open pricer pricing basic concepts
DESCRIPTION
Pricing is the process of determining what a company will receive in exchange for its products. This definition is simple but... pricing is complex. If you are looking for a simple way to understand (or explain to others) what pricing is, this presentation should be of any help.TRANSCRIPT
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Smart Pricing. Higher Profit
Pricing?
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Definition
Smart Pricing. Higher Profit 2
Pricing is the process of determining what a company will receive in exchange for its products.
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If you were…
3 Smart Pricing. Higher Profit
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Which product would you choose?
4 Smart Pricing. Higher Profit
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Which one would you choose now?
5 Smart Pricing. Higher Profit
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And now?
6 Smart Pricing. Higher Profit
1 MONTH FREE!
I can speak
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This is “Product Centric Pricing”
Smart Pricing. Higher Profit 7
“Focus on each product and try to sell to as many clients as possible!”
(Don Peppers & Martha Rogers)
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Smart Pricing. Higher Profit
New perspective
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You are…
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What if you could choose your customer?
10 Smart Pricing. Higher Profit
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And build a long term relationship?
11 Smart Pricing. Higher Profit
+
1 monthfree
L I F E T I M E
V A
L U
E
t -1 t t +2 t +3 t +4 t +5
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This is “Customer Centric Pricing”
Smart Pricing. Higher Profit 12
“Focus on each client and try to sell as many products as possible!”
(Don Peppers & Martha Rogers)
![Page 13: Open Pricer Pricing Basic Concepts](https://reader038.vdocuments.net/reader038/viewer/2022102804/54725f47b4af9fa90a8b4e58/html5/thumbnails/13.jpg)
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N°1 Customer Centric
Pricing