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Pricing Concepts. - PowerPoint PPT Presentation

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Page 1: Pricing Concepts

Pricing Concepts

Chapter 26 Pricing Strategies1 Marketing Essentials Chapter 26 Pricing Strategies Section 26.1 Pricing Concepts

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Chapter 26 Pricing Strategies 1 Marketing Essentials Chapter 26 Pricing Strategies Section 26.1 Pricing Concepts

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1 Teck-Hua Ho April 4, 2006 Internet Pricing Models I. Economic and Behavioral Foundations of Pricing II. Innovative Pricing Concepts and Tools III. Internet

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