deadline - wordpress.com · 22 23. in july 2011, universal began distributing a poster for the...
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1 20. The Film was released theatrically in the United Kingdom on April
2 13, 2012, and is scheduled for theatrical release in the United States on May 18,
3 2012. In anticipation of Battleship's theatrical release, Universal has invested
4 extensive amounts of money, time and effort in promoting and marketing the Film
5 in the United States and around the world.
6 21. Universal began its worldwide advertising and promotional campaign
7 for the Film more than nine months ago. As a result of these efforts, the movie-
8 going public has come to associate the title Battleship, as well as the Film's
9 distinctive and widely-disseminated title design and artwork, with Universal as the
10 source of the Film.
11 22. Since at least July 2011, Universal has continuously used a distinctive
12 title design (the "Battleship Title Design") in promoting and advertising the Film.
13 The Battleship Title Design is shown below and includes the all-capital-letters title
14 "BATTLESHIP" in a beveled, stencil-like font, characterized by a steely-gray
15 color and the use of a gradient (also known as a color ramp or color progression)
16 across the steely-gray color scheme:
17
18
19
20
21
22 23. In July 2011, Universal began distributing a poster for the Film, the
23 Battleship One-Sheet Teaser, for display in theater lobbies throughout the United
24 States. The Battleship One-Sheet Teaser showed the title of the Film using the
25 Battleship Title Design. A copy of the Battleship One-Sheet Teaser is shown
26 below and also is attached as Exhibit A.
~ ~ --~ nn-=l(l-, " --, -,' 1-1 '-, -I / " :~' ,. i' - '1 i i, ! ,', ,'~ , L L - L Imi ~í!YI;L f I~ I;~~ IJ l.~. ~nJ t! ¡~ ',~I _.::" ~.,/ l1~ ~
27
28
-6-COMPLAINT
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