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Deadly Choices, Healthy Lives Promoting health in remote
Indigenous communities
Rachel Yates, Glenn Clarke
May 2015
Gidgee’s region
• Mt Isa base. Wider region includes Cammoweal and lower gulf
• Between 26% to 56+% of catchment area population are Indigenous.
• High smoking rates and chronic disease burden. Lower than average life expectancy.
• Much potentially preventable.
• Need culturally secure health promotion and treatment services locally.
Gidgee Region
Cammoweal
Our health promotion aims
• Increase awareness and healthy literacy – chronic disease
• Encourage healthy lifestyle choices
• Provide practical knowledge and skills
• Increase links to primary health care
• Be and develop role models within the community
• Commonwealth Funding: Tackling Smoking and Healthy Lifestyles
Deadly Choices – Healthy Lives
• Strengths based• Evidence informed• Culturally appropriate• Brand power• Corporate sponsorship
Deadly Choices is a campaign developed to encourage Aboriginal and Torres Strait Islander communities to make healthy lifestyle choices to increase life expectancy while preventing and managing chronic illness.
Health promotion activities
Healthy lifestyle education program
Sport and recreation
Community days /events
Tobacco Cessation programs
Cooking programs
Social media / marketing campaigns Ambassadors
A taste of GQT
Education Program
7‐8 x 90 minute sessions
1. Leadership2. Chronic Disease3. Tobacco4. Nutrition5. Physical Activity6. Harmful Substances7. Medicare & Health Checks8. Relationships
TV Commercials
What have we achieved?
Since February 2014:
• Delivered health promotion education / activities* to:
• Over 1000 participants at 10 different Community events
• Over 400 students (school and TAFE)
• Over 20 different year groups in 80% (8) of eligible schools
• 50 participants in 5 different community groups
• 300 healthy lifestyle TV commercial spots
• Social media campaign - hit rates 3000+
• Linked people into health checks (715s) and PHC
*Education program, Good Quick Tukka, 12 week/10,000 step challenge, Zumba, walking group, smoking cessation
Education outcomes
3534
26
23
16
108
6 65 5
2 21
0
5
10
15
20
25
30
35
40
Indigenous health checks (715s)
Unexpected benefits
We’ve really enjoyed learning about making healthy choices.
I’ve often overheard my students discussing the
program to other students who have not yet been involved.
The program has helped develop social interactions with my class. They are
showing more understanding towards each
other.
Students are reminding each other the day before to
come to school. They are...excited
Teachers’ comments
What can we conclude?
• Raising awareness, increasing CD knowledge and health literacy
• Self reported changes in health behaviour
• Associated increase in health checks
• Anecdotal feedback about enhanced school attendance/behaviour
• Further analysis
• Culturally appropriate health education still needed
Want more info?Contact Glenn Clarke
Tackling Smoking and Healthy Lifestyle Team Leader
Phone: 07 4749 1129
Email: [email protected]