december 10, 2007 safety, cost effective, reliability 1 safe swim with triton automated swimmer...

1December 10, 2007December 10, 2007 Safety, Cost Effective, ReliabilitySafety, Cost Effective, Reliability

Safe Swim With TRITONAutomated Swimmer Surveillance Solution

Improve safety at public pools & water parks Improve safety at public pools & water parks

Profession Workforce DevelopmentFeasibility Presentation

CS 410 Orange Team


Orange TeamOrange Team

Kate NguyenProject Manager

Scott SetoSoftware Specialist

Cesar BarbieriMarketing Specialist

Brandon SimpkinsHardware Specialist

Dave LarnerdFinance Specialist


Silent DrowningSilent Drowning

Over 2000 people drown every year in pools staffed with certified lifeguards due to a lack of real-time information available to the lifeguard.


How Long Will We Wait?


Recent DrowningsRecent Drownings

June 20, 20074-year-old Wakefield Girl Drowns Great Wolf Lodge in Williamsburg, VA

July 4, 2007 Lifeguards Unable To Revive 29-year-old Woman In Wave Pool (Splashin' Safari) Holiday World in Santa Claus, IN

July 13, 20074-year-old Boy Drowns In Wave Pool

Great America Amusement in Santa Clara, CA

For more information see Appendix A.1 in the feasibility documentation


DrowningDrowning

• “Six people drown in U.S. pools every day. Many of these pools are public facilities staffed with certified professional lifeguards.”

--Centers for Disease Control

• “19% of drowning deaths involving children occur in public pools with certified lifeguards present.”

--Drowning Prevention Foundation

• “Drowning is the second-leading cause of unintentional, injury-related death among children under the age of 15.”

--National Center for Health Statistics

• “Drowning is the 4th leading cause of accidental death in the United States, claiming 4,000 lives annually. Approximately one-third are children under the age of 14.”

--American Institute for Preventive Medicine

• “A pool is 14 times more likely than a motor vehicle to be involved in the death of a child age 4 and under.”

--Orange County CA Fire AuthorityFor more information see Appendix A.2 in the feasibility documentation


Drowning Deaths By AgeDrowning Deaths By Age

http://webappa.cdc.gov/sasweb/ncipc/mortrate10_sy.html

0 to 19

20 to 2425 to 29

30 to 34

35 to 39

40 to 44

45 to 49

50 to 54

55 to 59

60 to 64

From 1999-2004 total drowning deaths = 17,710


Additional ConsequencesAdditional Consequences

• For every child who drowns, four are hospitalized for near drowning.

American Academy of Pediatrics

• Non-fatal residual effects of drowning

- Brain Damage

- Lung Damage

- Acute Respiratory Distress Syndrome (ARDS)

- Aquatic phobia

• initial medical treatment costs at least $75,000 and about $250,000 a year for long-term care. The cost of a single near-drowning that results in brain damage can be more than $5.5 million.

www.usa.safekids.org


What Are We Doing About It?What Are We Doing About It?

Many parks have added more lifeguards and installed various drowning detection systems (such as Poseidon TM) in response to silent drowning. These attempts at a solution are not adequate and they are expensive.


Competition MatrixCompetition Matrix


Lifeguard ChallengesLifeguard Challenges

• Ellis & Associates study of lifeguards

• Vigilance capacity – only 30 minutes

- Heat - Noise / Distraction - Monotony - Stress - Fatigue - Poor diet - Dehydration


Jeff Ellis & Associates FirmJeff Ellis & Associates Firm

• International Aquatic safety and risk management consulting firm that has revolutionized lifeguard training in the U.S.

• Study – how quick lifeguards could spot swimmer in trouble underwater. 500 tests at more than 90 locations varying sizes and lifeguard staff.

• Each case: mannequin placed underwater in pool; tester started clock once fully submerged.

www.jellis.com


Ellis Study ResultsEllis Study Results

Average Rescue Time - 1:14www.jellis.com

Effects over Time

Death and Brain Damage

Cardiac Arrest and ARDS

Aqua phobia


Poseidon Poseidon TMTM

• Cost – the cost of a Poseidon TM system ranges from $75,000 to $150,000 (High hardware costs)

• Poseidon uses complex imagery analysis which is very complicated in difficult environments (murky water, high amounts of glare)

http://www.poseidon.fr/us/index.html

http://www.isrm.co.uk/recreation/documents/REJan05pp36-39Lifeguard.pdf

http://lear.inrialpes.fr/people/triggs/events/iccv03/cdrom/iccv03/0532_eng.pdf


Market AnalysisMarket Analysis

Would your organization be interested in technology that would help prevent or reduce drowning incidents?

Aquatics Director Prince William County Park Authority: “Always, Anything that will help prevent or reduce the likelihood of a drowning would be worthy of exploring.”

Ocean Breeze water park manager: “Yes, but cost is a major consideration.”


Triton SolutionTriton Solution

GOAL: Provide an effective, reliable, low cost system that will decrease silent drowning incidents at pools and waterparks around the world. It is our commitment to meet this goal and seek continued innovation and solution improvement.


Standard WiFi

802.11

ZigBee

802.15.4

Bluetooth 802.15.1

RuBee

P1902.1

RFID

Application Voice Data Monitor Control

Cable Replace

Visibility Tracking

Data 1 MB + 4 -32KB 250 KB 10KB 0.1 KB

Battery Days .5-1 10-100 1-7 4,000 NA

Bandwidth KB/s 11,000 20-150 720 1 100

Net Size 32 No-limit 7 No Limit 48

Range M 1-300 1-100 1-10 1-30 1-5

Security High High High High Low

Base $ $60-$500 $100-$500 $50 $1 - $200 $500-$1,500

Node $ $15-$50 $15-$50 $50 $0.1-$10 $0.05-$4

Sensor TechnologySensor Technology

Visible Assets, Inc.©


RuBee CharacteristicsRuBee Characteristics

• Magnetic Spectrum: RuBee uses a 131 kHz carrier which is entirely magnetic, therefore the protocol is almost unaffected by harsh environments

• Active Xmit: RuBee tags are radiating transceivers and actively transmit their own signal, where as RFID tags work in backscatter transmission mode and just reflect radio signals.

• Sensor add on: RuBee tags can be outfitted with sensors and have a small 4 bit CPU with a small amount of memory on them.


Triton AdvantagesTriton Advantages

• Increased detection rate

• Low cost

• Easy to install and maintain

• Less privacy concerns


Our CustomersOur Customers

Primary Customers: Water Parks (>1000 in U.S.)

Secondary Customers: Recreation centers

Apartment complexes

Schools and Universities


Customer BenefitsCustomer Benefits

• Triton bracelets can be rented out to customers or subsidized in entry cost.

• Triton provides a safer swimming environment and the pool can be marketed as such

• Avoidance of law suits (reduced insurance costs)


Project ManagementProject Management


Development PlanDevelopment Plan

Triton•Hardware•Software

Database•MS SQL

Software•Display GUI•Sensor Interface•Triton Algorithm

DevelopmentDevelopment

Integration Integration & & System System TestingTesting

Operations Operations & Maintenance& Maintenance

StartStartStartStart

Project Design

ProjectAnalysis


Phase 0 OrganizationPhase 0 Organization


Phase 0 Task List Phase 0 Task List


Phase 1 Staff BudgetPhase 1 Staff Budget


Phase 1 Hardware BudgetPhase 1 Hardware Budget


Phase 1 Task ListPhase 1 Task List


Phase 2 Hardware BudgetPhase 2 Hardware Budget(Water Park Wave Pool)(Water Park Wave Pool)


Phase 3 Hardware BudgetPhase 3 Hardware BudgetCustomer & System CostCustomer & System Cost


Funding PlanFunding Plan

• Phase 1 - NSF SBIR Grant of Up To $100,000

• Phase 2 - NSF SBIR Grant of Up To $750,000

• Phase 3 – Various Investment & Loan Sources including:- Venture Capital Firms- Rich Uncles- Small Business Loan


Budget RecapBudget Recap

Phase I & II SBIR Grants = $850,000

Difference = $166,539


Breaking EvenBreaking Even


Risk Management PlanRisk Management Plan

• Identify project risks

• Determine the phase that the risk is in

• Categorize risks according to probability and impact

• Reduce risks before or as they happen with mitigation actions

• Continue to reevaluate risks during all phases

• Watch for new risks


Risk MatrixRisk Matrix

Impact

5 A

4 D B

3 F C

2

1 E

1 2 3 4 5 Probability

Potential Risks

A HW & SW Interoperability

B Legal Liability

C Hardware Availability

D Unit Malfunction

E False Positives

F Market Competition


Risk ManagementRisk Management

Potential Risks Risk Management

A HW & SW Interoperability

Adequate hardware and software testing

B Legal Liability Seek legal assistance

C Hardware Availability Seek COTS products

D Unit Malfunction System software will have hardware diagnostics

E False Positives Tune sensitivity of system

F Market Competition Effective pricing strategy & reliable product


Evaluation PlanEvaluation Plan

• Time

– Measured against baseline project plan

• Cost

– Measured against budget plan by phase

• Scope

– Measured against requirement document & reports of reduced drowning/near drowning rates

• Quality

– Measured by customer feedback


Evaluation PhasesEvaluation Phases

• Phase 0

– Idea developed

– Project website developed

– Funding secured

• Phase 2

– Product design

– Software module development

– Software module testing

– Integration testing

– Finished product

• Phase 1

– Prototype design

– Working prototype

– Initial customer demonstration

• Phase 3

– First sale completed

– Product released

– Marketing plan developed

– Successful marketing

– New contracts acquired


ConclusionConclusion

- Silent drowning is a problem

- Available, affordable technology ready to assist lifeguards save lives

- Manageable project scope, achievable milestones

december 10, 2007 safety, cost effective, reliability 1 safe swim with triton automated swimmer...

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