Cabling





Infrastructure Cost Reduction

Unified Fabric for Blade and Rack Servers

ELIMINATE CABLES

ELIMINATE SWITCHES

Fewer Switches = Fewer Cables




Management

UCS Cabling: Radical Simplification Traditional Rack

Ad Hoc and Inconsistent

Traditional Blade

Structured, but Siloed and Complicated

Cisco UCS

Simplified




Management

UCS Cabling: Radical Simplification




Management

SingleConnect • Common access layer

networking model

• Ethernet, SAN, management combined

• Cable for bandwidth vs. connectivity

Fabric-Based Infrastructure BLADE AND RACK

Management

Ethernet

Storage




Management

Virtual Interface Cards Replaces Traditional

Approach of Multiple NICs and HBAs per

Server: SingleConnect

256 Interfaces vs. 8 to 14 per

2-Port Adapter Up to 80 Gb Bandwidth vs. 20

Gb VM-FEX




Management

$67,056 $78,884 $90,711

$114,367 $149,857

$185,348 $220,838

$63,338 $126,676

$190,014

$253,352

$316,690

$380,028

$72,116 $129,778

$187,440

$245,102

$317,218

$374,880 $432,542

$0

$100,000

$200,000

$300,000

$400,000

$500,000

13 14 16 17 24 32 40 48 56 64 72 80 88 96

Blade Infrastructure Costs: Chassis/Switching BLADE CHASSIS SAVINGS AT SCALE–BLADE SLOT SOLUTION

Cisco pricing MSRP on December 17, 2014; HP pricing publically available on December 17, 2014; IBM pricing publically available December 17, 2014. All pricing is for blade chassis and networking only. Servers are not included.

Cisco UCS 5108: UCS 5108 chassis with UCS 6248 FI (Two Uplinks per FEX)

HP c7000: HP c7000 Plat Chassis with 2x VC Flex Fabric and 16x HP IC; Price Includes HP VCEM Each Chassis

IBM Flex: IBM Flex Chassis with 2x CN4093 Switches, One Management Node Every Four Chassis, FSM License Each Chassis




Management

Number of Chassis Slots

Eliminating Server I/O Adapters

1 x 1-Gbps Management

2 x 1-Gbps Production Data

1 x 1-Gbps Production Data

1 x 1-Gbps vMotion

1 x 1-Gbps VM Console

1 x 1-Gbps VMkernel

2 x 8-Gbps Fibre Channel

Fibre Channel Top-of-Rack Switches

Ethernet Top-of-Rack Switches

Ethernet Management Network Switch Cisco UCS Fabric

Interconnects

Cisco Nexus Fabric Extenders

2 x 10-Gbps Unified Fabric Data and Management

Traditional Rack Server Per Server Cisco UCS C-Series Rack Server

4 Physical NICs/HBAs 1

9 Cables 2




Management

Comparison of Rack Server I/O

Traditional Rack Server Cisco Rack Server Cisco Wins: Deltas

1 Server 4 Adapters 1 Adapters 3

9 Cables 2 Cables 7

10 Servers 40 Adapters 10 Adapters 30

90 Cables 20 Cables 70








Management

I/O Cost Reduction

Virtual Interface Cards and Unified Fabric ELIMINATE I/O ADAPTERS



Ongoing Administration Power and Cooling System

Management Infrastructure and Cabling

Servers

Average 77% Reduction in Cabling with an Average Cost Savings of 73% BASED ON 31 AND 8 CUSTOMER CASE STUDIES, RESPECTIVELY

“The savings on cabling alone were around 90 percent. And this means not only one-off savings on investment costs, but also similarly reduced installation and maintenance expenses in Virtual Core customer projects.” KAMP Netzwerkdienste GmbH

“Cabling costs alone have dropped by about 70 percent in the new data center, a significant figure, because they used to represent up to 30 percent of each new deployment.” Almaviva Tele Sistemi Ferroviari

“UCS has cut the number of cables required by more than 60 percent.” Groupe Steria SCA




Management


INCONCEIVABLE!

Power and Cooling





Power and Cooling Cost Reduction

ELIMINATE INFRASTRUCTURE

Unified Fabric for Blade and Rack Servers

Fewer Switches

Fewer Servers




Management

• Smaller blade server increments reduces “stranded capacity”

• Fewer adapters to support I/O requirements

• Easier power management with UCS Manager • No extra software to buy saving

both CapEx and OpEx

• Industry-leading virtualization performance improves server consolidation ratios

• Fewer switches with a Unified Fabric • In the chassis and ToR

• Fewer cables for better airflow through the rack

Power and Cooling SYSTEM-LEVEL SAVINGS




Management

Average 49% Reduction in Power and Cooling Costs BASED ON 69 CUSTOMER CASE STUDIES

“Efficient Cisco UCS servers have also significantly reduced power and cooling in the data center. Transitioning to Cisco UCS lowered the average temperature in the data center from 73 to 69 degrees Fahrenheit, decreasing the need for powerful cooling fans. Combined with the reduced power consumption associated with the Cisco UCS blade servers, OCS cut power consumption by two thirds in the data center for a significant cost savings.”

“Minnesota Wild reduced power by 63 percent and operated the data centers with 68 percent lower cooling costs.”

“We’ve seen a 90 percent reduction in energy use.”




Management

System Management





System Management Software

UCS Manager Embedded in the Product, No Additional Charge

ELIMINATE MANAGEMENT SERVERS

ELIMINATE SYSTEMS MANAGEMENT LICENSING

UCS Manager Runs in the Fabric Interconnects, Accessed via API




Management

System Management

True “Single Pane of Glass” Management UCS Manager for a Single Domain (160 Servers and Access Layer Networking)




Management

System Management

True “Single Pane of Glass” Management UCS Manager for a Single Domain (160 Servers and Access Layer Networking) UCS Central Across Multiple Domains




Management

• Unifies management of multiple UCS domains and thousands of servers

• Centralizes global policies, service profiles, ID pools, and templates

• Simplifies global operations with centralized inventory, faults, logs, and server consoles

• Foundation for efficient global administration, high availability, and workload mobility

• Built on UCS Manager technology; combines local performance and tiered control

• Model-based API for large scale automation and integration

Extend SME Reach and Scale

UCS Central ADFADFA ADFADFA ADFADFA

UCS Manager

ADFADFA ADFADFA ADFADFA

Data Center 1

UCS Manager


Data Center 2

UCS Manager


Data Center 4

UCS Manager


Data Center 3




Management

“When we compared the legacy server and network with one based on Cisco UCS, TCO effectively halves over a five-year investment lifecycle.” Dr. Phil Richards Director of IT, Loughborough University

Loughborough University




Management

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/loughborough.pdf

5-Year TCO • 48% overall savings

• $18,542 5-year per node overall savings


Savings Breakdown

Server hardware and warranty 38%

Switch hardware and warranty, cabling 80%

Power and cooling 49%

Initial provisioning and ongoing server and networking administration 79%

Virtualization software licenses and warranty 39%




Management

$1,814,456 $272,990

$245,195

$214,253

$14,531 $131,820 $935,667


UC

S S

olut

ion

Networking, Cabling and Warranty

Power and Cooling

Servers and Warranty

Provisioning Virtualization

Software

Comparison of existing 47 rack servers and associated switching infrastructure plus projected growth transitioning to Cisco UCS B200. 5-year lifecycle. Study conducted May 1, 2012 to July 26, 2012.

Exi

stin

g R

ackm

ount

Sol

utio

n

$871,476 Savings




Management

$2.0M

$1.8M

$1.6M

$1.2M

$0.8M

$0.6M

$0.4M

$0

$1.4M

$1.0M

$0.2M

5-Year TCO • 39% overall savings

• $11,522 5-year per node overall savings

Major Travel Services Provider

Savings Breakdown

Server hardware and warranty 18%

Switch hardware and warranty, cabling 54%

Power and cooling 69%

Initial provisioning 79%




Management

$14,273,022 $1,470,939

$1,055,931

$2,037,077

$989,691

$8,719,384

Major Travel Services Provider

UC

S S

olut

ion

Networking, Cabling and Warranty

Power and Cooling


Initial Provisioning

Comparison of existing 482 rack servers and associated switching infrastructure plus projected growth vs. Cisco UCS B-Series. 5-year lifecycle. Study conducted May 2011 to September 2011.

Com

petit

or’s

Rac

kmou

nt S

olut

ion

$5,553,638 Savings




Management

$14M

$13M

$12M

$11M

$9M

$8M

$7M

$5M

$10M

$6M


INCONCEIVABLE!


You keep using that word. I do not think it means what

you think it means.

Real Innovation Improves TCO Tr

aditi

onal

Sol

utio

n

UC

S So

lutio

n

Unified Fabric • Radical infrastructure simplification • Efficient scaling • High performance

SingleConnect, Networking, Cabling

and Warranty Power and Cooling


Unified Management • Embedded device management • Self-integrating • Stateless • Automated • Programmable

Provisioning and Ongoing Administration

Systems Management Software




Management


Why reinvent the wheel?


Evolution. Not reinvention.


23 CPU

17 Virtualization/

Cloud

7 Database

17 Enterprise Application

18 Enterprise

Middleware

18 HPC

Cisco UCS Benchmarks that held world record performance records as of date of publication For details, please see source document “Cisco Unified Computing System and Intel Xeon Processors: 100 World-Record Performance Results” at http://www.cisco.com/c/dam/en/us/products/collateral/servers-unified-computing/le_32801_pb_ucs_worldrecords.pdf

Cisco UCS Performance: 100 Records World-Record Performance

•


Source: 1 IDC Worldwide Quarterly Server Tracker, 2015Q1, May 2015, Vendor Revenue Share Source: 2 As of Cisco Q3FY15 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

#1 Americas market share in x86 blades 1

3,700+ UCS CHANNEL PARTNERS

43,800+ UNIQUE UCS CUSTOMERS 2

100+ world record performance benchmarks to date

More than 85% of all

customers have invested in UCS Fortune 500

Cisco Unified Computing After Five Years UCS: Fastest Growing Product in the Market

78 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Market Share Growth X86 Server Blade Market Share Trend #1 in North America for CY15Q1

(48.7%), growing revenue 47% YoY1 #1 in US for CY15Q1 (48.8%), growing revenue 49% YoY1 #1 in Americas for CY15 Q1 (47.1%), growing revenue 48% YoY1 #2 in EMEA for CY15 Q1 (23.8%), growing revenue 38% YoY1 #2 in APJC for CY15 Q1 (15.1%), growing revenue 6% YoY1 # 2 Worldwide for CY15 Q1 (33.6%)1 growing revenue 41% YoY1

Source: 1 IDC Worldwide Quarterly Server Tracker, 2015 Q1, May 2015, Vendor Revenue Share

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Q1CY13 Q1CY14 Q1CY15

Cisco Dell Fujitsu HP Hitachi IBM NEC

Oracle Lenovo Huawei Sugon SGI Inspur

79 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q4, March 2015, Vendor Revenue Share

0% 10% 20% 30% 40%

Fujitsu

Huawei

Hitachi

Lenovo

Dell

Cisco

HP

UCS # 2 with 33.6%

Wor

ldw

ide

UCS momentum 43,800+ Unique Customers 20,800+ Repeat Customers

X86 Server Blade Market Share CY 2015 Q1

Source: 1 IDC Worldwide Quarterly Server Tracker, 2015 Q1, May 2015, Vendor Revenue Share

0% 10% 20% 30% 40% 50% 60%

Hitachi

SGI

Dell

Lenovo

HP

Cisco

UCS #1 with 48.7%

Nor

th

Amer

ica

#1 in North America for CY15Q1 (48.7%), growing revenue 47% YoY1 #2 Worldwide for CY15Q1 (33.6%)1 growing revenue 41% YoY1

Cisco/NetApp

VCE

Dell 6.6%

EMC 16.9%

Hitachi 2.4%

HP 16.0%

Lenovo 5.5%

Others 2.2%

Cisco is exclusive in the top 2 solutions – Vblock and FlexPod

Cisco UCS: Foundation for Integrated Infrastructure Integrated Infrastructure Market Share

(Q4 2014 vendor revenue)

Cisco UCS: Foundation for Integrated Infrastructure Cisco is #1 and a Partner in ~50% of All Integrated Infrastructure Solutions

With Cisco UCS

Source: IDC Worldwide Integrated Infrastructure & Platforms Tracker Q4 2014 Vendor Revenue

21.8% 28.6%

Cisco UCS 50.4%


It’s not my fault being the biggest and the strongest.

I don’t even exercise!

Cisco Confidential 82 http://www.imdb.com/title/tt0093779/?ref_=nv_sr_1

http://www.imdb.com/title/tt0093779/?ref_=nv_sr_1


Hello. My name is Inigo Montoya.

You killed my father. Prepare to die.


Thank You and Next Steps

Brian Avery [email protected]

Contact Your Cisco Partner https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

www.

Learn more about Cisco Unified Computing: www.cisco.com/go/unifiedcomputing/

mailto:[email protected]

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https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

http://www.cisco.com/go/unifiedcomputing/


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