Dealing With MillennialsHaris Suhendra S.Kom., MM Practitioner in Corporate Marketing Communication & Lecturer BINA NUSANTARA (BINUS) Group

1This document is confidential and is intended solely for the use and information

18th years Dealing With MillennialsLecturer & Practitioner in Corporate Marketing Communication

BINA NUSANTARA (BINUS) Group

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#phenomenon

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Indonesia has an attractive education market considering the huge number of population and its participation in education

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UBER Failed In Indonesia

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Knowledge Era

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1020

267

2495

194

557

Competition

Source : DIKTI 14

University drive the higher education industry competition

Are you ready dealing with millennias?

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https://www.youtube.com/watch?v=rgbTUttdyNU

What millennial Doing

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#approach

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Wants Needs

#behaviourchange

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Delight your Audience

Creating great experience

Accelerate Innovation by

streaming marketing

Personalize your interaction with big

data insight

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Approach

The NEW Rule of

CUSTOMER

ENGAGEMENT

Content Approach

Not Testimony but A STORY

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MLG

BI BNSD BASE

BBS BGP

DP

BBS

BBS

BBS

KMG

Alam Sutera

Bekasi

BINUS UNIVERSITY

BDG

BOL

Future Starts Now

International Program

Creative, Technology & Entrepreneur

Kuliah S1 Online

Program S2

Program S3

Segmentation

Students

Employee/ Entrepreneur/

SMK

Professional/ Executive

Premium Students

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#Impact

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https://www.youtube.com/watch?v=INQbEN8VNsg 26

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Games

Cyber security

Mobile Apps Business

Creation

Animation

Fashion &

Culinary

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#majutanpabatas

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Kol

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Average Achievement

210%

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Search Engine Marketing

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Google Display Network Facebook and Instagram Leads Ads

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Average Achievement

87%

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Average Achievement

188%

SEM

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www.binus.edu

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This document is confidential and is intended solely for

the use and information