defining the business case for carrier-grade wi-fi
DESCRIPTION
Hanh Tu's, Vice President of Cisco China, presentation at WBA Wi-Fi Global Congress 2013 in Beijing. More Information: http://cisco.com/go/spwifiTRANSCRIPT
![Page 1: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/1.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Confidential 1 © 2013 Cisco and/or its affiliates. All rights reserved.
Hanh Tu Vice President, Cisco China
November 20, 2013
![Page 2: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/2.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Wi-Fi as a platform for service innovation, revenue generation and experience transformation
Wireless Services
Wi-Fi as a 3G/4G offload technology: a mobile network optimization tool
Mobile Offload
Wi-Fi as a hotspot technology: a traditional consumer service
Wi-Fi Hotspots
![Page 3: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/3.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
• Location- and dwell-time-based notifications
• Personalized promotions
• Customer analytics
• Maps with featured attractions
• Personalized third-party advertising
• Nearby amenities
• Wait times and gate directions
• Improved passenger traffic flow
• Third-party advertising
• Way finding patient apps
• Simplified on-boarding
• Nearby services discovery
RETAIL
Consumers
HOSPITALITY
Guests
TRAVEL
Passengers
HEALTHCARE
Patients
![Page 4: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/4.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
• Smart Connected Communities – Wi-Fi city, transportation, Wi-Fi as a service, Smart tourism, public safety and security, citizen services
• Unified Collaborations Integration
• Cable Operators
• Managed Cloud Wi-Fi - Meraki (optimized for lean IT)
![Page 5: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/5.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Dynamic Insights by Telefonica
Precision Marketing by Verizon
Pinsight by Sprint
GeoVision by SK Telecom
![Page 6: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/6.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
0% 5% 10% 15% 20% 25%
Trains Busses/Bus Stops
Subways Schools
None of the Above Airplanes Hospitals Libraries Beaches
Doctor Offices Parks
Airports Highway Rest Stops
Grocery Stores Hotels
Cars Retails Stores/Shopping Malls
Restaurants/Cafes/Fast Food Outlets
Percentage of Respondents
People now expect Wi-Fi to be everywhere that they are
Desired New Public Hotspot Locations
![Page 7: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/7.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Passpoint Icon
• Thanks to the work of the Wi-Fi Alliance and the Wireless Broadband Alliance
• Apple and Samsung devices now available on the market
• Commercial deployments will start in 2014
![Page 8: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/8.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
• Industry first live deployment with 13 Operators
• Passpoint CERTIFIED
• Location-based services • Analytics
![Page 9: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/9.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Increased Revenue Opportunities
Increased customer satisfaction and
loyalty with relevant mobile
communication
Attribute-based (time, location,
profile, etc.) mobile notification capabilities
Real-time and historical insight into customer
movements and patterns
On-Premises Customer Visibility
Context-Aware Marketing
Opportunities
Enhanced Customer
Engagement
![Page 10: Defining the Business Case for Carrier-Grade Wi-Fi](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cf463b4c905a5138b4d26/html5/thumbnails/10.jpg)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Thank you.