dealeron brochure

The Internet channel is not just the most profitable channel to do business – soon it will be the only one.

HistorySince 2003, DealerOn, Inc. has been helping our dealership customers gain the edge they need to drive success through online marketing channels. By leveraging DealerOn’s Interactive Marketing Solution, our customers produce higher online lead engagement, conversions, and sales. DealerOn was founded by auto industry veterans and technologists to provide expertise to automotive dealerships that empowers them to get closer to their customers by harnessing the Internet with the latest web technologies.

DealerOn provides auto dealers with an in-depth understanding of consumer behavior, web analytics, and automotive trends to develop and sustain an online profit center for the long term. Our account management staff is focused on sharing best-practice knowledge to proactively help dealerships spend more time closing deals and less time agonizing over how their online marketing efforts should be managed.

VisionDealerOn envisions being the first company to integrate a true transact online model of business for the automotive industry. For consumers who would like to purchase a car just as easily as they purchase a computer, book, or movie, DealerOn will provide the solution to enable it. The Internet channel is not

www.dealeron.com — 877-543-4200

About Usjust the most profitable channel to do business—soon it will be the only one. Gone will be the days where all marketing decisions are made based on ad buys and airtime. The only marketing spending that makes sense is that which can be tracked, quantified, and optimized.

The Internet revolution is here and is already moving into “Web 3.0”. Interactivity, real-time data, and global accessibility is the only way a customer wants to experience the web. Customers will drive the experience or they will go somewhere else just as easily as clicking their mouse. Dealerships, through the use of a truly interactive platform will be able to attract, convert, and retain this new breed of consumers in a way that provides great value to both parties. Innovation coupled with vision gives birth to a new paradigm for an industry struggling to evolve. Dealers who do evolve will become more profitable and their consumers will be more satisfied. This brave new world is being built by DealerOn and its partners every day. Adaptability and vision are qualities that will determine who will be a part of this world. Revolutions don’t wait for anyone, especially not one built on light speed. The decisions your dealership makes now will determine its very survival. Are you ready to make the right choice and adapt, or simply go the way of the dodo?

DealerOn Process

DealerOn’s Interactive Marketing Solution drives more qualified traffic to our customers’ showrooms than any other means available to them. We do this by maximizing the volume and quality of their lead generation efforts.

DRIVE QUALIFIED WEBSITE TRAFFIC 80% of all new car buyers research dealers on search engines. Our FlexSite product will make sure that you, and not your competitors, are at the top of the page when people search for vehicles in your area. Don’t take our word for it—one of our competitors wrote this to one of our customers about his search rankings—“Of all the dealer reviews I have done (over 100), this is one of the highest.”

CONVERT MORE LEADS DealerOn’s websites out-convert our competitors in some cases by a factor of more than 2:1. When we bring new customers onto our website platform, it’s common for their lead volume to more than double in the 1st month.

DRIVE SHOWROOM VISITS Do you occasionally miss your sales targets? It may be because your dealership isn’t following up on your leads aggressively enough. Dealeron’s HyperConnect tool allows your sales reps to speak with prospects in real-time over the phone immediately after they submit leads. You can increase your sales closing ratios by 33% simply by calling your leads immediately with our HyperConnect product—can you afford not to use it?

SELL MORE CARS Would you like to sell 25% more cars each month without increasing your marketing budget? Contact DealerOn to find out how we can immediately help you begin growing your business, even in the most challenging of markets.

DealerOn Process

1 Drive Qualified Website Traffic

2Convert More Leads

3Drive Showroom Visits

4Sell More Cars

Sales Pipeline

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DealerOn SolutionYour Website

Can you even imagine increasing your lead volume from search engines by 400% — without spending ONE DOLLAR?

Drive Qualified Website TrafficDid you know that 80% of all new car purchases start at a search engine? That means that if you’re not at the top of the page when someone searches for a new car you are missing out on 80% of the most qualified, likely to buy prospects in your market—and your competitors are getting them instead.

85% of all searches do NOT include a dealership name—so if you’re only at the top of the search engines for your dealership name, you’re only focused on 15% of the search market.

How important is it to be #1? Research has shown that you will get nearly 4 times more traffic from being #1 than you will from being #3 in the search results. You will get 10 times more traffic from being #1 (at the top of the first page) than you will for being at the bottom of the first page.

DealerOn’s FlexSites put your dealership at the top of the search results, so you capture the most and the best online leads available to you. If you

don’t think this is possible, just give us a call and we can show you how we’ve helped our clients become #1 for all the important search terms in their markets—you can even do searches yourself to see our customers’ results live! We can prepare a Search Engine Report Card for your dealership for FREE, so you can see how well your current website is performing on search engines.

Can you even imagine increasing your lead volume from search engines by 400% — without spending ONE DOLLAR? How valuable would that be to your dealership? Give us a call to learn how we can help you get there.

Sales Driver

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Would $200K in annual profit impact your dealership? Our websites will produce more leads, more sales, and more appointments than any other solution.

Does your dealership’s website convert at several times the industry standard? When you changed website providers most recently, did your website leads double? If not, you should talk to some of DealerOn’s customers to find out how they were able to accomplish these goals.

DealerOn’s new customers frequently more than double their conversion rates and website lead volumes when they switch to our platform. Many of our new customers had been using very popular and well-known auto dealer website providers, yet they were converting leads at only a fraction of the rate that they do when they switch to our website solution.

Partnering with DealerOn can double the amount of leads your dealership’s website delivers. Let’s assume your current website generates 100 leads per month and you are able to sell 10 cars to these leads. If you were with DealerOn, and we doubled your website’s conversion rate (as we have with many of our new customers), you would now have 200 leads per month, and you would be selling 20 cars to those leads.

So, your current website may be costing you about 10 car sales (roughly $15,000 in profit) per month. Would $15,000 per month or roughly $200K in annual profit

have an important impact on your business?

How is DealerOn able to generate leads at such high rates? Our team of e-commerce experts continually tests and improves every detail of our website platform to make sure that our solution generates the maximum number of leads. Our lead collection forms have each been precisely tuned over thousands of trial periods and across all types of dealerships to make sure that they collect more leads more efficiently than any of our competitors.

At the core of our commitment to our customers is that our websites will produce more leads, more vehicle sales, more service appointments, and more parts sales than any other solution in the space given the same traffic. That is our commitment to you when you choose to partner with DealerOn.

Convert More LeadsFlexSites

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Can you imagine increasing your dealership’s sales 33% next month on all of your leads?

What dealership couldn’t use more showroom traffic? J.D. Power and Associates 2008 Mystery Shopper survey showed that 1/3 of all email leads to a dealership go UNANSWERED for 72 hours! For the ones that do get answered in the first 3 days, the average response time is horrible—12.4 hours.

How important is it to aggressively follow up with your leads? Research has shown that when a lead is contacted within 15 minutes of submission, they will come to the showroom 65% of the time. A lead that isn’t contacted within the same day will visit your dealership only 25% of the time. Every minute, every second that it takes you to contact your prospects makes it that much more likely that he or she will go to your competitor’s dealership—how can you make sure you don’t lose these hot leads to your competition?

DealerOn has the answer—our HyperConnect showroom traffic generation tool. When a customer submits a lead of any kind to your dealership (from your website, a 3rd party lead,

a manufacturer lead, or any other channel you’re using), DealerOn’s HyperConnect tool instantaneously calls your sales department. Once your sales rep answers

the phone, HyperConnect provides your rep with the prospect’s lead data and dials the prospect. Your sales rep reaches the prospect so quickly that frequently he or she is still on your website. The average connect time for our customers is about 2 minutes from their lead submission!

How effective is HyperConnect? For every lead we reach, our dealer customers sell 33% more cars! Can you imagine increasing your dealership’s sales 33% next month? If you sell 90 cars per month via your current internet channels, implementing DealerOn’s HyperConnect technology could help you sell an additional 30 cars. If your margin is roughly $1,500 per car, that’s an additional $45K in profit every month! How many car sales and how much profit are you leaving on the table by not using HyperConnect?

HyperConnect

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Drive Showroom Visits


Our customers will get more showroom traffic by using our Interactive Marketing Solution than any alternative available to them.

Winner’s CircleAt DealerOn, we pride ourselves on the success of our customers and the enormous return they receive on their investment in our products. DealerOn’s commitment to our customers is that they will get more traffic into their showrooms by using our Interactive Marketing Solution than any other alternative available to them.

We expect all of our customers to achieve great success, but some of our customers stand out even among our elite client base. We created our Winners’ Circle to recognize the best of the best among our customers.

Winner’sCirclecustomerstypically:

➔ Drive more website traffic from search engines than anyone in their market

➔ Convert website leads at double or triple the industry standards

➔ Drive more showroom traffic than their competition ➔ Sell more cars, more profitably than their competition

Winner’s Circle customers have developed a great relationship with our team during their time as a customer. We create quarterly tracking reports on their search engine rankings so that together we can ensure that they stay first for their

keyword sets. We also provide our Winner’s Circle members with a monthly sales, traffic, and lead report that we analyze to provide recommendations to increase their sales going forward.

We allow our Winner’s Circle customers to preview our upcoming releases and product roadmaps to get their feedback in advance of our rollouts. We also provide

complementary consulting services, whitepapers, and online marketing studies to help them become more profitable than ever.

We are proud of our customers’ success and we welcome the opportunity to have you join the best of the best in the auto industry in DealerOn’s Winner’s Circle.


5515 Security Lane, Suite 725 — Rockville, Maryland 20852 — 877-543-4200 www.dealeron.com