1. DIGIPAKS 2. Conventions of Digipaks All digipaks include the following: A visual image Album title- this can be place on the main cover and along the spine Track list- so what is on the DVD Basic background information about the artist/bad ( maybe reviews from companies e.g NME, News Of The World etc ) Bar code and the name and logo of the music label 3. What should a digipak include? 4. Front Panel- there should be a main image. This image is usually of the artist/band or something that is symbolic of them. The name of the artist/band and the album should be written in big font in order to catch the attention of audiences. 5. Spine- on the spine the name of the artists/band and album should be written. Back panel- The back panel usually contains the track list and a bar code. We will also often see logos for record labels contribution to the album as well as a CD identification number. The image on the back panel of the digipack almost always reflects the front or the ongoing theme throughout. Fold in panel- in this panel there is usually an image of the artist/band 6. Representation There are usually images or a colour scheme that reflects the mood of the album or the genre of the track/songs on the disc 7. Analysing Digipacks 8. Mumford and Sons 9. Text Mumford and Sons album cover includes the album and band name. The band name is in bigger font than the album name make iteasier for consumers to recognize the artist/group The font of the title doesnt distract from the total theme of the album cover and fits in with the whole cheerful/folk theme. 10. Design The bands name is positioned in the center of the digipaks disk this makes it the main focal point and will be main thing the consumer sees when they open the digipak Has unique and recognisable theme which is reflected in its design. The text on the back of the digipak varies in font. The font has a scripted look to it which is used to carry out the digipaks theme indie 11. Representation of imagery and colours that is used for this album represents a particular The imagery genre of music ( folk/indie) The background reflects this folk/indie theme through the imagery of horses, flagsand and brick walls. The clothing that the band are wearing also represents the indie look. They are dressed in black/brown cow boy boots, suspenders and waistcoats. 12. The lively, upbeat and animated design of the cover reflects their genre and style of music. The cheerful and vibrant colors on the cover instantly attracts the viewers attention. However, despite everything going on in the image, the band members are clearly outline through sharp focus. This focus immediately attracts the audiences attention 13. Bon iver 14. Representation of imagery and colours The imagery on the front cover depicts country side scenes which represents the roots of the band and where it originated from. The front cover contains no text which is unusual in a digipak cover. The art work by Gregory is all that is on the cover. The reason there is no font is because each song of the album refers to a particular place. The artwork of the countryside reflects the music, with particular songs refering to particular land marks such as Minnesota and Perth ( both song titles form the album) 15. Text/font back cover The back cover of the digipakis very simple and only contains the track listings. The song listings is written in a hand written script. This gives the design a personalised rather than commercialised feel. This font also links in with the folk music genre it is traditional rather than modernised The name of the album and artist is on the spin of the digipack 16. Websites are listed on the back of the digipak for marketing the band. The production company is listed above the website information. 17. Ellie Goulding The Writer 18. Representation and imagery The image inside the Digipak is of the artist in the studio this allows the consumer insight into the making of the album. She uses rich colours such as golds and blacks which is a contrast the more softened colours on the front and back of the CD The images on each part of the digipak makes use of different camera angles and shots. The album shows close-ups of the artist, mid shots and high angle shots. 19. Font and colour The font used is handed calligraphy and gives the album cover a sense of elegancy, gentleness and calmness to it. A white strip is placed behind the writing in order to make the text stand out against the more calming background The colours of the Digipak are washed out, softened colours such as greens, whites and pink- this reflects the indie, chilled out feel of the music