dcia keynote march 9, 2010. confidential 2010 diversion media llc what is the cloud? computing as a...
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DCIA KeynoteMARCH 9, 2010
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Confidential 2010 Diversion Media LLC
What is “the Cloud”?
•Computing as a utility
•As many processors as you want, instantly
•The new century “time share”
•Where Google has been living all this
time!
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Confidential 2010 Diversion Media LLC
Who Belongs There?
• Anyone who needs lots of processing power
• Image processing (Media, Medical)
• Analytics (Finance, Online, Sales)
• Computational modeling (Pharma)
• Anyone who needs to scale fast
• Nearly all new web apps
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Confidential 2010 Diversion Media LLC
WHAT IS HD CLOUD?
• Handles large files and HD bit-rates (1080, 200Mbps)
• Offers massive concurrency, throughput, and redundancy.
• Leverages cloud computing to deliver tremendous economy versus traditional encoding solutions.700,000+ Transcodes since May ‘09 launch
Benchmark: 900 Simultaneous 100Mbs transcodes
HD Cloud is an enterprise-grade, on-demand TRANSCODING SERVICE.
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Confidential 2010 Diversion Media LLC
WHO IT’S FOR
•CONTENT OWNERS with large libraries of media
•CONTENT DELIVERY NETWORKS who want to add
best-of-breed transcoding to their ecosystem
•VIDEO SERVICE PROVIDERS with a need for
massive encoding throughput
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Confidential 2010 Diversion Media LLC
WHY THE CLOUD?
•Transcoding: computationally expensive
process
•High peak-to-trough ratio (“bursty”)
•CapEx hurts media companies more than ever
•Rapidly growing need-set requires high
scaling
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Confidential 2010 Diversion Media LLC
VALUE PROPOSITION
•HIGH QUALITY output
•RAPID turnaround
•LOW COST ($0.99/GB; $144/Feature*)
•HIGHER MARGINS
*assumes 20Mbps mezz file, 500Kpbs, 1Mbps, 1.5 Mbps, 2 Mbps, & 2.5 Mbps outputs
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Confidential 2010 Diversion Media LLC
CUMULATIVE COST OVER TIME COMPARISON
3 dual core servers, software licenses, AC, rackspace, power, codec licensing, personnel and training
Internal Solution assumes:
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
Q1 Q2 Q3 Q4 Q5 Q6
HD Cloud Internal Solution
$1 per Gigabyte, 1 stafferHD Cloud assumes:
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Confidential 2010 Diversion Media LLC
SPEED COMPARISONHow long does it take to
encode 100 2-hour movies?
Internal Solution has 3 dual core machines for 6 concurrent encodes.
HD Cloud allows 100 concurrent encodes. Initial file ingestion at 30Mbps factored into HD Cloud time.
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Confidential 2010 Diversion Media LLC
PREMIUM SERVICES
1. Source File is de-muxed and segmented
2. Segments are transcoded concurrently on multiple
processors
3. Segments rejoined and re-muxed for final outputted file
HD Accelerate- Encodes any length file in 12 minutes- Great for large files (full length movies) and big library re-encoding jobs
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Confidential 2010 Diversion Media LLC
DEMO
http://www.hdcloud.com