decoding the formula for superior performance...© 2013 deloitte belgium macro-economic context 3...

© 2013 Deloitte Belgium

Decoding the formula

for superior performance

Study highlights

© 2013 Deloitte Belgium 2 Decoding the formula for superior performance

Macro-economic

context


Macro-economic context

3 Decoding the formula for superior performance

Low growth economy

Why do some companies achieve

exceptional performance while so

many others struggle to survive?

What do they have in common?

And can their winning formula be

easily replicated by others?


Superior growth

& profitability


In-depth financial performance analysis


industries

9 5,050 Revenue growth

Return on assets (ROA)

2 financial metrics

companies

in the sample


Performance matrix



Key insights

Small-sized companies have

faced a higher level of

volatility in performance than

medium- and large- sized

enterprises

When companies evolve from

one performance quadrant to

another, it is more often the

case because of variances in

turnover than in asset

profitability

The rewards of victory are

sweeter than ever, but they

accrue to fewer, while defeat

affects a much broader

population



Main roads to success


Money Masters

Super Achievers

Safety Players

High Rollers


Formula for superior

performance


Three fundamental questions


What is your competitive position? How do you create value for customers? 1/

What is your profitability formula? How do you capture value for yourself? 2/

What persists and what evolves? What do you change when the world around you changes? 3/


Rule #1: Value

11

1/ Prioritize increasing value over reducing prices

Price

Non-Price

High

Low

Low High


2/ Prioritize increasing revenue over reducing costs

Rule #2: Revenue

12 Decoding the formula for superior performance Super Achiever Safety Player

Inflation

Rate Costs CAGR

per Industry

2003-2011


Rule #3: Agility

13

3/ Prioritize experimenting new ideas rapidly

over developing extensive business plans

Think big, start small, learn and adapt fast, act smart…

… Expect and accept failure


Three rules confirmed


85%

Corporate leaders agree with rule #1

2/3


100%


350 CEOs of companies active in

Belgium

8 Interviews with FEB-VBO

professional associations

30+ Interviews with corporate leaders

of highly successful companies


Winning formula for superior sustainable performance



How to apply the

formula?


Operations

Sustainable growth as common denominator


Customers Geographies Services Customer

Experience

Products Brand Network Profit Model

Markets Value Proposition Operating Model


Overview of past and future strategies



Final thoughts


How to use the three rules


A compass that points you toward

superior, sustainable performance…

… but you can’t always walk a straight

line to your ultimate destination


Tomorrow’s Super Achievers

have started experimenting new

ways to differentiate themselves

by applying our three rules


Will you be the next

Super Achiever?

decoding the formula for superior performance...© 2013 deloitte belgium macro-economic context 3...

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