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    Applied Business Forecasting

    and Planning

    Time Series Decomposition

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    Introduction One approach to the analysis of time series

    data is based on smoothing past data in

    order to separate the underlying pattern inthe data series from randomness.

    The underlying pattern then can be

    projected into the future and used as theforecast.

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    Introduction The underlying pattern can also be broken down

    into sub patterns to identify the component factorsthat influence each of the values in a series.

    This procedure is called decomposition.

    Decomposition methods usually try to identify twoseparate components of the basic underlying

    pattern that tend to characterize economics andbusiness series.

    Trend Cycle

    Seasonal Factors

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    Introduction The trend Cycle represents long term changes in

    the level of series.

    The Seasonal factor is the periodic fluctuations ofconstant length that is usually caused by knownfactors such as rainfall, month of the year,temperature, timing of the Holidays, etc.

    The decomposition model assumes that the datahas the following form:

    Data = Pattern + Error

    =f(trend-cycle, Seasonality , error)

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    Decomposition Model Mathematical representation of the decomposition

    approach is:

    Yt is the time series value (actual data) at period t.

    St is the seasonal component ( index) at period t.

    Tt is the trend cycle component at period t.

    Et is the irregular (remainder) component at period t.

    ),,( tttt ETSfY

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    Decomposition Model The exact functional form depends on the

    decomposition model actually used. Two

    common approaches are: Additive Model

    Multiplicative Model

    tttt ETSY

    tttt ETSY

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    Decomposition Model An additive model is

    appropriate if the

    magnitude of the seasonal

    fluctuation does not vary

    with the level of the series.

    Time plot of U.S. retail

    Sales of general

    merchandise stores foreach month from Jan.

    1992 to May 2002.

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    Decomposition Model Multiplicative model is

    more prevalent witheconomic series since

    most seasonal economicseries have seasonalvariation which increaseswith the level of the series.

    Time plot of number ofDVD players sold for eachmonth from April 1997 toJune 2002.

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    Decomposition Model Transformations can be used to model additively,

    when the original data are not additive.

    We can fit a multiplicative relationship by fittingan additive relationship to the logarithm of thedata, since if

    Then

    tttt ETSY

    tttt ELogTLogSLogYLog

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    Seasonal Adjustment A useful by-product of decomposition is

    that it provides an easy way to calculate

    seasonally adjusted data.

    For additive decomposition, the seasonally

    adjusted data are computed by subtracting

    the seasonal component.tttt ETSY

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    Seasonal Adjustment For Multiplicative decomposition, the

    seasonally adjusted data are computed by

    dividing the original observation by theseasonal component.

    Most published economic series areseasonally adjusted because Seasonalvariation is usually not of primary interest

    tt

    t

    t ETS

    Y

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    Deseasonalizing the data The process of deseasonalizing the data has

    useful results:

    The seasonalized data allow us to see better theunderlying pattern in the data.

    It provides us with measures of the extent ofseasonality in the form of seasonal indexes.

    It provides us with a tool in projecting what onequarters (or months) observation may portendfor the entire year.

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    Deseasonalizing the data Fore example, assume you are working for a

    manufacturer of major household appliances andheard that housing starts for the first quarter were258.4. Since your sales depend heavily on newconstruction, you want to project this forward forthe year. We know that housing starts show strongseasonal components. To make a more accurate

    projection you need to take this into consideration.Suppose that the seasonal index for the firstquarter of the housing start is .797.

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    Deseasonalizing the data and Finding

    Seasonal Indexes Once the Seasonal indexes are known you can

    deseasonalize data by dividing by the appropriate

    index that is:Deseasonalized data = Raw data/Seasonal Index

    Therefore

    Multiplying this deseasonalized value by 4 would give a

    projection for the year of 1,296.864.

    216.324797.0

    4.258dataizedDeseasonal

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    Deseasonalizing the data and Finding

    Seasonal Indexes In general:

    Seasonal adjustment allows reliable comparison of

    values at different points in time. It is easier to understand the relationship among

    economic or business variables once the complicating

    factor of seasonality has been removed from the data.

    Seasonal adjustment may be a useful element in theproduction of short term forecasts of future values of a

    time series.

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    Trend-Cycle Estimation The trend-cycle can be estimated by

    smoothing the series to reduce the random

    variation. There is a range of smootheravailable. We will look at

    Moving Average

    Simple moving average

    Centered moving average

    Double Moving average

    Local Regression Smoothing

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    Simple Moving Average The idea behind the moving averages is that

    observations which are nearby in time are also

    likely to be close in value. The average of the points near an observation will

    provide a reasonable estimate of the trend-cycle at

    that observation.

    The average eliminate some of the randomness in

    the data, and leaves a smooth trend-cycle

    component.

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    Simple Moving Average The first question is; how many data points to

    include in each average.

    Moving average of order 3 or MA(3) is when weuse averages of three points.

    Moving average of order 5 or MA(5) is when weuse averages of five points.

    The term moving average is used because eachaverage is computed by dropping the oldestobservation and including the next observation.

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    Simple Moving Average Simple centered moving averages can be defined

    for any odd order. A moving average of order k,or MA(k) where k is an odd integer is defined as

    the average consisting of an observation and the m= (k-1)/2 points on either side.

    For example for MA(3)

    m

    mj

    jtt Yk

    T 1

    )(

    3

    1

    )(3

    1

    3212

    11

    YYYT

    YYYTtttt

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    Simple Moving Average What is the formula for the MA(5)

    smoother?

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    Simple Moving Average The number of points included in a moving

    average affects the smoothness of the resulting

    estimate. As a rule, the larger the value of k the smoother

    will be the resulting trend-cycle estimate.

    Determining the appropriate length of a moving

    average is an important task in decomposition

    methods.

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    Example: Weekly Department Store Sales

    The weekly sales

    figures (in millions of

    dollars) presented inthe following table are

    used by a major

    department store to

    determine the need fortemporary sales

    personnel.

    Period (t) Sales (y)

    1 5.3

    2 4.4

    3 5.4

    4 5.8

    5 5.6

    6 4.8

    7 5.68 5.6

    9 5.4

    10 6.5

    11 5.1

    12 5.8

    13 5

    14 6.2

    15 5.6

    16 6.7

    17 5.218 5.5

    19 5.8

    20 5.1

    21 5.8

    22 6.7

    23 5.2

    24 6

    25 5.8

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    Example: Weekly Department Store Sales

    Weekly Sales

    0

    1

    2

    3

    4

    5

    6

    7

    8

    0 5 10 15 20 25 30

    Weeks

    Sales

    Sales (y)

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    Example: Weekly Department Store Sales Calculation of MA(3) and

    MA(5) smoother for the weeklydepartment store sales.

    In applying a k-term movingaverage, m=(k-1)/2 neighboring

    points are needed on either sideof the observation.

    Therefore it is not possible toestimate the trend-cycle close to

    the beginning and end of series. To overcome this problem a

    shorter length moving averagecan be used.

    Period (t) Sales (y) MA(3) MA(5)

    1 5.3

    2 4.4 5.03

    3 5.4 5.20 5.3

    4 5.8 5.60 5.2

    5 5.6 5.40 5.44

    6 4.8 5.33 5.48

    7 5.6 5.33 5.4

    8 5.6 5.53 5.58

    9 5.4 5.83 5.64

    10 6.5 5.67 5.68

    11 5.1 5.80 5.56

    12 5.8 5.30 5.72

    13 5 5.67 5.54

    14 6.2 5.60 5.86

    15 5.6 6.17 5.74

    16 6.7 5.83 5.84

    17 5.2 5.80 5.76

    18 5.5 5.50 5.66

    19 5.8 5.47 5.48

    20 5.1 5.57 5.78

    21 5.8 5.87 5.72

    22 6.7 5.90 5.76

    23 5.2 5.97 5.9

    24 6 5.67

    25 5.8

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    Example: Weekly Department Store SalesWeekly Department Store Sales

    0

    1

    2

    3

    4

    5

    6

    7

    8

    0 5 10 15 20 25 30

    Sales

    Week

    Sales (y)

    MA(3)

    MA(5)

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    Centered Moving Average The simple moving average required an odd

    number of observations to be included in

    each average. This was to ensure that theaverage was centered at the middle of thedata values being averaged.

    What about moving average with an evennumber of observations?

    For example MA(4)

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    Centered Moving Average To calculate a MA(4) for the weekly sales data, the trend

    cycle at time 3 can be calculated as

    The center of the first moving average is at 2.5 (half periodearly) and the center of the second moving average is at

    3.5 (half period late). How ever the center of the two moving averages is

    centered at 3.

    3.54

    6.58.54.54.4

    5

    225.5

    4

    8.54.54.43.5

    4

    5432

    4321

    yyyy

    or

    yyyy

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    Centered Moving Average A centered moving average can be

    expressed as a single but weighted moving

    average, where the weights for each periodare unequal.

    8

    222

    )44

    (2

    1

    2

    4

    4

    54321

    543243215.35.23

    54325.3

    43215.2

    YYYYY

    YYYYYYYYTTT

    YYYYT

    YYYYT

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    Centered Moving Average The first and the last term in this average have

    weights of 1/8 and all the other terms haveweights of 1/4.

    Therefore a double MA(4) smoother is equivalentto a weighted moving average of order 5.

    In general a double MA(k) smoother is equivalent

    to a weightedmoving average of order k+1 withweights 1/k for all observations except for the firstand the last observation in the average, whichhave weights 1/2k.

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    Least squares estimates The general procedure for estimating the pattern

    of a relationship is through fitting some functional

    form in such a way as to minimize the errorcomponent of equation

    data = pattern + Error

    The name least squares is based on the fact that

    this estimation procedure seeks to minimize the

    sum of the squared errors in the above equation.

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    Least squares estimates A major consideration in forecasting is to identify

    and fit the most appropriate pattern (functionalform) so as to minimize the MSE.

    A possible functional form is a straight line.

    Recall that a straight line is represented by theequation

    Where the two parameters a, and b represent theintercept and the slope respectively.

    bXaY

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    Least squares estimates The values a and b can be chosen by minimizing

    the MSE.

    This procedure is known as simple linear

    regression and will be examined in detail inchapter 6.

    One way to estimate trend-cycle is throughextending the idea of moving averages to moving

    lines. That is instead of taking average of the points, we

    may fit a straight line to these points and estimatetrend-cycle that way.

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    Least squares estimates A straight trend line can be represented by the equation

    The values of a and b can be found by minimizing the sum of squarederrors where the errors are the differences between the data values ofthe time series and the corresponding trend line values. That is:

    A straight trend line is sometimes appropriate, but there are many timeseries where some curved trend is better.

    btaTt

    n

    t

    t btaY

    1

    2)(

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    Least squares estimates Local regression is a way of fitting a much

    more flexible trend-cycle curve to the data.

    Instead of fitting a straight line to the entiredataset, a series of straight lines will be

    fitted to sections of the data.

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    Classical Decomposition Multiplicative Decomposition

    We assume the time series is multiplicative.

    This method is often called the ratio-tomoving averages method.

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    Deseasonalizing the data and Finding

    Seasonal Indexes First the trend-cycle Ttis computed using a

    centered moving average. This removes the short-

    term fluctuations from the data so that the longer-term trend-cycle components can be more clearly

    identified.

    These short-term fluctuations include both

    seasonal and irregular variations.

    An appropriate moving average (MA) can do the

    job.

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    Deseasonalizing the data and Finding

    Seasonal Indexes The moving average should contain the

    same number of periods as there are in the

    seasonality that you want to identify. To identify monthly patter use MA(12)

    To identify quarterly pattern use MA(4).

    The moving average represents a typicallevel of Y for the year that is centered onthat moving average.

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    Deseasonalizing the data and Finding

    Seasonal Indexes Through the following hypothetical

    example we will see how this procedure

    works.Year Quarter Time inde Y MA CMA

    1 1 1 10

    2 2 18

    3 3 20

    4 4 12

    2 1 5 12

    2 6 20

    3 7 24

    4 8 13

    3 1 9 14

    2 10 22

    3 11 28

    4 12 16

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    Deseasonalizing the data and Finding

    Seasonal Indexes The centered moving averages represent the

    deseasonalized data.

    The degree of seasonality, called seasonalfactor (SF), is the ratio of the actual value to

    the deseasonalized value. That is

    t

    tt

    CMAYSF

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    Deseasonalizing the data and Finding

    Seasonal Indexes A seasonal factor greater than 1 indicates a

    period in which Y is greater than the yearly

    average, while a seasonal factor less than 1indicates a period in which y is less than the

    yearly average.

    In our example:

    76.075.15

    12

    31.125.15

    20

    4

    44

    3

    33

    CMA

    YSF

    CMA

    YSF

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    Deseasonalizing the data and Finding

    Seasonal Indexes The seasonal indexes are calculated as follows:

    The seasonal factors for each of the four quarters (or12 months) are summed and divided by the number of

    observations to arrive at the average seasonal factorsfor each quarter (or month).

    The sum of the average seasonal factors should equalthe number of periods (4 for quarters and 12 formonths).

    If it does not, the average seasonal factors should benormalized by multiplying each by the ratio of thenumber of periods to the sum of the average seasonalfactors.

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    Deseasonalizing the data and Finding

    Seasonal Indexes In our example For the third quarter

    Seasonal factors are 1.311475, 1.371429.

    Therefore the average is:

    The average of SF for the rest of the

    quarters is:

    341.12

    371429.1311475.13

    ASF

    ASF4 0.742063

    ASF1 0.73697

    ASF2 1.144451

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    Deseasonalizing the data and Finding

    Seasonal Indexes The seasonal indexes for the four quarters

    are:Year Quarter SF ASF SI

    1 1

    2

    3 1.3114754 1.341452 1.353315

    4 0.7619048 0.742063 0.748626

    2 1 0.7272727 0.73697 0.743487

    2 1.1678832 1.144451 1.154572

    3 1.3714286

    4 0.72222223 1 0.7466667

    2 1.1210191

    3

    4

    Total 3.964936 4

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    Finding the Long-Term Trend The long term movements or trend in a series can

    be described by a straight line or a smooth curve.

    The long-term trend is estimated from thedeseasonalized data for the variable to be forecast.

    To find the long-term trend, we estimate a simplelinear equation as

    Where Time =1 for the first period in the data set andincreased by 1each quarter(or month) thereafter.

    )()(

    TimebaCMATimefCMA

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    Finding the Long-Term Trend The method of least squares can be used to

    estimate a and b.

    a and b values can be used to determine thetrend equation.

    The trend equation can be used to estimate thetrend value of the centered moving average for

    the historical and forecast periods. This new series is the centered moving-average

    trend (CMAT).

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    Finding the Long-Term Trend For our example,The values of a and b are estimated by

    using EXCEL regression program.

    SUMMARY OUTPUT

    Regression Statistics

    Multiple R 0.995666021

    R Square 0.991350826

    Adjusted R Square 0.989909297

    Standard Error 0.148571238

    Observations 8

    ANOVA

    df SS MS F Significance F Regression 1 15.18005952 15.18006 687.7079 2.02856E-07

    Residual 6 0.132440476 0.022073

    Total 7 15.3125

    Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

    Intercept 13.4047619 0.157999932 84.8403 1.81E-10 13.01814971 13.79137409

    X Variable 1 0.601190476 0.02292504 26.22418 2.03E-07 0.545094884 0.657286069

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    Finding the Long-Term Trend The centered moving-

    average trend equation

    for this example is

    This line is shown

    along with the graph

    of Y and the

    deseasonalized data.0

    5

    10

    15

    20

    25

    30

    0 2 4 6 8 10 12 14

    Y

    Centered moving average

    Trend

    )(6.040.13 TIMECMAT

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    Measuring the Cyclical Component The cyclical component of a time series is

    measured by a cycle factor (CF), which is the ratioof the centered moving average (CMA) to the

    Centered moving average trend (CMAT).

    A cycle factor greater than 1 indicates that thedeseasonalized value for that period is above thelong-term trend of the data. If CF is less than 1,the reverse is true.

    CMAT

    CMACF

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    Measuring the Cyclical component If the cycle factor analyzed carefully, it can be the

    component that has the most to offer in terms ofunderstanding where the industry may be headed.

    The length and the amplitude of previous cycles mayenable us to anticipate the next tuning point in the currentcycle.

    An individual familiar with an industry can often explaincyclic movements around trend line in terms of variables

    or events that can be seen to have had some import.

    By looking at those variables or events in the present, onecan sometimes get some hint of the likely future directionof the cycle movement.

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    Business Cycles Business cycles are

    wavelike fluctuations

    in the general level ofeconomic activity.

    They are often

    described by a

    diagram such as this.

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    Business Cycles Expansion Phase: The period

    between the begging trough (A)

    and the Peak (B).

    Recession, or Contractionphase: the period from peak (B)

    to the ending trough (C).

    The vertical distance between A

    and B` provides a measure of

    the degree of expansion The severity of a recession is

    measured by the vertical

    distance between B`` and C.

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    Business Cycles

    If business cycleswere true cycles, then

    they would have a

    constant amplitude(The vertical distancefrom trough to peak).

    they would have a

    constant periodicity(the length of timebetween successivepeaks or trough).

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    Business Cycle Indicators

    There are a number of possible business

    cycle indicators, but the following three are

    noteworthy The index of leading economic indicators

    The index of coincident economic indicators

    The index of lagging economic indicators

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    Components of the Composite Indexes

    Leading Index

    Average weekly hours, manufacturing

    Average weekly initial claims for unemployment insurance

    Manufacturers' new orders, consumer goods and materials

    Vendors performance, slower deliveries diffusion index

    Manufacturers new orders, nondefense goods

    Building permits, new private housing units

    Stock prices, 500 common stocks Money supply, M2

    Interest rate spread, 10 year treasury bonds less federal funds

    Index of consumer expectation

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    Components of the Composite Indexes

    Coincident Index

    Employees on nonagricultural payrolls

    Personal income less transfer payments

    Industrial production

    Manufacturing and trade sales

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    Components of the Composite Indexes

    Lagging Index

    Average duration of unemployment

    Inventories to sales ratio, manufacturing and trade Labor cost per unit of output, manufacturing

    Average prime rate

    Commercial and industrial loans

    Consumer installment credit to personal income ratio.

    Consumer price index for services.

    Source: www.globalindicators.org

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    Business Cycle Indicators

    It is possible that one of these indexes, orone of the series that make up an index may

    be useful in predicting the cycle factor in atime series decomposition.

    These could be done in

    Regression analysis with the cycle factor (CF)

    as the dependent variable.

    These indexes or their components may be usedas independent variable in a regression model.

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    Finding the Cyclical Factor

    The cyclical factors

    for our example are:Year QuarterTime inde Y CMA CMAT CF

    1 1 1 10 14

    2 2 18 14.6

    3 3 20 15.3 15.2 1.003

    4 4 12 15.8 15.8 0.997

    2 1 5 12 16.5 16.4 1.006

    2 6 20 17.1 17 1.007

    3 7 24 17.5 17.6 0.994

    4 8 13 18 18.2 0.989

    3 1 9 14 18.8 18.8 0.997

    2 10 22 19.6 19.4 1.012

    3 11 28

    4 12 16

    003.115.2

    15.3

    CMAT

    CMACF

    CMATCMACF

    3

    33

    t

    tt

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    Classical Decomposition

    Additive Decomposition Step3: In classical decomposition we assume the

    seasonal component is constant from year to year.So we the average of the detrended value for a given

    month (for monthly data) and given quarter (for

    quarterly data) will be the seasonal index for the

    corresponding month or quarter.

    Step4: the irregular series Etis computed by simply

    subtracting the estimated seasonality, and trend-

    cycle from the original data.

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    The Time-Series Decomposition Forecast

    We know how to isolate and measure thesecomponents.

    To prepare a forecast based on the timeseries decomposition model, we mustreassemble the components.

    The forecast for Y (FY) is:

    (CF)(E)(CMAT)(SI)FY

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    Example:Private Housing Start

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    Example:Private Housing Start

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    Example:Private Housing Start

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    Example:Private Housing Start

    The centered movingaverage series, shown bythe solid line, is much

    smoother than the originalseries of private housingstarts data (dashed line)

    because the seasonalpattern and the irregular or

    random fluctuation in thedata are removed by theprocess of calculating thecentered moving average.

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    Example:Private Housing Start

    The long term trend in private

    housing starts is shown by the

    straight dotted line

    (PHSCMAT).

    The dashed line is the raw data

    (PHS), while the wavelike solid

    line is the deseasonalized data

    (PHSCMA).

    The long-term trend is positive.

    The equation for the trend line

    is:)(313.051.237 TimePHSCMAT

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    Example:Private Housing Start

    The cyclical factor isthe ratio of thecentered moving

    average to the long-term trend in the data.

    As this plot shows, thecycle factor moves

    slowly around the baseline (1.0) with littleregularity

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    Example:Private Housing Start

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    Example:Private Housing Start

    The actual values for

    private housing starts

    are shown by the

    dashed line, and the

    forecast values based

    on the time- series

    decomposition modelare shown by the solid

    line.

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    The Time-Series Decomposition Forecast Because the time series decomposition

    models do not involve a lot of mathematics

    or statistics, they are relatively easy toexplain to the end user.

    This is a major advantage because if the end

    user has an appreciation of how the forecastwas developed, he or she may have more

    confidence in its use for decision making.