debate: how can charities optimise interest and engagement across generations | the future of...
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Annie MoretonStrategy Director
Baby Boomer
Pete GrantLead Planner
Millennial
#futurecomms @goodagencyldn
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#futurecomms @goodagencyldn
In businesses with purpose.In brands with human values.In causes worth believing in.
In great places to work.In better products to buy.
In a fair, thriving, sustainable world.In you.
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Motion:
Who should be the future focus for charities,
3
Annie MoretonStrategy Director
Baby Boomer
Pete GrantLead Planner
Millennial
#futurecomms @goodagencyldn
![Page 4: Debate: How can charities optimise interest and engagement across generations | The future of public engagement | Conference | 23 Feb 2017](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cebf511a28ab09548b49e9/html5/thumbnails/4.jpg)
4#futurecomms @goodagencyldn
Pete GrantLead Planner
Millennial
![Page 5: Debate: How can charities optimise interest and engagement across generations | The future of public engagement | Conference | 23 Feb 2017](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cebf511a28ab09548b49e9/html5/thumbnails/5.jpg)
An opportunity too big to missAnd one much misunderstood
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The great gap of unlocked potentialThe most ethical values, but giving the least
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We trust brands to do good for usSo charities need to start collaborating
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We trust individuals not institutionsEmbrace a radical level of transparency
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We were hit hardest by the economic downturnWin our love now, expect payback much later
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We’re addicted to instant gratificationInvest in new tech innovation
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In conclusion, we’re the long gameBut if you meet our needs, everyone benefits
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12#futurecomms @goodagencyldn
Annie MoretonStrategy Director
Baby Boomer
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Rich pickings for charitiesWe have all the fun and all the money
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We are social media mavensNot natives, but digitally savvy and connected
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We seek new skills and experiencesTo make the most of our new lease of life
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We have the busiest social calendars of allAnd prefer quality time in the real world
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They call us the squeezed sandwichWe have dependents on either side of us
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We were born into a time of great changeWitnessing people stand up for what they believed in
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In conclusion – we’ll soon lose our core audience of seniors,why not focus now on this time and cash rich group?
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DEMOGRAPHICS DIVIDE USVALUES UNITE US
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Annie MoretonStrategy Director
Baby Boomer
Pete GrantLead Planner
Millennial
#futurecomms @goodagencyldn