degree project final presentation #1

7/29/2019 Degree Project Final Presentation #1

1/12

Degree Projectby Eli Brumbaugh


2/12

Question

How can an app allow the social media user to

curate and organize their mobile experiencethroughan intelligentalgorithmpaired withhighly customizable user controls in which theuser views only the content that matters mostto them from people they care the most about?

"


3/12

Complete a technological audit of existing algorithms,social networks and content curation methods.

Narrow my audience to help define user personas.

Discover how that audience would group their socialmedia connections & apps.

Complete a survey of how my audience would curate

their own social networking experience, and if possibleadd to it.

Goals


4/12

Objectives

Better mobile social networking user experience.

Allow the user to focus on content from the peoplewho matter most to them.

Give the user a sense of ownership and control of howthey view social media.


5/12Inspiration & Research

Phone

Tablet


6/12Existing Solutions

Allows for the creation of algorithm based andpersonally tailored lists. Neglects content created or

shared by those connections.

Allows for the group messaging or e-mailing toexisting contacts based on list. Neglects the ability toshare anything other than a text based note.

Allows for the integration of multiple social networks

into the app. Neglects the ability to interact with thecontent on those networks. Has to log in each time.


7/12

1514

19-24 25-30

Age

21

6

Casual Power

User

Type

10

2

iPhone iPad

Social Network

Access

Android OS

8 9

Crea

SurveyAudience


8/12

The fact that I can't filter myfeeds by topic or content.

How they arealways changing.

What annoys you the most

about social networking

sites or itself in general?

Too many notificationssometimes. I get a billionemails from Twitter.

That I have to go tomany dierent places.

There are lots of tools and

features that I dont usebut the icons sit on myhome page and they justcreate unnecessary visualclutter. I would like theoption to remove these.

I have noticed that noweverything is just repostingsomeone's postI feel like Ihave to sift through a lot of it.

I hate howomits certafeels are u

Constanecessbetter. too com

...I gits a

you imag

Faceboomuch shinot wantInstagramfollow th

Audience


9/12

Platform

iPad Windows 8 Chrome

Widget

iPhone

Primary

Possible Additions


10/12

How does it work?

Flat Design

Responsive Layout

Strong Focus on UX

Design

User Testing

Intuitive UI

Front End

Strong UserControl

Tailorable Groups& Lists

Fluid Sharing

Algorithm

Backend

Wizards

Multiple AccouAuthorization

ConfigurationProfiles (Card


11/12


12/12

Question

How can an app allow the social media user tocurate and organize their mobile experiencethroughan intelligentalgorithmpaired withhighly customizable user controls in which theuser views only the content that matters mostto them from people they care the most about?

"

degree project final presentation #1

Documents