SPOTLIGHT ON SOCIAL VIDEO: DECEMBER 2013

SECTOR ANALYSIS

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE MEDIA SECTOR

Media produced the most videos thanks to December film releases

Tech slips to second place

Finance produces a high number of views

17,151 VIDEOS PUBLISHED

IN DECEMBER 2013

19%

11%

11% 7%

7%

6%

5%

5%

5%

4% 4% Media

Technology

Entertainment

Finance

Retail

Beverages

Games

Automotive

Services

Sport

Internet

SHARE OF NUMBER OF VIDEOS PUBLISHED

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

INTERNET TAKES 36% TOTAL SHARE OF VIEWS

Internet comes top thanks to two videos from Google & Amazon

The Amazing Spiderman pushes Entertainment to second place

591 million views tracked

IN DECEMBER 2013

36%

16% 7%

7%

6%

6%

5%

4% 4%

3% 1% Internet

Entertainment

Beverages

Automotive

Technology

Finance

Games

Sport

Media

Fashion

Luxury

SHARE OF NUMBER OF VIDEOS PUBLISHED

Beverages comes third due to December advertising campaigns

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

27% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS

SHARE OF FACEBOOK INTERACTIONS

26.8%

18.3%

8.7% 7.2% 5.9% 5.3% 5.1% 4.5% 3.2% 3.0% 2.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

THE AVERAGE INTERACTION RATE WAS 3.3% ACROSS ALL SECTORS

FACEBOOK INTERACTION RATE

15.2%

8.8% 8.8%

6.2%

3.9% 3.3% 3.2% 3.1% 3.1% 3.1% 2.6%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

THE AVERAGE VIDEO LENGTH WAS 3.5 MINUTES

LENGTH (SECONDS)

606 573

334 309 279 273 271 232 220 208 207

0

100

200

300

400

500

600

700

BRAND ANALYSIS

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

2.6% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE

SHARE OF VIDEOS PUBLISHED

2.6%

1.8%

1.4% 1.2% 1.1% 1.0% 0.9% 0.9%

0.7% 0.7%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

Google Coca Cola Paramount Lego Ubisoft Vine Philips Mastercard Pampers Sony

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GOOGLE TAKES IMPRESSIVE 32.6% SHARE OF TOTAL VIEWS

SHARE OF TOTAL VIEWS

32.6%

10.0%

4.7% 3.2% 2.9% 2.5% 2.3% 1.6% 1.6% 1.3% 1.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Google Sony Amazon Samsung Coca Cola Mini Nike Rovio Mastercard Lionsgate Hyundai

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

SONY TAKES 14% TOTAL FACEBOOK INTERACTIONS

SHARE OF TOTAL FACEBOOK INTERACTIONS

13.7% 13.4%

6.1% 4.9%

3.7% 3.7% 3.0%

2.1% 1.6% 1.6% 1.5%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

Sony Google Amazon Lionsgate Victoria's Secret

Coca Cola Nike Samsung Red Bull Monster Energy

Chanel

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GATORADE MAKES 88% FACEBOOK INTERACTION RATE

FACEBOOK INTERACTION RATE

66.0%

41.6% 40.4% 39.6%

32.8% 31.7% 29.2% 24.3% 24.0% 21.5% 20.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Gatorade Mac Cosmetics

Duracell Jeep Aston Martin

Unicef Michael Kors

Activision Burberry Ducati Haley Davidson

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

VOLVO TRUCKS TOP DECEMBER’S VIDEO BUZZ CHART

TOP RANKED VIDEOS DECEMBER 2013

RANK BRAND SECTOR TITLE VIEWS

1 TURKISH AIRLINES TRAVEL KOBE VS MESSI: THE SELFIE SHOOTOUT 135,660,263

2 YOUTUBE INTERNET YOUTUBE REWIND: WHAT DOES THE FOX SAY 76,827,624

3 SONY MEDIA THE AMAZING SPIDERMAN II 23,492,519

4 GOOGLE INTERNET GOOGLE ZEITGEIST: HERE’S TO 2013 25,469,458

5 AMAZON INTERNET AMAZON PRIME AIR 13,713,888

6 SAMSUNG TECHNOLOGY #GALAXY11 – THE BEGINNING 12,203,296

7 MINI AUTOMOTIVE BULLHEADED, SPIKE MEETS THE NEW MINI: THE NEW ORIGINAL 8,604,429

8 LG TECHNOLOGY SO WIDE IT’S SCARY: MEDN CAN’T MULTITASK 5,939,936

9 WARNER BROS MEDIA EDGE OF TOMORROW 4,745,108

10 HYUNDAI AUTOMOTIVE BRILLIANT IS 4,345,591

With an incredible 135 million views, Turkish Airlines created yet another its outstanding video campaign

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views