Steps to Define

Your Company’s True Core

Values5

The best companies develop core values that impact their company culture, brand and business strategies.

Company values are only effective if they have an active influence and people manage to live by them.

But first…

My name is Roberto Erario. I will be your business coach, providing you a detailed process to help you discover the values that are important to the foundation of your company.

Hi!

I tend to use 5 different ways to determine the company’s values. But I recommend you use all of them.

Key Situations1

Describe 3-5 specific situations that you would consider great examples of what your company is all about.

After you have the list, go back and identify the underlying values in each situation (i.e. customer service, fun, commitment)

The Ambassadors2

Pick 3-5 people in the organization who, if they

were viewed by an external observer, would

be the perfect ambassadors for what

your company is all about.

Describe who they are “being,” what they do, and how they do it (eg. Brian has energy and

passion, James is creative and positive).

After you’ve described these ambassadors,

make a list of the values each of them show

through their attitudes and behaviours.

Top Rules3

If you were to introduce only 3 mandatory rules in

your company that everyone must follow all

the time, what would they be?

The Negative Triggers4

Think of 3 times you got angry, upset or irritated in your business. Focus on business situations,

not personal ones.

After you’ve identified the 3 situations, look at

the values that were somehow violated and made you angry (eg.

ownership, competence, etc.)

The Desired List5

Now, create a list with all the values who extracted through the 4 exercises

above.

Then categorize them into 5 separate groups created using criteria that make sense to you and your team. Define them with

a single word or short expression (eg. respect with integrity, own and lead)

The last step is to put the 5 values in order of importance and make sure you

keep them alive on a daily basis!

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