DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON

Making the pleasure of sport more accessible to all

Moscow

Beijing

San Sebastian de los Reyes

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

Major dates

1976

A new retail concept

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

1986

Designer of products

1976 A new retail concept

Major dates

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

1996

Brand creator

1976 A new retail concept

1986 Designer of products

Major dates

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

1998

Quechua at the foot of Mont Blanc, in

Sallanches

1976 A new retail concept

1986 Designer of productsBrand creator1996

Major dates

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

2003

1st Chinese store in Shanghai

1976 A new retail concept

1986 Designer of productsBrand creator1996Quechua in Sallanches1998

Major dates

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

1976 A new retail concept

1986 Designer of productsBrand creator1996Quechua in Sallanches19981st store in China2003

Tribord in Hendaye

2004

Major dates

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

1976 A new retail concept

1986 Designer of productsBrand creator1996Quechua in Sallanches1998

2003

Russia

2006

Tribord in Hendaye2004

Major dates

1st store in China

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

Thirteen exclusive ‘Passion’ brandsDECATHLON

Designer

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON Designer

Research and Test laboratories

The 2nd biggest in-house design team in France: 90 designers, stylists, graphic designers, engineers

Partnerships with 60 laboratories and universities

3 500 new products every year

Our component brands(Novadry, Equarea,…)are a real technical guarantee

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

A worldwide Production network

DECATHLON Designer

16 Production countries

One thousand employees throughout the world

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

374 stores worldwide (February 28th 2007)

65 sports represented in-store, divided into 9 sporting universes

35 000 products referenced on average including major international brands and exclusive Passion brand products

DECATHLON Retailer

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON in numbers

No. 1 in Europe in its 2 main fieldsTO 2006: 4.005 billion € + 7.4 % on 2005

58% in France, 42% internationally

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

374 stores worldwide13 retailing countries

DECATHLON in numbers

No. 1 in Europe in its 2 main fieldsTO 2006: 4.005 billion € + 7.4 % on 2005

58% in France, 42% internationally

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

35 000 employees, 52 nationalities, 200 different jobs

DECATHLON in numbers

No. 1 in Europe in its 2 main fieldsTO 2006: 4.005 billion € + 7.4 % on 2005

58% in France, 42% internationally

374 stores worldwide13 retailing countries

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

Brand Network

Componant BrandNetwork

External InnovationNetwork

DECATHLONInnovation Network

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

65 Sports, 3500 new products every year

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

INNOVATIONProduct

Use Technics Style

Marketing Engineering Design

material Science TrendsConceptUseBenefit

Communication

ProjectTeam

Skills

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007

INNOVATIONProduct

Use Technics Style

Marketing Engineering Design

material Science TrendsConceptUseBenefit

Communication

ProjectTeam

Skills

New Usefull Strong Attractive!

DECATHLON SPORTS & TECHNOLOGY 27th Oct 2007