december 12, 2015 copy trade - doing business with lcbo · using cut cases, in or near the vintages...

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MARKETING & PRODUCT GUIDEDecember 12, 2015

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Vintages Store LocationsVintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

Table of ContentsRelease Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Wines of the Month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Arrive in Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Local Find . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Vintages SignageRelease Signage Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Product Consultant Picks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Re-ordering Signage Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Additional In-Store SignageGift Selector QR Code Shelf Talker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Essentials Hot Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Additional In-Store ProgramsVintages BAM & LTO Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Specialty Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Additional Vintages Marketing ProgramsPeriod 10 LCBO Shopping Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Bi-weekly Awareness Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Classics Catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Group 15, 18, 21, 36, 40, 65, 143, 154, 168, 187, 191, 195, 198, 253, 263, 295, 298, 329, 333, 340, 344, 361, 367, 371, 384, 385, 386, 390, 391, 394, 407, 412, 417, 427, 432, 444, 456, 465, 491, 494, 497, 532, 547, 554, 556, 569, 573, 590, 609, 614, 632, 640, 641, 644, 645, 699, 741, 771, 776

Group 23, 4, 9, 16, 17, 19, 20, 22, 23, 26, 31, 35, 41, 51, 55, 57, 60, 62, 64, 74, 82, 83, 84, 93, 98, 99, 102, 106, 130, 140, 148, 156, 163, 171, 179, 182, 185, 199, 207, 209, 210, 212, 218, 221, 228, 229, 233, 234, 237, 243, 248, 249, 250, 255, 265, 269, 270, 278, 279, 286, 287, 288, 311, 321, 325, 326, 334, 341, 351, 353, 359, 360, 373, 378, 381, 383, 387, 389, 392, 397, 398, 404, 415, 416, 425, 430, 431, 434, 437, 438, 453, 457, 459, 481, 485, 490, 499, 501, 505, 511, 512, 521, 523, 526, 540, 542, 544, 545, 546, 549, 550, 551, 553, 555, 566, 568, 571, 572, 575, 579, 580, 586, 587, 589, 593, 599, 601, 602, 605, 616, 617, 624, 627, 630, 631, 633, 635, 640, 649, 650, 652, 658, 694, 695, 697, 698, 700, 702, 703, 706

Group 37, 12, 13, 14, 25, 27, 33, 44, 45, 58, 68, 70, 72, 79, 80, 85, 97, 124, 132, 144, 145, 197, 200, 201, 202, 211, 214, 223, 227, 244, 260, 268, 365, 368, 401, 403, 420, 426, 441, 443, 449, 461, 469, 470, 477, 482, 483, 509, 515, 516, 538, 598, 612, 634, 636, 637, 638, 642, 643, 646, 653, 654, 655, 657, 677

Group 41, 10, 15, 38, 95, 115, 149, 164, 217, 226, 252, 300, 346, 355, 393, 445, 452, 486, 495, 500, 500, 522, 528, 534, 536, 619, 623, 629Trad

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Vintages – Marketing & Product Guide December 12, 2015 1

Vintages – December 12, 2015 Release Overview

Feature A – Gather Round Our third release of wines for the holidays is a roundup of versatile, food-friendly options at accessible prices. These are wines that would be welcome at any gathering, from smaller get-togethers with friends, to big family dinners, to cocktail parties. Like the wines from our two previous holiday releases, they also make good gifts: all are impressive but not over the top.

Feature B – The Magic Flute This collection features six genuine Champagnes at a range of price points. If customers are looking for a truly special gift or elegant addition to a party, Champagne is the world's ultimate indulgence. While these wines are perfect for New Year's Eve toasts, this is a good time to remind customers that Champagne (and sparkling wine in general) is versatile and food-friendly, and also makes a great addition to a holiday dinner. Vintages Store Locations

Vintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

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December 12, 2015 Vintages – Marketing & Product Guide2

Release Overview December 12, 2015

Wines of the Month

This monthly program features two wines that offer excellent quality-to-price ratio; customers will recognize that these products have the Vintages stamp of approval. Products are promoted in‑store with floor displays and signage. Wine of the Month alternates with the Benchmark.

FEATURED PRODUCTS:

MURUA RESERVA 2007DOCa Rioja, Spain439836 (XD) 750 mL $21.95 Full-bodied & Smooth

CHÂTEAU PIERRE DE MONTIGNAC 2009AP Médoc, Bordeaux, France437954 (XD) 750 mL $23.95 Full-bodied & Firm

Arrive In Style

This bi-weekly program features a wine that makes a great gift for the host, and is a great match with food. Anecdotal information about the wine is provided, along with food pairing suggestions. Products are promoted in‑store with floor displays and signage.

FEATURED PRODUCT:

MONTES PURPLE ANGEL 2012Colchagua Valley, Chile062364 (XD) 750 mL $59.95Full-bodied & Firm95 points (jamessuckling.com)Trade C

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Release Overview December 12, 2015

Local Find

This monthly program features Vintages Ontario Wine Buyer Astrid Brummer and a stellar Ontario wine that she recommends. The feature highlights information about the winery as well as three reasons why Astrid loves this wine (and why customers will too). The featured product is supported in‑store with floor displays and signage.

Local Find alternates with Local Talent.

FEATURED PRODUCT:

TRIUS BRUT ROSÉMéthode Traditionnelle, VQA Niagara Peninsula184309 (XD) 750 mL $29.95Medium‑bodied & Flavourful

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COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCEMerchandiser Header Card15"w x 21"h

Install on Vintages Release Merchandiser .

Take-down Date: January 2, 2016

Holiday Chalkboard Backer Card 23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind Holiday products .


Holiday Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .


Generic & Pre-printed Shelf Talkers 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product . Pre-printed includes all A, B & C Feature products .


Generic & Pre-printed Pricer Cards 8" w . x 7" h .

Attach Pricer Card to front of cut cases in Block Pile display . Pre-printed includes all A Feature products .


Release Signage ComponentsINSTALL DATE: DECEMBER 12, 2015 TAKE-DOWN DATE: JANUARY 9, 2016

Please Note: The merchandiser header card, chalkboard backer card and cut-case backer cards were shipped with Nov. 14 signage and should already be installed. Only release shelf talkers and pricer cards, plus WOM, AIS and Local Find backer cards, pricer cards and shelf talkers are included in the Dec. 2 signage package.

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COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCEFlagship Store Exclusives Shelf Talker

Flagship Store Exclusives Shelf Talker 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Rave Review Shelf Talker

Rave Review Shelf Talker 2-7/8" w . x 5" h .


Nesting Table Signage Nesting Table Signs are now being kitted with release signage . This signage is delivered to stores with the necessary merchandising space to accommodate this component .

NEW!Nesting Table Sign* 18" w . x 24" h .

Display on the Nesting Table in the holder . This signage component will now be included with your release signage kit .

*Participating Stores 10, 21, 31, 51, 93, 115, 164, 171, 226, 252, 298, 334, 344, 346, 355, 361, 367, 371, 373, 381, 386, 390, 416, 432, 445, 452, 470, 490, 500, 511, 523, 532, 544, 554, 556, 573, 580, 605, 643, 649, 653, 658, 706, 771

Release Signage Components

INSTALL DATE: DECEMBER 12, 2015 TAKE-DOWN DATE: JANUARY 9, 2016

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Release Signage ComponentsRelease Signage Components

INSTALL DATE: DECEMBER 12 2015 TAKE-DOWN DATE: JANUARY 9, 2016

Wine of the Month

Wine of the Month Backer Cards 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .Install Date: December 12, 2015 Take-down Date: January 9, 2016

Wine of the Month Pre-printed Pricer Cards 8" w . x 7" h .

Attach Pricer Card to front of cut cases in Block Pile display .Install Date: December 12, 2015 Take-down Date: January 9, 2016

Wine of the Month Shelf Talkers 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .Install Date: December 12, 2015 Take-down Date: January 9, 2016

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

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Arrive in StyleArrive in Style Backer Card 14" w . x 24" h .

Create a blockpile floor display using cut cases, in or near the Vintages section . Attach the backer card to the cut case .

Arrive in Style Pricer Card 8" w . x 7" h .

Attach pricer card to front of cut cases in blockpile display .

Arrive in Style Shelf Talker 2-7/8" w . x 5" h .


Local FindLocal Find Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Local Find Pre-printed Shelf Talkers 2-7/8" w . x 5" h .


Local Find Pre-printed Pricer Card 8" w . x 7" h .

Attach pricer card to front of cut cases in blockpile display .

Release Signage Components

INSTALL DATE: DECEMBER 12, 2015 TAKE-DOWN DATE: JANUARY 9, 2016

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

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Release Signage Components – Product Consultant Picks

COMPONENT IMAGE

’Perfect For’ Hot Button – this Hot Button is to help customers find products perfect for that special occasion or certain someone . Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers

’Great With’ Hot Button – this Hot Button should be used to help customers pair wine with food . Include general pairings as well as specific holiday foods . Examples: Turkey dinner, roast beef, lamb or salmon, a cheese tray .

’Consultant's Pick’ Hot Button – display Hot Buttons throughout Vintages and create Product Consultant Picks on end aisle displays .

'My Favourite' Hot Button – Product Consultants can use this Hot Button to draw special attention to their favourite products . Write your name and include a reason why it's your favourite .

'For The Locavore' Hot Button – Display in front of local products from Ontario

'Gifts For The Host' Hot Button – Product Consultants please use this hot button in front of products you recommend for host gifts .

'Our Finest' Hot Button – Product Consultants to use at your discretion to highlight iconic, premium products from top producers .

Product Consultant Picks Product Consultant Picks Hot Buttons were kitted with the release signage to leverage useful recommendations and help customers make decisions around wine selection and food pairings.

Merchandising Instructions Write your recommendation and your name on the Shelf Talker Hot Buttons and display in the Vintages section of your store with shelf talker clips.

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Vintages Signage Kits – Re-Orders

Vintages Signage Kits Available for Re-Order

KIT TYPERE-ORDER SOURCE COMPONENTS

Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period.

Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers.

Vintages Release Signage Kit DMSIncludes all signage components detailed on pages 4–8. When ordering specify the release in question (e.g., December 12th release).

To order, call helloLCBO at 416-365-5932 or 1-877-522-6411 . Quote re-order source "DMS" and provide kit type . Note: Individual signs contained in the above kits cannot be re-ordered individually .

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Additional In-Store Signage – The Gift Selector QR Code Shelf Talker

OverviewThe Vintages Gift Selector is a very useful tool to assist customers that are looking for inspiration and recommendations. This year’s online Holiday Gift Selector features our Gift Set Collection. The Gift Sets are grouped in the following ways:

• Unique • Impressive • Spirits• Host• Entertaining• Sparkling

More and more customers are using their mobile phones to help with their searching, finding, and buying so our Holiday Gift Selector has been designed to be a mobile-friendly experience. We encourage you to try it out yourself on a mobile phone.

“Looking for Impressive gifts?" QR Code Shelf TalkerDisplay this shelf talker in your Vintages section. Customers can scan it with their smartphones to access other Holiday gifting solutions available at vintages.com/gifts.

“Looking for Impressive gifts?" QR Code Shelf Talker 4 .67" x 5 .88"

Display this shelf talker in your Vintages section

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Additional In-Store Signage – P10 Essentials Hot Buttons

Vintages Essentials Hot Buttons In order to help increase recognition of our Essentials collection, we have created endorsement Hot Buttons for a selection of products. These newly introduced signs will change on a monthly basis and will offer customers a quick recommendation to try something new based on what they already like. We may also use these to point out significant awards these products have won.

Key DatesShip Date: December 7, 2015Install: Upon ReceiptTake-down: January 3, 2016

Featured Products

LCBO# PRODUCT NAME SIZE (ML) PRICE

479766 ZENATO RIPASSA VALPOLICELLA SUPERIORE 750 25.95215525 LA CHABLISIENNE VIEILLES VIGNES CHABLIS 750 24.95130138 MEIOMI PINOT NOIR 750 26.9510421 ASTROLABE PROVINCE SAUVIGNON BLANC 750 22.95650432 *CASTELGIOCONDO BRUNELLO DI MONTALCINO 750 49.95

* 2015 Wine of the Year – jamessuckling.com

ComponentsEssnetials Hot Buttons x 5 versions

Merchandising InstructionsDisplay the Hot Buttons on-shelf in front of the corresponding products in the Vintages section of your store with shelf talker clips.

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Additional In-Store Programs – P10 LTO & BAM Signage

Vintages BAM and LTO Signage

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Key DatesShip Date: November 23, 2015 Effective Dates BAM: November 29 to January 2, 2016Effective Dates LTO: November 30 to January 3, 2016ComponentsP10 BAM Shelf Talkers P10 LTO Shelf Talkers

LCBO# PRODUCT NAME PRICE NOW PROMOTION

594341 Toasted Head Chard (Rh Phillip) $18 .95 $18 .95 BAM 5

30957 Carmenère Winemaker's Lot 148 (Concha Y Toro) $17 .95 $17 .95 BAM 10258673 Pinot Noir G Marquis Slvr Ln Stone Rd $19 .95 $19 .95 BAM 10637371 Extra Zytnia Vodka $25 .35 $25 .35 BAM 10710426 Cabernet Sauvignon Cakebread (Kobrand) $99 .95 $99 .95 BAM 40

29306 Merlot Reserve Don Mendoza Kpm (Finca La Celia) $11 .50 $10 .50 $1 .0039982 12 Zig Zag Zin (Mendocino Wine Group) $21 .95 $20 .95 $1 .00982157 13 Semillon Columbia Valley (L'Ecole No 41) $24 .95 $23 .95 $1 .0035840 Zubrowka Bison Vodka $27 .10 $25 .60 $1 .50898684 Baron Herzog Sauvignon Blanc KPM $20 .60 $19 .10 $1 .50985002 Cab Sauv Catena Mendoza (Bodegas Esmeralda) $19 .95 $18 .45 $1 .501545 Pinot Noir Ontario (Flat Rock Cellars) $19 .95 $17 .95 $2 .0024133 Riesling Thirty Bench (Andrew Peller) $18 .95 $16 .95 $2 .0026757 12 Cabernet Merlot (Coyote's Run) $19 .95 $17 .95 $2 .0036483 Torres Gran Coronas (Miguel Torres) $19 .95 $17 .95 $2 .00142935 The Formula Robert's Shiraz (Small Gully) $19 .95 $17 .95 $2 .00183186 Merlot Irony Napa (Delicato Family Vineyards) $19 .95 $17 .95 $2 .00258681 13 Chard G Marquis Silver Line (Magnotta) $17 .95 $15 .95 $2 .00303925 11 Zisola Nero D'Avola (Marchesi Mazzei) $21 .95 $19 .95 $2 .00

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Additional In-Store Programs – P10 LTO & BAM Signage

LCBO# PRODUCT NAME PRICE NOW PROMOTION

326728 Chardonnay Marlborough (Oyster Bay) $18 .95 $16 .95 $2 .00389767 13 Enchanted (Foreign Affair) $17 .95 $15 .95 $2 .00419234 11 Xinomavro Merlot Ktima (Kir Yianni Estate) $18 .95 $16 .95 $2 .00425488 Cannonau Riserva Sardinia (Sella& Mosca $17 .95 $15 .95 $2 .00522672 Vidal Icewine VQA Nia(Lakeview Cellars) $21 .95 $19 .95 $2 .00687582 Prosecco Di Valdobbiadene Brut (S . Margherita) $18 .95 $16 .95 $2 .0018564 Private Reserve Icewine Ontario (Peller E $26 .95 $23 .95 $3 .0035386 Marlborough Sauvignon Blanc (Kim Crawford $19 .95 $16 .95 $3 .0084996 Cab Sauv Wynns Coonawarra Estate (Treasury) $27 .95 $24 .95 $3 .00142018 Shiraz-Cab Majella Musician Coonawarra (Inland) $19 .95 $16 .95 $3 .00145920 Tenuta Frescobaldi Di Castiglioni Toscana (Fre $21 .95 $18 .95 $3 .00337238 Cab Sauvignon Marques (Concha Y Toro) $21 .95 $18 .95 $3 .00413179 Amarone Cl Valpolicella (Zenato) $50 .95 $47 .95 $3 .00587154 Vidal Icewine VQA Ltd Edition(Magnotta $29 .95 $26 .95 $3 .00606541 Peppoli Chianti Classico Docg (Antinori) $19 .95 $16 .95 $3 .00608653 Chardonnay Rus River Ranches(Sonoma Cutrer $27 .95 $24 .95 $3 .00954834 Pinot Noir Russian River (Rodney Strong $24 .95 $21 .95 $3 .00232371 Cab Loius M . Martini Napa Vly (E . & J . Gallo) $29 .95 $25 .95 $4 .00255513 Cabernet Sauvignon Napa (R Mondavi) $34 .95 $29 .95 $5 .00268771 Brut Premier (Louis Roederer) $69 .95 $64 .95 $5 .00430561 Riesling Icewine VQA (Henry Of Pelham) $49 .95 $44 .95 $5 .00563247 Vidal Icewine VQA Niag (Kittling Ridge) $39 .95 $34 .95 $5 .00388306 Vidal Icewine VQA (Inniskillin) $49 .95 $42 .95 $7 .00

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Additional In-Store Programs – Specialty Portfolio

Specialty PortfolioThe Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population.

PRODUCT NAME PRODUCER COUNTRYSIZE (ML) LCBO #

Kosher Portfolio - December 12th Rapid ReleaseTeperberg Family Estate Meritage KP M Mazel Wines Israel 750 157016Terra Vega Cabernet Sauvignon KPM Vina Luis Felipe Edwards Chile 750 128330Specialty & Saké Portfolio - December 12th Rapid ReleaseKrimsekt Semi-Sweet Red Sparkling Wine Multiculture Bevco Inc Ukraine 750 141655Krimsekt Semi-Sweet White Sparkling Wine

Multiculture Bevco Inc Ukraine 750 206441

Badel Travarica Badel 1862 Croatia 1000 298497Cezar Brandy Badel 1862 Croatia 1000 175075Murai Family Sugidama Junmai Ginjo Sakeone Corporation Japan 300 314310Tbilvino Alazani Valley Red Tbilvino Georgia 750 142109Moniack Mead The Lyme Bar Cider Co United Kingdom 750 987263

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Additional Vintages Marketing Programs

Vintages in Period 10 LCBO Shopping GuideEvery period the LCBO releases a Shopping Guide and Vintages will have a dedicated two-page spread which highlights one product from each release and a Vintages Essential. There is always something new to discover each month at Vintages and this is a great opportunity to showcase what Vintages offers to customers who don’t normally shop this section.

FEATURED PRODUCTS:

MURUA RESERVA 2007DOCA Rioja, SpainFull-bodied and Smooth 439836 (XD) 750 mL $19.95December 12: Holiday Gatherings feature

MONTES PURPLE ANGEL 2012Colchagua Valley, ChileFull-bodied & Firm 62364 (XD) 750 mL $59.95December 12: Holiday Gatherings feature

KIM CRAWFORD SAUVIGNON BLANCMarlborough, South Island, New Zealand Aromatic & Flavourful 35386 (XD) 750 mL Reg. $19.95 | Now $16.95 | Save $3.00Always Available from our Essentials Collection

Biweekly Ads in the Globe & Mail

Every Vintages biweekly release, ads run in the Globe & Mail’s Style section. These ½-page ads promote the current release theme, offer readers a “sneak peek” at the release in stores on Saturday and drive home the fact that we offer over 100+ new wines every two weeks.

The next ad for the Gather Round feature from the December 12 release will run in the Globe & Mail on Saturday, December 12, 2015.

Please note: There will also be ads placed in the December 19th & 28th Globe & Mail focusing on the Holiday entertaining and New Year’s celebrations.

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Additional Vintages Marketing Programs

January & February Classics CatalogueOn the first Thursday of every month, we launch a new Classics Collection – a limited assortment of premium wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages.

The January and February collections will be represented in one print catalogue that covers both collections. Starting January 7 at 8:30 a.m., customers can order the January products at vintages.com/shop or by phone at 416-365-5900 or toll-free at 1-800-668-5226 (Monday to Friday, 8:30 a.m. to 6 p.m., and Saturday, 9 a.m. to 6 p.m.) on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics.

KEY DATES

Catalogues in-store and at vintages.com/classics: December 24

JANUARY COLLECTIONOrdering starts at vintages.com/shop: January 7, 8:30 a.m.

FEBRUARY COLLECTIONOrdering starts at vintages.com/shop: February 4, 8:30 a.m.

Upcoming Classic Catalogue In-Store DateMarch Classics Thursday, March 3, 2016April Classics Thursday, April 7, 2016May Classics Thursday, May 5, 2016June Classics Thursday, June 2, 2016

Note: Please remind customers that December Classics products are still available to order at vintages.com/shop

November/December Classics

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© LCBO, 2015No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information store and retrieval system, without permission in writing from the LCBO .

LCBO Dept . # 903 - Merchandising Communications55 Lake Shore Blvd . EastToronto, Ontario M5E 1A4The information contained in this guide was written for the LCBO internal use only .

This guide is printed on 100% recycled paper,by the LCBO’s Print Digital Copy Centre (Dept . 890)

Take-Down Instructions – IMPORTANT!

A consistent message and signage make our promotions successful, so please take down any leftover themed signage from previous promotions.

Every two weeks, a new signage package is sent to stores to support the Release.Themed signage from previous promotions should always be taken down when

the new package arrives.

Questions?Call helloLCBO at

416-365-5932 / 1-877-522-6411 Please have this guide available .

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NEED SIGNAGE? If you are missing or need to re-order Vintages signage – that is, signage not available via Central Supply Online – always call the helloLCBO Contact Centre at 416-365-5932 (1-877-522-6411) for help . When you call, select the IMAGE menu-option so that your call is directed to the right agent . We know you're busy and getting you to the right person as quickly as possible is our goal . Here are a few things to consider, or have on hand, when you call in:• Name of the signage in question (e .g ., Vintages Staff Pick Sign – black colour)• Sign Re-order # (e .g ., Re-order #NIBSK219)• Page # where the signage appears in the Signage Catalogue or bi-weekly M&P Guide

(e .g ., page 74 in the 2013 Signage Catalogue)

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december 12, 2015 copy trade - doing business with lcbo · using cut cases, in or near the vintages...

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