Internet 2.0 and the Law: Twitter

StopPoliticalCalls.orgShaun Dakin: CEO & Founder

05/21/2009

Agenda

• Twitter (social media) – What is it?• Twitter and Lawyers• Twitter Tips• Discussion And Questions

Why Twitter?

Lawyers Using Twitter Today

Twitter? Tweet?What Are You Doing? 140c

1. Micro-blogging2. Broadcast Instant Messaging3. A time sink

Twitter Basics

• Twitter – Twitter.com• To Tweet – The act of Twittering in 140 characters• To Follow – To follow someone on Twitter• Follower – Someone who follows you• @Replies – People who “talk” directly to you vs.

broadcast thoughts = – @IsCool what do you think about lawyers?

• Direct Messages – Like email• Favorites – bookmarking specific Tweets

My Twitter Account: @EndTheRoboCalls

The Worldwide Conversation

• Twitter is Great for open conversations

Twitter Search: Where You Listen To The Conversation

How Do You Start?

• Just Do It. Free. Twitter.com• How do I get people to care?– Be authentic (no spamming, self promotion)– Be interesting (remember high school)– Be conversational – Follow people that you are interested and may be

interested in you– Engage with people that contact you– Answer Questions

How Do You Get Others To Listen?

• ReTweet other people’s Tweets (like forwarding an email)

What to ReTweet

• Whatever you think others will be interested in.– News– Tips– How To– Breaking News– Anything

What to ReTweet

• Whatever you think others will be interested in.

Add Value By Asking and Answering Questions

• I asked my followers a question this week:

How Often?

• As much as you care to. Seriously. – People will either listen or not

Hashtags Are The Key To Following The Worldwide Conversation

• Hashtags - #WhatEverYouWantToPutHere• Used with Twitter Search to monitor

conversations• Like “tags” on webpages and blogs• Very event driven– Elections (#VoteReport)– Crisis (#Mumbai)– Movies / TV (Idol)

Twitter Search and HashTags

Twitter and Law

How Many Lawyers On Twitter?

Law Firms on Twitter

http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/

Womble Carlyle

McDermott

Tools and Tips

Don’t Do It, seriously

• Social Media Takes Time, Lot’s Of It

• You Must Be Engaged– Immediately and authentically

• Resource Allocation Decisions – Can’t be an intern

Twitter Tools - TweetDeckWhat: Visualize multiple searches and create groups

Twitter Tools - HootSuiteWhat: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.

Twitter Tools - TweetLaterWhat: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow

Twitter Tools - TwitterfeedWhat: Automatically update your Twitter account with your blog posts.

Twitter Search And Variants

My Favorite - Twazzup

Questions

• Contact Information: – Shaun Dakin: dakinshaun@gmail.com– Twitter:• @EndTheRobocalls (Business)• @IsCool (Personal)

– 703.201.1146 (no robo calls please)– Facebook, Linkedin, Friendfeed, etc…

What It Can Be

I Polled My Followers Monday

• For Blackberry users Twitterbery– http://www.orangatame.com/products/twitterber

ry/

• TinyTwitter – Love twitter and love tweeting from your mobile

device? But don't want to get dinged for updates and double dinged for friend updates continually arriving via SMS?

– http://www.tinytwitter.com/

I Polled My Followers Monday

• For Vista users @BlueAp– http://www.thirteen23.com/experiences/desktop/

blu/

• Another Twitter Desktop App - @Twhirl– http://www.twhirl.org/

Twitterfeed Example

With Only 140 C’s Links Need To Be Shortened

• To keep it under 140 characters you’ll need to shorten the links:

• Some tools:– TweetDeck – built in– HootSuite – built it– TinyURL.com

How to shorten links

Case Study: MotrinFrom Twitter …

• The Ad• The Reaction• The Alternative• What Motrin did:– Over weekend responded to moms– Took down offending ad– Suspended the entire campaign

… To the Mainstream Media

WeFollow/Law

Twitter and Law

What is Twitter?

My Latest Project - #AskPres

http://www.communitycounts.com/obama

Twitter Strategy - @AskThePresident

Result – Open For Questions

Case Study: From Member / Twitter To Maddow (MSNBC) in 24 Hours

• The Ground Work:– Educate members to immediately report robo call

activity• The Execution:

1. Members sent email about robocall in CA2. Monitor Twitter Search to confirm / validate3. Distribute link to interested reporters4. Story in local media by morning and national

media by that same evening

Email From Member About Robocall

Twitter Search

http://search.twitter.com/

Twitter Search Reveals…

My Response

Blog It: ASAP

Stupid Is...

… As Stupid Does

Email Reporters: Link to blog

Maddow

Who is using Twitter – Corporate?

• Dell – messages about discounts ($1.5 M)• Zappos – CEO Tweets, 435 employees • Comcast – Customer Service• Ford – Social Media Director• JetBlue – Customer Service

Dell

Zappos

Comcast

Ford

JetBlue

Social Media?

• Remember the 90’s? eCommerce, the web, www, cyber, netscape, internet.

• Google?

Nothing New Under The Sun

• The Cluetrain Manifesto (1999) 95 Theses:– Markets are conversations– Markets consist of human beings, not

demographic sectors– Conversations among human beings sound

human. They are conducted in a human voice. – The Internet is enabling conversations among

human beings that were simply not possible in the era of mass media.

It started

• With the internet, way back …– Amazon: book recommendations, speed, one click– FedEx: tracking, shipping, rating– Dell: custom computers– Pointcast: news and information pushed to you– Netscape: the browser– AOL: the walled garden

And is today…

http://usernamecheck.com/

The Largest SM Players

• Twitter Vs. Facebook

http://www.alexa.com/

SNL